Vice President of Product Marketing Jobs
Vice President of Product Marketing jobs are open across SaaS, enterprise software, fintech, and healthtech, covering specializations in go-to-market strategy, product launch, and competitive positioning, from director-level promotions to senior VP roles. See the openings below and apply to the ones that match your experience.
Find JobsOverview
Open roles151+
Top stateNew York
Top employerJPMorganChase
Top cityNew York, NY
Work type42% Remote
Top industryBanking
Showing 5 of 151+ Vice President of Product Marketing jobs
Director / VP of Marketing and Communications
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New 12h ago
FC Tulsa
Director / VP of Marketing and Communications
Tulsa, Oklahoma
New 12h ago
VP Marketing
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New 22h ago
ONTIC TECHNOLOGIES
VP Marketing
Austin, Texas
New 22h ago
N
VP, Integrated Marketing
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N
Added 1d ago
National Women's Soccer League
VP, Integrated Marketing
New York, New York
Added 1d ago
VP, Product Marketing
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Added 1d ago
Motive
VP, Product Marketing
Remote
Added 1d ago
VP Marketing, Enrollment, & Communications
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Added 1d ago
OKLAHOMA WESLEYAN UNIVERSITY
VP Marketing, Enrollment, & Communications
Bartlesville, Oklahoma
Added 1d ago
New 12h ago
Director / VP of Marketing and Communications
FC Tulsa·Tulsa, Oklahoma
Job functions:
$60k - $90k/yr
Job Description
Director / VP of Marketing & Communications
FC Tulsa | Tulsa, OK | Full-time | Leads 6 direct reports
Level and title (Director or VP) based on experience. Compensation: $60,000 to $90,000 base plus performance bonus tied to scorecard results, plus profit sharing on a new business line.
The Role
FC Tulsa is hiring a marketing leader to own the club's brand, voice, and story, and to turn that story into revenue. This person leads integrated marketing across every part of the FC Tulsa business: the professional club, our youth and community programs at Ascension St. John SportsPlex, and our merchandise business. You will build campaigns that work across paid, owned, and earned channels, connecting brand, content, events, and sales into one plan with one voice.
FC Tulsa is hiring a marketing leader to own the club's brand, voice, and story, and to turn that story into revenue. This person leads integrated marketing across every part of the FC Tulsa business: the professional club, our youth and community programs at Ascension St. John SportsPlex, and our merchandise business. You will build campaigns that work across paid, owned, and earned channels, connecting brand, content, events, and sales into one plan with one voice.
You will lead a team of six covering communications and PR, creative and video, digital and social media, graphic design, events and entertainment, and merchandise operations. You will set how FC Tulsa shows up in the Tulsa community and the media, drive single-match ticket demand and program registrations, own the merchandise business, set the vision for our kits and retail product, and manage the marketing P&L. You will also help build and share in the profits of a new youth sports photo and video business at ASJ.
Three seats on the team are open today, so you will help shape the team you lead.
We want a storyteller who owns results, not activity. You might be a seasoned marketing executive, or a rising leader who is ready for a bigger seat and wants to grow into it. We care more about talent, drive, and fit than years on a résumé.
About FC Tulsa
FC Tulsa competes in the USL Championship and plays at ONEOK Field in downtown Tulsa. Our mission is to unite and inspire through the highest level of professional sports in Tulsa.
FC Tulsa competes in the USL Championship and plays at ONEOK Field in downtown Tulsa. Our mission is to unite and inspire through the highest level of professional sports in Tulsa.
The club is headquartered at Ascension St. John SportsPlex (ASJ), our world class training facility and sports complex: 200,000 square feet on 65 acres, and an approved FIFA World Cup venue. ASJ is home to our first team and to youth sports programs that serve families across the region.
This is an exciting time to join FC Tulsa as we continue to prepare and work towards a move into a world class soccer specific stadium for the 2029 season.
FC Tulsa Core values: Passion for Tulsa. Growth Mindset. Positive Attitude. Customer First Focus. Hustle.
Your Team
- Communications & PR Manager
- Creative Manager / Videographer
- Digital Media Manager / Social Media Manager (open)
- Graphic Designer (open)
- Director of Events & Entertainment
- Merchandise Operations Coordinator (open)
What You Own
1. Brand, Storytelling & Communications
- Own the club's public voice and narrative: who FC Tulsa is, why it matters to Tulsa, and how that story is told across every channel and every part of the business.
