National Channel Manager Jobs
National Channel Manager jobs are open across technology, manufacturing, healthcare, and consumer goods, at every level from associate to senior and director, with specializations in partner programs, distribution strategy, and indirect sales. Find a role that fits below and apply directly.
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About the Role:
We have a current opening for a Sr. National Account Manager, Omni Channel - Walmart and are actively reviewing applications.
The Sr. Omnichannel Manager – Walmart will be part of Ferrero USA’s transformative eCommerce and Omnichannel Shopper Experience team, responsible for driving growth across online and offline channels with one of our key retail partners, Walmart. This role focuses on maximizing sales and merchandising support for Ferrero’s portfolio while ensuring seamless integration between digital and in-store activations. The ideal candidate will be a strategic thinker with strong executional skills, capable of managing complex campaigns, educating partners, and championing best practices in eCommerce Sales, Digital Shelf strategy, and Omnichannel Shopper Marketing.
This role is field-based, with the ideal candidate located in Bentonville, AR.
Main Responsibilities:
- Lead Ferrero’s eCommerce Sales strategy and Omnichannel Shopper Marketing planning for the Walmart account and develop strong relationships with Walmart’s merchants and Walmart Media Connect (WMC) teams to influence and drive growth of omnichannel sales across all categories and brands.
- Drive best-in-class Digital Shelf and Omnichannel Shopper Marketing planning and execution in collaboration with internal and external partners, including WMC and agencies
- Monitor Digital Shelf KPIs and eSales performance / consumption against target and lead cross-functional efforts to close the gaps.
- Identify eCommerce Assortment opportunities & SKU priorities based on Digital penetration trends
- Manage relationship with Retailer’s Merchants to influence taxonomy changes, unlock e-category placements etc.
- Coordinate with the Sales team to drive sell-in for eCommerce priority SKUs, ensure broad distribution, and maintain proper in-stock levels for Walmart Pickup & Delivery. Identify opportunities for Walmart.com Marketplace and build the business case for assortment expansion.
- Manage eCommerce content on Walmart.com and coordinate with the HQ eCommerce content team and agency to ensure all SKUs have PDP content published on time for new-item launches and seasonal programs; provide accurate and updated Walmart assortment lists, publishing timelines, and retailer PDP content guidelines.
- Coordinate with Sales team the Digital Promos strategy and align on Trade budget needs
- Manage Walmart’s Omnichannel Shopper Marketing planning and execution with WMC and agency partners; align campaign tactics and budget allocation, review mid- and post-campaign results, and drive performance optimization against sales and marketing objectives. Coordinate with the HQ Omnichannel Shopper Experience team to ensure the Walmart plan supports each brand’s national campaign strategy.
- Align digital plans with in-store activations leading Omnichannel Shopper Marketing planning.
- Deliver monthly performance insights and strategic recommendations.
- Provide insights on digital customer trends and industry benchmarks.
- Identify growth opportunities with Walmart Sales Teams and support sell-in plans.
- Develop Test & Learn programs and best-practice repositories for retail digital marketing.
- Serve as internal expert and advocate for eCommerce Sales strategy and WMC; share knowledge and educate cross-functional teams.
- Monitor competitor activity and identify innovation opportunities.
- Maintain strong relationships with retailer marketing/media teams.
- Integrate eCommerce activations into customer plans and maximize brand digital advertising efficiency with agency partners and Walmart Connect (WMC).
About You:
- Bachelor’s Degree required; Master’s Degree a plus.
- Strong analytical, strategic thinking, and communication skills.
- Experience in eCommerce Sales/Marketplace, Omnichannel strategy, Retail Media, and shopper marketing preferred – preferably supporting CPG brands at Walmart.
- Familiarity with Walmart Connect (WMC).
- A minimum of 3 years of eCommerce digital marketing experience
- Must have experience with launching and optimizing Search campaigns on retailer.com (Amazon, Instacart, Walmart etc.)
- Knowledge of Shopper Marketing/In-store marketing
- CPG industry experience a plus
Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
The base compensation range for this position is $147,000.00 - $184,000.00. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
Our Application Process
We’re constantly looking for talented individuals who are ready to be part of our dynamic and growing organization. Ferrero is a company with a global presence and family values. Join us!
