Lifecycle Marketing Specialist Jobs
Lifecycle Marketing Specialist jobs are open across SaaS, e-commerce, fintech, and healthtech, from coordinator to senior and lead levels, with specializations in email marketing, customer retention, and CRM strategy. Scan the live roles below and apply to whichever ones fit.
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Trustwell is looking for ambitious, energetic problem-solvers who enjoy a fast-paced team environment filled with challenges and career growth opportunities in a rapidly growing tech firm. Trustwell is on a mission to change the food industry. Combining FoodLogiQ’s supply chain management software with Genesis’ nutritional analysis and label development solution, the Trustwell Connect platform creates the food industry’s only full-scale solution connecting product development and regulatory-compliant labeling with supplier compliance, enhanced traceability, and automated recall management. From food and supplement manufacturers to retail grocers and restaurant chains, more than 2,500 food companies around the world use Trustwell software as their trusted source for compliance and quality solutions in the food industry. For more information, visit www.trustwell.com.
Role: Customer & Lifecycle Marketing Specialist
FLSA: Full Time | Exempt | Salaried | Durham, NC (Hybrid)
Reports to: Chief Marketing Officer
Scope of Position: The Customer & Lifecycle Marketing Specialist drives customer engagement, adoption, retention, and expansion across Trustwell's customer base. You'll own lifecycle marketing programs, customer communications, nurture campaigns, cross-sell and upsell initiatives, and customer advocacy, creating targeted programs that help customers realize ongoing value from Trustwell's solutions.
You'll work closely with Customer Success, Sales, Product leadership, Content & Solutions Marketing, Demand Generation, GTM Operations, and Events/PR.
Success isn't measured by the number of campaigns launched. It's measured by customer engagement, product adoption, retention, expansion pipeline, advocacy, and revenue impact.
Essential Duties & Responsibilities including but limited to:
Customer Lifecycle Strategy & Engagement
- Develop lifecycle programs spanning onboarding, adoption, renewal, advocacy, and expansion.
- Build segmented customer journeys based on product ownership, usage, lifecycle stage, and growth potential.
- Create automated nurture campaigns that deliver relevant content at key customer milestones.
- Develop customer newsletters, educational campaigns, product updates, and engagement programs.
- Partner with Customer Success and Product to reinforce product value, communicate enhancements, and support adoption.
- Develop targeted programs to reengage inactive or at-risk customers and support retention.
- Own the customer communications calendar, ensuring consistent, coordinated messaging across solutions.
Cross-Sell & Expansion Marketing
- Develop targeted campaigns that generate cross-sell and upsell opportunities across Trustwell's product portfolio.
- Partner with Sales and Customer Success to identify high-potential accounts and expansion opportunities.
- Build personalized campaigns introducing complementary solutions based on customer needs and business challenges.
- Use customer insights, product usage, and account intelligence to develop relevant expansion messaging and nurture programs.
- Measure marketing-influenced expansion pipeline, engagement, and revenue contribution.
Customer Advocacy & Voice of Customer
- Build customer advocacy programs that turn successful customers into Trustwell champions.
- Partner with Content & Solutions Marketing to identify and develop customer success stories, case studies, testimonials, and measurable proof points.
- Recruit customers for webinars, speaking opportunities, events, references, and industry recognition.
- Gather customer feedback through surveys, engagement data, and voice-of-customer initiatives.
- Translate customer insights into stronger messaging, engagement programs, and expansion opportunities.
- Develop programs that encourage referrals, customer participation, and long-term advocacy.
Marketing Automation & Performance
- Leverage CRM and marketing automation platforms to build personalized, scalable lifecycle campaigns.
- Partner with Demand Generation and GTM Operations on segmentation, data quality, automation, and reporting.
- Develop behavior-based campaigns triggered by product usage, engagement, and customer milestones.
- Track customer engagement, campaign conversion, adoption, retention-related marketing performance, and expansion pipeline.
- Use performance data and customer health insights to optimize targeting, messaging, and customer journeys.
- Build reporting that connects lifecycle marketing programs to customer outcomes and revenue growth.
Education/Experience
- 2–4 years of experience in customer, lifecycle, or retention marketing within B2B SaaS or enterprise technology.
