President of Sales Jobs
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The Grand Rapids Symphony (GRS) seeks a Vice President of Marketing & Audience Development to lead the Marketing, Sales, and Patron Services teams in building, engaging, and retaining a diverse audience for the Symphony's broad array of performances and programs. The Symphony is investing in data-driven sales, smarter pricing, and long-term patron relationships that convert first-time attendees into subscribers and donors.
The Vice President will set the strategy, build the team, and own the results: ticket revenue, paid attendance, retention, and new audience growth. Regardless of medium, the work rests on strong, lasting relationships that connect West Michigan audiences with exceptional musical experiences.
Reporting to the President & Chief Executive Officer, the Vice President of Marketing & Audience Development leads the team responsible for maximizing earned revenue, growing and retaining audiences, strengthening the Grand Rapids Symphony brand, and delivering an exceptional patron experience. The Vice President provides executive leadership for marketing, ticket sales, audience development, communications, brand strategy, patron services, and patron loyalty.
The position partners with the Executive Team on strategic planning, budgeting, earned revenue forecasting, pricing strategy, artistic planning, and technology, in service of the Symphony's mission and long-term financial sustainability.
This is an office-based professional position with night and weekend requirements around rehearsals, concerts and events.
Key Responsibilities
Ticket Sales & Earned Revenue
- Provide strategic leadership for all earned revenue initiatives, achieving annual ticket revenue goals while managing departmental budgets and maximizing return on marketing investment.
- Work with the Executive Team to set annual goals and revenue forecasts for subscription and single-ticket revenue, patron retention, and new audience acquisition.
- Develop pricing, packaging, and promotional strategies that maximize attendance, revenue, and long-term patron value across subscriptions, single tickets, and special events, including dynamic pricing and house scaling.
- Monitor sales pacing against goals for every program, using historical comparisons and analytics (including regression analysis where useful) to adjust campaigns, pricing, and spend in real time.
- Lead subscription renewal and acquisition campaigns, with clear renewal-rate and new-subscriber targets.
- Develop group sales, corporate, and community partnership channels as additional sources of earned revenue.
- Collaborate with the General Manager and artistic team program by program on sales and promotion strategies and provide market input to season planning and programming decisions.
Audience Development & Patron Loyalty
- Build and lead a comprehensive audience development strategy that grows new audiences while deepening the loyalty of existing patrons.
- Use customer segmentation, and behavioral and sales data to understand who attends, who returns, and who lapses, supplemented by audience research where possible.
- Design a clear patron journey from first-time buyer to multi-buyer, subscriber, and donor, with defined conversion goals at each step.
- Establish metrics for first-time buyer return rates, subscriber retention, and customer lifetime value, and report on them regularly to the President & CEO and Executive Team.
- Plan campaigns that reach a diverse array of audience segments across West Michigan, including younger audiences, families, and communities historically underrepresented in the concert hall.
- Lead patron loyalty initiatives in partnership with the Vice President of Development, ensuring marketing builds a strong pipeline of future donors and that earned and contributed revenue strategies reinforce each other.
- Engage with all Symphony constituencies and the community to ensure an inclusive experience for every patron.
Brand & Institutional Communications
- Work with the Executive Team to establish brand goals and develop the Symphony's brand, communications, and engagement strategy, positioning the Symphony as one of West Michigan's leading cultural institutions.
- Oversee public and media relations, digital communications, social media, website content, video, email marketing, and print publications, ensuring timely and compelling messaging on every platform.
- Ensure brand consistency across departments and serve as the organization's senior communications strategist for institutional announcements.
Patron Experience
- Work with the Senior Director of Community & Patron Engagement to create a superior end-to-end experience for patrons, from first engagement through pre-concert, concert, post-concert, and retention.
- Set service standards for the Box Office and Patron Services, and work with DeVos Performance Hall staff on front-of-house, ushering, and patron communications.
- Use patron feedback to continuously improve service and remove barriers to attendance.
Strategic Leadership & Team Development
- Partner with the President & CEO and Executive Team on long-range strategy, financial sustainability, and the Symphony's path to its 2030 centennial.
- Provide leadership in earned revenue forecasting, expense management, technology, and digital innovation, including the Symphony's ticketing and CRM platforms (currently Ticketmaster and ARCHTICS).
