Performance Marketing Lead Jobs
Performance Marketing Lead jobs are open across e-commerce, SaaS, fintech, and consumer brands, from mid-level to senior and director, with specializations in paid search, paid social, and growth analytics. See the openings below and apply to the ones that match your experience.
Find JobsLooking for remote work? View remote performance marketing lead jobs →Overview
Open roles335+
Top stateCalifornia
Top employerClients Blackbox
Top citySan Francisco, CA
Work type58% Remote
Top industryTechnology
Showing 5 of 335+ Performance Marketing Lead jobs
Senior Specialist, Performance Marketing
We won't show you this job again
New 9h ago
Society for Human Resource Management (SHRM)
Senior Specialist, Performance Marketing
Alexandria, Virginia
New 9h ago
Lead, B2B Performance Marketing
We won't show you this job again
New 9h ago
Society for Human Resource Management (SHRM)
Lead, B2B Performance Marketing
Alexandria, Virginia
New 9h ago
CRM and SMS Marketing Performance Analyst
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New 10h ago
Dollar Loan Center
CRM and SMS Marketing Performance Analyst
Las Vegas, Nevada
New 10h ago
Senior Performance Marketing Manager
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New 10h ago
Wet Coast Logistics
Senior Performance Marketing Manager
Plano, Texas
New 10h ago
Area Marketing Coordinator, Performance Marketing
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New 11h ago
INFINITY HOME SERVICES
Area Marketing Coordinator, Performance Marketing
Bel Air, Maryland
New 11h ago
New 9h ago
Senior Specialist, Performance Marketing
Society for Human Resource Management (SHRM)·Alexandria, Virginia
Job functions:
$85k - $100k/yr
Hybrid
Bachelor's degree in communications
201-500 employees
Job Description
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
The Senior Specialist, Performance Marketing owns the end-to-end execution and optimization of demand generation programs for an assigned portfolio of SHRM solution areas, products, and events. From channel selection and campaign build through lead capture, data flow, and in-flight optimization, this role is accountable for generating qualified demand that fuels connected pipelines across SHRM’s B2B business, including SHRM Business and SHRM Linkage.
Operating within the channel strategy, budgets, and priorities set by the Manager, Demand Generation and with day-to-day direction from the Lead, Performance Marketing, the Senior Specialist identifies and activates the right channels for each owned area, builds the lead generation forms and data flows that move prospects to the correct funnel stage, and continuously tests and refines programs to improve lead volume, lead quality, and cost efficiency. This is a hands-on ownership role: the Senior Specialist doesn’t just report on performance, they drive it.
Responsibilities
End-to-End Program Ownership
Education
Knowledge, Skills & Abilities
This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
Travel: Occasional 0 – 10%
#LI
The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Summary
The Senior Specialist, Performance Marketing owns the end-to-end execution and optimization of demand generation programs for an assigned portfolio of SHRM solution areas, products, and events. From channel selection and campaign build through lead capture, data flow, and in-flight optimization, this role is accountable for generating qualified demand that fuels connected pipelines across SHRM’s B2B business, including SHRM Business and SHRM Linkage.
Operating within the channel strategy, budgets, and priorities set by the Manager, Demand Generation and with day-to-day direction from the Lead, Performance Marketing, the Senior Specialist identifies and activates the right channels for each owned area, builds the lead generation forms and data flows that move prospects to the correct funnel stage, and continuously tests and refines programs to improve lead volume, lead quality, and cost efficiency. This is a hands-on ownership role: the Senior Specialist doesn’t just report on performance, they drive it.
Responsibilities
End-to-End Program Ownership
- Serve as the accountable owner for an assigned portfolio of B2B solution areas, products, and events, managing each program from intake and planning through launch, optimization, and wrap-up reporting.
- Translate solution and event goals into campaign plans with defined audiences, channels, offers, timelines, budgets, and lead and pipeline targets, and secure approval before launch.
- Build, launch, and QA campaigns across owned channels, ensuring tracking, UTMs, naming conventions, and audience setup are correct before go-live.
- Manage allocated program budgets and pacing, flagging over- or under-delivery early and recommending reallocations.
- Identify and leverage the most effective channel mix for each owned area, including paid search, paid social (LinkedIn, Meta), programmatic and ABM, email nurture and high-intent drips, content syndication, and partner channels, based on audience, offer, funnel stage, and cost to acquire.
- Develop full-funnel demand programs that reach ICP audiences, convert them into known leads, and progress them toward sales-ready engagement, connecting every program to the right solution-area pipeline.
