Marketing Analyst Jobs in Virginia
Marketing Analyst jobs in Virginia are in strong and consistent demand, concentrated in defense contracting, federal consulting, technology services, and financial services, with openings at every level from entry-level coordinator to senior strategy analyst. The heaviest hiring is in Northern Virginia, Richmond, and the Hampton Roads area, where established employers such as Booz Allen Hamilton, Capital One, and Leidos regularly bring on marketing analysts to support data-driven campaigns, market research, and competitive intelligence work. Digital analytics, B2B marketing strategy, and government-sector market research are the most sought-after specialties across the state right now. Find a role that fits below and apply directly.
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Showing 5 of 7+ Marketing Analyst jobs
Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.
Responsible for strategy and planning to align business operations with the credit union’s mission and goals. Conduct analyses and review business, member, and marketing data to identify strategic issues and opportunities affecting growth, profitability, member engagement, and marketing effectiveness. Work independently to interpret and develop solutions to complex business challenges that have a significant impact on the credit union and our members.
Within Member Communication Orchestration & Analytics, this role leads targeting strategy, campaign orchestration, analysis, and optimization for member communications enabled by Pega Customer Decision Hub and related marketing decisioning capabilities. Uses member data, predictive analytics, testing, and performance insights to support Next Best Action decisioning and create more relevant, member-centric experiences across inbound and outbound channels.
- Specialized skill set and proficiency with procedures, analysis techniques, marketing technologies, and decisioning platforms.
- Evaluate business, member, and marketing performance data to identify challenges and opportunities; provide solutions to complex business problems using quantitative analysis, cost/benefit analysis, campaign measurement, and process analysis.
- Conduct market, member, and campaign analysis to identify emerging trends, member needs, competitive threats, and opportunities for innovation in communication orchestration and personalization
- Analyze complex marketing campaign requirements and translate them into targeting logic
- Develop, QA, deploy, measure, and optimize campaigns and decisioning strategies across inbound and outbound channels, including email, direct mail, paid media, branch/contact center, online banking, mobile, and other member communication channels.
- Manage the end-to-end campaign lifecycle, including requirements gathering, stakeholder alignment, compliance review, development, quality assurance, deployment, performance measurement, and optimization.
- Troubleshoot complex issues related to data, targeting logic, campaign performance, system integrations, and Pega CDH configuration; identify root cause, assess impact, and recommend effective resolutions.
- Measure, analyze, and report on campaign and decisioning outcomes, including channel engagement, product take-up, applications, bookings, account opens, member response, and other business performance indicators.
- Develop reusable data assets, reports, dashboards, and analytical frameworks to improve team efficiency, consistency, and decision quality.
- Champion best practices in Pega CDH, campaign orchestration, data analysis, testing, quality assurance, and member-centric decisioning across the team
- Develop strategic partnerships with key operations groups, internal business partners, technology teams, and external third parties.
- Perform other duties as assigned
- 2-5 years of experience in business and operational strategy, planning and analysis
- Basic understanding of business and operating environment
- Working knowledge of data querying, reporting, forecasting, analysis and operations research
- Research, analytical, and problem solving skills
- Effective problem resolution skills including determining root cause, scope and scale of issues
- Effective word processing and spreadsheet software skills
- Effective project management skill to lead projects and/or initiatives of small to medium scope to include working effectively with diverse internal and external contacts
- Bachelor's Degree in Business Administration, Finance or related field
- Experience working in financial services desired Bachelor’s Degree in Business Administration, Marketing, Finance, Analytics, or related field, or equivalent experience.
-
Desired Qualifications
- Master's Degree in Business Administration, Finance or related field
- Pega Decisioning Consultant certification
Additional Information
Hours:
- Monday - Friday, 8:00AM - 4:30PM Hybrid
Location:
- 820 Follin Lane, Vienna, VA 22180
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful: Make our mission your passion.