- Work with the Executive Team to drive further innovation in the Symphony's mission and delivery platforms.
- Lead, mentor, develop, motivate, and retain a high-performing staff.
Other Responsibilities
- Perform other duties and special projects as assigned.
Supervisory Responsibilities
Supervises the Senior Director of Community & Patron Engagement, Director of Ticketing, and Marketing Specialist, as well as additional support to the Patron Services Manager and Patron Services Representatives, when necessary.
Skills & Qualifications
Position-Based
- A minimum of 10 years of progressive marketing and communications experience, including at least 5 years in a senior leadership role; performing arts experience strongly preferred, and orchestra experience a plus.
- Bachelor's degree or equivalent experience.
- Have a revenue-minded strategist with a strong grasp of integrated marketing, particularly digital, data-driven, and relationship marketing.
- Be equally comfortable reading a sales-pacing report and walking a concert-hall lobby.
- Have the creative energy needed to enjoy the rapid pace of a vibrant musical organization and the creative talent to contribute substantially to the organization's continued growth, development and success.
- Strong analytical ability: comfort with sales data, segmentation, and forecasting, and the judgment to turn analysis into strategic decisions.
- Have a proven record of success in managing complex projects, developing and managing budgets and achieving budget goals.
- A track record of meeting and exceeding revenue and attendance goals through integrated subscription and single-ticket campaigns.
- Hands-on experience with live event ticket sales, pricing strategy (including dynamic pricing), and sales pacing.
- Demonstrated success using CRM systems and patron data to drive acquisition, retention, and audience growth.
- Experience planning integrated marketing and engagement strategies, media campaigns, and public relations efforts.
- Comfort reaching a diverse array of audience segments, and a commitment to broadening access at both the administrative and audience development levels.
Organization-Based
- Have experience using Microsoft Office, DropBox, DocuSign and other commonly used applications.
- Excellent written, verbal, and presentation skills; strong interpersonal and collaborative abilities.
- A collaborative leadership style, high standards of integrity, and a commitment to developing staff and continuous improvement.
- Passion for the mission of the Grand Rapids Symphony.
- Be a person of the highest integrity and ethical standards with a deep love of symphonic and choral music, a passionate belief in the value and importance of symphony orchestras, and an abiding respect for musicians and staff.
What We’re Offering
- Salary: Commensurate with Experience.
- Benefits include health, vision, and dental insurance, LTD and Life Insurance, generous paid time off and holiday schedule, subsidized downtown parking and 401k.
- Variety - every day is different, and creativity is encouraged!
To apply for this position, please send a cover letter, resume, and salary expectations to HumanResources@GRSymphony.org.
Applications will be accepted on a rolling basis until Sunday, November 29th.
No phone calls, please.
For complete information about the Grand Rapids Symphony visit www.grsymphony.org.
We are an equal opportunity employer.
About Grand Rapids Symphony
Recognized nationally for the high quality of its concerts and educational programs, the Grand Rapids Symphony has been an important cultural resource in Grand Rapids and the West Michigan community for almost a century.
Led by Music Director Marcelo Lehninger, now in his tenth season, the orchestra presents concert series designed to capture the imagination of young children and adults alike, across a wide range of music and performance styles. The Grand Rapids Symphony presents more than 100 performances each year, touching the lives of the Grand Rapids community. Of this, those who benefit are students, senior citizens, and people with disabilities reached through extensive education and community engagement programs. The Symphony has an annual operating budget of 12 million.
The organization encompasses the Grand Rapids Symphony Chorus, as well as the Grand Rapids Youth Symphony and Classical Orchestra. Additionally, each season the Symphony collaborates with the Opera Grand Rapids and the Grand Rapids Ballet.