- Set the editorial direction for club storytelling, and personally write or edit the pieces that matter most: major announcements, leadership messaging, and the stories that define the club.
- Lead and develop the Communications & PR Manager, who runs media relations, external written communications, and website content. Set the strategy and the standard, and step in personally on high-stakes moments.
- Own crisis communications and serve as the club's lead on sensitive or high-profile issues.
- Keep the brand consistent across every touchpoint, from social to signage to sponsor activations.
2. Integrated Marketing, Creative, Digital & Events
- Build and lead integrated, full-funnel campaigns that move fans from awareness to first ticket to repeat buyer, across paid, owned, and earned channels.
- Lead the creative, digital and social media, and graphic design staff: set the content strategy, approve the content calendar, and hold the quality bar on video, photo, social, and design.
- Lead the Director of Events & Entertainment on match themes, promotional planning, and year-round events, so every home match has a reason to buy a ticket.
- Build the match-by-match campaign calendar for all 17 home matches, synced with the ticket sales plan, match themes, and the community events calendar.
- Oversee and own paid media (Meta and others): budget allocation, creative testing, and return on ad spend.
- Personally own audience growth: website users, CRM and email database, and conversion to ticket purchase.
- Partner with Ticket Sales to convert first-time buyers and grow the single-match base; partner with Partnerships to activate sponsor deliverables.
3. Youth Sports Photo & Video Business
- Help launch and grow a new photo, video, and media day business line at ASJ, with profit sharing for this role.
- Pilot with NFL Flag Football and FC Tulsa Academy, serving more than 1,000 participants, 750+ Academy players who train at ASJ, and 15+ tournaments a year.
- Build the packages, pricing, staffing, and workflow to make it profitable and repeatable.
4. Merchandise
- Oversee total merch revenue across online (Shopify team store), matchday stands, retail store, and events.
- Own merchandise strategy: assortment, buying, pricing, placement, and bundling to grow per cap spend.
- Lead the Merchandise Operations Coordinator, who runs inventory, product fulfillment, and customer service for the store and matchday.
- Make sure all three matchday stands are open, staffed, and selling every home match.
- Manage inventory risk: buy depth, reorder timing, markdowns, and clearing aged stock. Use print-on-demand to test new product before committing to inventory.
- Build relationships with local Tulsa vendors and manufacturers wherever possible.
5. Kit Design & Retail Vision
- Lead annual kit design and launch with our kit supplier, from concept and story through launch campaign and sell-through.
- Set a multi-year product and retail vision that extends the brand.
6. Marketing P&L
- Build and manage the annual marketing and merchandise budget, including staff, freelancers, and agencies.
- Report results weekly against the scorecard and course-correct fast when a number is off.
How You Will Be Measured
We run on EOS. You will own these weekly scorecard numbers (and can help us shape and evolve these KPIs over time). You will report on them in our weekly executive leadership meeting:
Marketing
- Single-match ticket revenue vs. goal
- Website users
- CRM and email database growth
- First-time ticket buyers per match
- Organic social engagement (Meta)
- Paid ad ROAS
Merchandise
- Total merch revenue vs. goal
- Online merch revenue vs. goal
- Matchday, store, and events merch revenue vs. goal
- Merch per cap by match
Your First 90 Days
- Hire the Digital / Social Media Manager, Graphic Designer, and Merchandise Operations Coordinator.
- Define the FC Tulsa brand story and voice for the coming season, and build an integrated content and media plan around it with your team.
- Finalize the full home-season campaign and match theme calendar with the help of hte Director of Events & Entertainment
- Present a launch plan for the youth photo and video business.
- Own the next kit launch plan: story, timeline, campaign, and sell-through targets.
- Have every scorecard number reporting weekly with a clear owner.
What You Bring
Required
- 4+ years in marketing, communications, or content, with at least 1 to 2 years managing people, freelancers, or agencies.
- Strong writer and storyteller with a portfolio to show it.
- Experience running integrated campaigns tied to a measurable result: ticket sales, ecommerce, registrations, signups, or revenue.
- Comfort with numbers: you can read a dashboard, explain what moved, and decide what to do next.
- A growth mindset and a real appetite to take on more responsibility than you have today.
