Regional Marketing Director Jobs
Regional Marketing Director jobs are open across retail, healthcare, financial services, technology, and consumer goods, from mid-career manager to senior director level, with specializations in multi-market campaigns, brand strategy, and field marketing. Find a role that fits below and apply directly.
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We create places people want to call home — starting with you.
With decades of proven success, Willow Bridge is a national leader in residential property management and development, active in 29 states and managing more than 230,000 apartment homes across the U.S.
We’re currently hiring for a Regional Marketing Director — someone who brings fresh thinking, follows through, and knows how to bring people together to get results. We value people who lead by listening, communicate with clarity, and take initiative to find better ways forward. If you're someone who believes in showing up with integrity, working collaboratively, and driving positive change, you’ll feel right at home here.
Let’s grow together at Willow Bridge.
- Focus on targeting budgeted occupancy and revenue by providing support, guidance and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
- Collaborate with the national marketing team to establish, implement and maintain the goals and objectives of Willow Bridge Property Company.
- Understand and correctly articulate search engine optimization and search engine marketing goals for individual assets to regional and on-site team members as well as ownership groups.
- Research and build community marketing plans for existing and potential new business that attracts the identified target audience and strategically addresses business objectives, which are evaluated on an ongoing basis.
- Create and maintain marketing budgets for individual communities.
- Maintain relationships with marketing vendor partners to review portfolio performance on a monthly or quarterly basis.
- Develop and create marketing materials for potential new business and efficiently and effectively present materials and ideas at proposal meetings.
- Regularly communicate with ownership groups, asset managers, and regional executive team members regarding marketing performance of any particular asset and / or overall portfolio.
- Manage and help complete marketing assignments for community management transitions and collect all digital assets.
- Collaborate with marketing and design agencies for new construction and rebrand projects and assist with creative direction, project management, timeline oversight, creation of collateral materials, website production, photography, etc.
- Assist with new development floorplan review and pre-development efforts as defined by the VP or EVP.
- Manage software integrations with internal and external parties to ensure dynamic pricing and availability is listed at all times on community websites and ILS’.
- Ensure data accuracy in Property Management Software systems and make updates as necessary.
- Ensure community photos and videos are of good quality, modern, optimized and published on the correct channels.
- Set-up and continually monitor reputation management for each community and assist team members with strategies to improve while overseeing review responses.
- Implement and manage lead tracking and lead management while continually analyzing reporting and making necessary recommendations.
- Train and manage on-site teams to utilize lead management, iPad leasing programs, and other marketing software correctly and efficiently.
- Set-up and review Google Analytics to examine and analyze website performance on an ongoing basis.
- Develop, implement, and oversee social media content and strategies including set-up, optimization, paid and promoted campaigns, contests, and / or contracted agency strategies.
- Setup, claim, and assist with the ongoing monitoring of major social media websites and locational websites (i.e. Google My
- Business, Instagram, Twitter, Facebook, etc.) as defined by the national marketing department.
- Collaborate with on-site associates to evolve innovative strategies based on market conditions and property data that will directly impact leasing velocity.
- Assist stabilized and repositioned communities who are experiencing marketing challenges and poor occupancy.
- Oversee and provide training to local and regional teams to reinforce roll-outs and company best practices.
- Conduct regular site visits to ensure that the property has proper curb appeal, appropriate signage, models are clean and set up accurately, and all marketing opportunities are leveraged.
- Regularly review and understand the market landscape to stay abreast of competitor strengths, weaknesses, and marketing initiatives.
- Continually research and make recommendations on new opportunities and marketing channels in the local market.
- Attend company meetings and industry education conferences.
- Multifamily marketing experience preferred.
- BA / BS degree strongly preferred.
- Must have previous experience with property management software.
- Graphic design experience is a plus.
- Excellent written, verbal and customer service skills. Ability to persuasively express ideas and opinions to individuals and groups.
- Expert proficiency in Microsoft PowerPoint.
- Ability and willingness to travel.
- Must be willing to work flexible hours/days/weekends when needed.
- Analytical skills with previous experience developing strategic marketing plans.