- FORTUNE 100 Best Companies to Work For® 2025
- Yello and WayUp Top 100 Internship Programs
- Computerworld® Best Places to Work in IT
- Newsweek Most Loved Workplaces
- 2025 PEOPLE® Companies That Care
- Newsweek Most Trustworthy Companies in America
- Military Times 2025 Best for Vets Employers
- Best Companies for Latinos to Work for 2025
- Forbes® 2025 America’s Best Large Employers
- Forbes® 2025 America's Best Employers for New Grads
- Forbes® 2025 America's Best Employers for Tech Workers
- 2025 RippleMatch Campus Forward Award Winner for Overall Excellence
- Military.com Top Military Spouse Employers 2025
- 2025 Handshake Early Talent Award
From Fortune . ©2025 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Accommodations: If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at medicalaccommodations@navyfederal.org or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.
Protect Yourself from Job Scams: Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.
Responsible for strategy and planning to align business operations with the credit union’s mission and goals. Conduct analyses and review business, member, and marketing data to identify strategic issues and opportunities affecting growth, profitability, member engagement, and marketing effectiveness. Work independently to interpret and develop solutions to complex business challenges that have a significant impact on the credit union and our members.
Within Member Communication Orchestration & Analytics, this role leads targeting strategy, campaign orchestration, analysis, and optimization for member communications enabled by Pega Customer Decision Hub and related marketing decisioning capabilities. Uses member data, predictive analytics, testing, and performance insights to support Next Best Action decisioning and create more relevant, member-centric experiences across inbound and outbound channels.
- Specialized skill set and proficiency with procedures, analysis techniques, marketing technologies, and decisioning platforms.
- Evaluate business, member, and marketing performance data to identify challenges and opportunities; provide solutions to complex business problems using quantitative analysis, cost/benefit analysis, campaign measurement, and process analysis.
- Conduct market, member, and campaign analysis to identify emerging trends, member needs, competitive threats, and opportunities for innovation in communication orchestration and personalization
- Analyze complex marketing campaign requirements and translate them into targeting logic
- Develop, QA, deploy, measure, and optimize campaigns and decisioning strategies across inbound and outbound channels, including email, direct mail, paid media, branch/contact center, online banking, mobile, and other member communication channels.
- Manage the end-to-end campaign lifecycle, including requirements gathering, stakeholder alignment, compliance review, development, quality assurance, deployment, performance measurement, and optimization.
- Troubleshoot complex issues related to data, targeting logic, campaign performance, system integrations, and Pega CDH configuration; identify root cause, assess impact, and recommend effective resolutions.
- Measure, analyze, and report on campaign and decisioning outcomes, including channel engagement, product take-up, applications, bookings, account opens, member response, and other business performance indicators.
- Develop reusable data assets, reports, dashboards, and analytical frameworks to improve team efficiency, consistency, and decision quality.
- Champion best practices in Pega CDH, campaign orchestration, data analysis, testing, quality assurance, and member-centric decisioning across the team
- Develop strategic partnerships with key operations groups, internal business partners, technology teams, and external third parties.
- Perform other duties as assigned
- 2-5 years of experience in business and operational strategy, planning and analysis
- Basic understanding of business and operating environment
- Working knowledge of data querying, reporting, forecasting, analysis and operations research
- Research, analytical, and problem solving skills
- Effective problem resolution skills including determining root cause, scope and scale of issues
- Effective word processing and spreadsheet software skills
- Effective project management skill to lead projects and/or initiatives of small to medium scope to include working effectively with diverse internal and external contacts
- Bachelor's Degree in Business Administration, Finance or related field
- Experience working in financial services desired Bachelor’s Degree in Business Administration, Marketing, Finance, Analytics, or related field, or equivalent experience.
-
Desired Qualifications
- Master's Degree in Business Administration, Finance or related field
- Pega Decisioning Consultant certification
Additional Information
Hours:
- Monday - Friday, 8:00AM - 4:30PM Hybrid
Location:
- 820 Follin Lane, Vienna, VA 22180
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful: Make our mission your passion.
