Marketing Manager Jobs in Maryland
Marketing Manager jobs in Maryland are concentrated in healthcare, defense contracting, technology, and financial services, with demand at every level from associate marketing manager to senior director. The largest hiring hubs are Baltimore, Bethesda, and Rockville, where employers like Marriott International, Lockheed Martin, and CareFirst BlueCross BlueShield maintain long-term marketing teams. Digital marketing, content strategy, and B2B demand generation are the most consistently sought specialties across Maryland listings. Scan the live roles below and apply to whichever ones fit.
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Showing 5 of 47+ Marketing Manager jobs
Who is Tenable?
Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 50 percent of the Global 2000, and large government agencies. Come be part of our journey!
What makes Tenable such a great place to work?
Ask a member of our team and they'll answer, "Our people!" We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you're part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together!
Your Role:
As the Lifecycle Marketing Manager at Tenable, you will execute a global strategy for our go-to-market and lifecycle communications including email, in-product, and other communication channels. You'll engage our core audiences, including customers, prospects and partners.
You'll design email programs, manage customer lifecycle communications and build key market communications - all within an overarching strategy to drive pipeline, adoption, and retention.
The ideal candidate is an experienced communications professional who brings a strategic mindset along with experience designing email marketing programs, managing customer engagement programs, and working across global teams. The Lifecycle Marketing Manager will be the champion of Tenable's email voice and strategy, working to establish and maintain a consistent voice across regions. Strong copywriting skills will be essential to help write compelling emails and adapt messaging for key personas (Chief Information Security Officers (CISOs), IT leaders, and practitioners in the cybersecurity industry) across various communication channels.
Your Opportunity:
- Lifecycle Communication Strategy: Own messaging strategy across email (including newsletters, customer notifications, lead nurture campaigns, product launches, global events, and more), in-product messaging, and other communication channels.
- Program Execution: Support engagement programs such as virtual events, community engagement, and advocacy programs.
- Copywriting and Editing: Draft, refine and edit high-converting copy for a wide range of types of email communications and messaging. Ensure a consistent tone of voice across all communications.
- Persona-Based Targeting: Adapt strategy and messaging for different buyer personas, aligning to prospect and customer lifecycles to effectively nurture leads and fuel customer growth.
- A/B Testing: Design and manage ongoing A/B tests across email copy, schedules and layouts. Apply learnings to optimize and adjust email strategy.
- Project Management: Balance many projects simultaneously with short deadlines. Maintain a global communication calendar and provide visibility to key stakeholders.
- Global Partnership: Serve as a global bridge across regional marketing teams. Create and maintain global email standards to maintain a consistent style and voice across regions and audiences.
- Reporting & Analytics: Track KPIs, analyze engagement metrics and performance against demand generation goals, and present insights to key stakeholders.
What You'll Need:
- 5+ years of professional experience in email marketing, demand generation, or lifecycle marketing.
- Bachelor's degree or equivalent experience.
- Ability to provide an email writing sample showcasing how you adapt tone and messaging for different persona types (requested at the hiring manager stage).
- A clear understanding of email strategy, what constitutes a successful campaign and how to measure and improve performance.
- Familiarity with marketing automation (e.g. Marketo) and CRM platforms (e.g. Salesforce).
- Comfort with A/B testing methodology and experience with analytics tools and reporting.
- Strong verbal and written communication skills, with the ability to create compelling copy and translate technical concepts into clear, value-driven messaging.
- Strong project management skills and the ability to balance many projects simultaneously with short deadlines for completion.
- Must be a self-starter, accountable, and be able to interface with various teams and stakeholders independently.
- An understanding of the cybersecurity industry and core buyer personas is a plus.
And Ideally:
- Experience in the cybersecurity or B2B technology industry is preferred.
#LI-Hybrid
#LI-LP1
We're committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels. If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact Recruiting@Tenable.com for further assistance.
Tenable Data Consent Statement
Tenable is committed to protecting the privacy and security of your personal data. Depending on your location, one or more of the following notices may apply to you:
General Applicant Privacy Notice
California Applicant Privacy Notice
EU/EEA/UK Applicant Privacy Notice
Who is Tenable?
Tenable® is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 50 percent of the Global 2000, and large government agencies. Come be part of our journey!
What makes Tenable such a great place to work?
Ask a member of our team and they'll answer, "Our people!" We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you're part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together!
Your Role:
As the Lifecycle Marketing Manager at Tenable, you will execute a global strategy for our go-to-market and lifecycle communications including email, in-product, and other communication channels. You'll engage our core audiences, including customers, prospects and partners.
You'll design email programs, manage customer lifecycle communications and build key market communications - all within an overarching strategy to drive pipeline, adoption, and retention.
The ideal candidate is an experienced communications professional who brings a strategic mindset along with experience designing email marketing programs, managing customer engagement programs, and working across global teams. The Lifecycle Marketing Manager will be the champion of Tenable's email voice and strategy, working to establish and maintain a consistent voice across regions. Strong copywriting skills will be essential to help write compelling emails and adapt messaging for key personas (Chief Information Security Officers (CISOs), IT leaders, and practitioners in the cybersecurity industry) across various communication channels.
Your Opportunity:
- Lifecycle Communication Strategy: Own messaging strategy across email (including newsletters, customer notifications, lead nurture campaigns, product launches, global events, and more), in-product messaging, and other communication channels.
- Program Execution: Support engagement programs such as virtual events, community engagement, and advocacy programs.