- Availability for matchdays, nights, and weekends throughout the season.
Preferred
- Experience managing a budget.
- Media relations or PR experience.
- Hands-on experience with Meta Ads, GA4, a CRM (we use HubSpot), email (we use Mailchimp), and Canva.
- Sports, live entertainment, or youth sports marketing experience.
- Merchandise, retail, or ecommerce experience (we use Shopify).
- Entrepreneurial experience launching a new product or business line.
What We Offer
- Base salary of $60,000 to $90,000 plus bonus tied to scorecard results
- Profit sharing on the new youth sports photo and video business
- Health insurance, vision and dental
- A seat at the leadership table of a growing professional club
- Room to grow: title and compensation can grow with the role as you prove it out
FC Tulsa is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
FC Tulsa
Director / VP of Marketing and Communications
Tulsa, Oklahoma
New 12h ago
Job functions:
$60k - $90k/yr
Job Description
Director / VP of Marketing & Communications
FC Tulsa | Tulsa, OK | Full-time | Leads 6 direct reports
Level and title (Director or VP) based on experience. Compensation: $60,000 to $90,000 base plus performance bonus tied to scorecard results, plus profit sharing on a new business line.
The Role
FC Tulsa is hiring a marketing leader to own the club's brand, voice, and story, and to turn that story into revenue. This person leads integrated marketing across every part of the FC Tulsa business: the professional club, our youth and community programs at Ascension St. John SportsPlex, and our merchandise business. You will build campaigns that work across paid, owned, and earned channels, connecting brand, content, events, and sales into one plan with one voice.
FC Tulsa is hiring a marketing leader to own the club's brand, voice, and story, and to turn that story into revenue. This person leads integrated marketing across every part of the FC Tulsa business: the professional club, our youth and community programs at Ascension St. John SportsPlex, and our merchandise business. You will build campaigns that work across paid, owned, and earned channels, connecting brand, content, events, and sales into one plan with one voice.
You will lead a team of six covering communications and PR, creative and video, digital and social media, graphic design, events and entertainment, and merchandise operations. You will set how FC Tulsa shows up in the Tulsa community and the media, drive single-match ticket demand and program registrations, own the merchandise business, set the vision for our kits and retail product, and manage the marketing P&L. You will also help build and share in the profits of a new youth sports photo and video business at ASJ.
Three seats on the team are open today, so you will help shape the team you lead.
We want a storyteller who owns results, not activity. You might be a seasoned marketing executive, or a rising leader who is ready for a bigger seat and wants to grow into it. We care more about talent, drive, and fit than years on a résumé.
About FC Tulsa
FC Tulsa competes in the USL Championship and plays at ONEOK Field in downtown Tulsa. Our mission is to unite and inspire through the highest level of professional sports in Tulsa.
FC Tulsa competes in the USL Championship and plays at ONEOK Field in downtown Tulsa. Our mission is to unite and inspire through the highest level of professional sports in Tulsa.
The club is headquartered at Ascension St. John SportsPlex (ASJ), our world class training facility and sports complex: 200,000 square feet on 65 acres, and an approved FIFA World Cup venue. ASJ is home to our first team and to youth sports programs that serve families across the region.
This is an exciting time to join FC Tulsa as we continue to prepare and work towards a move into a world class soccer specific stadium for the 2029 season.
FC Tulsa Core values: Passion for Tulsa. Growth Mindset. Positive Attitude. Customer First Focus. Hustle.
Your Team
- Communications & PR Manager
- Creative Manager / Videographer
- Digital Media Manager / Social Media Manager (open)
- Graphic Designer (open)
- Director of Events & Entertainment
- Merchandise Operations Coordinator (open)
What You Own
1. Brand, Storytelling & Communications
- Own the club's public voice and narrative: who FC Tulsa is, why it matters to Tulsa, and how that story is told across every channel and every part of the business.
- Set the editorial direction for club storytelling, and personally write or edit the pieces that matter most: major announcements, leadership messaging, and the stories that define the club.
- Lead and develop the Communications & PR Manager, who runs media relations, external written communications, and website content. Set the strategy and the standard, and step in personally on high-stakes moments.
- Own crisis communications and serve as the club's lead on sensitive or high-profile issues.
- Keep the brand consistent across every touchpoint, from social to signage to sponsor activations.