About the Grand Rapids Community
The Grand Rapids community is home to people of every race, creed, color, religion, and national origin, each contributing their own colors and brush strokes to the canvas of Grand Rapids. The result is a rich, vibrant community that emphasizes collaboration while honoring diversity, and an environment that makes every visitor feel welcome. Michigan's second-largest city anchors one of the Midwest's fastest-growing regions, with a cost of living below the national average and Lake Michigan's beaches less than an hour's drive away. The region's cultural and academic life includes ArtPrize, the Grand Rapids Art Museum, Frederik Meijer Gardens & Sculpture Park, Opera Grand Rapids, and Grand Rapids Ballet, alongside Grand Valley State University, Calvin University, Aquinas College, and Kendall College of Art and Design.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Tuition reimbursement
- Vision insurance
Work Location: In person
The Grand Rapids Symphony (GRS) seeks a Vice President of Marketing & Audience Development to lead the Marketing, Sales, and Patron Services teams in building, engaging, and retaining a diverse audience for the Symphony's broad array of performances and programs. The Symphony is investing in data-driven sales, smarter pricing, and long-term patron relationships that convert first-time attendees into subscribers and donors.
The Vice President will set the strategy, build the team, and own the results: ticket revenue, paid attendance, retention, and new audience growth. Regardless of medium, the work rests on strong, lasting relationships that connect West Michigan audiences with exceptional musical experiences.
Reporting to the President & Chief Executive Officer, the Vice President of Marketing & Audience Development leads the team responsible for maximizing earned revenue, growing and retaining audiences, strengthening the Grand Rapids Symphony brand, and delivering an exceptional patron experience. The Vice President provides executive leadership for marketing, ticket sales, audience development, communications, brand strategy, patron services, and patron loyalty.
The position partners with the Executive Team on strategic planning, budgeting, earned revenue forecasting, pricing strategy, artistic planning, and technology, in service of the Symphony's mission and long-term financial sustainability.
This is an office-based professional position with night and weekend requirements around rehearsals, concerts and events.
Key Responsibilities
Ticket Sales & Earned Revenue
- Provide strategic leadership for all earned revenue initiatives, achieving annual ticket revenue goals while managing departmental budgets and maximizing return on marketing investment.
- Work with the Executive Team to set annual goals and revenue forecasts for subscription and single-ticket revenue, patron retention, and new audience acquisition.
- Develop pricing, packaging, and promotional strategies that maximize attendance, revenue, and long-term patron value across subscriptions, single tickets, and special events, including dynamic pricing and house scaling.
- Monitor sales pacing against goals for every program, using historical comparisons and analytics (including regression analysis where useful) to adjust campaigns, pricing, and spend in real time.
- Lead subscription renewal and acquisition campaigns, with clear renewal-rate and new-subscriber targets.
- Develop group sales, corporate, and community partnership channels as additional sources of earned revenue.
- Collaborate with the General Manager and artistic team program by program on sales and promotion strategies and provide market input to season planning and programming decisions.
Audience Development & Patron Loyalty
- Build and lead a comprehensive audience development strategy that grows new audiences while deepening the loyalty of existing patrons.
- Use customer segmentation, and behavioral and sales data to understand who attends, who returns, and who lapses, supplemented by audience research where possible.
- Design a clear patron journey from first-time buyer to multi-buyer, subscriber, and donor, with defined conversion goals at each step.
- Establish metrics for first-time buyer return rates, subscriber retention, and customer lifetime value, and report on them regularly to the President & CEO and Executive Team.
- Plan campaigns that reach a diverse array of audience segments across West Michigan, including younger audiences, families, and communities historically underrepresented in the concert hall.
- Lead patron loyalty initiatives in partnership with the Vice President of Development, ensuring marketing builds a strong pipeline of future donors and that earned and contributed revenue strategies reinforce each other.
- Engage with all Symphony constituencies and the community to ensure an inclusive experience for every patron.
Brand & Institutional Communications
- Work with the Executive Team to establish brand goals and develop the Symphony's brand, communications, and engagement strategy, positioning the Symphony as one of West Michigan's leading cultural institutions.
- Oversee public and media relations, digital communications, social media, website content, video, email marketing, and print publications, ensuring timely and compelling messaging on every platform.
- Ensure brand consistency across departments and serve as the organization's senior communications strategist for institutional announcements.
Patron Experience
- Work with the Senior Director of Community & Patron Engagement to create a superior end-to-end experience for patrons, from first engagement through pre-concert, concert, post-concert, and retention.
- Set service standards for the Box Office and Patron Services, and work with DeVos Performance Hall staff on front-of-house, ushering, and patron communications.
- Use patron feedback to continuously improve service and remove barriers to attendance.