- Identify cross-sell and connected-pipeline opportunities so demand generated for one solution, product, or event also feeds related solutions.
- Test new channels, offers, and formats in a structured way, scaling what works and retiring what doesn’t.
- Build and maintain lead generation forms and landing pages (Marketo, Formstack) for content downloads, event registrations, consultation and demo requests, and other gated offers.
- Define form fields and progressive profiling to collect the data needed for ICP qualification, lead scoring, and routing, such as title, company size, and solution interest.
- Configure and validate the flow of form data into the correct Marketo programs, lists, lead scores, and funnel stages, partnering with Martech on integrations (e.g., Zapier, CRM sync) and with Sales on handoff criteria.
- Monitor lead quality and data completeness and troubleshoot breaks in capture or routing quickly.
- Monitor program performance continuously and optimize bids, budgets, audiences, creative, offers, forms, and landing pages to improve cost per lead, conversion rate, MQL-to-SQL progression, and pipeline contribution.
- Run A/B and multivariate tests across ads, emails, forms, and landing pages; document results and apply learnings across the portfolio.
- Report on owned programs through established dashboards and reporting systems, with clear readouts of what drove results and recommended next steps.
- Partner with the Business Intelligence team to keep metrics, attribution, and KPI definitions consistent.
- Partner with business and sales owners for each solution area to align targets, offers, lead definitions, and lead quality feedback.
- Brief Creative and Content on asset needs, and coordinate with Martech on builds, suppressions, and the email calendar.
- Share learnings, templates, and best practices with fellow Specialists and the Lead to raise performance across the team.
Education
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or relevant equivalent experience.
- Five (5) or more years of experience in B2B performance marketing, demand generation, or digital acquisition, with hands-on ownership of multi-channel campaigns.
- Proven track record managing paid media budgets and delivering measurable lead and pipeline results.
- Hands-on experience building forms, landing pages, and lead flows in a marketing automation platform; Marketo strongly preferred.
- Experience managing multiple concurrent programs across several products, solutions, or events.
Knowledge, Skills & Abilities
- Strong understanding of B2B funnels, the lead lifecycle, lead scoring, and MQL-to-SQL handoff.
- Hands-on proficiency with paid media platforms such as Google Ads, LinkedIn Campaign Manager, Meta, and programmatic/ABM platforms (e.g., AdRoll).
- Working knowledge of Marketo (programs, smart lists, forms, scoring) and form and integration tools such as Formstack and Zapier; CRM experience a plus.
- Analytical comfort with tools such as Adobe Analytics/CJA, Power BI, or Tableau to diagnose performance and find optimization levers.
- Ownership mindset: self-directed and able to manage priorities across many programs with minimal oversight.
- Clear communicator who can explain results and recommendations to both technical and non-technical stakeholders.
- Strong attention to detail in builds, tracking, and data integrity.
- Familiarity with AJO and AEM preferred.
- Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.
This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
- Prolonged periods of sitting at a desk and working on a computer.
- Frequent use of hands and fingers for typing, handling documents, and using office equipment.
- Occasional standing, walking, bending, and reaching.
- Ability to lift and carry up to 30 pounds as needed.
- Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.
Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
Travel: Occasional 0 – 10%
#LI
The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Society for Human Resource Management (SHRM)
Senior Specialist, Performance Marketing
Alexandria, Virginia
New 9h ago201-500 employees
Job functions:
$85k - $100k/yr
Hybrid
Bachelor's degree in communications
Job Description
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
The Senior Specialist, Performance Marketing owns the end-to-end execution and optimization of demand generation programs for an assigned portfolio of SHRM solution areas, products, and events. From channel selection and campaign build through lead capture, data flow, and in-flight optimization, this role is accountable for generating qualified demand that fuels connected pipelines across SHRM’s B2B business, including SHRM Business and SHRM Linkage.
Operating within the channel strategy, budgets, and priorities set by the Manager, Demand Generation and with day-to-day direction from the Lead, Performance Marketing, the Senior Specialist identifies and activates the right channels for each owned area, builds the lead generation forms and data flows that move prospects to the correct funnel stage, and continuously tests and refines programs to improve lead volume, lead quality, and cost efficiency. This is a hands-on ownership role: the Senior Specialist doesn’t just report on performance, they drive it.
Responsibilities
End-to-End Program Ownership
Education
Knowledge, Skills & Abilities
This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
Travel: Occasional 0 – 10%
#LI
The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Summary
The Senior Specialist, Performance Marketing owns the end-to-end execution and optimization of demand generation programs for an assigned portfolio of SHRM solution areas, products, and events. From channel selection and campaign build through lead capture, data flow, and in-flight optimization, this role is accountable for generating qualified demand that fuels connected pipelines across SHRM’s B2B business, including SHRM Business and SHRM Linkage.