1. Apply
Complete your online application, upload your CV and include brief cover letter to help us understand your experience and interests
2. Assess
Our HR team will arrange a phone or video interview if we feel your qualifications are a good match for the job
3. Interview
If the first interview goes well, you’ll be invited to speak with a Ferrero manager to assess your competencies, technical aptitude and fit within our dynamic organization
About the Role:
We have a current opening for a Sr. National Account Manager, Omni Channel - Walmart and are actively reviewing applications.
The Sr. Omnichannel Manager – Walmart will be part of Ferrero USA’s transformative eCommerce and Omnichannel Shopper Experience team, responsible for driving growth across online and offline channels with one of our key retail partners, Walmart. This role focuses on maximizing sales and merchandising support for Ferrero’s portfolio while ensuring seamless integration between digital and in-store activations. The ideal candidate will be a strategic thinker with strong executional skills, capable of managing complex campaigns, educating partners, and championing best practices in eCommerce Sales, Digital Shelf strategy, and Omnichannel Shopper Marketing.
This role is field-based, with the ideal candidate located in Bentonville, AR.
Main Responsibilities:
- Lead Ferrero’s eCommerce Sales strategy and Omnichannel Shopper Marketing planning for the Walmart account and develop strong relationships with Walmart’s merchants and Walmart Media Connect (WMC) teams to influence and drive growth of omnichannel sales across all categories and brands.
- Drive best-in-class Digital Shelf and Omnichannel Shopper Marketing planning and execution in collaboration with internal and external partners, including WMC and agencies
- Monitor Digital Shelf KPIs and eSales performance / consumption against target and lead cross-functional efforts to close the gaps.
- Identify eCommerce Assortment opportunities & SKU priorities based on Digital penetration trends
- Manage relationship with Retailer’s Merchants to influence taxonomy changes, unlock e-category placements etc.
- Coordinate with the Sales team to drive sell-in for eCommerce priority SKUs, ensure broad distribution, and maintain proper in-stock levels for Walmart Pickup & Delivery. Identify opportunities for Walmart.com Marketplace and build the business case for assortment expansion.
- Manage eCommerce content on Walmart.com and coordinate with the HQ eCommerce content team and agency to ensure all SKUs have PDP content published on time for new-item launches and seasonal programs; provide accurate and updated Walmart assortment lists, publishing timelines, and retailer PDP content guidelines.
- Coordinate with Sales team the Digital Promos strategy and align on Trade budget needs
- Manage Walmart’s Omnichannel Shopper Marketing planning and execution with WMC and agency partners; align campaign tactics and budget allocation, review mid- and post-campaign results, and drive performance optimization against sales and marketing objectives. Coordinate with the HQ Omnichannel Shopper Experience team to ensure the Walmart plan supports each brand’s national campaign strategy.
- Align digital plans with in-store activations leading Omnichannel Shopper Marketing planning.
- Deliver monthly performance insights and strategic recommendations.
- Provide insights on digital customer trends and industry benchmarks.
- Identify growth opportunities with Walmart Sales Teams and support sell-in plans.
- Develop Test & Learn programs and best-practice repositories for retail digital marketing.
- Serve as internal expert and advocate for eCommerce Sales strategy and WMC; share knowledge and educate cross-functional teams.
- Monitor competitor activity and identify innovation opportunities.
- Maintain strong relationships with retailer marketing/media teams.
- Integrate eCommerce activations into customer plans and maximize brand digital advertising efficiency with agency partners and Walmart Connect (WMC).
About You:
- Bachelor’s Degree required; Master’s Degree a plus.
- Strong analytical, strategic thinking, and communication skills.
- Experience in eCommerce Sales/Marketplace, Omnichannel strategy, Retail Media, and shopper marketing preferred – preferably supporting CPG brands at Walmart.
- Familiarity with Walmart Connect (WMC).
- A minimum of 3 years of eCommerce digital marketing experience
- Must have experience with launching and optimizing Search campaigns on retailer.com (Amazon, Instacart, Walmart etc.)