Strategic Leadership & Team Development
- Partner with the President & CEO and Executive Team on long-range strategy, financial sustainability, and the Symphony's path to its 2030 centennial.
- Provide leadership in earned revenue forecasting, expense management, technology, and digital innovation, including the Symphony's ticketing and CRM platforms (currently Ticketmaster and ARCHTICS).
- Work with the Executive Team to drive further innovation in the Symphony's mission and delivery platforms.
- Lead, mentor, develop, motivate, and retain a high-performing staff.
Other Responsibilities
- Perform other duties and special projects as assigned.
Supervisory Responsibilities
Supervises the Senior Director of Community & Patron Engagement, Director of Ticketing, and Marketing Specialist, as well as additional support to the Patron Services Manager and Patron Services Representatives, when necessary.
Skills & Qualifications
Position-Based
- A minimum of 10 years of progressive marketing and communications experience, including at least 5 years in a senior leadership role; performing arts experience strongly preferred, and orchestra experience a plus.
- Bachelor's degree or equivalent experience.
- Have a revenue-minded strategist with a strong grasp of integrated marketing, particularly digital, data-driven, and relationship marketing.
- Be equally comfortable reading a sales-pacing report and walking a concert-hall lobby.
- Have the creative energy needed to enjoy the rapid pace of a vibrant musical organization and the creative talent to contribute substantially to the organization's continued growth, development and success.
- Strong analytical ability: comfort with sales data, segmentation, and forecasting, and the judgment to turn analysis into strategic decisions.
- Have a proven record of success in managing complex projects, developing and managing budgets and achieving budget goals.
- A track record of meeting and exceeding revenue and attendance goals through integrated subscription and single-ticket campaigns.
- Hands-on experience with live event ticket sales, pricing strategy (including dynamic pricing), and sales pacing.
- Demonstrated success using CRM systems and patron data to drive acquisition, retention, and audience growth.
- Experience planning integrated marketing and engagement strategies, media campaigns, and public relations efforts.
- Comfort reaching a diverse array of audience segments, and a commitment to broadening access at both the administrative and audience development levels.
Organization-Based
- Have experience using Microsoft Office, DropBox, DocuSign and other commonly used applications.
- Excellent written, verbal, and presentation skills; strong interpersonal and collaborative abilities.
- A collaborative leadership style, high standards of integrity, and a commitment to developing staff and continuous improvement.
- Passion for the mission of the Grand Rapids Symphony.
- Be a person of the highest integrity and ethical standards with a deep love of symphonic and choral music, a passionate belief in the value and importance of symphony orchestras, and an abiding respect for musicians and staff.
What We’re Offering
- Salary: Commensurate with Experience.
- Benefits include health, vision, and dental insurance, LTD and Life Insurance, generous paid time off and holiday schedule, subsidized downtown parking and 401k.
- Variety - every day is different, and creativity is encouraged!
To apply for this position, please send a cover letter, resume, and salary expectations to HumanResources@GRSymphony.org.
Applications will be accepted on a rolling basis until Sunday, November 29th.
No phone calls, please.
For complete information about the Grand Rapids Symphony visit www.grsymphony.org.
We are an equal opportunity employer.
About Grand Rapids Symphony
Recognized nationally for the high quality of its concerts and educational programs, the Grand Rapids Symphony has been an important cultural resource in Grand Rapids and the West Michigan community for almost a century.
Led by Music Director Marcelo Lehninger, now in his tenth season, the orchestra presents concert series designed to capture the imagination of young children and adults alike, across a wide range of music and performance styles. The Grand Rapids Symphony presents more than 100 performances each year, touching the lives of the Grand Rapids community. Of this, those who benefit are students, senior citizens, and people with disabilities reached through extensive education and community engagement programs. The Symphony has an annual operating budget of 12 million.
The organization encompasses the Grand Rapids Symphony Chorus, as well as the Grand Rapids Youth Symphony and Classical Orchestra. Additionally, each season the Symphony collaborates with the Opera Grand Rapids and the Grand Rapids Ballet.