- Experience developing and executing customer engagement, nurture, and lifecycle marketing programs
- Proficiency with CRM and marketing automation platforms to build segmented, personalized campaigns
- Experience supporting customer adoption, retention, cross-sell, or upsell initiatives.
- Strong communication and storytelling skills focused on customer value and business outcomes.
- An analytical approach, using customer insights and campaign performance to improve results.
- Strong project management skills across multiple priorities and deadlines.
- A proactive, hands-on approach to working across Customer Success, Sales, Product, and Marketing.
What Success Looks Like
Within your first year, you'll help:
- Increase customer engagement and adoption across Trustwell's solutions.
- Establish scalable lifecycle programs supporting onboarding, retention, and expansion.
- Generate measurable cross-sell and upsell pipeline.
- Strengthen customer retention through proactive, value-driven engagement.
- Build a consistent, segmented customer communications strategy.
- Expand customer advocacy, success stories, and references.
Total Rewards Package:
- Full healthcare benefits, including medical, dental, and vision.
- Supplemental benefits, including STD, LTD, HSA, 401k, etc.
- Responsible Time Off (PTO) + Holiday Pay
- Competitive Compensation + Bonus!
- Excellent culture, growth opportunities, plus much more...
What to expect - the Hiring Process!
- Interview with Human Resources
- Interview with Hiring Manager
- Peer Interview
- Final Interview
- Offer of Employment (Background Screening/References)
The compensation for this role is based on several factors, including the candidate's experience, education, skills, and alignment with the responsibilities outlined for the role. The anticipated salary range for this role is listed below; with most candidates hired in the mid-range. This role is also eligible for an annual bonus opportunity of up to 10%, in addition to participation in the Company’s equity program.
To learn more about the culture & employee experience at Trustwell, check out our LinkedIn or GlassDoor!
Trustwell is an equal employment opportunity employer committed to hiring and retaining a diverse workforce. Applicants receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, religion, or other legally protected class. If you need accommodation for any part of the employment process due to a medical condition, or any disability, please contact a member of our human resources team.
Acceptable Background and References Required; Upon any conditional offers made by Trustwell. Equal Opportunity Employer/ DFWP/ Affirmative Action
The pay range for this role is:
75,000 - 85,000 USD per year(Durham, NC)
Trustwell is looking for ambitious, energetic problem-solvers who enjoy a fast-paced team environment filled with challenges and career growth opportunities in a rapidly growing tech firm. Trustwell is on a mission to change the food industry. Combining FoodLogiQ’s supply chain management software with Genesis’ nutritional analysis and label development solution, the Trustwell Connect platform creates the food industry’s only full-scale solution connecting product development and regulatory-compliant labeling with supplier compliance, enhanced traceability, and automated recall management. From food and supplement manufacturers to retail grocers and restaurant chains, more than 2,500 food companies around the world use Trustwell software as their trusted source for compliance and quality solutions in the food industry. For more information, visit www.trustwell.com.
Role: Customer & Lifecycle Marketing Specialist
FLSA: Full Time | Exempt | Salaried | Durham, NC (Hybrid)
Reports to: Chief Marketing Officer
Scope of Position: The Customer & Lifecycle Marketing Specialist drives customer engagement, adoption, retention, and expansion across Trustwell's customer base. You'll own lifecycle marketing programs, customer communications, nurture campaigns, cross-sell and upsell initiatives, and customer advocacy, creating targeted programs that help customers realize ongoing value from Trustwell's solutions.
You'll work closely with Customer Success, Sales, Product leadership, Content & Solutions Marketing, Demand Generation, GTM Operations, and Events/PR.
Success isn't measured by the number of campaigns launched. It's measured by customer engagement, product adoption, retention, expansion pipeline, advocacy, and revenue impact.
Essential Duties & Responsibilities including but limited to:
Customer Lifecycle Strategy & Engagement
- Develop lifecycle programs spanning onboarding, adoption, renewal, advocacy, and expansion.
- Build segmented customer journeys based on product ownership, usage, lifecycle stage, and growth potential.
- Create automated nurture campaigns that deliver relevant content at key customer milestones.
- Develop customer newsletters, educational campaigns, product updates, and engagement programs.
- Partner with Customer Success and Product to reinforce product value, communicate enhancements, and support adoption.
