Marketing Analyst Jobs in New Mexico
Marketing Analyst jobs in New Mexico are concentrated in Albuquerque, Santa Fe, and Las Cruces, where employers across government contracting, healthcare, and higher education maintain consistent demand for analysts who can translate data into campaign and product decisions. Well-established organizations such as Sandia National Laboratories, Presbyterian Healthcare Services, and the University of New Mexico regularly bring on marketing analysts for roles covering digital analytics, brand strategy, and market research. Openings range from entry-level coordinator positions to senior analysts leading multi-channel performance programs. Scan the live roles below and apply to whichever ones fit.
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Overview
After a 90-day performance review, pay may increase based on performance, reliability, documentation quality, productivity, and overall contribution to the team.
Are you passionate about driving impactful digital marketing strategies that elevate brand presence and boost engagement? We are seeking a dynamic and energetic Digital Marketing Specialist to join our innovative team! In this role, you will harness your expertise in SEO, social media marketing, content creation, and performance marketing to develop compelling campaigns that resonate with target audiences. Your technical proficiency in website management, analytics, and marketing automation will be key to optimizing our digital footprint. If you're ready to make a measurable difference through creative and data-driven marketing initiatives, this is the opportunity for you!
Responsibilities
- Develop and execute comprehensive digital marketing campaigns across multiple channels including social media, paid search (SEM), email marketing, and display advertising.
- Utilize SEO tools and keyword research techniques to improve organic search rankings and increase website traffic.
- Manage website content using content management systems like WordPress, ensuring content is optimized for SEO and user engagement.
- Design visually appealing graphics and advertisements using Adobe Creative Suite and Adobe Photoshop to support marketing campaigns.
- Analyze web analytics reports with Google Analytics, Google Tag Manager, and web analytics reporting tools to measure campaign performance and identify opportunities for optimization.
- Conduct conversion optimization efforts by testing landing pages, call-to-actions, and user flows to maximize lead generation and sales.
- Manage social media advertising campaigns on platforms such as Facebook Advertising and social media management tools to enhance brand visibility.
- Collaborate with cross-functional teams on website management, e-commerce initiatives, and technical implementations involving HTML, CSS, JavaScript, SQL, and other web technologies.
- Implement marketing automation strategies to nurture leads and streamline campaign workflows.
- Monitor paid search marketing efforts through Google AdWords (now Google Ads) to improve ROI and campaign effectiveness.
- Perform keyword research for SEO and SEM initiatives to target high-value search terms aligned with business goals.
Qualifications
- Proven experience in digital marketing with a strong understanding of SEO tools, Google Analytics, Google Ads, SEM, and Google Tag Manager, Meta Ads, LinkedIn Ads and More.
- Technical proficiency in website management using WordPress or similar CMS platforms; familiarity with HTML, CSS, JavaScript, and SQL is highly desirable.
- Demonstrated ability in content creation, copywriting, graphic design, and social media management across various platforms including Facebook Advertising.
- Knowledge of conversion optimization techniques and performance marketing strategies to enhance campaign results.
- Experience managing social media advertising campaigns with a focus on social media advertising campaigns for brand growth.
- Strong analytical skills with the ability to interpret web analytics reports for continuous improvement.
- Excellent communication skills combined with the ability to work collaboratively in a fast-paced environment.
- B2B marketing experience is a plus; familiarity with e-commerce platforms and content management systems is preferred.
Join us as a Digital Marketing Specialist where your creativity meets data-driven insights! Help us craft innovative campaigns that captivate audiences while advancing your career in the vibrant world of digital marketing!
Pay: $13.00 - $18.00 per hour
Benefits:
- Flexible schedule
Experience:
- Digital marketing: 1 year (Preferred)
Shift availability:
- Day Shift (Preferred)
- Night Shift (Preferred)
Ability to Commute:
- Albuquerque, NM 87114 (Required)
Willingness to travel:
- 50% (Required)
Work Location: In person
See All 22 Marketing Analyst Jobs in New Mexico
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Find Marketing Analyst JobsMarketing Analyst Jobs by City in New Mexico
Where New Mexico roles are concentrated, by current openings.