2. Integrated Marketing, Creative, Digital & Events
- Build and lead integrated, full-funnel campaigns that move fans from awareness to first ticket to repeat buyer, across paid, owned, and earned channels.
- Lead the creative, digital and social media, and graphic design staff: set the content strategy, approve the content calendar, and hold the quality bar on video, photo, social, and design.
- Lead the Director of Events & Entertainment on match themes, promotional planning, and year-round events, so every home match has a reason to buy a ticket.
- Build the match-by-match campaign calendar for all 17 home matches, synced with the ticket sales plan, match themes, and the community events calendar.
- Oversee and own paid media (Meta and others): budget allocation, creative testing, and return on ad spend.
- Personally own audience growth: website users, CRM and email database, and conversion to ticket purchase.
- Partner with Ticket Sales to convert first-time buyers and grow the single-match base; partner with Partnerships to activate sponsor deliverables.
3. Youth Sports Photo & Video Business
- Help launch and grow a new photo, video, and media day business line at ASJ, with profit sharing for this role.
- Pilot with NFL Flag Football and FC Tulsa Academy, serving more than 1,000 participants, 750+ Academy players who train at ASJ, and 15+ tournaments a year.
- Build the packages, pricing, staffing, and workflow to make it profitable and repeatable.
4. Merchandise
- Oversee total merch revenue across online (Shopify team store), matchday stands, retail store, and events.
- Own merchandise strategy: assortment, buying, pricing, placement, and bundling to grow per cap spend.
- Lead the Merchandise Operations Coordinator, who runs inventory, product fulfillment, and customer service for the store and matchday.
- Make sure all three matchday stands are open, staffed, and selling every home match.
- Manage inventory risk: buy depth, reorder timing, markdowns, and clearing aged stock. Use print-on-demand to test new product before committing to inventory.
- Build relationships with local Tulsa vendors and manufacturers wherever possible.
5. Kit Design & Retail Vision
- Lead annual kit design and launch with our kit supplier, from concept and story through launch campaign and sell-through.
- Set a multi-year product and retail vision that extends the brand.
6. Marketing P&L
- Build and manage the annual marketing and merchandise budget, including staff, freelancers, and agencies.
- Report results weekly against the scorecard and course-correct fast when a number is off.
How You Will Be Measured
We run on EOS. You will own these weekly scorecard numbers (and can help us shape and evolve these KPIs over time). You will report on them in our weekly executive leadership meeting:
Marketing
- Single-match ticket revenue vs. goal
- Website users
- CRM and email database growth
- First-time ticket buyers per match
- Organic social engagement (Meta)
- Paid ad ROAS
Merchandise
- Total merch revenue vs. goal
- Online merch revenue vs. goal
- Matchday, store, and events merch revenue vs. goal
- Merch per cap by match
Your First 90 Days
- Hire the Digital / Social Media Manager, Graphic Designer, and Merchandise Operations Coordinator.
- Define the FC Tulsa brand story and voice for the coming season, and build an integrated content and media plan around it with your team.
- Finalize the full home-season campaign and match theme calendar with the help of hte Director of Events & Entertainment
- Present a launch plan for the youth photo and video business.
- Own the next kit launch plan: story, timeline, campaign, and sell-through targets.
- Have every scorecard number reporting weekly with a clear owner.
What You Bring
Required
- 4+ years in marketing, communications, or content, with at least 1 to 2 years managing people, freelancers, or agencies.
- Strong writer and storyteller with a portfolio to show it.
- Experience running integrated campaigns tied to a measurable result: ticket sales, ecommerce, registrations, signups, or revenue.
- Comfort with numbers: you can read a dashboard, explain what moved, and decide what to do next.
- A growth mindset and a real appetite to take on more responsibility than you have today.
- Availability for matchdays, nights, and weekends throughout the season.
Preferred
- Experience managing a budget.
- Media relations or PR experience.
- Hands-on experience with Meta Ads, GA4, a CRM (we use HubSpot), email (we use Mailchimp), and Canva.
- Sports, live entertainment, or youth sports marketing experience.
- Merchandise, retail, or ecommerce experience (we use Shopify).
- Entrepreneurial experience launching a new product or business line.