- Develop targeted programs to reengage inactive or at-risk customers and support retention.
- Own the customer communications calendar, ensuring consistent, coordinated messaging across solutions.
Cross-Sell & Expansion Marketing
- Develop targeted campaigns that generate cross-sell and upsell opportunities across Trustwell's product portfolio.
- Partner with Sales and Customer Success to identify high-potential accounts and expansion opportunities.
- Build personalized campaigns introducing complementary solutions based on customer needs and business challenges.
- Use customer insights, product usage, and account intelligence to develop relevant expansion messaging and nurture programs.
- Measure marketing-influenced expansion pipeline, engagement, and revenue contribution.
Customer Advocacy & Voice of Customer
- Build customer advocacy programs that turn successful customers into Trustwell champions.
- Partner with Content & Solutions Marketing to identify and develop customer success stories, case studies, testimonials, and measurable proof points.
- Recruit customers for webinars, speaking opportunities, events, references, and industry recognition.
- Gather customer feedback through surveys, engagement data, and voice-of-customer initiatives.
- Translate customer insights into stronger messaging, engagement programs, and expansion opportunities.
- Develop programs that encourage referrals, customer participation, and long-term advocacy.
Marketing Automation & Performance
- Leverage CRM and marketing automation platforms to build personalized, scalable lifecycle campaigns.
- Partner with Demand Generation and GTM Operations on segmentation, data quality, automation, and reporting.
- Develop behavior-based campaigns triggered by product usage, engagement, and customer milestones.
- Track customer engagement, campaign conversion, adoption, retention-related marketing performance, and expansion pipeline.
- Use performance data and customer health insights to optimize targeting, messaging, and customer journeys.
- Build reporting that connects lifecycle marketing programs to customer outcomes and revenue growth.
Education/Experience
- 2–4 years of experience in customer, lifecycle, or retention marketing within B2B SaaS or enterprise technology.
- Experience developing and executing customer engagement, nurture, and lifecycle marketing programs
- Proficiency with CRM and marketing automation platforms to build segmented, personalized campaigns
- Experience supporting customer adoption, retention, cross-sell, or upsell initiatives.
- Strong communication and storytelling skills focused on customer value and business outcomes.
- An analytical approach, using customer insights and campaign performance to improve results.
- Strong project management skills across multiple priorities and deadlines.
- A proactive, hands-on approach to working across Customer Success, Sales, Product, and Marketing.
What Success Looks Like
Within your first year, you'll help:
- Increase customer engagement and adoption across Trustwell's solutions.
- Establish scalable lifecycle programs supporting onboarding, retention, and expansion.
- Generate measurable cross-sell and upsell pipeline.
- Strengthen customer retention through proactive, value-driven engagement.
- Build a consistent, segmented customer communications strategy.
- Expand customer advocacy, success stories, and references.
Total Rewards Package:
- Full healthcare benefits, including medical, dental, and vision.
- Supplemental benefits, including STD, LTD, HSA, 401k, etc.
- Responsible Time Off (PTO) + Holiday Pay
- Competitive Compensation + Bonus!
- Excellent culture, growth opportunities, plus much more...
What to expect - the Hiring Process!
- Interview with Human Resources
- Interview with Hiring Manager
- Peer Interview
- Final Interview
- Offer of Employment (Background Screening/References)
The compensation for this role is based on several factors, including the candidate's experience, education, skills, and alignment with the responsibilities outlined for the role. The anticipated salary range for this role is listed below; with most candidates hired in the mid-range. This role is also eligible for an annual bonus opportunity of up to 10%, in addition to participation in the Company’s equity program.
To learn more about the culture & employee experience at Trustwell, check out our LinkedIn or GlassDoor!
Trustwell is an equal employment opportunity employer committed to hiring and retaining a diverse workforce. Applicants receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, religion, or other legally protected class. If you need accommodation for any part of the employment process due to a medical condition, or any disability, please contact a member of our human resources team.
