Social Media Jobs in Maryland
Social Media jobs in Maryland are in strong demand, concentrated in government contracting, healthcare, higher education, and technology sectors, with openings at every level from coordinator to director. The heaviest hiring is in the Baltimore and Washington D.C. metro areas, with Annapolis contributing additional public-sector volume, where established employers like Johns Hopkins Medicine, Booz Allen Hamilton, and Marriott International regularly seek social media talent. Content strategy, community management, and paid social advertising are the most consistently sought specialties across Maryland's market. Find a role that fits below and apply directly.
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As the Director of Social, Search & AI Media Buying, you will be an integral part of the media buying leadership team and will direct the strategy, execution, optimization, and performance analysis of integrated digital media campaigns for nonprofit clients. This role is responsible for developing scalable, direct-response media strategies that drive donor acquisition, lead generation, revenue growth, and measurable ROI across paid social, paid search and AI engine channels, leading a team of buyers in implementation and reporting, and understanding ongoing changes in the media buying space, and responsively and proactively making strategic adjustments to bolster client media programs and performance.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America, serving the purpose-driven industry with clients across education, association, political and commercial sectors.
Moore Media & Digital, a division of Moore, work to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media, where you know who the person is you are targeting. This includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part of this is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.
Your Impact:
- Lead the planning, execution, optimization, and scaling of multi-channel digital advertising campaigns across paid search, AI engines, and paid social platforms.
- Own campaign performance and optimization strategy, leveraging data analysis, audience insights, attribution modeling, and testing methodologies to exceed client KPIs.
- Serve as a client-facing paid media representative to provide ongoing insights on media programs.
- Manage trafficking and campaign setup within Search Ads 360 and Campaign Manager, including Floodlight implementation, QA, conversion tracking validation, and troubleshooting.
- Provide strategic recommendations on budget allocation, channel mix, audience segmentation, bidding strategies, and creative performance.
- Lead the delivery of performance reporting, campaign insights, and optimization recommendations for clients and senior leadership in a clear, consultative manner.
- Partner cross-functionally with creative, analytics, and account teams to align media strategies with broader campaign and fundraising objectives.
- Identify emerging advertising opportunities, platform capabilities, audience trends, and testing initiatives to drive innovation and improve campaign effectiveness.
- Establish and maintain rigorous quality assurance processes to ensure campaign accuracy, tracking integrity, and successful launches. Lead and Mentor a team of buyers and provide guidance on campaign execution, optimization best practices, and platform capabilities.
Your Profile
- 8+ years of hands-on experience managing and optimizing paid media campaigns across Google Ads, Microsoft Ads, Meta (Facebook/Instagram), LinkedIn, and OpenAI (ChatGPT) advertising platforms.
- 4+ years of team leadership, with experience managing 2-3 direct report employees.
- Deep expertise in marketing specifically within the nonprofit and social impact sector. Preference for experience marketing and fundraising for healthcare and medical research organizations.
- Proven success driving lead generation, donor acquisition, customer acquisition, and revenue growth through performance marketing initiatives.
- Deep understanding of full-funnel omnichannel marketing that connects brand and awareness campaigns with bottom-of-funnel revenue generation.
- Deep expertise across paid search and paid social with the ability to develop integrated media strategies aligned to business objectives.
- Advanced proficiency in Google Ads, Microsoft Ads, Search Ads 360, Google Tag Manager, Google Analytics, and Meta Business Manager required. Preferred experience with other paid channels including LinkedIn, Reddit, ChatGPT, etc.
- Strong understanding of Floodlight tagging, conversion tracking, attribution methodologies, and implementation within Google Tag Manager.
- Experience with nonprofit and fundraising-focused CRMs and platforms such as Blackbaud Convio/Luminate Online, GoFundMePro, Fundraise Up, Engaging Networks strongly preferred.
- Ability to independently manage multiple high-priority campaigns and complex client accounts in a fast-paced environment.
- Strategic thinker with strong analytical capabilities and a data-driven approach to optimization and decision-making. A curiosity for testing new opportunities and willingness to continually re-test and re-evaluate standard operating procedures and historical best practices.
- Exceptional attention to detail, project management, and organizational skills.
- Strong client-facing communication and presentation skills, with the ability to articulate campaign performance and strategic recommendations effectively.
How We’ll Support You:
- Join the largest marketing and fundraising company in North America, serving the nonprofit industry, where we prioritize innovation and professional growth.
- Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
- To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
- Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
As the Director of Social, Search & AI Media Buying, you will be an integral part of the media buying leadership team and will direct the strategy, execution, optimization, and performance analysis of integrated digital media campaigns for nonprofit clients. This role is responsible for developing scalable, direct-response media strategies that drive donor acquisition, lead generation, revenue growth, and measurable ROI across paid social, paid search and AI engine channels, leading a team of buyers in implementation and reporting, and understanding ongoing changes in the media buying space, and responsively and proactively making strategic adjustments to bolster client media programs and performance.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America, serving the purpose-driven industry with clients across education, association, political and commercial sectors.
Moore Media & Digital, a division of Moore, work to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media, where you know who the person is you are targeting. This includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part of this is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.
Your Impact:
- Lead the planning, execution, optimization, and scaling of multi-channel digital advertising campaigns across paid search, AI engines, and paid social platforms.
- Own campaign performance and optimization strategy, leveraging data analysis, audience insights, attribution modeling, and testing methodologies to exceed client KPIs.
- Serve as a client-facing paid media representative to provide ongoing insights on media programs.
- Manage trafficking and campaign setup within Search Ads 360 and Campaign Manager, including Floodlight implementation, QA, conversion tracking validation, and troubleshooting.
