Public Relations Manager Jobs in California
Public Relations Manager jobs in California are among the most active in the country, with strong demand concentrated in entertainment, technology, healthcare, and consumer brands, covering roles from communications coordinator through senior PR director. Los Angeles, San Francisco, and San Diego account for the largest share of openings, with major employers like Disney, Apple, and Kaiser Permanente maintaining sizable communications teams across the state. The most sought-after specialties include crisis communications, corporate communications, and digital media strategy. Find a role that fits below and apply directly.
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INTRODUCTION
The Public Relations Manager implements the strategic direction and oversight for NEMS’ communications and public relations efforts. This role develops and implements integrated strategies that drive enrollment, engagement, revenue, and overall brand visibility across all program areas. This role also owns media responsibilities to ensure seamless integration for NEMS communications.
ESSENTIAL JOB FUNCTIONS:
Public Relations
- Leads organization-wide communications and public relations strategy.
- Leads media relations and public relations efforts, positioning the organization as a visible and trusted community leader.
- Develops and delivers content that drives member engagement and deepens relationships.
- Provides governance across channels to ensure alignment with brand.
- Communicates effectively and presents recommendations, performance, and insights to executive leadership; influences decisions and drives alignment across senior stakeholders.
- Strengthens the organization’s reputation and community presence through relationships with partners, stakeholders, and the broader community.
- Establishes and maintains relationships with journalists, news outlets, or other members of the media with the goal of generating positive coverage of the organization or its products/services.
- Drafts and distributes press releases, fact sheets, or other documents for presentation and solicits news coverage.
- Responds to media inquiries or refers inquiries elsewhere in the organization. Schedules and coordinates media interviews.
Media
- Owns and maintains the communications calendar, tracking all initiatives, timelines, deliverables, and outcomes, while managing an inventory of shareable assets.
- Owns and evolves the media, analyst, and influencer database, researching new contacts, building targeted lists, and supporting outreach and pitch distribution.
- Develops core communications content, including media pitches, executive quotes and talking points, briefing materials, customer use case summaries, and press releases.
- Monitors and tracks press coverage, capturing relevant articles, identifying new media opportunities, tracking industry trends, and contributing to reporting and asset development.
- Supports press release execution and distribution, managing content development and approvals, coordinating wire distribution and website posting, and tracking performance.
- Owns day-to-day management of NEMS’s social media channels (NEMS Connect, LinkedIn and others), including content scheduling, publishing, and community engagement.
- Develops and maintains NEMS social media content calendar, coordinating with communications teams to support key announcements, campaigns, and events.
- Creates and supports social content development; drafts posts, develops copy, and supports assets aligned to NEMS’ brand voice.
- Monitors social channels and conversations, tracking brand mentions, industry trends, and engagement opportunities, and responding or escalating as appropriate.
- Tracks and reports on performance metrics including reach, engagement, and follower growth, and surface insights to inform content strategy.
- Stays current on social trends and platform updates; shares recommendations to continuously improve performance and engagement.
- Performs other job duties as required by manager/supervisor.
BASIC QUALIFICATIONS
- Bachelor’s degree is required; Bachelor’s Degree in Public Relations or related field is preferred.
- 5+ years of experience in PR, communications, or marketing experience in an agency environment.
- Must be flexible, quick thinking, organized and able to develop reputation-building content, campaigns and programs.
- Strong understanding of the healthcare landscape and media ecosystem.
- Proven ability to develop and lead communications strategies that drive visibility and credibility for healthcare brands.
- Strong written communication skills, with the ability to adapt tone and style across different formats and audiences (social posts, press commentary, executive messaging).
- Strategic thinker with a proactive, collaborative, and solutions-oriented mindset.
- Excellent analytical and project management skills.
- Experience managing a team is preferred.
- Experience supporting PR workflows, including media and influencer engagement, and familiarity with industry tools (e.g., Muck Rack, wire services, and media monitoring platforms) preferred.
- Familiarity with major social media platforms (LinkedIn, X/Twitter, Instagram) and social media management tools (e.g., Hootsuite, Sprout Social, or similar) preferred.
LANGUAGE
- Fluent reading, writing and speaking in English is required.
- Fluent reading, writing and speaking in Chinese (Cantonese or Mandarin) is required.
- Ability to speak other languages are an asset.
STATUS
This is an FLSA exempt position.
This is not an OSHA high-risk position.
INTRODUCTION
The Public Relations Manager implements the strategic direction and oversight for NEMS’ communications and public relations efforts. This role develops and implements integrated strategies that drive enrollment, engagement, revenue, and overall brand visibility across all program areas. This role also owns media responsibilities to ensure seamless integration for NEMS communications.
ESSENTIAL JOB FUNCTIONS:
Public Relations
- Leads organization-wide communications and public relations strategy.
- Leads media relations and public relations efforts, positioning the organization as a visible and trusted community leader.
- Develops and delivers content that drives member engagement and deepens relationships.
- Provides governance across channels to ensure alignment with brand.
- Communicates effectively and presents recommendations, performance, and insights to executive leadership; influences decisions and drives alignment across senior stakeholders.
- Strengthens the organization’s reputation and community presence through relationships with partners, stakeholders, and the broader community.
- Establishes and maintains relationships with journalists, news outlets, or other members of the media with the goal of generating positive coverage of the organization or its products/services.
- Drafts and distributes press releases, fact sheets, or other documents for presentation and solicits news coverage.
- Responds to media inquiries or refers inquiries elsewhere in the organization. Schedules and coordinates media interviews.
Media
- Owns and maintains the communications calendar, tracking all initiatives, timelines, deliverables, and outcomes, while managing an inventory of shareable assets.