- Copywriting and Editing: Draft, refine and edit high-converting copy for a wide range of types of email communications and messaging. Ensure a consistent tone of voice across all communications.
- Persona-Based Targeting: Adapt strategy and messaging for different buyer personas, aligning to prospect and customer lifecycles to effectively nurture leads and fuel customer growth.
- A/B Testing: Design and manage ongoing A/B tests across email copy, schedules and layouts. Apply learnings to optimize and adjust email strategy.
- Project Management: Balance many projects simultaneously with short deadlines. Maintain a global communication calendar and provide visibility to key stakeholders.
- Global Partnership: Serve as a global bridge across regional marketing teams. Create and maintain global email standards to maintain a consistent style and voice across regions and audiences.
- Reporting & Analytics: Track KPIs, analyze engagement metrics and performance against demand generation goals, and present insights to key stakeholders.
What You'll Need:
- 5+ years of professional experience in email marketing, demand generation, or lifecycle marketing.
- Bachelor's degree or equivalent experience.
- Ability to provide an email writing sample showcasing how you adapt tone and messaging for different persona types (requested at the hiring manager stage).
- A clear understanding of email strategy, what constitutes a successful campaign and how to measure and improve performance.
- Familiarity with marketing automation (e.g. Marketo) and CRM platforms (e.g. Salesforce).
- Comfort with A/B testing methodology and experience with analytics tools and reporting.
- Strong verbal and written communication skills, with the ability to create compelling copy and translate technical concepts into clear, value-driven messaging.
- Strong project management skills and the ability to balance many projects simultaneously with short deadlines for completion.
- Must be a self-starter, accountable, and be able to interface with various teams and stakeholders independently.
- An understanding of the cybersecurity industry and core buyer personas is a plus.
And Ideally:
- Experience in the cybersecurity or B2B technology industry is preferred.
#LI-Hybrid
#LI-LP1
We're committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels. If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact Recruiting@Tenable.com for further assistance.
Tenable Data Consent Statement
Tenable is committed to protecting the privacy and security of your personal data. Depending on your location, one or more of the following notices may apply to you:
General Applicant Privacy Notice
California Applicant Privacy Notice
EU/EEA/UK Applicant Privacy Notice
See All 47 Marketing Manager Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
Find Marketing Manager JobsMarketing Manager Jobs by City in Maryland
Where Maryland roles are concentrated, by current openings.
Marketing Manager Job Market in Maryland
A snapshot from current Maryland openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
What Maryland Employers Look For
The qualifications that appear most often in marketing manager jobs across Maryland.
- Bachelor's degree in marketing, communications, business, or a closely related field
- Demonstrated experience managing integrated marketing campaigns across digital and traditional channels
- Proficiency with marketing automation platforms such as HubSpot, Marketo, or Salesforce Marketing Cloud
- Strong analytical skills including experience with Google Analytics, campaign reporting, and ROI measurement
- Experience leading cross-functional teams and managing external agency or vendor relationships
- Familiarity with federal contractor marketing environments or regulated industries common in Maryland
Marketing Manager Jobs in Maryland: Frequently Asked Questions
How do you become a marketing manager in Maryland?
Marketing manager is not a state-licensed occupation in Maryland, so no Maryland-specific credential or board exam is required to work in the role. Most Maryland employers expect a bachelor's degree in marketing, communications, or business, and several years of progressively responsible marketing experience. In Maryland's dominant sectors, including federal contracting and healthcare, familiarity with compliance-aware marketing practices gives candidates a clear advantage over generalist applicants.
How much do marketing managers make in Maryland?
Marketing managers in Maryland earn a median of about $154,160 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $82,830 for the lowest 10% to over $256,260 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing managers in Maryland?
Companies currently hiring marketing managers in Maryland include GEICO, Moore, and Tenable, per current listings on Migrate Mate as of November 2026. Maryland's mix of large federal contractors, regional health systems, and hospitality headquarters means marketing manager roles appear across a wide range of industries and company types throughout the state.
Which Maryland cities have the most marketing manager jobs?
Bethesda, Baltimore, and Columbia account for the most marketing manager openings in Maryland. Baltimore drives volume through its concentration of health systems, universities, and financial services firms, while Bethesda and Rockville reflect the dense cluster of federal contractors, nonprofits, and professional services companies anchored along the I-270 corridor near the nation's capital.
Are there remote marketing manager jobs in Maryland?
Yes, and more than most fields. About 76% of marketing manager openings tied to Maryland are remote or hybrid as of November 2026, reflecting the desk-based and digital nature of most marketing work. Strategy, content, and digital marketing roles tend to be the most remote-friendly, while brand activation, event marketing, and roles tied to regulated federal contractor environments more often require an on-site presence.
How can I get hired as a marketing manager in Maryland with little or no experience?
The most realistic entry path is moving into a marketing coordinator or marketing specialist role at a Maryland health system, federal contractor, or mid-size B2B technology company, then building toward management from within. Employers like University of Maryland Medical System and large Bethesda-area contractors regularly bring on entry-level marketing staff. A portfolio demonstrating campaign results, even from internships or volunteer projects, combined with proficiency in a major marketing automation platform, gives candidates without formal management experience a concrete edge in Maryland hiring.
Where can I find and apply to marketing manager jobs in Maryland?
You can find and apply to marketing manager jobs in Maryland on Migrate Mate, which lists current Maryland openings. Search the available roles, identify the ones that match your background and target industry, and apply directly to the listings that fit your experience and location preferences.
See All 47 Marketing Manager Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
Find Marketing Manager Jobs