Acceptable Background and References Required; Upon any conditional offers made by Trustwell. Equal Opportunity Employer/ DFWP/ Affirmative Action
The pay range for this role is:
75,000 - 85,000 USD per year(Durham, NC)
Lifecycle Marketing Specialist Jobs by Experience Level
See All 196+ Lifecycle Marketing Specialist Jobs
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Find JobsLifecycle Marketing Specialist Job Market
Who's Hiring
- Intuit10
- Fivetran5
- Braze4
- Dentsu4
- Block3
Top Industries Hiring
- Banking & Financial Services
- Consulting & Professional Services
- Insurance
- Staffing & Recruiting
- Technology & Software
What Employers Look For
The qualifications that appear most often in lifecycle marketing specialist jobs.
- 2 to 5 years of experience running email or lifecycle marketing campaigns end to end
- Hands-on proficiency with at least one marketing automation platform such as Braze, Iterable, Klaviyo, or Marketo
- Experience with customer segmentation, A/B testing, and campaign performance analysis
- Familiarity with CRM platforms and customer data management practices
- Strong written communication skills for drafting and editing customer-facing copy
- Bachelor's degree in marketing, communications, business, or a related field
Tips for Your Lifecycle Marketing Specialist Job Search
Quantify retention metrics on your resume
Hiring managers for lifecycle roles want to see churn reduction, email open rate lifts, or reactivation campaign results. Replace vague phrases like 'improved engagement' with concrete outcomes tied to specific campaigns you owned end to end.
Show your CRM and automation stack
List every marketing automation and CRM platform you've worked in directly on your resume and in your portfolio. Many lifecycle roles filter candidates by tool familiarity before the first call, so being explicit about your stack saves you from early rejections.
Apply early to roles that fit
Migrate Mate lists lifecycle marketing specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target postings by customer journey stage
Some lifecycle roles focus on onboarding and activation, others on win-back or loyalty. Read each job description carefully for the stage the team emphasizes, then tailor your cover letter to campaigns you've run at exactly that point in the funnel.
Prepare a campaign teardown for interviews
Interviewers frequently ask you to walk through a lifecycle campaign from hypothesis to result. Have one ready that covers your segmentation logic, the message sequence you built, what you tested, and what the data showed at each stage.
Negotiate scope before you negotiate salary
Before accepting or countering an offer, clarify whether the role owns the full customer journey or one segment of it. A narrower scope often signals a more junior trajectory regardless of the title, so get that detail in writing during the offer stage.
Lifecycle Marketing Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most lifecycle marketing specialists?
The most active employers for lifecycle marketing specialists right now are Intuit, Fivetran, and Braze, and the most openings are in California, New York, and Texas, based on current listings on Migrate Mate as of November 2026. SaaS companies and subscription e-commerce brands consistently make up a large share of open roles.
How many lifecycle marketing specialist jobs are remote?
About 89% of lifecycle marketing specialist openings are fully remote or hybrid as of November 2026, reflecting the digital nature of the work. Email strategy, campaign building, and analytics work tend to be the most remote-friendly functions, while roles requiring close collaboration with product or growth teams are more likely to ask for in-office days.
How do you become a lifecycle marketing specialist?
Start by building hands-on experience with email or CRM campaigns, either in a marketing coordinator role or through freelance projects. Learn at least one major marketing automation platform well enough to build and analyze a full campaign sequence. Develop fluency in segmentation logic and A/B testing, then put together a portfolio that shows real campaign results before applying to specialist roles.
Can you get hired as a lifecycle marketing specialist with little experience?
Yes, especially if you can demonstrate practical skills through side projects, freelance work, or transferable experience in adjacent roles like email marketing, CRM coordination, or growth marketing. Building and documenting a small lifecycle campaign, even for a personal project or a nonprofit, gives you something concrete to discuss in interviews and helps offset a shorter work history.
What does the lifecycle marketing specialist interview process look like?
Most processes start with a recruiter screen focused on your background and tool experience, followed by a hiring manager conversation about your approach to campaign strategy. Many companies then ask for a take-home exercise or live case where you map out a lifecycle campaign for a hypothetical scenario. Final rounds typically include a presentation to cross-functional stakeholders and a conversation with a team lead or director.
Where can I find and apply to lifecycle marketing specialist jobs?
You can find and apply to lifecycle marketing specialist jobs on Migrate Mate, which lists current openings from across the United States. Search the roles available, find the ones that match your experience and target industry, and apply directly to each listing that fits.
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