- Owns and evolves the media, analyst, and influencer database, researching new contacts, building targeted lists, and supporting outreach and pitch distribution.
- Develops core communications content, including media pitches, executive quotes and talking points, briefing materials, customer use case summaries, and press releases.
- Monitors and tracks press coverage, capturing relevant articles, identifying new media opportunities, tracking industry trends, and contributing to reporting and asset development.
- Supports press release execution and distribution, managing content development and approvals, coordinating wire distribution and website posting, and tracking performance.
- Owns day-to-day management of NEMS’s social media channels (NEMS Connect, LinkedIn and others), including content scheduling, publishing, and community engagement.
- Develops and maintains NEMS social media content calendar, coordinating with communications teams to support key announcements, campaigns, and events.
- Creates and supports social content development; drafts posts, develops copy, and supports assets aligned to NEMS’ brand voice.
- Monitors social channels and conversations, tracking brand mentions, industry trends, and engagement opportunities, and responding or escalating as appropriate.
- Tracks and reports on performance metrics including reach, engagement, and follower growth, and surface insights to inform content strategy.
- Stays current on social trends and platform updates; shares recommendations to continuously improve performance and engagement.
- Performs other job duties as required by manager/supervisor.
BASIC QUALIFICATIONS
- Bachelor’s degree is required; Bachelor’s Degree in Public Relations or related field is preferred.
- 5+ years of experience in PR, communications, or marketing experience in an agency environment.
- Must be flexible, quick thinking, organized and able to develop reputation-building content, campaigns and programs.
- Strong understanding of the healthcare landscape and media ecosystem.
- Proven ability to develop and lead communications strategies that drive visibility and credibility for healthcare brands.
- Strong written communication skills, with the ability to adapt tone and style across different formats and audiences (social posts, press commentary, executive messaging).
- Strategic thinker with a proactive, collaborative, and solutions-oriented mindset.
- Excellent analytical and project management skills.
- Experience managing a team is preferred.
- Experience supporting PR workflows, including media and influencer engagement, and familiarity with industry tools (e.g., Muck Rack, wire services, and media monitoring platforms) preferred.
- Familiarity with major social media platforms (LinkedIn, X/Twitter, Instagram) and social media management tools (e.g., Hootsuite, Sprout Social, or similar) preferred.
LANGUAGE
- Fluent reading, writing and speaking in English is required.
- Fluent reading, writing and speaking in Chinese (Cantonese or Mandarin) is required.
- Ability to speak other languages are an asset.
STATUS
This is an FLSA exempt position.
This is not an OSHA high-risk position.
See All 65 Public Relations Manager Jobs in California
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Find Public Relations Manager JobsPublic Relations Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Public Relations Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Apple9
- TikTok7
- Adobe4
- NVIDIA4
- Snowflake3
Top Industries Hiring
- Technology & Software25
- Electronics & Hardware11
- Banking & Financial Services4
- Artificial Intelligence3
- Automotive3
What California Employers Look For
The qualifications that appear most often in public relations manager jobs across California.
- Bachelor's degree in public relations, communications, journalism, or a related field required
- Five or more years of progressive public relations or corporate communications experience
- Demonstrated experience managing media relations and building reporter and editor contacts
- Proficiency with PR software platforms such as Cision, Meltwater, or similar tools
- Experience developing and executing integrated communications campaigns across digital channels
- Accreditation in Public Relations (APR) credential from PRSA preferred by many California employers
Public Relations Manager Jobs in California: Frequently Asked Questions
How do you become a public relations manager in California?
Most public relations managers in California enter the field with a bachelor's degree in public relations, communications, or journalism, then build several years of agency or in-house experience before stepping into a management role. California does not require a state-issued license for this role. Earning the Accreditation in Public Relations (APR) credential from the Public Relations Society of America strengthens candidacy, particularly at larger California corporations and entertainment industry employers.
How much do public relations managers make in California?
Public relations managers in California earn a median of about $167,980 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $97,800 for the lowest 10% to over $300,800 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire public relations managers in California?
Employers hiring public relations managers in California right now include Apple, TikTok, and Adobe, based on current listings on Migrate Mate as of June 2026. California's concentration of entertainment studios, major technology companies, and large health systems means consistent demand for communications professionals at both the corporate and agency level.
Which California cities have the most public relations manager jobs?
San Jose, San Francisco, and Cupertino have the most public relations manager openings in California. Los Angeles dominates because of its entertainment industry, major studios, and global consumer brands, while San Francisco and San Jose hiring reflects the Bay Area's dense concentration of technology companies and venture-backed firms that maintain active communications functions.
Are there remote public relations manager jobs in California?
Yes, and more than many management roles, because much of the work, including media outreach, content development, and agency coordination, is desk-based and easily done off-site. About 17% of public relations manager openings tied to California are remote or hybrid as of June 2026, reflecting how well the role adapts to flexible arrangements. Crisis response and executive media coaching tend to remain in-person.
How can I get hired as a public relations manager in California with little or no experience?
The most realistic entry path is starting as a public relations coordinator or communications assistant at a California agency or corporate communications team, then moving into management after building a measurable portfolio. Large California employers in entertainment and technology frequently hire communications associates through new-grad programs. Adjacent roles in marketing, journalism, or social media management also open doors, and an APR credential signals readiness for management even without extensive tenure.
Where can I find and apply to public relations manager jobs in California?
You can find and apply to public relations manager jobs in California on Migrate Mate, which lists current openings tied to California employers. Find roles that fit your experience and location and apply directly through the listings.
See All 65 Public Relations Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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