- Knowledge of Shopper Marketing/In-store marketing
- CPG industry experience a plus
Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
The base compensation range for this position is $147,000.00 - $184,000.00. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
Our Application Process
We’re constantly looking for talented individuals who are ready to be part of our dynamic and growing organization. Ferrero is a company with a global presence and family values. Join us!
1. Apply
Complete your online application, upload your CV and include brief cover letter to help us understand your experience and interests
2. Assess
Our HR team will arrange a phone or video interview if we feel your qualifications are a good match for the job
3. Interview
If the first interview goes well, you’ll be invited to speak with a Ferrero manager to assess your competencies, technical aptitude and fit within our dynamic organization
National Channel Manager Jobs by Experience Level
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Find National Channel Manager JobsNational Channel Manager Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
What Employers Look For
The qualifications that appear most often in national channel manager jobs.
- Five or more years of channel sales, partner management, or indirect sales experience
- Demonstrated experience managing national or multi-regional partner networks
- Proficiency with CRM platforms and channel management or partner relationship management tools
- Ability to develop and execute joint business plans with distribution and reseller partners
- Strong cross-functional collaboration with sales, marketing, and product teams
- Bachelor's degree in business, marketing, or a related field
Tips for Your National Channel Manager Job Search
Quantify your channel revenue impact
Hiring managers for national channel manager roles want to see numbers tied to partner-driven revenue, not just activity. Pull your actual figures for partner pipeline growth, revenue contribution, and program adoption rates before you update your resume.
Tailor your resume to channel tier
Descriptions for two-tier distribution roles differ sharply from those for direct VAR programs. Read each job posting for language like 'MDFs,' 'co-op funds,' or 'reseller enablement,' then mirror that vocabulary to show you understand their specific channel model.
Apply early to roles that fit
Migrate Mate lists national channel manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies expanding indirect sales
Roles open fastest at companies shifting from direct to indirect go-to-market models. Look for recent press about new partner programs, distributor agreements, or channel chief hires, as those signals often precede a wave of channel manager openings.
Prepare a channel conflict scenario answer
Almost every national channel manager interview includes a scenario about channel conflict between direct sales and partners. Prepare a specific example where you navigated competing interests and kept both sides engaged, because abstract answers rarely satisfy.
Negotiate on-target earnings structure carefully
Channel manager compensation often splits between base and partner-performance bonuses tied to metrics you only partially control. Before accepting an offer, clarify exactly how partner-sourced versus partner-influenced deals are credited, so your commission plan reflects your actual leverage.
National Channel Manager Jobs: Frequently Asked Questions
Which companies are hiring the most national channel managers?
The most active employers for national channel managers right now are Rippling, Netskope, and Lenovo, and the most openings are in New York, Illinois, and Texas, based on current listings on Migrate Mate as of November 2026. Technology and medical device companies tend to post the highest volume of these roles year-round.
How many national channel manager jobs are remote?
About 80% of national channel manager openings are fully remote or hybrid as of November 2026, reflecting the relationship-driven nature of the role. Partner enablement and program management functions tend to be the most remote-friendly, while roles that require hands-on distributor training or trade show presence more often require regional travel.
How do you become a national channel manager?
Start by building direct sales or account management experience, then move into a channel-focused role such as channel sales representative or partner account manager. Focus on learning how indirect go-to-market models work, including partner recruitment, enablement, and market development funds. Gaining experience with a company that uses a mature channel program accelerates the path significantly.
Can you get a national channel manager job with little experience?
Moving directly into a national channel manager role with no channel experience is uncommon, but candidates with strong direct sales backgrounds, particularly in industries that rely on distributors or resellers, can make the transition. Highlighting experience coordinating with third-party vendors, managing complex stakeholder relationships, or running territory programs helps bridge the gap on a resume.
What does the national channel manager interview process look like?
The process typically starts with a recruiter screen, followed by interviews with the hiring manager and cross-functional stakeholders such as sales leadership or marketing. Expect scenario-based questions on partner conflict resolution, program design, and driving partner pipeline. Many companies include a final-round presentation where you outline a channel growth strategy, so preparing a structured plan beforehand is advisable.
Where can I find and apply to national channel manager jobs?
You can find and apply to national channel manager jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and apply directly to each listing.
See All 21 National Channel Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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