Product Marketing Manager Jobs in Maryland
Product Marketing Manager jobs in Maryland draw consistent demand across the state's cybersecurity, federal contracting, life sciences, and enterprise software sectors, with openings ranging from mid-level associate roles to director-track positions. The heaviest hiring activity clusters in the Baltimore metro, Bethesda, and the I-270 technology corridor, where established employers like Leidos, CareFirst BlueCross BlueShield, and Lockheed Martin maintain significant marketing operations. Go-to-market strategy, competitive intelligence, and B2G messaging are among the most sought-after specialties in Maryland product marketing roles. See the openings below and apply to the ones that match your experience.
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Showing 5 of 14+ Product Marketing Manager jobs
At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.
Join us for the opportunity to grow and make a difference in ways that matter to you.
Role Summary
The product marketing director, ETF lead is a senior marketing leadership role responsible for leading product marketing efforts for ETFs across regions and business units. The role is accountable for shaping and creating relevant positioning, messaging, prioritization, and go-to-market direction in alignment with broader content and marketing strategies established across the organization within their remit. This role serves as the ETF subject matter expert for supporting teams across Product Marketing, Content & Insights (PMCI) , as well as partner teams across Investments, Global Product, Segment Marketing, and Distribution. Within their assigned remit, the product marketing director, ETF lead brings strategic perspective and investment expertise on asset classes, products, suites, and capabilities to help teams understand priorities, positioning, client needs, and commercial relevance.
The role combines strong investment acumen, product positioning expertise, and understanding of client need to shape differentiated value propositions, prioritize asset class-specific initiatives, and coordinate a cohesive content experience across channels and audiences.
The product marketing director, ETF lead acts as the “front door” for asset class/vehicle marketing priorities and intake, partnering closely with investment leaders, product managers, content strategists, editorial teams, segment marketing teams, and sales stakeholders to determine strategic importance and drive execution against business objectives.
Responsibilities
Asset Class / Vehicle Leadership:
- Leads product marketing direction and prioritization for asset class, product suite, or capability aligned to business unit goals and enterprise marketing priorities.
- Applies enterprise and content marketing strategies within the context of ETFs to ensure relevance, consistency, and commercial impact.
- Where needed, serves as the primary coordination lead for asset class-related marketing opportunities, campaigns, and content requests.
- Partners with content strategy, content creation, content enablement, segment, and client-facing stakeholders to align asset class priorities with broader organizational messaging, business objectives and market opportunities.
- Recommends priority initiatives, sequencing, and resource allocation in partnership with leadership and cross-functional stakeholders within their asset class/vehicle.
Product Marketing Content & Positioning:
- Develops differentiated value propositions, messaging frameworks, and positioning strategies for ETF capabilities and products.
- Synthesizes complex market dynamics, client requirements, competitive intelligence, and industry trends to determine strategic product focus areas.
- Identifies and incorporates into messaging the competitive differentiators tailored to specific client segments, distribution channels, and regional markets.
- Ensures consistency and alignment of messaging across campaigns, sales enablement materials, thought leadership, and client communications.
- Advises on product focus priorities and strategic opportunities in partnership with Product Management and business leadership.
Client & Market Insight Leadership:
- Maintains deep understanding of client needs, investment trends, and market developments impacting assigned asset classes.
- Uses client insight, competitive analysis, and market intelligence to inform asset class marketing priorities and positioning recommendations.
- Partners with business leaders and investment professionals to identify emerging client themes and opportunities for strategic engagement.
- Integrates target audience insights into content strategy, content development, and client experience design.
Integrated Campaign & Content Leadership:
- Leads integrated product marketing and communications planning for the assigned asset class across the client journey.
- Drives alignment between asset class priorities and execution teams to ensure coordinated delivery of content.
- Collaborates with Investments, Global Product, content strategy, content creators and content enablement teams to prioritize – and when necessary, create – timely market insights, investment perspectives, and asset class content initiatives. While not the primary writer for asset class content, the role may directly create content when specialized expertise, strategic importance, or business urgency requires it. Provides strategic direction for custom content and collateral tailored to priority audiences and market segments.
- Ensures campaigns and communications reflect business priorities, strategic messaging, and client-centric outcomes.
Cross-Functional Partnership & Influence:
- Builds strong partnerships with Investment Heads, Portfolio Managers, Product Specialists, Product Managers, Distribution leaders, and Marketing stakeholders.
- Influences senior stakeholders across business units to align on asset class priorities, positioning, and go-to-market execution.
- Provides strategic recommendations and guidance to leadership regarding product development, commercialization, and market positioning.
Business Management & Performance Accountability:
- Maintains ownership mindset for asset class or product suite business outcomes and marketing effectiveness.
- In partnership with marketing intelligence, segment marketing and content strategists, helps establish explicit performance goals and success metrics for priority initiatives and campaigns. Report back to stakeholders on the performance of activity.
- Monitors market response, campaign effectiveness, and business performance to refine strategies and optimize results.
- Incorporates feedback, evolving market conditions, and business priorities into asset class planning and execution processes.
Qualifications
Required:
- Bachelor’s degree or equivalent combination of education and relevant experience.
- 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or related disciplines.
Preferred:
- Advanced degree and/or CFA designation preferred.
- Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments.
- Demonstrated experience developing positioning, messaging, and go-to-market approaches for complex investment capabilities.
- Strong executive communication, stakeholder management, and cross-functional leadership skills.
- Proven ability to synthesize complex information and translate it into clear marketing recommendations and direction.
- Experience leading integrated campaigns and collaborating across matrixed organizations.
