Product Marketing Specialist Jobs in New York
Product Marketing Specialist jobs in New York represent one of the most active markets in the country, with strong demand concentrated in technology, financial services, media, and consumer goods across experience levels from associate through senior director. The heaviest hiring is in New York City, with additional openings in White Plains and Long Island City, where employers like Google, Spotify, and JPMorgan Chase maintain substantial marketing teams. The most sought-after specialties in New York include B2B product marketing, go-to-market strategy, and lifecycle and growth marketing. Find a role that fits below and apply directly.
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Showing 5 of 10+ Product Marketing Specialist jobs
Position Type
Full Time
Career area
Marketing
Location
855 Avenue of the Americas, New York, New York 10019, United States
Job ID
R-86027
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It’s a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?
The annual base salary for this position ranges from $71,100.00 in our lowest geographic market to $140,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.
Information about benefits can be found here.
WHO YOU’LL WORK WITH
This role sits on the NYC Retail Brand Marketing team, a fast‑moving group focused on bringing the brand to life across wholesale partners. The Specialist reports to the NYC Retail Marketing Director and works daily with North America Partners Marketing, Retail Marketing, Brand Management across sports, Marketplace teams, and external agency partners to deliver consumer‑led retail experiences.
WHO WE ARE LOOKING FOR
Nike is looking for an entrepreneurial, creative problem solver who thrives in ambiguity and moves comfortably across a matrixed organization. This person brings a sharp understanding of the New York City retail landscape and knows how to translate brand strategy into compelling retail marketing moments. Strong collaboration, communication, and project leadership skills are essential, along with a passion for building relationships that unlock great work. The ideal candidate balances creativity with operational rigor—someone who can develop clear briefs, manage multiple initiatives at once, and drive work from idea through execution. Curiosity about the consumer, culture, and the evolving retail environment fuels their approach, while accountability and ownership define how they show up every day.
The selected candidate will be based in New York City.
Qualifications include:
- 3+ years of experience in retail brand marketing, digital marketing, or related marketing roles
- Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience and training
- Deep knowledge of NYC market (retail experience a plus) and Retail Brand Marketing
- Passionate about Marketing and Retail Marketing
- Proactive accountable & goal-oriented
- Experience working with wholesale partners and agency teams preferred
- Exceptional organizational skills to influence functional teams and cross-functional projects
- Adapts quickly to move at the pace of consumer and work in constantly evolving environment, making judgement calls, and shift as needed
- Well informed about the NYC Marketplace and makes decisions to get proven results
- Relentlessly curious about NYC consumer and their world
WHAT YOU’LL WORK ON
You will help shape and deliver retail marketing plans that connect with consumers across New York City. From briefing and planning to execution and recap, you’ll drive initiatives that blend digital and physical experiences, aligned to brand priorities and business goals. Collaboration is constant, and impact is measured by how well the brand shows up in the marketplace.
- Lead end‑to‑end go‑to‑market plans, serving the consumer from ideation through execution
- Develop and deliver consumer‑focused marketing plans aligned to city brand and business priorities, anchored in clear performance indicators
- Brief wholesale accounts and agency partners, manage workflows, and oversee creative development through final execution
- Collaborate closely with NYC Retail Brand Marketing, North America Partners Marketing, Brand Management, and Marketplace teams
- Support offline‑to‑online marketing programs, including integrated digital and physical initiatives, in‑store experiences, and events
- Manage project details including timelines, budgets, approvals, and recaps
- Partner on seasonal and initiative‑based product ordering for displays and events in alignment with retail brand strategy.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
What You Can Expect
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
Position Type
Full Time
Career area
Marketing
Location
855 Avenue of the Americas, New York, New York 10019, United States
Job ID
R-86027
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It’s a place where passionate individuals come together to create the future of sport. We are unapologetic about who we are and what we’re after—bringing innovation and inspiration to every athlete* in the world. We look for athletes who can push boundaries, elevate our potential and continue leading us to greatness. The next tastemakers, playmakers, risk takers and glue players. Are you game?
The annual base salary for this position ranges from $71,100.00 in our lowest geographic market to $140,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.
Information about benefits can be found here.
WHO YOU’LL WORK WITH
This role sits on the NYC Retail Brand Marketing team, a fast‑moving group focused on bringing the brand to life across wholesale partners. The Specialist reports to the NYC Retail Marketing Director and works daily with North America Partners Marketing, Retail Marketing, Brand Management across sports, Marketplace teams, and external agency partners to deliver consumer‑led retail experiences.
WHO WE ARE LOOKING FOR
Nike is looking for an entrepreneurial, creative problem solver who thrives in ambiguity and moves comfortably across a matrixed organization. This person brings a sharp understanding of the New York City retail landscape and knows how to translate brand strategy into compelling retail marketing moments. Strong collaboration, communication, and project leadership skills are essential, along with a passion for building relationships that unlock great work. The ideal candidate balances creativity with operational rigor—someone who can develop clear briefs, manage multiple initiatives at once, and drive work from idea through execution. Curiosity about the consumer, culture, and the evolving retail environment fuels their approach, while accountability and ownership define how they show up every day.
The selected candidate will be based in New York City.
