Marketing Operations Manager Jobs in Colorado
Marketing Operations Manager jobs in Colorado concentrate in Denver, Boulder, and Colorado Springs, where technology companies, healthcare networks, and outdoor consumer brands drive consistent demand for professionals who specialize in marketing automation, CRM strategy, and campaign analytics. Employers like Charles Schwab, Verizon, and Lockheed Martin maintain substantial Colorado operations and recruit marketing operations talent at coordinator, manager, and director levels. The market rewards candidates who combine platform expertise with cross-functional project leadership. Scan the live roles below and apply to whichever ones fit.
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Position Title: Director of Marketing Strategy & Operations
Department/Program: Marketing & Enrollment Mgmt 62200
# of Openings 1
Work Location: Hybrid On-Site/Remote
Campus Location: Arapahoe Campus
Reports to: Vice President, Enrollment Management & Marketing
FLSA Classification: Exempt/Salaried
FTE: 100% (40 hrs/week)
Compensation: $75,000-$85,000 annually DOE
Application deadline 9/30 or until filled
Job Summary
The Director of Marketing Strategy & Operations provides strategic and operational leadership for Naropa University's enrollment marketing, digital marketing, website strategy, marketing technology, analytics, vendor relationships, project management, and integrated communications planning.
The Director leads the Strategy, Operations & Communications functional area within Enrollment Management & Marketing and is responsible for ensuring that the University's marketing investments, campaigns, systems, and team capacity are aligned with institutional priorities and measurable enrollment outcomes.
Working closely with the Vice President of Enrollment Management & Marketing, the Director translates University enrollment goals into integrated marketing strategies, campaign plans, audience strategies, channel plans, and measurable objectives. The Director serves as a key connector among Marketing, Admissions, Financial Aid, Registrar, Academic Affairs, external agencies, technology partners, and other institutional stakeholders.
In close partnership with the Director of Brand & Editorial, the Director establishes the strategic brief, audience, objectives, channels, timelines, resources, and measures of success for major initiatives, while Brand & Editorial translates those priorities into compelling content and creative experiences.
The Director must be a strategic thinker and highly organized operator who is comfortable moving between enrollment strategy, analytics, digital marketing, technology, project management, vendor leadership, and cross-functional collaboration.
Job Duties & Responsibilities
- Develop and execute integrated marketing strategies that support University enrollment goals, academic program priorities, institutional reputation, and long-term enrollment sustainability.
- Translate enrollment objectives into actionable marketing plans, audience strategies, campaigns, channel recommendations, timelines, budgets, and measurable outcomes.
- Partner with Admissions, Financial Aid, Registrar, Academic Affairs, and other stakeholders to understand prospective student needs and identify opportunities to improve the enrollment journey.
- Develop strategic marketing briefs that establish objectives, target audiences, key messages, channels, deliverables, timelines, and measures of success.
- Support development and implementation of annual and multi-year Strategic Enrollment Marketing plans.
- Lead go-to-market planning for new academic programs, program changes, enrollment initiatives, and other institutional priorities.
- Lead strategy for paid digital marketing, search, display, social advertising, email marketing, organic search, and other appropriate enrollment marketing channels.
- Manage external advertising agencies and digital marketing partners, establishing expectations, performance measures, reporting requirements, and accountability.
- Partner with Brand & Editorial to develop campaign messaging, creative assets, landing pages, content, and other campaign materials.
- Monitor campaign performance and make data-informed recommendations regarding audience, channel, creative, investment, and strategy.
- Identify opportunities for testing and experimentation and establish processes for learning from results and applying findings to future campaigns.
- Ensure marketing investments are aligned with enrollment priorities and produce measurable institutional value.
- Provide strategic oversight of Naropa's website as a critical enrollment, marketing, communications, and institutional resource.
- Set website priorities based on prospective student needs, enrollment goals, analytics, SEO/AEO, accessibility, and institutional priorities.
- Provide strategic direction to the team member responsible for day-to-day website management and oversee key external web and technology partners.
- Partner with the Director of Brand & Editorial on website storytelling, content, voice, and creative expression.
- Establish website governance and use performance insights to prioritize improvements to the prospective student experience, engagement, and conversion.
- Serve as the senior operational lead for the Marketing team, providing direction and decision-making support for priorities, capacity, resources, and competing demands.
- Empower and partner with the Marketing Production Manager to lead day-to-day project management, workflows, timelines, coordination, and team accountability.
- Establish departmental priorities, planning rhythms, project intake standards, and prioritization frameworks in partnership with the Marketing Production Manager and Director of Brand & Editorial.
- Lead annual, quarterly, and 90-day planning, ensuring strategic priorities translate into clear and achievable work plans.
- Serve as an escalation point when competing priorities, capacity constraints, or cross-functional needs require additional direction or resolution.