- FORTUNE 100 Best Companies to Work For® 2025
- Yello and WayUp Top 100 Internship Programs
- Computerworld® Best Places to Work in IT
- Newsweek Most Loved Workplaces
- 2025 PEOPLE® Companies That Care
- Newsweek Most Trustworthy Companies in America
- Military Times 2025 Best for Vets Employers
- Best Companies for Latinos to Work for 2025
- Forbes® 2025 America’s Best Large Employers
- Forbes® 2025 America's Best Employers for New Grads
- Forbes® 2025 America's Best Employers for Tech Workers
- 2025 RippleMatch Campus Forward Award Winner for Overall Excellence
- Military.com Top Military Spouse Employers 2025
- 2025 Handshake Early Talent Award
From Fortune . ©2025 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Accommodations: If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at medicalaccommodations@navyfederal.org or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.
Protect Yourself from Job Scams: Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
See All 7 Marketing Analyst Jobs in Virginia
Find roles in Virginia that match your experience and apply in just a few clicks.
Find Marketing Analyst JobsMarketing Analyst Jobs by City in Virginia
Where Virginia roles are concentrated, by current openings.
Marketing Analyst Job Market in Virginia
A snapshot from current Virginia openings, updated as new roles post.
Who's Hiring
What Virginia Employers Look For
The qualifications that appear most often in marketing analyst jobs across Virginia.
- Bachelor's degree in marketing, business, statistics, or a related field
- Proficiency in analytics platforms such as Google Analytics, Tableau, or Power BI
- Experience designing and interpreting market research surveys and competitive analyses
- Strong command of Excel or SQL for data manipulation and reporting
- Familiarity with CRM systems and marketing automation tools such as Salesforce or HubSpot
- Ability to communicate analytical findings clearly to non-technical stakeholders
Marketing Analyst Jobs in Virginia: Frequently Asked Questions
How do you become a marketing analyst in Virginia?
Marketing analyst roles in Virginia do not require a state-issued license or registration. Most employers expect a bachelor's degree in marketing, business, economics, or a quantitative field, and hiring is competitive across Northern Virginia's technology and consulting corridors. Certifications from Google, the American Marketing Association, or HubSpot are widely recognized by Virginia employers and help candidates stand out. Building a portfolio of real or project-based market research work accelerates hiring.
How much do marketing analysts make in Virginia?
Marketing analysts in Virginia earn a median of about $76,980 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $40,100 for the lowest 10% to over $153,300 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing analysts in Virginia?
Employers hiring marketing analysts in Virginia right now include FuseGlobal, Capital One, and VTG Defense, based on current listings on Migrate Mate as of November 2026. Virginia's concentration of federal contractors, financial institutions, and technology firms means demand is distributed across both large enterprise employers and mid-size consulting shops throughout the state.
Which Virginia cities have the most marketing analyst jobs?
Charlottesville, McLean, and Vienna account for the largest share of marketing analyst openings in Virginia. Northern Virginia drives volume through its dense cluster of defense contractors and technology firms, Richmond draws hiring from financial services companies and regional corporate headquarters, and Hampton Roads adds steady demand through its large military-adjacent and healthcare employer base.
Are there remote marketing analyst jobs in Virginia?
Yes, and more than most fields. About 100% of marketing analyst openings tied to Virginia are remote or hybrid as of November 2026, reflecting how well the role translates to independent analytical and strategic work. Functions such as digital analytics, reporting, and campaign performance review are the most consistently offered on a remote or hybrid basis across Virginia employers.
How can I get hired as a marketing analyst in Virginia with little or no experience?
The most realistic path is applying to junior or associate marketing analyst roles at Virginia-based federal contractors and financial services firms, which regularly bring on early-career candidates from nearby universities. Employers such as Booz Allen Hamilton and Capital One run structured rotational and associate analyst programs that do not require prior professional experience. Transitioning from adjacent roles such as marketing coordinator, research assistant, or business analyst intern is common, and completing a Google Data Analytics or AMA certification strengthens applications.
Where can I find and apply to marketing analyst jobs in Virginia?
You can find and apply to marketing analyst jobs in Virginia on Migrate Mate, which lists current openings tied to Virginia employers. Search the listings to see what is available right now, find roles that fit your background and location, and apply directly to the ones that match.
See All 7 Marketing Analyst Jobs in Virginia
Find roles in Virginia that match your experience and apply in just a few clicks.
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