Public Relations Manager Jobs in Florida
Public Relations Manager jobs in Florida are consistently active, with demand concentrated in tourism and hospitality, healthcare systems, real estate development, and consumer brands, covering experience levels from junior PR coordinators through senior communications directors. Miami, Orlando, and Tampa generate the largest share of openings, where established employers like Universal Orlando Resort, AdventHealth, and Carnival Corporation maintain in-house communications and PR teams. Corporate reputation management, crisis communications, and media relations are the most in-demand specialties across the state. Find a role that fits below and apply directly.
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The Vineta Hotel - situated in the heart of Palm Beach, in homage to an illustrious history dating back 100 years, The Vineta Hotel has been restored to its former splendor and reopens shortly in a familiar location. Two blocks away from Worth Avenue in the heart of Palm Beach, The Vineta embodies the elegant, artistic life of a destination famed for its restaurant scene, designer boutiques and noteworthy galleries. The hotel is the first in the US to join the Oetker Hotels portfolio.
Originally called The Vineta Hotel, this landmark dates back to 1926 and is a fine example of Mediterranean Revival architecture seen throughout the destination.
A top-to-bottom renovation marks an opportune moment to bring back the original name of this establishment, The Vineta, to clearly mark a bold new chapter in its history. Combining stylish décor with contemporary comfort and the city’s most coveted social setting, complemented by world-class cuisine and unrivalled service, the property will quickly be established as the pinnacle of hospitality in Palm Beach
The Vineta Hotel invites you to join its teams and offers you the best opportunities for career and development within the amazing Oetker Hotels.
Missions :
The Public Relations & Marketing Manager supports the execution of The Vineta marketing, communications, public relations, digital marketing, social media, partnerships, and community engagement strategies. This role is responsible for implementing initiatives that strengthen brand awareness, drive guest engagement, enhance the hotel’s reputation, and support commercial goals.
Profile :
❖ Support the implementation of the hotel’s annual marketing, communications, public relations, digital, social media, and partnership plans.
❖ Ensure all marketing materials, content, and guest-facing communications consistently reflect The Vineta Hotel brand standards and spirit.
❖ Coordinate and execute marketing campaigns, promotions, packages, and seasonal initiatives designed to support revenue objectives.
❖ Assist in the development of collateral, advertisements, presentations, promotional materials, and guest communications.
❖ Maintain brand consistency across print, digital, social media, and on-property communications.
❖ Demonstrates strong luxury brand leadership with the ability to represent and protect the hotel’s identity across all guest, marketing and communications touchpoints.
❖ Coordinate press stays, media itineraries, photography sessions, interviews, and media events.
❖ Monitor media coverage and prepare regular press recap reports.
❖ Support award submissions, industry recognitions, and hotel listings to increase brand visibility.
❖ Support the planning and execution of events that strengthen The Vineta Hotel’s presence within the Palm Beach community
❖ Manage and maintain the hotel’s social media presence through content creation, scheduling, community engagement, and performance tracking.
❖ Coordinate content production including photography, videography, interviews, and storytelling initiatives.
❖ Assist in updating website content and ensuring information remains current and brand compliant.
❖ Support email marketing campaigns and guest communication initiatives.
❖ Monitor online reviews, social channels, and digital sentiment to help protect and enhance the hotel’s reputation.
❖ Track marketing, social media, public relations, and campaign performance metrics.
❖ Prepare monthly reports detailing key performance indicators, media coverage, engagement metrics, and project updates.
❖ Assist in managing agency relationships, vendor communications, and project timelines.
❖ Participate in budget tracking and invoice administration for marketing activities.
❖ High entrepreneurial spirit aligned with Oetker Hotels vision, target guest, and the distinctive character of The Vineta Hotel.
❖ Support storytelling initiatives across accommodations, restaurants and bar, courtyard, spa and wellness, cultural programming, private events, and local experiences.
❖ Support and work together with the Director on the hotel’s digital presence, including website content, search, email marketing, social media, paid media, content calendars, and digital reporting.
❖ Prepare regular marketing performance updates and reports for the Director and ownership, corporate stakeholders, and commercial leadership.
What you bring:
❖ Bachelor’s Degree in Marketing, Communications, Hospitality Management, Business Administration, or related field.