- Identify opportunities to improve processes, reduce manual work, and strengthen operational effectiveness across Enrollment Management & Marketing.
- Establish and maintain a comprehensive marketing measurement framework aligned with enrollment objectives.
- Develop dashboards and reporting that connect marketing activity with prospective student behavior and enrollment funnel outcomes.
- Partner with Admissions and other Enrollment Management teams to understand inquiry, application, admission, deposit, enrollment, and other relevant funnel metrics.
- Establish KPIs and measures of success before major initiatives and campaigns are launched.
- Translate marketing and enrollment data into actionable insights for team members, University leadership, and institutional partners.
- Promote a culture of strategic testing, learning, optimization, and evidence-based decision-making.
- Partner with institutional research, technology, enrollment, and external partners as needed to strengthen data quality and reporting.
- Manage major marketing vendor and agency relationships, contracts, scopes of work, deliverables, timelines, and performance.
- Support the Vice President in developing and managing the Enrollment Marketing budget.
- Regularly evaluate vendor performance, costs, capabilities, and institutional needs and recommend opportunities for consolidation, renegotiation, transition, or investment.
- Monitor invoices, expenditures, commitments, and budget performance in partnership with appropriate University offices.
- Ensure responsible stewardship of University marketing resources and maximize the impact of available investments.
- Maintain documentation of contracts, renewal dates, deliverables, and vendor performance.
- Coordinate integrated communications planning for major enrollment, institutional, and cross-campus initiatives.
- Partner with Brand & Editorial to ensure strategic messaging is translated consistently across channels and audiences.
- Establish communication plans that clarify audiences, objectives, timing, channels, ownership, and desired actions.
- Support executive, institutional, crisis, and change communications as assigned by the Vice President of Enrollment Management & Marketing.
- Coordinate with institutional stakeholders to ensure timely, accurate, and aligned communications regarding programs, enrollment initiatives, deadlines, and other priority information.
- Serve as a primary Marketing liaison to Admissions, Financial Aid, Registrar, Academic Affairs, Information Technology, and other institutional partners.
- Establish recurring feedback loops and data-sharing practices between Marketing and enrollment-facing teams.
- Facilitate collaborative planning to ensure Marketing understands stakeholder needs while maintaining clear ownership, priorities, and capacity.
- Develop transparent processes for submitting, evaluating, prioritizing, and communicating the status of marketing requests.
- Strengthen understanding across the University of Marketing's role, resources, priorities, processes, and impact.
- Lead, coach, and develop members of the Strategy, Operations & Communications team.
- Establish clear expectations, accountability, operating rhythms, and measures of success.
- Foster a culture of curiosity, experimentation, evidence-based decision-making, responsible stewardship, and continuous improvement.
- Partner closely with the Director of Brand & Editorial to ensure Strategy, Operations & Communications and Content, Creative & Community function as an integrated team rather than separate silos.
- Support the Vice President of Enrollment Management & Marketing with departmental planning, strategic initiatives, resource allocation, organizational development, and other priorities as assigned.
- All job candidates must hold a commitment to co-create a diverse and inclusive community and actively participate in related JEDI (Justice, Equity, Diversity & Inclusion) professional development regarding the dynamics of privilege and oppression and the impact these have in the workplace.
- All job candidates must demonstrate their level of understanding of the dynamics of privilege and oppression, and the impact these have on equity, access, and opportunity.
- All job candidates must demonstrate an appropriate level of understanding of and appreciation for the values of Naropa University and the capacity to demonstrate an integration and embodiment of these values as evidenced in work, communication, collaboration styles, and other general workplace behaviors.
- Bachelors degree, Masters preferred
- Minimum of five (5) years of prior applicable experience in communications, content creation, and managing creative teams.
- Excellent writing and copyediting skills, including experience working with style guides.
- Strong knowledge of SEO and crafting content to increase organic search.
- Comfortable in content management platforms, specifically Wordpress and SharePoint.
- Stays up to date in trends in SEO, social media, and digital content distribution.
- Is known within a network of media editors, journalists, bloggers, and content syndicators.
- Experience working on Naropa’s social platforms (Instagram, Twitter, Facebook, LinkedIn, and Pinterest) and others with potential to assist Naropa (Discord, TikTok, Reddit, etc.).
- Strong working knowledge of standard office procedures and productivity software such as Microsoft Office, MS Teams, and various video conferencing platforms.
- Experience managing photographers, videographers, and podcasters
- Ability to use marketing analytics to guide content development decisions
- Experience managing creative teams
- Minimum required length of experience with Bachelor’s degree in related field
Naropa recognizes the following holidays throughout the year: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Fall Break, 4th Thursday and Friday in November, and Winter Break, the last two weeks in December encompassing the Christmas holiday as well as New Year’s.