Marketing Analyst Job Market in New Mexico
A snapshot from current New Mexico openings, updated as new roles post.
Who's Hiring
- University of New Mexico4
- Santa Fe Animal Shelter2S
- Southwest Womens Oncology/Optimum2S
- Troon1
- Leaf Home1
Top Industries Hiring
- Education3
- Hospitality & Tourism2
- Sports & Recreation1
What New Mexico Employers Look For
The qualifications that appear most often in marketing analyst jobs across New Mexico.
- Bachelor's degree in marketing, business, statistics, or a closely related field required
- Proficiency in analytics platforms such as Google Analytics, Tableau, or Power BI
- Experience developing and interpreting marketing performance reports and dashboards
- Familiarity with CRM systems, particularly Salesforce or HubSpot, in a professional setting
- Strong written and verbal communication skills for presenting findings to stakeholders
- Experience with digital advertising platforms including Google Ads or Meta Ads Manager
Marketing Analyst Jobs in New Mexico: Frequently Asked Questions
How do you become a marketing analyst in New Mexico?
Marketing analysts in New Mexico are not required to hold a state-issued license, so the path centers on education and demonstrated skills. Most employers expect a bachelor's degree in marketing, business, economics, or a related field. Graduates from the University of New Mexico's Anderson School of Management or New Mexico State University's business programs are well-positioned. Building proficiency in analytics tools and assembling a portfolio of real or project-based work strengthens candidacy considerably.
How much do marketing analysts make in New Mexico?
Marketing analysts in New Mexico earn a median of about $61,950 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $41,600 for the lowest 10% to over $98,060 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing analysts in New Mexico?
Employers hiring marketing analysts in New Mexico right now include University of New Mexico, Santa Fe Animal Shelter, and Southwest Womens Oncology/Optimum, based on current listings on Migrate Mate as of July 2026. New Mexico's mix of federal contractors, regional healthcare systems, and state university networks means demand stays relatively steady across multiple employer categories throughout the year.
Which New Mexico cities have the most marketing analyst jobs?
Albuquerque, Santa Fe, and New Mexico account for the largest share of marketing analyst openings in New Mexico. Albuquerque drives the bulk of demand as the state's largest metro, anchored by government contractors, healthcare networks, and the University of New Mexico, while Santa Fe and Las Cruces add openings through state agency marketing teams and their own regional employers.
Are there remote marketing analyst jobs in New Mexico?
Yes, and more than most fields. Marketing analysis is largely desk-based and data-driven, which makes it well suited to remote arrangements. About 33% of marketing analyst openings tied to New Mexico are remote or hybrid as of July 2026, reflecting how broadly companies have adopted flexible work for analytical roles. Digital analytics, SEO analysis, and campaign reporting positions are the most consistently remote.
How can I get hired as a marketing analyst in New Mexico with little or no experience?
The most realistic entry path is applying for marketing coordinator or data analyst associate roles at New Mexico's large institutional employers, including the University of New Mexico, New Mexico State University, or Presbyterian Healthcare Services, which occasionally post entry-level marketing positions. Completing a Google Analytics certification or a Meta Blueprint credential gives candidates a concrete, verifiable skill. Internships through UNM Anderson or NMSU's College of Business also provide direct connections to Albuquerque and Las Cruces employers who hire graduates into analyst roles.
Where can I find and apply to marketing analyst jobs in New Mexico?
You can find and apply to marketing analyst jobs in New Mexico on Migrate Mate, which lists current openings from employers across the state. Search the available roles, identify the ones that match your background and location preferences, and apply directly to each listing that fits.
See All 22 Marketing Analyst Jobs in New Mexico
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