- Proven track record of achieving marketing goals and demonstrating results from previous positions.
- Proven track record in establishing and maintaining strong relationships with management team.
- Strong leadership and interpersonal skills, including the ability to work with senior executives and in teams.
Benefits
Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.
We create places people want to call home — starting with you.
With decades of proven success, Willow Bridge is a national leader in residential property management and development, active in 29 states and managing more than 230,000 apartment homes across the U.S.
We’re currently hiring for a Regional Marketing Director — someone who brings fresh thinking, follows through, and knows how to bring people together to get results. We value people who lead by listening, communicate with clarity, and take initiative to find better ways forward. If you're someone who believes in showing up with integrity, working collaboratively, and driving positive change, you’ll feel right at home here.
Let’s grow together at Willow Bridge.
- Focus on targeting budgeted occupancy and revenue by providing support, guidance and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
- Collaborate with the national marketing team to establish, implement and maintain the goals and objectives of Willow Bridge Property Company.
- Understand and correctly articulate search engine optimization and search engine marketing goals for individual assets to regional and on-site team members as well as ownership groups.
- Research and build community marketing plans for existing and potential new business that attracts the identified target audience and strategically addresses business objectives, which are evaluated on an ongoing basis.
- Create and maintain marketing budgets for individual communities.
- Maintain relationships with marketing vendor partners to review portfolio performance on a monthly or quarterly basis.
- Develop and create marketing materials for potential new business and efficiently and effectively present materials and ideas at proposal meetings.
- Regularly communicate with ownership groups, asset managers, and regional executive team members regarding marketing performance of any particular asset and / or overall portfolio.
- Manage and help complete marketing assignments for community management transitions and collect all digital assets.
- Collaborate with marketing and design agencies for new construction and rebrand projects and assist with creative direction, project management, timeline oversight, creation of collateral materials, website production, photography, etc.
- Assist with new development floorplan review and pre-development efforts as defined by the VP or EVP.
- Manage software integrations with internal and external parties to ensure dynamic pricing and availability is listed at all times on community websites and ILS’.
- Ensure data accuracy in Property Management Software systems and make updates as necessary.
- Ensure community photos and videos are of good quality, modern, optimized and published on the correct channels.
- Set-up and continually monitor reputation management for each community and assist team members with strategies to improve while overseeing review responses.
- Implement and manage lead tracking and lead management while continually analyzing reporting and making necessary recommendations.
- Train and manage on-site teams to utilize lead management, iPad leasing programs, and other marketing software correctly and efficiently.
- Set-up and review Google Analytics to examine and analyze website performance on an ongoing basis.
- Develop, implement, and oversee social media content and strategies including set-up, optimization, paid and promoted campaigns, contests, and / or contracted agency strategies.
- Setup, claim, and assist with the ongoing monitoring of major social media websites and locational websites (i.e. Google My
- Business, Instagram, Twitter, Facebook, etc.) as defined by the national marketing department.
- Collaborate with on-site associates to evolve innovative strategies based on market conditions and property data that will directly impact leasing velocity.
- Assist stabilized and repositioned communities who are experiencing marketing challenges and poor occupancy.
- Oversee and provide training to local and regional teams to reinforce roll-outs and company best practices.
- Conduct regular site visits to ensure that the property has proper curb appeal, appropriate signage, models are clean and set up accurately, and all marketing opportunities are leveraged.
- Regularly review and understand the market landscape to stay abreast of competitor strengths, weaknesses, and marketing initiatives.
- Continually research and make recommendations on new opportunities and marketing channels in the local market.
- Attend company meetings and industry education conferences.
- Multifamily marketing experience preferred.
- BA / BS degree strongly preferred.
- Must have previous experience with property management software.
- Graphic design experience is a plus.
- Excellent written, verbal and customer service skills. Ability to persuasively express ideas and opinions to individuals and groups.
- Expert proficiency in Microsoft PowerPoint.
- Ability and willingness to travel.
- Must be willing to work flexible hours/days/weekends when needed.
- Analytical skills with previous experience developing strategic marketing plans.
