Marketing and Communications Lead Jobs
Marketing and Communications Lead jobs are open across nonprofits, healthcare, technology, and consumer brands, at every level from coordinator to director, with specializations in content strategy, media relations, and integrated campaigns. Find a role that fits below and apply directly.
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Role Overview
The Marketing Customer Lifecycle & Communications Program Lead is responsible for leading high‑impact, data‑driven lifecycle communication strategies that drive customer engagement. This role owns the execution of cross‑channel testing initiatives and serves as a key connector across Analytics, Operations, Product, Technology, and Compliance teams.
This person brings a strong customer‑centric lens, a rigorous testing mindset, and the ability to execute and influence outcomes across the enterprise - operating with autonomy and accountability while partnering closely with leaders and stakeholders.
Key Responsibilities
- Drive communication initiatives that support customer engagement during key moments in the customer journey
- Coordinate cross‑channel testing across email, SMS, direct mail, AI agent, and operations
- Identify and influence opportunities to drive incremental lift through data-driven experimentation and own corresponding strategies
- Operationalize automated communications in partnership with execution channels with minimal customer or operational disruption.
- Partner with analytics to develop targeting and selection criteria for test/learn campaigns; identify test segments based on results and provide testing and targeting recommendations.
- Lead frequent forums to socialize progress, create alignment and strengthen vision with business units
- Manage ongoing measurement of communications, proactively identify risks and deliver resolution in collaboration with partners
- Champion new models and processes that increase process control, reliability and scalability
- Lead marketing communications platform transitions with smart testing and enhancement
- Serve as a trusted partner to Analytics, Product, Operations, Technology, and Compliance teams, aligning marketing communications with enterprise initiatives Develop and deliver presentations that report on key metrics, summarize results, and provide insights to inform future test strategies with clarity and confidence.
Qualifications
- 5+ years of strategic marketing experience in customer acquisition and/or loyalty marketing along with a relevant Bachelor’s degree.
- Ability to understand the company business strategy and support through marketing initiatives
- Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch
- Proven analytical skills to drive strategic and tactical marketing initiatives.
- Excellent communication skills and the ability to effectively work with all levels of management.
- Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
- Excel at fostering collaboration and influencing outcomes across cross-functional partners
- Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization
- Financial services, lending experience and/or customer engagement experience desired.
- Experience with Adobe Campaign or other campaign management platforms is a plus.
Location : Baltimore, MD hybrid schedule
Baltimore, MD Target base salary range is $85,000-110,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:
- Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
- Up to 4% matching 401(k)
- Employee Stock Purchase Plan (10% share discount)
- Tuition reimbursement
- Paid time off (15 days’ vacation per year, prorated based on start date)
- Paid sick leave as determined by state or local ordinance (prorated based on start date)
- 11 Paid holidays (4 floating holidays, prorated based on start date)
- Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
Role Overview
The Marketing Customer Lifecycle & Communications Program Lead is responsible for leading high‑impact, data‑driven lifecycle communication strategies that drive customer engagement. This role owns the execution of cross‑channel testing initiatives and serves as a key connector across Analytics, Operations, Product, Technology, and Compliance teams.
This person brings a strong customer‑centric lens, a rigorous testing mindset, and the ability to execute and influence outcomes across the enterprise - operating with autonomy and accountability while partnering closely with leaders and stakeholders.
Key Responsibilities
- Drive communication initiatives that support customer engagement during key moments in the customer journey
- Coordinate cross‑channel testing across email, SMS, direct mail, AI agent, and operations
- Identify and influence opportunities to drive incremental lift through data-driven experimentation and own corresponding strategies
- Operationalize automated communications in partnership with execution channels with minimal customer or operational disruption.
- Partner with analytics to develop targeting and selection criteria for test/learn campaigns; identify test segments based on results and provide testing and targeting recommendations.
- Lead frequent forums to socialize progress, create alignment and strengthen vision with business units
- Manage ongoing measurement of communications, proactively identify risks and deliver resolution in collaboration with partners
- Champion new models and processes that increase process control, reliability and scalability
- Lead marketing communications platform transitions with smart testing and enhancement
- Serve as a trusted partner to Analytics, Product, Operations, Technology, and Compliance teams, aligning marketing communications with enterprise initiatives Develop and deliver presentations that report on key metrics, summarize results, and provide insights to inform future test strategies with clarity and confidence.
Qualifications
- 5+ years of strategic marketing experience in customer acquisition and/or loyalty marketing along with a relevant Bachelor’s degree.
- Ability to understand the company business strategy and support through marketing initiatives
- Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch
- Proven analytical skills to drive strategic and tactical marketing initiatives.