Operating within the channel strategy, budgets, and priorities set by the Manager, Demand Generation and with day-to-day direction from the Lead, Performance Marketing, the Senior Specialist identifies and activates the right channels for each owned area, builds the lead generation forms and data flows that move prospects to the correct funnel stage, and continuously tests and refines programs to improve lead volume, lead quality, and cost efficiency. This is a hands-on ownership role: the Senior Specialist doesn’t just report on performance, they drive it.
Responsibilities
End-to-End Program Ownership
- Serve as the accountable owner for an assigned portfolio of B2B solution areas, products, and events, managing each program from intake and planning through launch, optimization, and wrap-up reporting.
- Translate solution and event goals into campaign plans with defined audiences, channels, offers, timelines, budgets, and lead and pipeline targets, and secure approval before launch.
- Build, launch, and QA campaigns across owned channels, ensuring tracking, UTMs, naming conventions, and audience setup are correct before go-live.
- Manage allocated program budgets and pacing, flagging over- or under-delivery early and recommending reallocations.
- Identify and leverage the most effective channel mix for each owned area, including paid search, paid social (LinkedIn, Meta), programmatic and ABM, email nurture and high-intent drips, content syndication, and partner channels, based on audience, offer, funnel stage, and cost to acquire.
- Develop full-funnel demand programs that reach ICP audiences, convert them into known leads, and progress them toward sales-ready engagement, connecting every program to the right solution-area pipeline.
- Identify cross-sell and connected-pipeline opportunities so demand generated for one solution, product, or event also feeds related solutions.
- Test new channels, offers, and formats in a structured way, scaling what works and retiring what doesn’t.
- Build and maintain lead generation forms and landing pages (Marketo, Formstack) for content downloads, event registrations, consultation and demo requests, and other gated offers.
- Define form fields and progressive profiling to collect the data needed for ICP qualification, lead scoring, and routing, such as title, company size, and solution interest.
- Configure and validate the flow of form data into the correct Marketo programs, lists, lead scores, and funnel stages, partnering with Martech on integrations (e.g., Zapier, CRM sync) and with Sales on handoff criteria.
- Monitor lead quality and data completeness and troubleshoot breaks in capture or routing quickly.
- Monitor program performance continuously and optimize bids, budgets, audiences, creative, offers, forms, and landing pages to improve cost per lead, conversion rate, MQL-to-SQL progression, and pipeline contribution.
- Run A/B and multivariate tests across ads, emails, forms, and landing pages; document results and apply learnings across the portfolio.
- Report on owned programs through established dashboards and reporting systems, with clear readouts of what drove results and recommended next steps.
- Partner with the Business Intelligence team to keep metrics, attribution, and KPI definitions consistent.
- Partner with business and sales owners for each solution area to align targets, offers, lead definitions, and lead quality feedback.
- Brief Creative and Content on asset needs, and coordinate with Martech on builds, suppressions, and the email calendar.
- Share learnings, templates, and best practices with fellow Specialists and the Lead to raise performance across the team.
Education
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or relevant equivalent experience.
- Five (5) or more years of experience in B2B performance marketing, demand generation, or digital acquisition, with hands-on ownership of multi-channel campaigns.
- Proven track record managing paid media budgets and delivering measurable lead and pipeline results.
- Hands-on experience building forms, landing pages, and lead flows in a marketing automation platform; Marketo strongly preferred.
- Experience managing multiple concurrent programs across several products, solutions, or events.
Knowledge, Skills & Abilities
- Strong understanding of B2B funnels, the lead lifecycle, lead scoring, and MQL-to-SQL handoff.
- Hands-on proficiency with paid media platforms such as Google Ads, LinkedIn Campaign Manager, Meta, and programmatic/ABM platforms (e.g., AdRoll).
- Working knowledge of Marketo (programs, smart lists, forms, scoring) and form and integration tools such as Formstack and Zapier; CRM experience a plus.
- Analytical comfort with tools such as Adobe Analytics/CJA, Power BI, or Tableau to diagnose performance and find optimization levers.
- Ownership mindset: self-directed and able to manage priorities across many programs with minimal oversight.
- Clear communicator who can explain results and recommendations to both technical and non-technical stakeholders.
- Strong attention to detail in builds, tracking, and data integrity.
- Familiarity with AJO and AEM preferred.
- Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.
This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
- Prolonged periods of sitting at a desk and working on a computer.
- Frequent use of hands and fingers for typing, handling documents, and using office equipment.
- Occasional standing, walking, bending, and reaching.
- Ability to lift and carry up to 30 pounds as needed.
- Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.
Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
Travel: Occasional 0 – 10%
#LI
The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Performance Marketing Lead Jobs by Experience Level
See All 335+ Performance Marketing Lead Jobs
Find roles that match your experience and apply in just a few clicks.
Find JobsPerformance Marketing Lead Job Market
Who's Hiring
- Clients Blackbox70
- Milan Laser Hair Removal7
- Viral Nation4
- Noble Studios4
- GEICO3
Top Industries Hiring
- Technology & Software11
- Consulting & Professional Services3
- Manufacturing2
- Staffing & Recruiting2
- Banking & Financial Services2
What Employers Look For
The qualifications that appear most often in performance marketing lead jobs.
- 5 or more years managing paid search and paid social campaigns at scale
- Demonstrated experience owning performance budgets and hitting ROAS or CPA targets
- Proficiency with Google Ads, Meta Ads Manager, and campaign analytics platforms
- Experience with attribution tools and multi-touch measurement methodologies
- Strong data analysis skills using SQL, Excel, or business intelligence dashboards
- Bachelor's degree in marketing, business, or a related analytical field
Tips for Your Performance Marketing Lead Job Search
Quantify every channel you've owned
Hiring managers for this role want to see ROAS, CPA, and revenue-per-channel numbers, not just platform names. For each role on your resume, replace vague descriptions with the metric you moved and by how much.
Show cross-channel attribution experience clearly
Many performance marketing lead job descriptions ask for multi-touch attribution modeling. If you've worked with MMM, incrementality testing, or last-click alternatives, call that out explicitly in a dedicated skills section.
Apply early to roles that fit
Migrate Mate lists performance marketing lead openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies at your budget-management level
Performance marketing lead roles differ sharply based on annual media spend. Filter openings by company size to find roles where your budget management experience, whether that's mid-market or enterprise, actually matches what the team runs.
Prepare a channel audit as your interview asset
Many hiring panels ask you to audit a competitor's or hypothetical brand's channel mix. Practice walking through what you'd cut, scale, and test first, using real frameworks you've applied, not generic funnel theory.
Negotiate scope before you negotiate compensation
Before accepting an offer, clarify which channels you'll own outright, what headcount reports to you, and whether media buying is in-house or agency-managed. Those factors define the role more than the title does.
Performance Marketing Lead Jobs: Frequently Asked Questions
Which companies are hiring the most performance marketing leads?
The most active employers for performance marketing leads right now are Clients Blackbox, Milan Laser Hair Removal, and Viral Nation, and the most openings are in California, New York, and Texas, based on current listings on Migrate Mate as of November 2026. E-commerce and SaaS companies consistently represent a large share of open roles.
How many performance marketing lead jobs are remote?
About 87% of performance marketing lead openings are fully remote or hybrid as of November 2026, reflecting strong demand for distributed marketing talent. Roles focused on paid social strategy and analytics tend to be the most remote-friendly, while positions tied to in-house creative production or agency partnerships more often require on-site presence.
How do you become a performance marketing lead?
Start by building deep hands-on experience managing paid search and paid social channels, ideally with direct budget ownership. Progress into roles where you run A/B tests, own reporting, and manage at least one direct report or agency relationship. Build fluency in attribution modeling and cross-channel measurement, since those skills differentiate candidates at the lead level from those still in specialist roles.
Can you get a performance marketing lead job with little experience?
Moving into a lead role with limited experience is possible if you've owned measurable outcomes, even at a smaller scale. Candidates who have managed full campaign cycles independently, trained a junior teammate, or built a reporting framework from scratch are often competitive for smaller companies or startups that value initiative over years logged. A strong portfolio of results matters more than tenure alone.
What does the performance marketing lead interview process look like?
Most hiring processes include an initial recruiter screen, a hiring manager conversation focused on your channel expertise and past results, and a take-home or live case study where you audit a campaign setup or build a channel strategy. Final rounds typically involve meeting cross-functional partners in product or analytics and sometimes a panel with senior marketing leadership who assess strategic thinking and stakeholder communication.
Where can I find and apply to performance marketing lead jobs?
You can find and apply to performance marketing lead jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that fit your channel experience and background, then apply directly to each one that matches.
See All 335+ Performance Marketing Lead Jobs
Find roles that match your experience and apply in just a few clicks.
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