Social Media Jobs in Alabama
Social Media jobs in Alabama concentrate in retail, healthcare, education, and the state's growing tourism and hospitality sectors, with openings at every level from coordinator to senior strategist. Birmingham, Huntsville, and Montgomery lead the hiring market, anchored by employers such as Regions Bank, Protective Life, and the University of Alabama at Birmingham. Content creation, paid social strategy, and community management are the most in-demand specialties across the state. Find a role that fits below and apply directly.
Find Social Media JobsOverview
Showing 5 of 18+ Social Media jobs
- Tuscaloosa, Alabama, United States
- Communication
- Graphic Design/Web Design
- Closing at: Sep 17 2026 - 22:55 CDT
Pay Grade/Pay Range: Minimum: $48,600 - Midpoint: $60,800 (Salaried E7)
Department/Organization: 301203 - Marketing & Brand Strategy-Strategi
Normal Work Schedule: Monday - Friday 8:00am to 5:00pm
Job Summary: The Social Media Specialist II coordinates and maintains university presence on social media on a daily basis, including developing content to creatively communicate UA's messages on all digital platforms under close supervision. Works closely with Marketing Department within Strategic Communications to maximize digital efforts. Responds to questions/comments on social platforms after conferring with supervisor. Tracks metrics and compiles monthly report. Monitors social media accounts and elevates concerns to supervisor. Creates content to include graphics and videos through platforms such as Adobe Creative Suite and Canva. Covers live events for social media on campus during and outside of normal working hours, including nights and weekends. Develops strategies for increasing engagement and reach of UA’s social media platforms with an emphasis on benchmarking against SEC competitors as well as other peer institutions.
Additional Department Summary: Coordinates and maintains The University of Alabama, UA Undergraduate Admissions, and University President's presence on social media on a daily basis. Monitors social media accounts regularly with an emphasis on sentiment and engagement of the brand. Responds to questions and comments in a timely manner.
Required Minimum Qualifications: Bachelor’s degree and two (2) years of social media, digital marketing, public relations, advertising, and/or communications experience; OR master’s degree or higher and some social media, digital marketing, public relations, advertising, and/or communications experience.
Additional Required Department Minimum Qualifications: Must have valid U.S. driver's license. Must be at least 19 years of age at time of hire and have an acceptable Motor Vehicle Report that is in compliance with University policies. Applicants under the age of 21 will have some driving restrictions.
Skills and Knowledge: Excellent communication skills. Working knowledge of social media analytics. Ability to take photos and video for social media use. Familiarity with accessibility practices as it pertains to social media. Proficient with mobile devices and common social media apps (Instagram, TikTok, Facebook, LinkedIn, and X). Ability to work nights and weekends as required. Ability to sit and work at a computer or other digital device for long periods of time.
Preferred Qualifications: Bachelor’s degree in communications, marketing, journalism, public relations, or advertising. Experience with Basecamp, Adobe Creative Suite, CapCut, Canva, and Sprout Social. Experience maintaining a social media presence in a professional capacity, such as for a brand or company.
Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.
Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights: Workplace discrimination is illegal poster.
The University of Alabama affirms its longstanding commitment to institutional neutrality, free speech, and academic freedom.- Tuscaloosa, Alabama, United States
- Communication
- Graphic Design/Web Design
- Closing at: Sep 17 2026 - 22:55 CDT
Pay Grade/Pay Range: Minimum: $48,600 - Midpoint: $60,800 (Salaried E7)
Department/Organization: 301203 - Marketing & Brand Strategy-Strategi
Normal Work Schedule: Monday - Friday 8:00am to 5:00pm
Job Summary: The Social Media Specialist II coordinates and maintains university presence on social media on a daily basis, including developing content to creatively communicate UA's messages on all digital platforms under close supervision. Works closely with Marketing Department within Strategic Communications to maximize digital efforts. Responds to questions/comments on social platforms after conferring with supervisor. Tracks metrics and compiles monthly report. Monitors social media accounts and elevates concerns to supervisor. Creates content to include graphics and videos through platforms such as Adobe Creative Suite and Canva. Covers live events for social media on campus during and outside of normal working hours, including nights and weekends. Develops strategies for increasing engagement and reach of UA’s social media platforms with an emphasis on benchmarking against SEC competitors as well as other peer institutions.
Additional Department Summary: Coordinates and maintains The University of Alabama, UA Undergraduate Admissions, and University President's presence on social media on a daily basis. Monitors social media accounts regularly with an emphasis on sentiment and engagement of the brand. Responds to questions and comments in a timely manner.