- Proven track record of achieving marketing goals and demonstrating results from previous positions.
- Proven track record in establishing and maintaining strong relationships with management team.
- Strong leadership and interpersonal skills, including the ability to work with senior executives and in teams.
Benefits
Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.
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Who's Hiring
What Employers Look For
The qualifications that appear most often in regional marketing director jobs.
- 7+ years of marketing experience with at least 3 years managing multi-market or regional programs
- Proven ability to manage and allocate regional marketing budgets across campaigns and channels
- Experience leading cross-functional teams including field sales, agency partners, and local vendors
- Proficiency with CRM platforms, marketing automation tools, and campaign analytics dashboards
- Strong presentation and stakeholder communication skills for reporting to national or executive leadership
- Bachelor's degree in marketing, business, or a related field, with an MBA preferred for senior roles
Tips for Your Regional Marketing Director Job Search
Quantify your multi-market campaign results
Regional marketing director roles require proof you can drive results across multiple territories at once. Replace vague bullets with specific outcomes: revenue lifted, market share gained, or campaign ROI by region, so hiring managers can benchmark your geographic scope immediately.
Tailor your resume to each vertical
A regional marketing director resume for a healthcare system reads very differently from one for a consumer brand. Swap in industry-specific language, compliance awareness for regulated sectors, and channel mix details that match the employer's business model before you apply.
Target companies expanding into new regions
Employers opening new regional offices or entering new markets hire regional marketing directors faster and with more budget authority. Look for recent funding announcements, new location openings, or acquisition news as signals that a company needs regional leadership now.
Apply early to roles that fit
Migrate Mate lists regional marketing director openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a territory strategy for interviews
Many interview panels for regional marketing director roles ask you to present a 90-day market plan. Walk into the interview with a draft framework showing how you would assess a new territory, prioritize channels, and align field activity with national brand goals.
Negotiate scope before negotiating anything else
Before accepting an offer, clarify which markets fall under your region, whether the budget is centralized or locally controlled, and whether you have direct reports or rely on dotted-line relationships. These structural details affect your ability to deliver results more than title or seniority.
Regional Marketing Director Jobs: Frequently Asked Questions
Which companies are hiring the most regional marketing directors?
The companies hiring the most regional marketing directors right now include Team Velocity Marketing, Bayer, and ADC Therapeutics America, with the largest share of openings in New York, Illinois, and California, based on current listings on Migrate Mate as of November 2026. Industries with the most consistent demand include healthcare systems, national retail chains, and financial services firms with distributed branch networks.
How many regional marketing director jobs are remote?
About 80% of regional marketing director openings are fully remote or hybrid as of November 2026, though the role often requires periodic travel to the markets you oversee. Brand strategy, campaign planning, and performance reporting functions are most likely to be done remotely, while field activation and local partnership work typically require in-market presence.
How do you become a regional marketing director?
Most regional marketing directors move into the role after building several years of experience as a marketing manager or senior manager responsible for a specific channel, product line, or geography. The clearest path is to take on cross-functional projects that expose you to field sales alignment, budget ownership, and multi-market campaign execution, then position yourself for roles that add territorial scope to your existing responsibilities.
Can you get a regional marketing director role with limited experience?
Candidates with strong individual contributor experience but limited management history can break into regional marketing director roles by targeting smaller companies or single-region assignments where the scope is more contained. Demonstrating that you have owned a budget, coordinated across teams, and driven measurable market-level results matters more than a specific number of years managed, especially in growth-stage companies expanding into new territories.
What does the regional marketing director interview process look like?
The process typically moves through an initial screen with HR or a talent partner, followed by a panel interview with the VP of Marketing and key cross-functional stakeholders such as a regional sales lead or operations director. Final-round interviews often include a presentation where you are asked to walk through a regional go-to-market strategy or a case study based on a real market challenge the company is facing.
Where can I find and apply to regional marketing director jobs?
You can find and apply to regional marketing director jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and geographic preference, then apply directly to each listing from the job page.
See All 40 Regional Marketing Director Jobs
Find roles that match your experience and apply in just a few clicks.
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