Qualifications include:
- 3+ years of experience in retail brand marketing, digital marketing, or related marketing roles
- Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience and training
- Deep knowledge of NYC market (retail experience a plus) and Retail Brand Marketing
- Passionate about Marketing and Retail Marketing
- Proactive accountable & goal-oriented
- Experience working with wholesale partners and agency teams preferred
- Exceptional organizational skills to influence functional teams and cross-functional projects
- Adapts quickly to move at the pace of consumer and work in constantly evolving environment, making judgement calls, and shift as needed
- Well informed about the NYC Marketplace and makes decisions to get proven results
- Relentlessly curious about NYC consumer and their world
WHAT YOU’LL WORK ON
You will help shape and deliver retail marketing plans that connect with consumers across New York City. From briefing and planning to execution and recap, you’ll drive initiatives that blend digital and physical experiences, aligned to brand priorities and business goals. Collaboration is constant, and impact is measured by how well the brand shows up in the marketplace.
- Lead end‑to‑end go‑to‑market plans, serving the consumer from ideation through execution
- Develop and deliver consumer‑focused marketing plans aligned to city brand and business priorities, anchored in clear performance indicators
- Brief wholesale accounts and agency partners, manage workflows, and oversee creative development through final execution
- Collaborate closely with NYC Retail Brand Marketing, North America Partners Marketing, Brand Management, and Marketplace teams
- Support offline‑to‑online marketing programs, including integrated digital and physical initiatives, in‑store experiences, and events
- Manage project details including timelines, budgets, approvals, and recaps
- Partner on seasonal and initiative‑based product ordering for displays and events in alignment with retail brand strategy.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
What You Can Expect
OUR HIRING GAME PLAN
01 Apply
Our teams are made up of diverse skillsets, knowledge bases, inputs, ideas and backgrounds. We want you to find your fit – review job descriptions, departments and teams to discover the role for you.
02 Meet a Recruiter or Take an Assessment
If selected for a corporate role, a recruiter will reach out to start your interview process and be your main contact throughout the process. For retail roles, you’ll complete an interactive assessment that includes a chat and quizzes and takes about 10-20 minutes to complete. No matter the role, we want to learn about you – the whole you – so don’t shy away from how you approach world-class service and what makes you unique.
03 Interview
Go into this stage confident by doing your research, understanding what we are looking for and being prepared for questions that are set up to learn more about you, and your background.
See All 10 Product Marketing Specialist Jobs in New York
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Find JobsProduct Marketing Specialist Jobs by City in New York
Where New York roles are concentrated, by current openings.
Product Marketing Specialist Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
- Goldman Sachs3
- Okta2
- Saks Global2
- Carrier1
- NIKE1
Top Industries Hiring
- Technology & Software4
- Investment & Asset Management3
- Retail2
- Cybersecurity1
- Fashion & Apparel1
What New York Employers Look For
The qualifications that appear most often in product marketing specialist jobs across New York.
- Bachelor's degree in marketing, business, communications, or a related field
- Three or more years of product marketing experience in a tech or SaaS environment
- Demonstrated ability to develop and execute go-to-market strategies for new products
- Strong cross-functional collaboration skills with product, sales, and design teams
- Experience with market research, competitive analysis, and customer segmentation
- Proficiency with marketing analytics tools and CRM platforms such as Salesforce or HubSpot
Product Marketing Specialist Jobs in New York: Frequently Asked Questions
How do you become a product marketing specialist in New York?
Product marketing specialist roles in New York do not require a state-issued license or credential. Most employers hire candidates with a bachelor's degree in marketing, business, or communications, and New York's dense concentration of tech, media, and financial services companies means prior industry exposure in one of those sectors carries significant weight. Building a portfolio of go-to-market work or product launch campaigns, even from internships, is the most direct path into the role in this market.
How much do product marketing specialists make in New York?
Product marketing specialists in New York earn a median of about $98,580 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $56,070 for the lowest 10% to over $165,920 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing specialists in New York?
Employers hiring product marketing specialists in New York right now include Goldman Sachs, Okta, and Saks Global, based on current listings on Migrate Mate as of June 2026. New York's mix of enterprise tech companies, major financial institutions, and global media brands means openings appear consistently across a wide range of industries throughout the year.
Which New York cities have the most product marketing specialist jobs?
New York and East Syracuse account for the most product marketing specialist openings in New York. New York City dominates because it is home to the U.S. headquarters of major tech, financial services, and consumer brands, while suburban hubs like White Plains attract openings from healthcare and enterprise software companies with regional offices there.
Are there remote product marketing specialist jobs in New York?
Yes, and more than most fields. About 10% of product marketing specialist openings tied to New York are remote or hybrid as of June 2026, reflecting the desk-based and collaborative but location-flexible nature of the work. Strategic and analytical responsibilities such as competitive research, messaging development, and campaign planning are the functions most commonly offered on a fully remote basis.
How can I get hired as a product marketing specialist in New York with little or no experience?
The most realistic entry path is through a marketing coordinator or associate product marketing role, which large New York employers in tech and media, including companies like NBCUniversal and ViacomCBS, use as feeder positions. Many New York-based companies also recruit through rotational marketing associate programs tied to local universities. Building a portfolio with a documented product launch project or competitive analysis, alongside a demonstrated understanding of go-to-market frameworks, gives candidates without direct experience a concrete edge.
Where can I find and apply to product marketing specialist jobs in New York?
You can find and apply to product marketing specialist jobs in New York on Migrate Mate, which lists current openings across the state. Search the listings to find roles that match your experience and the New York market you want to work in, then apply directly to the ones that fit.
See All 10 Product Marketing Specialist Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
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