Marketing Manager Jobs in Maryland

INTRODUCTION

The Johns Hopkins University Whiting School of Engineering is seeking a Digital Marketing Manager. Reporting to the Associate Dean of Marketing and Communications, this position develops and executes online strategies to enhance brand presence, drive traffic, and increase engagement across digital channels. The Digital Marketing Manager will oversee social media, email marketing, WordPress websites, and web and social analytics, while managing content calendars, and performance reporting to meet business goals.

The Digital Marketing Manager will design and lead communication efforts for a designated division, department, or center and oversee communications and marketing strategies and tactics to support strategic goals. The Digital Marketing Manager will develop and implement a comprehensive communications strategy to support the designated area's strategic priorities.

Specific Duties & Responsibilities

• Serve as the internal communications lead for a division, department or center.
• Develop an internal communications plan for the designated area’s strategic plan including relevant reports, events, memos, and websites.
• Plan, create, oversee, and edit internal communications strategies to keep faculty, staff, and students informed about important initiatives, goals, and events.
• Ensure the efficiency and efficacy of communications between school leadership and faculty, staff, students, and other stakeholders.
• Follow established university branding standards in all communications.
• Liaise with members of related communication teams.
• Write clear and effective content for audiences.
• Pivot writing styles based on the format, message, audience, and purpose.
• Lead the development of a cohesive internal communications strategy that builds community and positions the designated area as a vital part of the university.
• Develop and maintain an internal communications calendar, ensuring efficient coordination of communications activities.
• Manage print and digital collateral.
• Curate content from websites, social media, and news media to amplify the strategic plan across multiple platforms.
• Advise and work with the communications team to write remarks and messages for leadership.
• Plan and create templates for internal crisis communications announcements, e.g. building closures and other emergencies.
• Edit content and manage editors for internal websites and SharePoint sites.
• Contract and manage external vendors as needed.
• Interact with communications experts across the university on various issues and best practices.
• Execute strategies for cross-divisional communications efforts with other communications offices.
• Ensure consistent use of university brand standards across all projects.
• Other duties as assigned.

In addition to the duties described above:

Social Media Strategy

• Working with team, develop and execute organic social media strategies across a variety of channels for the Whiting School and appropriate other products as needed.
• Utilize tools like Adobe Creative Suite/Canva to create/edit content for social channels.
• Have the knowledge and ability to produce video on their phone or work with our video resources to create product for social.
• Execute paid social media strategies as needed.

Web Management

• Create, maintain and update web content on WordPress websites.
• Oversee web content managers across school to ensure best practices are being followed.
• Serve as resource for communications staff across the division for best practices.
• Coordinate with development team/vendors on theme upgrades and maintenance.
• Have basic understanding of SEO/SEM and collaborate with SEO vendor.

Digital communications

• Oversee email platforms.
• Manage internal email lists, support management of external email lists; work with graphic design/branding team to ensure content meets guidelines.

Analytics & Reporting

• Track, analyze, and report on digital KPI’s both web and social, using tools like Google Analytics and social platforms to optimize and report on performance.

MINIMUM QUALIFICATIONS

• Bachelor's Degree in a related field.
• Five years of related experience.
• Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.

PREFERRED QUALIFICATIONS

• Experience: 5+ years in digital communications, digital marketing, social media management, or a related field.
• Communication: Excellent written and verbal communication skills for content creation and team collaboration.

Technical Qualifications or Specialized Certifications

• Demonstrated knowledge of Microsoft applications such as Word, PowerPoint, Excel, Teams, and SharePoint.
• WordPress (experience with ACF a plus), Adobe Photoshop/Premiere (or equivalents), Email Marketing Services. HTML/CSS a plus. Google Tag Manager a plus.
• Analytical Skills: Strong ability to interpret data and turn insights into actionable marketing strategies. Knowledge of dashboards, Power BI a plus.
• Social Media: LinkedIn, Instagram, Facebook, X, Reddit, YouTube, TikTok and relevant platforms.
• Project Management: (e.g., Asana, Trello).

Technical Skills & Expected Level of Proficiency

• Communications Planning - Intermediate
• Content Marketing - Advanced
• Crisis Communications - Intermediate
• Digital Communications - Advanced
• Editing - Advanced
• Event Planning - Advanced
• Media Monitoring and Analysis - Intermediate
• Project Management - Intermediate
• Vendor Relationship Management - Intermediate
• Writing - Advanced

The core technical skills listed are most essential; additional technical skills may be required based on specific division or department needs.

Classified Title: Communications Associate II

Job Posting Title (Working Title): Digital Marketing Manager (Marketing and Communications)

Role/Level/Range: ATP/04/PE

Starting Salary Range: $73,300 - $128,300 Annually (Commensurate w/exp.)

Employee group: Full Time

Schedule: M-F. 37.5 hrs weekly

FLSA Status: Exempt

Location: Hybrid/Mount Washington Campus

Department name: Corporate & Global Affairs

Personnel area: Whiting School of Engineering

Total Rewards

The referenced base salary range represents the low and high end of Johns Hopkins University’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/.

Education and Experience Equivalency

Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

Applicants Completing Studies

Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

Background Checks

The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

Diversity and Inclusion

The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law

https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

Accommodation Information

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit: https://accessibility.jhu.edu/.

Vaccine Requirements

Johns Hopkins University requires all faculty, staff, and students to receive the seasonal flu vaccine. Exceptions to the flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry.

The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly. The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.