Naropa’s health and welfare benefits include the following: medical, dental, vision, FSA, HSA, employer-paid short-term and long-term disability, employer-paid life insurance and accidental death and dismemberment, an employer-sponsored pre-tax retirement savings plan, and a variety of voluntary, employee-paid supplemental insurance plans.
A comprehensive benefits package is available to full-time employees who work a minimum of 30 hours each week. Employees who work 20 – 29 hours each week are eligible for only the employer-paid short-term & long-term disability, employer-paid life insurance & accidental death and dismemberment, and the retirement plan.
Employees who work fewer than 20 hours per week are eligible to participate in Naropa’s retirement plan only.
All regular full-time and part-time faculty and staff, including student workers, accrue sick leave benefits. Full-time and part-time staff positions accrue vacation and personal time. All leave accrual rates vary based on the position, hours worked, and years of service.
The University recognizes the importance of including its employees in its organizational mission and values and welcomes employees into the classroom to “touch the magic.” Specifically, regular employees are provided generous tuition remission opportunities for themselves and their family members.
Naropa University participates in the Council of Independent Colleges Tuition Exchange Program (CIC-TEP). CIC-TEP is a network of CIC colleges and universities willing to accept, tuition-free, students from families of full-time employees of other CIC participating institutions (full-time as designated by the employer/institution). Additional information can be found here: https://www.cic.edu/member-services/tuition-exchange-program.
Naropa University is an equal opportunity, non-discriminatory employer and Title IX is a federal civil rights law that prohibits gender discrimination, sexual harassment, sexual and relationship violence. This law applies to all students, faculty, and staff.
JOB CODE: AY2627 0043
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Marketing Operations Manager Job Market in Colorado
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What Colorado Employers Look For
The qualifications that appear most often in marketing operations manager jobs across Colorado.
- Bachelor's degree in marketing, business, or a related field required
- Hands-on experience with marketing automation platforms such as Marketo or HubSpot
- Proficiency in CRM systems, particularly Salesforce, and data reporting tools
- Demonstrated ability to manage multi-channel campaigns from planning through analysis
- Strong collaboration skills for working across sales, product, and creative teams
- Experience building dashboards and interpreting performance data to guide strategy
Marketing Operations Manager Jobs in Colorado: Frequently Asked Questions
How do you become a marketing operations manager in Colorado?
Most hiring managers in Colorado expect a bachelor's degree in marketing, business, or communications as the baseline credential. There is no state-issued license for this role in Colorado, so the path runs through platform certifications, such as HubSpot, Marketo, or Salesforce credentials, which many Denver and Boulder tech employers treat as a practical prerequisite. Building experience in a marketing coordinator or analyst role at a Colorado company first is the most common route into operations management.
How much do marketing operations managers make in Colorado?
Marketing operations managers in Colorado earn a median of about $182,730 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $121,560 for the lowest 10% to over $289,870 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing operations managers in Colorado?
Companies currently hiring marketing operations managers in Colorado include Truewerk, Peaksware, and Sashco, per current listings on Migrate Mate as of September 2026. Colorado's mix of financial services headquarters, aerospace contractors, and fast-growing SaaS companies in the Denver metro creates steady, year-round demand for this role.
Which Colorado cities have the most marketing operations manager jobs?
Denver, Colorado, and Golden account for the largest concentration of marketing operations manager openings in Colorado. Denver anchors demand through its density of corporate headquarters and tech employers, while Boulder's startup and software ecosystem pulls consistent hiring, and Colorado Springs benefits from the presence of large defense contractors and regional healthcare systems that maintain in-house marketing teams.
Are there remote marketing operations manager jobs in Colorado?
Yes, and more than most fields, because marketing operations work is largely analytical, platform-based, and collaborative through digital tools rather than tied to a physical location. About 44% of marketing operations manager openings tied to Colorado are remote or hybrid as of September 2026, reflecting the desk-based nature of the role. Campaign automation, database management, and performance reporting are the functions most commonly performed fully remotely.
How can I get hired as a marketing operations manager in Colorado with little or no experience?
The most realistic entry path is a marketing coordinator or marketing analyst role at a Colorado-based company, which builds the platform and reporting skills hiring managers look for. Denver and Boulder technology and SaaS companies frequently post associate marketing roles that lead into operations tracks within one to two years. Earning a recognized platform certification, such as HubSpot Marketing Software or Salesforce Administrator, strengthens an entry-level application significantly and signals hands-on tool readiness before formal operations experience accumulates.
Where can I find and apply to marketing operations manager jobs in Colorado?
You can find and apply to marketing operations manager jobs in Colorado on Migrate Mate, which lists current Colorado openings across industries and experience levels. Search the available roles, identify the ones that match your background and target location, and apply directly to the ones that fit.
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