Marketing and Communications Associate Jobs
Marketing and Communications Associate jobs are open across nonprofits, healthcare, higher education, technology, and consumer brands, from entry-level to mid-career, with specializations in content creation, media relations, and digital campaigns. Find a role that fits below and apply directly.
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Role Overview
The Marketing Customer Lifecycle & Communications Program Lead is responsible for leading high‑impact, data‑driven lifecycle communication strategies that drive customer engagement. This role owns the execution of cross‑channel testing initiatives and serves as a key connector across Analytics, Operations, Product, Technology, and Compliance teams.
This person brings a strong customer‑centric lens, a rigorous testing mindset, and the ability to execute and influence outcomes across the enterprise - operating with autonomy and accountability while partnering closely with leaders and stakeholders.
Key Responsibilities
- Drive communication initiatives that support customer engagement during key moments in the customer journey
- Coordinate cross‑channel testing across email, SMS, direct mail, AI agent, and operations
- Identify and influence opportunities to drive incremental lift through data-driven experimentation and own corresponding strategies
- Operationalize automated communications in partnership with execution channels with minimal customer or operational disruption.
- Partner with analytics to develop targeting and selection criteria for test/learn campaigns; identify test segments based on results and provide testing and targeting recommendations.
- Lead frequent forums to socialize progress, create alignment and strengthen vision with business units
- Manage ongoing measurement of communications, proactively identify risks and deliver resolution in collaboration with partners
- Champion new models and processes that increase process control, reliability and scalability
- Lead marketing communications platform transitions with smart testing and enhancement
- Serve as a trusted partner to Analytics, Product, Operations, Technology, and Compliance teams, aligning marketing communications with enterprise initiatives Develop and deliver presentations that report on key metrics, summarize results, and provide insights to inform future test strategies with clarity and confidence.
Qualifications
- 5+ years of strategic marketing experience in customer acquisition and/or loyalty marketing along with a relevant Bachelor’s degree.
- Ability to understand the company business strategy and support through marketing initiatives
- Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch
- Proven analytical skills to drive strategic and tactical marketing initiatives.
- Excellent communication skills and the ability to effectively work with all levels of management.
- Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
- Excel at fostering collaboration and influencing outcomes across cross-functional partners
- Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization
- Financial services, lending experience and/or customer engagement experience desired.
- Experience with Adobe Campaign or other campaign management platforms is a plus.
Location : Baltimore, MD hybrid schedule
Baltimore, MD Target base salary range is $85,000-110,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:
- Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
- Up to 4% matching 401(k)
- Employee Stock Purchase Plan (10% share discount)
- Tuition reimbursement
- Paid time off (15 days’ vacation per year, prorated based on start date)
- Paid sick leave as determined by state or local ordinance (prorated based on start date)
- 11 Paid holidays (4 floating holidays, prorated based on start date)
- Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
Role Overview
The Marketing Customer Lifecycle & Communications Program Lead is responsible for leading high‑impact, data‑driven lifecycle communication strategies that drive customer engagement. This role owns the execution of cross‑channel testing initiatives and serves as a key connector across Analytics, Operations, Product, Technology, and Compliance teams.
This person brings a strong customer‑centric lens, a rigorous testing mindset, and the ability to execute and influence outcomes across the enterprise - operating with autonomy and accountability while partnering closely with leaders and stakeholders.
Key Responsibilities
- Drive communication initiatives that support customer engagement during key moments in the customer journey
- Coordinate cross‑channel testing across email, SMS, direct mail, AI agent, and operations
- Identify and influence opportunities to drive incremental lift through data-driven experimentation and own corresponding strategies
- Operationalize automated communications in partnership with execution channels with minimal customer or operational disruption.
- Partner with analytics to develop targeting and selection criteria for test/learn campaigns; identify test segments based on results and provide testing and targeting recommendations.
- Lead frequent forums to socialize progress, create alignment and strengthen vision with business units
- Manage ongoing measurement of communications, proactively identify risks and deliver resolution in collaboration with partners
- Champion new models and processes that increase process control, reliability and scalability
- Lead marketing communications platform transitions with smart testing and enhancement
- Serve as a trusted partner to Analytics, Product, Operations, Technology, and Compliance teams, aligning marketing communications with enterprise initiatives Develop and deliver presentations that report on key metrics, summarize results, and provide insights to inform future test strategies with clarity and confidence.
Qualifications
- 5+ years of strategic marketing experience in customer acquisition and/or loyalty marketing along with a relevant Bachelor’s degree.