Required Minimum Qualifications: Bachelor’s degree and two (2) years of social media, digital marketing, public relations, advertising, and/or communications experience; OR master’s degree or higher and some social media, digital marketing, public relations, advertising, and/or communications experience.
Additional Required Department Minimum Qualifications: Must have valid U.S. driver's license. Must be at least 19 years of age at time of hire and have an acceptable Motor Vehicle Report that is in compliance with University policies. Applicants under the age of 21 will have some driving restrictions.
Skills and Knowledge: Excellent communication skills. Working knowledge of social media analytics. Ability to take photos and video for social media use. Familiarity with accessibility practices as it pertains to social media. Proficient with mobile devices and common social media apps (Instagram, TikTok, Facebook, LinkedIn, and X). Ability to work nights and weekends as required. Ability to sit and work at a computer or other digital device for long periods of time.
Preferred Qualifications: Bachelor’s degree in communications, marketing, journalism, public relations, or advertising. Experience with Basecamp, Adobe Creative Suite, CapCut, Canva, and Sprout Social. Experience maintaining a social media presence in a professional capacity, such as for a brand or company.
Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.
Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights: Workplace discrimination is illegal poster.
The University of Alabama affirms its longstanding commitment to institutional neutrality, free speech, and academic freedom.See All 18 Social Media Jobs in Alabama
Find roles in Alabama that match your experience and apply in just a few clicks.
Find Social Media JobsSocial Media Jobs by City in Alabama
Where Alabama roles are concentrated, by current openings.
Social Media Job Market in Alabama
A snapshot from current Alabama openings, updated as new roles post.
Who's Hiring
What Alabama Employers Look For
The qualifications that appear most often in social media jobs across Alabama.
- Bachelor's degree in marketing, communications, journalism, or a related field
- Demonstrated experience managing branded accounts across major social platforms
- Proficiency in social media scheduling and analytics tools such as Sprout Social or Hootsuite
- Ability to create and edit short-form video and graphics for platform-native content
- Experience developing paid social campaigns and interpreting performance data
- Strong written communication skills with a consistent and on-brand editorial voice
Social Media Jobs in Alabama: Frequently Asked Questions
How do you become a social media professional in Alabama?
A bachelor's degree in marketing, communications, digital media, or a closely related field is the standard entry point for social media roles in Alabama. The field has no state-issued license or registration requirement, so employers weigh a portfolio of real account work, campaign results, and platform certifications from providers such as Meta and Google heavily. Building hands-on experience through internships at Alabama agencies, nonprofits, or university marketing departments strengthens a candidacy considerably.
Which companies hire social media professionals in Alabama?
Alabama social media roles are posted by Osprey Initiative, Frye Granite, and BenjaminBoxes and others right now, based on current listings on Migrate Mate as of September 2026. Alabama's mix of major financial institutions, healthcare systems, and public universities creates steady demand for social media talent well beyond the typical agency circuit.
Which Alabama cities have the most social media jobs?
Birmingham, Tuscaloosa, and Foley have the most social media openings in Alabama. Birmingham drives the largest share, anchored by its dense concentration of financial services, healthcare, and professional services employers, while Huntsville's technology and defense sector growth has made it an increasingly active hiring market, and Montgomery's state government agencies and mid-size businesses add consistent volume.
Are there remote social media jobs in Alabama?
Yes, and more than most fields. About 0% of social media openings tied to Alabama are remote or hybrid as of September 2026, reflecting how naturally the work translates to distributed teams. Content strategy, copywriting, and analytics-focused roles are the most frequently listed as fully remote, while community management and influencer partnership roles more often require occasional in-person presence.
How can I get hired as a social media professional in Alabama with little or no experience?
The most realistic entry path is a coordinator or assistant role at an Alabama marketing agency or a university marketing department, where structured mentorship and account variety accelerate skill-building quickly. Large Alabama employers such as Regions Bank and UAB often bring on marketing associates from their internship pipelines. Building a portfolio through volunteer work with Alabama nonprofits or local small businesses, paired with a Meta Blueprint or Google certification, gives candidates without prior titles a concrete credential to show.
Where can I find and apply to social media jobs in Alabama?
You can find and apply to social media jobs in Alabama on Migrate Mate, which lists current openings tied to the state. Find roles that fit your experience and specialization, then apply directly to each one through the listing.
See All 18 Social Media Jobs in Alabama
Find roles in Alabama that match your experience and apply in just a few clicks.
Find Social Media Jobs