What We Offer
- Base salary of $60,000 to $90,000 plus bonus tied to scorecard results
- Profit sharing on the new youth sports photo and video business
- Health insurance, vision and dental
- A seat at the leadership table of a growing professional club
- Room to grow: title and compensation can grow with the role as you prove it out
FC Tulsa is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
See All 151+ Vice President of Product Marketing Jobs
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Find JobsVice President of Product Marketing Job Market
Who's Hiring
Top Industries Hiring
- Banking & Financial Services
- Insurance
- Law & Legal Services
- Staffing & Recruiting
- Technology & Software
What Employers Look For
The qualifications that appear most often in vice president of product marketing jobs.
- 8 or more years of B2B or B2C product marketing experience, with at least 2 in a leadership role
- Demonstrated ownership of go-to-market strategy for a product launch or major repositioning
- Expertise in messaging frameworks, competitive positioning, and buyer persona development
- Experience managing cross-functional relationships with product, sales, and demand generation teams
- Proficiency with product analytics tools, CRM platforms, and marketing attribution reporting
- Bachelor's degree in marketing, business, or a related field, with an MBA commonly preferred
Tips for Your Vice President of Product Marketing Job Search
Quantify pipeline influence on your resume
Hiring panels for this role want to see revenue impact, not just campaign ownership. Tie each achievement to pipeline contribution, win rate lift, or category growth so your resume speaks the language of a P&L owner, not a marketing manager.
Build a launch narrative portfolio
VP-level candidates are expected to bring a point of view on go-to-market execution. Compile two or three product launch case studies showing positioning decisions, channel choices, and measurable outcomes you can walk a panel through in a strategy interview.
Apply early to roles that fit
Migrate Mate lists vice president of product marketing openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies at a category inflection point
Companies replatforming, entering a new segment, or repositioning after a funding round hire VPs of product marketing urgently. Filter your search for those situations because your leverage and scope are highest when the strategic need is live.
Prepare a competitive landscape presentation
Many final-round interviews ask you to walk through how you would position the company against its top two or three competitors. Research the company's pricing tier, ICP, and messaging gaps before your first screen so you can shape that conversation early.
Negotiate scope before you negotiate comp
At the VP level, the reporting structure, headcount, and budget authority determine whether you can actually do the job you're being sold. Clarify those details before any offer conversation so you're negotiating from a complete picture of the role.
Vice President of Product Marketing Jobs: Frequently Asked Questions
Which companies are hiring the most vice president of product marketings?
The companies hiring the most vice president of product marketings right now include JPMorganChase, Bank of China USA, and Assured, with the largest share of openings in New York, California, and Texas, based on current listings on Migrate Mate as of November 2026. Enterprise SaaS and cloud infrastructure companies tend to maintain the highest sustained demand for this role.
How many vice president of product marketing jobs are remote?
About 83% of vice president of product marketing openings are fully remote or hybrid as of November 2026, reflecting strong demand for flexible arrangements at the senior IC and leadership level. Go-to-market strategy and competitive intelligence work tends to be the most remote-friendly, while roles that require close daily collaboration with product and sales leadership more often require on-site presence.
How do you become a vice president of product marketing?
Most vice presidents of product marketing move up through individual contributor and manager roles in product marketing, building a record of owning positioning, launches, and sales enablement programs. Earning cross-functional credibility with product and revenue teams accelerates promotion. Demonstrating business impact through pipeline metrics, win-rate data, or category growth shifts your profile from a marketing practitioner to a strategic business leader.
Can you get hired as a vice president of product marketing without direct VP experience?
Yes, candidates who have held a senior director or head-of title and owned a full product line's go-to-market motion are regularly hired into their first VP role. The gap is usually closed by showing clear ownership of strategy rather than execution, a history of leading and growing a team, and a point of view on the company's market that the hiring panel hasn't heard before.
What does the vice president of product marketing interview process look like?
The process typically starts with a recruiter screen, followed by a hiring manager conversation focused on past go-to-market ownership. A take-home assignment or live strategy presentation is common at the mid-stage, often asking you to assess the company's positioning or plan a hypothetical launch. Final rounds usually include the CMO or CPO, a cross-functional peer panel, and sometimes a board observer, with the whole process running four to six weeks.
Where can I find and apply to vice president of product marketing jobs?
You can find and apply to vice president of product marketing jobs on Migrate Mate, which lists current openings from across the United States in one place. Search for roles that match your background, seniority level, and industry focus, and apply directly to each listing that fits.
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