Regional Brand Manager Jobs
Regional Brand Manager jobs are open across consumer goods, retail, food and beverage, and healthcare, at every level from associate to director, with specializations in market activation, field marketing, and retail execution. Find a role that fits below and apply directly.
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Role Summary
This is an exciting opportunity to join the Pfizer Dermatology franchise within Specialty Care. Pfizer Dermatology has 2 on-market products and a new indication expected next year. LITFULO, launched in 2023, is an oral JAK inhibitor indicated for Alopecia Areata (AA). CIBINQO, launched in 2022, is an oral JAK inhibitor indicated for moderate-to-severe Atopic Dermatitis (AD).
Pfizer Dermatology is seeking a franchise-level Regional Brand Activation Director. The Regional Brand Activation Director is a critical field-based role within Pfizer’s Dermatology Franchise, responsible for executing brand marketing strategies that enhance brand awareness, drive market penetration, and support business growth. Reporting to the HQ Education & Engagement Team Lead, the colleague will work in alignment with Brand Marketing and collaborate with Professional Relations, Sales, Market Access, Commercial Operations, and Field Medical to develop and implement marketing initiatives tailored to the unique dynamics of each region. This role ensures alignment with Pfizer’s national brand strategies while working locally to optimize impact within the dermatology space.
Key Responsibilities
Regional Marketing Strategy & Execution
- Develop and execute regional marketing plans aligned with Pfizer’s national dermatology brand strategy while addressing local market dynamics and customer needs.
- Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights that inform business decisions.
- Support local brand marketing tactics, peer-to-peer education programs, and patient initiatives to enhance brand visibility.
- Optimize regional marketing budgets, ensuring efficient allocation of resources for maximum impact based on brand strategy
Field Sales & Market Access Collaboration
- Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives and optimize sales force effectiveness.
- Support pull-through of national marketing strategies, customizing materials for regional implementation.
- Align with Market Access teams to support payer and formulary initiatives, ensuring regional market challenges are addressed through marketing efforts.
- Develop and distribute region-specific marketing materials and insights to support Pfizer’s sales objectives and ensure brand messaging consistency.
Congress & Event Strategy
- Conduct annual assessment of regional congress recommendations based on brand strategy
- Lead regional execution of Pfizer’s national dermatology congress and conference strategy, ensuring strong brand presence and engagement.
- Identify and coordinate regional sponsorship opportunities, including professional society meetings, dermatology educational programs, and local conferences.
- Collaborate with national marketing teams to execute product theaters, symposiums, and educational programs for dermatology healthcare professionals.
Cross-Functional Collaboration & Business Insights
- Provide regional business insights to inform national marketing strategy, ensuring Pfizer remains competitive in the dermatology space.
- Partner with Medical Affairs, Sales, and Public Affairs to ensure cross-functional alignment in regional marketing execution.
- Monitor and analyze marketing effectiveness, leveraging key performance indicators (KPIs) to measure success and refine strategies.
Qualifications & Experience
- Bachelor’s degree required; advanced degree preferred.
- Minimum of 8+ years of experience in pharmaceutical or healthcare sales or marketing, with a strong background in regional execution, or product launches.
- Proven ability to develop and implement regional marketing strategies tailored to local market conditions.
- Strong understanding of the dermatology landscape, competitive market dynamics, and key stakeholders.
- Experience working in a cross-functional environment, collaborating with Sales, Market Access, and Medical Affairs.
- Ability to analyze market data, identify insights, and develop actionable marketing strategies.
- Strong communication, leadership, and project management skills.
- Willingness to travel up to 80%, including overnight stays and weekend congress participation.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Willingness to travel up to 80%, including overnight stays and weekend congress participation.
Work Location Assignment: Remote - Field Based
LAST DAY TO APPLY: 11/19/2026
The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
Marketing and Market Research
Role Summary
This is an exciting opportunity to join the Pfizer Dermatology franchise within Specialty Care. Pfizer Dermatology has 2 on-market products and a new indication expected next year. LITFULO, launched in 2023, is an oral JAK inhibitor indicated for Alopecia Areata (AA). CIBINQO, launched in 2022, is an oral JAK inhibitor indicated for moderate-to-severe Atopic Dermatitis (AD).
Pfizer Dermatology is seeking a franchise-level Regional Brand Activation Director. The Regional Brand Activation Director is a critical field-based role within Pfizer’s Dermatology Franchise, responsible for executing brand marketing strategies that enhance brand awareness, drive market penetration, and support business growth. Reporting to the HQ Education & Engagement Team Lead, the colleague will work in alignment with Brand Marketing and collaborate with Professional Relations, Sales, Market Access, Commercial Operations, and Field Medical to develop and implement marketing initiatives tailored to the unique dynamics of each region. This role ensures alignment with Pfizer’s national brand strategies while working locally to optimize impact within the dermatology space.
Key Responsibilities
Regional Marketing Strategy & Execution
- Develop and execute regional marketing plans aligned with Pfizer’s national dermatology brand strategy while addressing local market dynamics and customer needs.
- Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights that inform business decisions.
- Support local brand marketing tactics, peer-to-peer education programs, and patient initiatives to enhance brand visibility.
- Optimize regional marketing budgets, ensuring efficient allocation of resources for maximum impact based on brand strategy
Field Sales & Market Access Collaboration
- Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives and optimize sales force effectiveness.
- Support pull-through of national marketing strategies, customizing materials for regional implementation.
- Align with Market Access teams to support payer and formulary initiatives, ensuring regional market challenges are addressed through marketing efforts.