About the Grand Rapids Community
The Grand Rapids community is home to people of every race, creed, color, religion, and national origin, each contributing their own colors and brush strokes to the canvas of Grand Rapids. The result is a rich, vibrant community that emphasizes collaboration while honoring diversity, and an environment that makes every visitor feel welcome. Michigan's second-largest city anchors one of the Midwest's fastest-growing regions, with a cost of living below the national average and Lake Michigan's beaches less than an hour's drive away. The region's cultural and academic life includes ArtPrize, the Grand Rapids Art Museum, Frederik Meijer Gardens & Sculpture Park, Opera Grand Rapids, and Grand Rapids Ballet, alongside Grand Valley State University, Calvin University, Aquinas College, and Kendall College of Art and Design.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Tuition reimbursement
- Vision insurance
Work Location: In person
President of Sales Jobs by Experience Level
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Who's Hiring
- Numotion11
- JPMorganChase11
- Highwire10
- Utilities One10
- Ryan Companies US10
Top Industries Hiring
- Technology & Software21
- Healthcare & Medical Services21
- Construction & Real Estate14
- Staffing & Recruiting11
- Consulting & Professional Services11
What Employers Look For
The qualifications that appear most often in president of sales jobs.
- 10 or more years of progressive B2B or B2C sales leadership experience
- Demonstrated experience building and scaling high-performing sales teams
- Proficiency with CRM platforms and sales performance reporting tools
- Experience developing go-to-market strategy and annual revenue planning
- Strong executive presence with the ability to present to C-suite and board stakeholders
- Bachelor's degree in business, marketing, or a related field
Tips for Your President of Sales Job Search
Apply early to roles that fit
Migrate Mate lists president of sales openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Tailor your cover letter to the sales motion
Hiring committees care whether you've led inbound, outbound, enterprise, or PLG motions. Name the specific sales methodology the target company uses and explain why your background maps to it rather than sending a generic pitch.
Target companies by growth stage
A president of sales at a Series B startup faces very different mandates than one at a mid-market firm scaling internationally. Filter openings by company size and funding stage so you're applying where your specific playbook is the right fit.
Prepare a 90-day revenue plan for interviews
Most final-round interviews for this role include a business case presentation. Build a draft 90-day plan that covers pipeline assessment, team structure review, and early quick wins to demonstrate you can hit the ground running from day one.
Negotiate total comp beyond base salary
President of sales offers frequently include variable comp, equity, and performance accelerators that aren't in the initial offer. Know your on-target earnings floor before the negotiation conversation and push for clarity on how variable components are calculated and paid out.
President of Sales Jobs: Frequently Asked Questions
Which companies are hiring the most president of saless?
Numotion, JPMorganChase, and Highwire are hiring the most president of saless right now, with openings concentrated in Texas, California, and New York, based on current listings on Migrate Mate as of November 2026. Demand tends to be highest at high-growth technology companies and private equity-backed firms undergoing commercial transformation.
How many president of sales jobs are remote?
About 63% of president of sales openings are fully remote or hybrid as of November 2026, reflecting the executive nature of the role, which often requires in-person engagement with key accounts and leadership teams. Sub-areas like revenue operations leadership and national account strategy tend to offer the most location flexibility.
How do you become a president of sales?
Most presidents of sales move up through individual contributor roles, then regional or national sales management, then a VP of Sales position before reaching this level. Building a record of consistent quota attainment, developing other sales leaders, and contributing to go-to-market strategy at each stage prepares you for the transition. Executive presence and cross-functional credibility with finance and product teams accelerate the path.
Can you get hired as a president of sales without prior VP-level experience?
It's uncommon but possible, typically at early-stage startups where the role is being created for the first time. In that case, employers look for a director or senior director who has owned full-cycle revenue targets, hired and managed a team, and can point to a specific growth outcome they drove. A strong referral from a board member or existing investor significantly improves your chances at that stage.
What does the president of sales interview process look like?
The process typically runs four to six rounds, starting with a recruiter screen, followed by interviews with the CEO, CFO, and sometimes the board. Most companies include a formal business case presentation where you outline a revenue growth plan. Final rounds often involve reference checks with former direct reports and key customers to validate your leadership style and commercial impact.
Where can I find and apply to president of sales jobs?
You can find and apply to president of sales jobs on Migrate Mate, which lists current openings from across the United States in one place. Search the listings, find the roles that match your background and goals, and apply directly to each one that fits.
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