Market Development Manager Jobs
Market Development Manager jobs are open across technology, healthcare, manufacturing, financial services, and consumer goods, at levels from associate to senior and director, with specializations in channel development, strategic partnerships, and new market entry. Find a role that fits from the openings below and apply directly.
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We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The Market Development Manager (MDM) is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within the specified territory. This role actively prospects new business opportunities and converts solar and generator installers into Generac customers who resell Generac’s PWRmicro solar and PWRcell 2 energy storage solutions, as well as other Generac ecosystem products (including home standby generators and ecobee smart thermostats).
In this role, the MDM develops and executes strategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to support end-market demand.
Territory Coverage: Northeastern United States
Essential Duties and Responsibilities:
- Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers
- Plan and implement sales strategies to maximize share and margin; effectively differentiate Generac products in competitive sales environments
- Expand the customer base by identifying new partners and developing new customer opportunities
- Build and maintain a robust pipeline of new key account opportunities; role is 80% new account development and 20% account management
- Build strong relationships with established key accounts and internal support teams to foster long-term business growth
- Maintain accurate sales records, CRM entries, and activity updates to support forecasting and performance tracking
- Collaborate with sales and business leadership to develop and execute business plans aligned with key account grown initiatives
- Provide market feedback and competitive intelligence to sales and business leadership
- Maintain consistent follow-up on opportunities to drive timely and effective closes
- Communicate effectively with Generac sales team members to ensure a coordinated approach to account acquisition and support
Minimum Qualifications:
Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
4 years of solar industry experience
Ability to travel 30-60% of the time
Preferred Qualifications:
Experience in residential energy storage
Experience in business-to-business sales
Experience selling to c-suite executives and key decision makers at large corporations
Working knowledge of two-step distribution model
Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close
Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The Market Development Manager (MDM) is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within the specified territory. This role actively prospects new business opportunities and converts solar and generator installers into Generac customers who resell Generac’s PWRmicro solar and PWRcell 2 energy storage solutions, as well as other Generac ecosystem products (including home standby generators and ecobee smart thermostats).
In this role, the MDM develops and executes strategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to support end-market demand.
Territory Coverage: Northeastern United States
Essential Duties and Responsibilities:
- Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers
- Plan and implement sales strategies to maximize share and margin; effectively differentiate Generac products in competitive sales environments
- Expand the customer base by identifying new partners and developing new customer opportunities
- Build and maintain a robust pipeline of new key account opportunities; role is 80% new account development and 20% account management
- Build strong relationships with established key accounts and internal support teams to foster long-term business growth
- Maintain accurate sales records, CRM entries, and activity updates to support forecasting and performance tracking
- Collaborate with sales and business leadership to develop and execute business plans aligned with key account grown initiatives
- Provide market feedback and competitive intelligence to sales and business leadership
- Maintain consistent follow-up on opportunities to drive timely and effective closes
- Communicate effectively with Generac sales team members to ensure a coordinated approach to account acquisition and support
Minimum Qualifications:
Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
4 years of solar industry experience
Ability to travel 30-60% of the time
Preferred Qualifications:
Experience in residential energy storage
Experience in business-to-business sales
Experience selling to c-suite executives and key decision makers at large corporations
Working knowledge of two-step distribution model
Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close
Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Market Development Manager Jobs by Experience Level
Top Cities Hiring Market Development Managers
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Find JobsMarket Development Manager Job Market
Who's Hiring
- Thermo Fisher Scientific22
- W.B. Mason Company14
- Bank of America13
- Google8
- Sazerac8
Top Industries Hiring
- Science & Research
- Consulting & Professional Services
- Technology & Software
- Manufacturing
- Staffing & Recruiting
What Employers Look For
The qualifications that appear most often in market development manager jobs.
- Bachelor's degree in business, marketing, or a related field
- 3-5 years of experience in market development, sales, or business development
- Demonstrated ability to build and execute go-to-market strategies for new segments
- Proficiency with CRM platforms such as Salesforce or HubSpot
- Strong cross-functional communication and stakeholder management skills
- Experience conducting market research and competitive analysis to identify growth opportunities
Tips for Your Market Development Manager Job Search
Quantify pipeline and revenue impact
Market development managers are hired on growth outcomes, so your resume needs numbers tied to pipeline generated, new accounts opened, or revenue from new segments. Generic phrases like 'drove growth' won't get you through an ATS or a hiring manager's first read.
Apply early to roles that fit
Migrate Mate lists market development manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Tailor applications to growth stage
A Series B startup wants someone who can build a market from scratch. An enterprise company wants someone who can expand within an established territory. Read the job description for language like 'greenfield' or 'expansion' and mirror it in your cover letter.
Highlight cross-functional collaboration experience
Market development managers regularly work with sales, product, and marketing teams. Call out specific projects where you coordinated across functions to launch in a new vertical or segment, not just that you 'collaborated with stakeholders.'
Prepare a market entry case study for interviews
Many market development manager interviews include a take-home or in-person exercise where you outline how you'd enter a new segment. Practice structuring your analysis around customer research, competitive gaps, go-to-market channels, and success metrics before your first round.
Negotiate total compensation, not just base
Market development roles often include variable pay tied to pipeline or territory performance. Before accepting an offer, clarify how the variable component is calculated, what quota attainment looks like historically, and whether accelerators apply when you exceed targets.
Market Development Manager Jobs: Frequently Asked Questions
Which companies are hiring the most market development managers?
The companies hiring the most market development managers right now include Thermo Fisher Scientific, W.B. Mason Company, and Bank of America, with the largest share of openings in California, Texas, and Massachusetts, based on current listings on Migrate Mate as of September 2026. Demand is concentrated in technology, healthcare, and industrial manufacturing sectors.
How many market development manager jobs are remote?
About 72% of market development manager openings are fully remote or hybrid as of September 2026, reflecting the role's reliance on virtual relationship-building and digital go-to-market tools. Strategic partnerships and channel development sub-roles tend to offer the highest share of remote flexibility, while field-facing territory roles are more likely to require in-person presence.
How do you become a market development manager?
Most market development managers start in sales, account management, or marketing roles before moving into market development. Build experience identifying customer segments, running competitive analyses, and contributing to go-to-market planning. Developing a clear portfolio of growth initiatives you led or contributed to, even informally, makes the transition to a dedicated market development role more straightforward.
Can you get a market development manager job with little or no experience?
Entry-level market development roles do exist, often titled associate market development manager or business development associate. Hiring managers at this level look for demonstrated curiosity about customer segments, experience with research or analysis projects, and any exposure to go-to-market work through internships, coursework, or side projects. Framing transferable experience around market sizing, customer discovery, or competitive research gives you a strong starting point.
What does the market development manager interview process look like?
The process typically starts with a recruiter screen focused on your background and growth targets you've owned. This is followed by a hiring manager conversation about your approach to entering new markets and working across sales and marketing teams. Later rounds often include a case study or presentation where you outline a go-to-market strategy, and final interviews with senior leadership or cross-functional stakeholders you'd partner with regularly.
Where can I find and apply to market development manager jobs?
You can find and apply to market development manager jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience and target industry, then apply directly to each one that fits.
See All 302+ Market Development Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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