❖ Minimum of 2 to 3 years of progressive marketing experience, preferably within luxury hotels, luxury resorts, luxury lifestyle, luxury goods, private members clubs, or premium hospitality brands.
❖ Experience managing social media platforms, media relations, content development, and marketing campaigns.
❖ Exceptional writing, editing, presentation, and storytelling skills in English.
❖ Knowledge of digital marketing, SEO, SEM, paid social, CRM, email marketing, analytics, social media platforms, and luxury media relations.
❖ Ability to work flexible schedules when business demands require attendance at events, activations, media visits, or community functions.
❖ Excellent judgment, discretion, and professionalism when representing the hotel and brand.
❖ Solid communication skills with the leadership team, corporate office, ownership representatives, agency partners, and external stakeholders.
Benefits :
Competitive Salary
Employer paid health benefits package
401(k) plan matching program
Comprehensive overall compensation package (PTO, holidays)
Excellent Training and Development opportunities with Oetker Hotels
Complimentary Dry Cleaning
The Vineta Hotel is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
See All 14 Public Relations Manager Jobs in Florida
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Find Public Relations Manager JobsPublic Relations Manager Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Public Relations Manager Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring


What Florida Employers Look For
The qualifications that appear most often in public relations manager jobs across Florida.
- Bachelor's degree in public relations, communications, or journalism from an accredited institution
- Accreditation in Public Relations (APR) credential preferred by many Florida government and nonprofit employers
- Five or more years of progressive PR or corporate communications experience
- Demonstrated experience managing media relations and writing press materials for Florida or regional markets
- Proficiency with PR software platforms such as Cision, Meltwater, or comparable media monitoring tools
- Proven ability to manage agency relationships or lead an internal communications team
Public Relations Manager Jobs in Florida: Frequently Asked Questions
How do you become a public relations manager in Florida?
A bachelor's degree in public relations, communications, journalism, or a related field is the standard entry point for Florida employers. Florida does not require a state license to work in PR, but earning the Accreditation in Public Relations (APR) credential through the Public Relations Society of America strengthens candidacy, particularly for government agencies, universities, and large healthcare systems. Most Florida hiring managers expect several years of hands-on media relations, writing, and campaign management experience before promoting someone to a manager role.
How much do public relations managers make in Florida?
Public relations managers in Florida earn a median of about $127,550 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $73,050 for the lowest 10% to over $215,050 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire public relations managers in Florida?
Employers hiring public relations managers in Florida right now include Feld Entertainment, NCCER, and TARA Ink, based on current listings on Migrate Mate as of November 2026. Florida's mix of major tourism brands, regional healthcare networks, real estate developers, and public universities means demand for in-house PR managers remains steady throughout the year.
Which Florida cities have the most public relations manager jobs?
Tampa, Ellenton, and Jacksonville have the most public relations manager openings in Florida right now. Miami's concentration of global corporations, luxury hospitality brands, and Latin American regional headquarters drives consistent demand, while Orlando's tourism industry and Tampa's growing financial services and healthcare sectors generate steady openings in both corporate and agency settings.
Are there remote public relations manager jobs in Florida?
Yes, and more than many management fields, since much of the work involves writing, media outreach, and digital strategy that translates well to remote settings. About 100% of public relations manager openings tied to Florida are remote or hybrid as of November 2026, reflecting how widely distributed the talent pool has become post-pandemic. Media monitoring, content development, and external agency coordination are the functions most commonly performed fully remote.
How can I get hired as a public relations manager in Florida with little or no experience?
The most realistic entry path is securing a PR coordinator or communications assistant role at a Florida agency, hospital system, or university, then building toward management. Large employers like AdventHealth and the University of Florida hire communications associates and offer structured mentorship that can lead to manager-level promotion. A strong portfolio of press releases, campaign results, or social media work, combined with the APR credential or active membership in a Florida PRSA chapter, gives early-career candidates a concrete edge over equally inexperienced peers.
Where can I find and apply to public relations manager jobs in Florida?
You can find and apply to public relations manager jobs in Florida on Migrate Mate, which lists current openings tied to Florida employers across Miami, Orlando, Tampa, and smaller markets statewide. Search the listings to find roles that match your experience and specialization, then apply directly to each one that fits.
See All 14 Public Relations Manager Jobs in Florida
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