- Develop and distribute region-specific marketing materials and insights to support Pfizer’s sales objectives and ensure brand messaging consistency.
Congress & Event Strategy
- Conduct annual assessment of regional congress recommendations based on brand strategy
- Lead regional execution of Pfizer’s national dermatology congress and conference strategy, ensuring strong brand presence and engagement.
- Identify and coordinate regional sponsorship opportunities, including professional society meetings, dermatology educational programs, and local conferences.
- Collaborate with national marketing teams to execute product theaters, symposiums, and educational programs for dermatology healthcare professionals.
Cross-Functional Collaboration & Business Insights
- Provide regional business insights to inform national marketing strategy, ensuring Pfizer remains competitive in the dermatology space.
- Partner with Medical Affairs, Sales, and Public Affairs to ensure cross-functional alignment in regional marketing execution.
- Monitor and analyze marketing effectiveness, leveraging key performance indicators (KPIs) to measure success and refine strategies.
Qualifications & Experience
- Bachelor’s degree required; advanced degree preferred.
- Minimum of 8+ years of experience in pharmaceutical or healthcare sales or marketing, with a strong background in regional execution, or product launches.
- Proven ability to develop and implement regional marketing strategies tailored to local market conditions.
- Strong understanding of the dermatology landscape, competitive market dynamics, and key stakeholders.
- Experience working in a cross-functional environment, collaborating with Sales, Market Access, and Medical Affairs.
- Ability to analyze market data, identify insights, and develop actionable marketing strategies.
- Strong communication, leadership, and project management skills.
- Willingness to travel up to 80%, including overnight stays and weekend congress participation.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Willingness to travel up to 80%, including overnight stays and weekend congress participation.
Work Location Assignment: Remote - Field Based
LAST DAY TO APPLY: 11/19/2026
The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
This role is posted in multiple locations. If you are applying for the role in an secondary job posting location where pay transparency regulations apply, your Talent Advisor will share the local pay information with you during the first interview.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
Marketing and Market Research
Regional Brand Manager Jobs by Experience Level
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Find Regional Brand Manager JobsRegional Brand Manager Job Market
Who's Hiring
What Employers Look For
The qualifications that appear most often in regional brand manager jobs.
- Bachelor's degree in marketing, business, or a related field
- 3 to 7 years of brand, trade, or field marketing experience
- Experience managing distributor, broker, or retailer relationships
- Proficiency with syndicated data tools such as Nielsen or IRI
- Ability to travel within an assigned territory regularly
- Experience developing and executing local market activation plans
Tips for Your Regional Brand Manager Job Search
Tailor your resume to market scope
Regional brand manager roles are defined by geography, so your resume needs to name the specific territories you've owned. List the states or regions you managed, not just the company, so hiring managers can immediately see your coverage footprint.
Highlight sell-through and volume metrics
Hiring managers for these roles want proof you moved product at the shelf level. Quantify distributor sell-through rates, velocity improvements, or regional volume growth rather than campaign impressions, which matter less here than field execution results.
Apply early to roles that fit
Migrate Mate lists regional brand manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Show cross-functional field coordination
These roles sit between national brand teams and local sales or distributor networks. Your resume and interview answers should demonstrate how you translated national strategy into local programming and held field teams accountable without direct authority.
Prepare a territory business review format
Many interviews for these roles include a case presentation or mock territory review. Practice walking through a region's performance data, identifying gaps, and recommending activation investments using the same format the hiring company uses internally.
Negotiate relocation terms before accepting
Regional roles often require you to live within a defined territory. If relocation is involved, negotiate the package before signing, including lump-sum versus managed move, and confirm whether the company has a home-sale assistance policy.
Regional Brand Manager Jobs: Frequently Asked Questions
Which companies are hiring the most regional brand managers?
The most active employers for regional brand managers right now are The Estée Lauder Companies, Pfizer, and Live Nation, and the most openings are in New York, Georgia, and Colorado, based on current listings on Migrate Mate as of November 2026. Consumer goods, food and beverage, and health and wellness companies tend to post the highest volume of regional brand manager roles year-round.
How many regional brand manager jobs are remote?
About 100% of regional brand manager openings are fully remote or hybrid as of November 2026, though many require regular in-territory travel even when officially listed as remote. Brand planning, campaign development, and reporting functions are most likely to be done remotely, while field activation and retail execution typically require in-person presence.
How do you become a regional brand manager?
Start with a marketing, business, or communications degree and build two to four years of experience in brand marketing, trade marketing, or field sales. Seek roles that give you ownership of a geographic territory or a retail channel. From there, demonstrate your ability to execute national brand strategy at the local level, manage agency or distributor partners, and use market data to drive decisions before stepping into a regional brand manager title.
Can you get a regional brand manager job with little experience?
Yes, some companies hire candidates with two to three years of relevant experience into associate or junior regional brand manager roles. Your best path in is through field marketing coordinator, trade marketing, or brand ambassador management positions that expose you to territory ownership. Building fluency with syndicated data platforms and showing you can run a local activation event end-to-end will differentiate you from candidates who only have corporate brand experience.
What does the regional brand manager interview process look like?
Most processes run three to four rounds. The first is a recruiter screen focused on background and territory experience, followed by a hiring manager interview that goes deep on how you managed distributor relationships and activated national programs locally. Many companies then ask for a territory business review presentation where you analyze a sample market and recommend priorities. Final rounds typically include cross-functional interviews with sales, finance, or shopper marketing counterparts.
Where can I find and apply to regional brand manager jobs?
You can find and apply to regional brand manager jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your territory experience, industry background, and seniority level, then apply directly to each listing from the page.
See All 8 Regional Brand Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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