- Excellent communication skills and the ability to effectively work with all levels of management.
- Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
- Excel at fostering collaboration and influencing outcomes across cross-functional partners
- Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization
- Financial services, lending experience and/or customer engagement experience desired.
- Experience with Adobe Campaign or other campaign management platforms is a plus.
Location : Baltimore, MD hybrid schedule
Baltimore, MD Target base salary range is $85,000-110,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:
- Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
- Up to 4% matching 401(k)
- Employee Stock Purchase Plan (10% share discount)
- Tuition reimbursement
- Paid time off (15 days’ vacation per year, prorated based on start date)
- Paid sick leave as determined by state or local ordinance (prorated based on start date)
- 11 Paid holidays (4 floating holidays, prorated based on start date)
- Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
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Who's Hiring
Top Industries Hiring
- Education
- Law & Legal Services
- Agriculture & Farming
- Consulting & Professional Services
- Retail
What Employers Look For
The qualifications that appear most often in marketing and communications lead jobs.
- Five or more years of experience in marketing, communications, or public relations
- Demonstrated ability to develop and execute integrated communications strategies
- Strong written and verbal communication skills across multiple formats and channels
- Experience managing or mentoring junior team members or external agency partners
- Proficiency with content management systems, email marketing platforms, and analytics tools
- Bachelor's degree in communications, marketing, journalism, or a related field
Tips for Your Marketing and Communications Lead Job Search
Apply early to roles that fit
Migrate Mate lists marketing and communications lead openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Quantify campaign outcomes on your resume
Hiring managers for this role scan for measurable results, not just responsibilities. Replace phrases like 'managed social media' with the engagement lift, audience growth, or press placements you drove during a specific campaign.
Tailor your portfolio to the employer's sector
A portfolio built for a tech startup reads differently than one for a healthcare system. Lead with samples that match the organization's audience and tone so reviewers immediately see you understand their communication context.
Target postings that name your specialty explicitly
Job titles at this level vary widely. Search for the specific discipline you lead, whether that is media relations, executive communications, or content strategy, to surface postings where your background is a direct match rather than a stretch.
Prepare a cross-functional influence story for interviews
Interviewers for lead roles consistently probe how you work with legal, product, or executive stakeholders. Come ready with a specific example where you aligned competing voices around a single message under a real deadline.
Negotiate scope alongside compensation
At the lead level, budget authority, headcount, and agency oversight are often negotiable even when base pay is not. Ask directly which resources the role controls so you can assess whether the scope matches the seniority you are stepping into.
Marketing and Communications Lead Jobs: Frequently Asked Questions
Which companies are hiring the most marketing and communications leads?
The most active employers for marketing and communications leads right now are AmeriCorps, Travelers, and NBCUniversal, and the most openings are in Texas, California, and New York, based on current listings on Migrate Mate as of November 2026. Healthcare systems, technology companies, and large nonprofits tend to post at this level most consistently throughout the year.
How many marketing and communications lead jobs are remote?
About 69% of marketing and communications lead openings are fully remote or hybrid as of November 2026, reflecting the role's heavy reliance on writing, strategy, and digital collaboration rather than on-site production. Content strategy, executive communications, and media relations sub-specialties tend to have the highest share of remote-eligible postings compared to event-driven or brand-activation roles.
How do you become a marketing and communications lead?
Most people reach this level by spending several years in a specialist role, such as copywriter, public relations coordinator, or social media manager, then taking on cross-channel or campaign leadership responsibility before moving into a formal lead title. Building a portfolio of measurable outcomes, developing experience briefing or managing others, and demonstrating strategic thinking in proposals or presentations are the steps that most consistently accelerate the path.
Can I get a marketing and communications lead role with limited experience?
It is competitive but achievable if you can show leadership in context rather than on paper. Candidates who have led a rebranding effort for a small organization, managed an agency relationship, or owned end-to-end campaign execution independently often move into lead titles faster than those with more years but narrower scope. Targeting smaller organizations or startups where the lead role is the first formal communications hire can also lower the experience threshold.
What does the marketing and communications lead interview process look like?
Most processes run three to four stages: an initial screen with a recruiter or hiring manager, a deeper conversation about your strategic approach and past campaigns, a written or presentation exercise where you develop a sample plan or audit existing communications, and a final round with cross-functional stakeholders such as a VP of marketing or department head. The take-home exercise is nearly universal at this level and is typically weighted heavily in the hiring decision.
Where can I find and apply to marketing and communications lead jobs?
You can find and apply to marketing and communications lead jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your background and apply directly to each listing without being redirected to multiple external sites.
See All 770+ Marketing and Communications Lead Jobs
Find roles that match your experience and apply in just a few clicks.
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