- Provide strategic recommendations on budget allocation, channel mix, audience segmentation, bidding strategies, and creative performance.
- Lead the delivery of performance reporting, campaign insights, and optimization recommendations for clients and senior leadership in a clear, consultative manner.
- Partner cross-functionally with creative, analytics, and account teams to align media strategies with broader campaign and fundraising objectives.
- Identify emerging advertising opportunities, platform capabilities, audience trends, and testing initiatives to drive innovation and improve campaign effectiveness.
- Establish and maintain rigorous quality assurance processes to ensure campaign accuracy, tracking integrity, and successful launches. Lead and Mentor a team of buyers and provide guidance on campaign execution, optimization best practices, and platform capabilities.
Your Profile
- 8+ years of hands-on experience managing and optimizing paid media campaigns across Google Ads, Microsoft Ads, Meta (Facebook/Instagram), LinkedIn, and OpenAI (ChatGPT) advertising platforms.
- 4+ years of team leadership, with experience managing 2-3 direct report employees.
- Deep expertise in marketing specifically within the nonprofit and social impact sector. Preference for experience marketing and fundraising for healthcare and medical research organizations.
- Proven success driving lead generation, donor acquisition, customer acquisition, and revenue growth through performance marketing initiatives.
- Deep understanding of full-funnel omnichannel marketing that connects brand and awareness campaigns with bottom-of-funnel revenue generation.
- Deep expertise across paid search and paid social with the ability to develop integrated media strategies aligned to business objectives.
- Advanced proficiency in Google Ads, Microsoft Ads, Search Ads 360, Google Tag Manager, Google Analytics, and Meta Business Manager required. Preferred experience with other paid channels including LinkedIn, Reddit, ChatGPT, etc.
- Strong understanding of Floodlight tagging, conversion tracking, attribution methodologies, and implementation within Google Tag Manager.
- Experience with nonprofit and fundraising-focused CRMs and platforms such as Blackbaud Convio/Luminate Online, GoFundMePro, Fundraise Up, Engaging Networks strongly preferred.
- Ability to independently manage multiple high-priority campaigns and complex client accounts in a fast-paced environment.
- Strategic thinker with strong analytical capabilities and a data-driven approach to optimization and decision-making. A curiosity for testing new opportunities and willingness to continually re-test and re-evaluate standard operating procedures and historical best practices.
- Exceptional attention to detail, project management, and organizational skills.
- Strong client-facing communication and presentation skills, with the ability to articulate campaign performance and strategic recommendations effectively.
How We’ll Support You:
- Join the largest marketing and fundraising company in North America, serving the nonprofit industry, where we prioritize innovation and professional growth.
- Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
- To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
- Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Find Social Media JobsSocial Media Jobs by City in Maryland
Where Maryland roles are concentrated, by current openings.
Social Media Job Market in Maryland
A snapshot from current Maryland openings, updated as new roles post.
Who's Hiring
What Maryland Employers Look For
The qualifications that appear most often in social media jobs across Maryland.
- Bachelor's degree in marketing, communications, journalism, or a related field
- Demonstrated experience managing branded accounts on major social media platforms
- Proficiency with social media management tools such as Hootsuite or Sprout Social
- Ability to develop content calendars and execute multi-channel publishing schedules
- Experience using analytics platforms to report on engagement, reach, and performance metrics
- Strong writing and visual storytelling skills tailored to platform-specific audience expectations
Social Media Jobs in Maryland: Frequently Asked Questions
How do you become a social media professional in Maryland?
Maryland does not require a state-issued license to work in social media, so the path centers on education and portfolio. Most Maryland employers expect at least a bachelor's degree in marketing, communications, or a related field from institutions like the University of Maryland or Towson University. Building a portfolio of managed accounts, certifications from platform providers such as Meta or Google, and internship experience with Maryland-based organizations rounds out a competitive application.
Which companies hire social media professionals in Maryland?
Companies currently hiring social medias in Maryland include ICF, Moore, and Evapco, per current listings on Migrate Mate as of September 2026. Maryland's concentration of federal contractors, hospital systems, and universities means social media roles frequently appear across a broad mix of mission-driven and corporate employers.
Which Maryland cities have the most social media jobs?
Baltimore, Rockville, and Lanham account for the largest share of social media openings in Maryland. Baltimore drives volume through its dense cluster of hospital systems, universities, and nonprofits, while the Washington D.C. suburbs including Bethesda and Rockville generate consistent demand from federal contractors and technology firms headquartered along the I-270 corridor.
Are there remote social media jobs in Maryland?
Yes, and more than most fields, since social media work is largely screen-based and does not require physical presence. About 57% of social media openings tied to Maryland are remote or hybrid as of September 2026, reflecting how well-suited the role is to distributed work. Content creation, scheduling, and analytics reporting are the functions most commonly offered on a fully remote basis.
How can I get hired as a social media professional in Maryland with little or no experience?
The most realistic entry path is a coordinator or associate role, which most large Maryland employers post as true entry-level positions requiring only a degree and a basic portfolio. Institutions like Johns Hopkins, the University System of Maryland, and government contractors such as Booz Allen Hamilton run internship and new-grad programs that regularly convert to full-time offers. Lateral moves from roles in public relations, digital marketing, or communications are common, and a Google Digital Marketing certification or Meta Blueprint credential gives candidates a concrete edge when experience is limited.
Where can I find and apply to social media jobs in Maryland?
You can find and apply to social media jobs in Maryland on Migrate Mate, which lists current Maryland openings across industries and experience levels. Search the listings for roles that match your background and apply directly to the ones that fit.
See All 23 Social Media Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
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