- Ability to understand the company business strategy and support through marketing initiatives
- Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch
- Proven analytical skills to drive strategic and tactical marketing initiatives.
- Excellent communication skills and the ability to effectively work with all levels of management.
- Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
- Excel at fostering collaboration and influencing outcomes across cross-functional partners
- Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization
- Financial services, lending experience and/or customer engagement experience desired.
- Experience with Adobe Campaign or other campaign management platforms is a plus.
Location : Baltimore, MD hybrid schedule
Baltimore, MD Target base salary range is $85,000-110,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:
- Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
- Up to 4% matching 401(k)
- Employee Stock Purchase Plan (10% share discount)
- Tuition reimbursement
- Paid time off (15 days’ vacation per year, prorated based on start date)
- Paid sick leave as determined by state or local ordinance (prorated based on start date)
- 11 Paid holidays (4 floating holidays, prorated based on start date)
- Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
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Who's Hiring
Top Industries Hiring
- Education
- Law & Legal Services
- Agriculture & Farming
- Consulting & Professional Services
- Retail
What Employers Look For
The qualifications that appear most often in marketing and communications associate jobs.
- Bachelor's degree in communications, marketing, journalism, or a related field
- Proficiency with email marketing platforms and content management systems
- Strong writing, editing, and proofreading skills across multiple formats
- Experience managing or scheduling posts on social media platforms
- Familiarity with analytics tools to track campaign and content performance
- Ability to coordinate across internal teams and external vendors or agencies
Tips for Your Marketing and Communications Associate Job Search
Tailor your resume to each channel
Marketing and communications associate postings often weight one channel heavily, whether email, social, or PR. Mirror the channel language from the job description in your bullet points so your resume passes the first scan.
Build a portfolio before you apply
Hiring managers for these roles expect writing samples, campaign recaps, or press clips. If your work is behind an NDA, create a spec project for a real brand to show your process and voice.
Apply early to roles that fit
Migrate Mate lists marketing and communications associate openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target organizations by content volume
Companies publishing multiple blog posts, newsletters, or press releases weekly need more associate-level support. Look for content calendars, active newsrooms, or frequent social posting as signals that a team has real bandwidth and hiring need.
Prepare a metrics story for interviews
Interviewers ask what you moved, not what you did. Before your interview, pull engagement rates, open rates, media placements, or any number showing impact from past work, even from class projects or internships.
Follow up with a relevant content observation
A post-interview follow-up that references something specific about the organization's current campaigns or messaging signals genuine interest and shows you think like a communicator, not just an applicant.
Marketing and Communications Associate Jobs: Frequently Asked Questions
Which companies are hiring the most marketing and communications associates?
The most active employers for marketing and communications associates right now are AmeriCorps, Travelers, and NBCUniversal, and the most openings are in Texas, California, and New York, based on current listings on Migrate Mate as of November 2026. Nonprofits, universities, and healthcare systems tend to post these roles consistently throughout the year.
How many marketing and communications associate jobs are remote?
About 69% of marketing and communications associate openings are fully remote or hybrid as of November 2026, reflecting strong demand for flexible arrangements in this field. Content writing, social media coordination, and email marketing sub-roles tend to have the highest remote availability, while media relations and event-focused positions more often require in-person presence.
How do you become a marketing and communications associate?
Most employers expect a bachelor's degree in communications, marketing, journalism, or public relations. From there, build practical experience through internships, freelance writing, or managing communications for student organizations or nonprofits. Develop a portfolio of writing samples and campaign work, learn at least one email or content platform, and practice translating goals into measurable outcomes before applying.
Can you get a marketing and communications associate job with little experience?
Yes, many entry-level marketing and communications associate roles are specifically designed for candidates with limited professional experience. Employers in this space prioritize strong writing samples, a clear and consistent voice, and demonstrated initiative over years of paid work. Internships, campus newspaper clips, volunteer communications work, or a self-directed content project can substitute effectively for a full work history.
What does the marketing and communications associate interview process look like?
Most hiring processes for this role include an initial phone or video screen focused on background and writing experience, followed by a skills assessment such as a writing sample prompt or a mock campaign brief. Finalists typically complete a panel interview with marketing and communications stakeholders. Some organizations ask candidates to present a short content or messaging strategy as a final step before an offer.
Where can I find and apply to marketing and communications associate jobs?
You can find and apply to marketing and communications associate jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your background, then apply directly to each one that fits.
See All 770+ Marketing and Communications Associate Jobs
Find roles that match your experience and apply in just a few clicks.
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