- Strong commercial orientation and understanding of business strategy, competitive dynamics, and client engagement.
- Experience working directly with investment professionals, portfolio managers, or product management teams.
- Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
- Familiarity with agile prioritization, integrated campaign planning, and content governance models.
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to one day per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
$159,000.00 - $272,000.00 for the location of: Maryland, Colorado, Washington and remote workers$175,000.00 - $299,000.00 for the location of: Washington, D.C.
$199,000.00 - $339,000.00 for the location of: New York, California
Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
Benefits
We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.
Featured employee benefits to enrich your life:
Competitive compensation
Annual bonus eligibility
A generous retirement plan
Hybrid work schedule
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits
Learn more about our benefits.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.
Join us for the opportunity to grow and make a difference in ways that matter to you.
Role Summary
The product marketing director, ETF lead is a senior marketing leadership role responsible for leading product marketing efforts for ETFs across regions and business units. The role is accountable for shaping and creating relevant positioning, messaging, prioritization, and go-to-market direction in alignment with broader content and marketing strategies established across the organization within their remit. This role serves as the ETF subject matter expert for supporting teams across Product Marketing, Content & Insights (PMCI) , as well as partner teams across Investments, Global Product, Segment Marketing, and Distribution. Within their assigned remit, the product marketing director, ETF lead brings strategic perspective and investment expertise on asset classes, products, suites, and capabilities to help teams understand priorities, positioning, client needs, and commercial relevance.
The role combines strong investment acumen, product positioning expertise, and understanding of client need to shape differentiated value propositions, prioritize asset class-specific initiatives, and coordinate a cohesive content experience across channels and audiences.
The product marketing director, ETF lead acts as the “front door” for asset class/vehicle marketing priorities and intake, partnering closely with investment leaders, product managers, content strategists, editorial teams, segment marketing teams, and sales stakeholders to determine strategic importance and drive execution against business objectives.
Responsibilities
Asset Class / Vehicle Leadership:
- Leads product marketing direction and prioritization for asset class, product suite, or capability aligned to business unit goals and enterprise marketing priorities.
- Applies enterprise and content marketing strategies within the context of ETFs to ensure relevance, consistency, and commercial impact.
- Where needed, serves as the primary coordination lead for asset class-related marketing opportunities, campaigns, and content requests.
- Partners with content strategy, content creation, content enablement, segment, and client-facing stakeholders to align asset class priorities with broader organizational messaging, business objectives and market opportunities.
- Recommends priority initiatives, sequencing, and resource allocation in partnership with leadership and cross-functional stakeholders within their asset class/vehicle.
Product Marketing Content & Positioning:
- Develops differentiated value propositions, messaging frameworks, and positioning strategies for ETF capabilities and products.
- Synthesizes complex market dynamics, client requirements, competitive intelligence, and industry trends to determine strategic product focus areas.
- Identifies and incorporates into messaging the competitive differentiators tailored to specific client segments, distribution channels, and regional markets.
- Ensures consistency and alignment of messaging across campaigns, sales enablement materials, thought leadership, and client communications.
- Advises on product focus priorities and strategic opportunities in partnership with Product Management and business leadership.
Client & Market Insight Leadership:
- Maintains deep understanding of client needs, investment trends, and market developments impacting assigned asset classes.
- Uses client insight, competitive analysis, and market intelligence to inform asset class marketing priorities and positioning recommendations.
- Partners with business leaders and investment professionals to identify emerging client themes and opportunities for strategic engagement.
- Integrates target audience insights into content strategy, content development, and client experience design.
Integrated Campaign & Content Leadership:
- Leads integrated product marketing and communications planning for the assigned asset class across the client journey.
- Drives alignment between asset class priorities and execution teams to ensure coordinated delivery of content.
- Collaborates with Investments, Global Product, content strategy, content creators and content enablement teams to prioritize – and when necessary, create – timely market insights, investment perspectives, and asset class content initiatives. While not the primary writer for asset class content, the role may directly create content when specialized expertise, strategic importance, or business urgency requires it. Provides strategic direction for custom content and collateral tailored to priority audiences and market segments.
- Ensures campaigns and communications reflect business priorities, strategic messaging, and client-centric outcomes.
Cross-Functional Partnership & Influence:
- Builds strong partnerships with Investment Heads, Portfolio Managers, Product Specialists, Product Managers, Distribution leaders, and Marketing stakeholders.
- Influences senior stakeholders across business units to align on asset class priorities, positioning, and go-to-market execution.
- Provides strategic recommendations and guidance to leadership regarding product development, commercialization, and market positioning.
Business Management & Performance Accountability:
- Maintains ownership mindset for asset class or product suite business outcomes and marketing effectiveness.
- In partnership with marketing intelligence, segment marketing and content strategists, helps establish explicit performance goals and success metrics for priority initiatives and campaigns. Report back to stakeholders on the performance of activity.
- Monitors market response, campaign effectiveness, and business performance to refine strategies and optimize results.
- Incorporates feedback, evolving market conditions, and business priorities into asset class planning and execution processes.
Qualifications
Required:
- Bachelor’s degree or equivalent combination of education and relevant experience.
- 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or related disciplines.
Preferred:
- Advanced degree and/or CFA designation preferred.
- Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments.
- Demonstrated experience developing positioning, messaging, and go-to-market approaches for complex investment capabilities.
- Strong executive communication, stakeholder management, and cross-functional leadership skills.
- Proven ability to synthesize complex information and translate it into clear marketing recommendations and direction.
- Experience leading integrated campaigns and collaborating across matrixed organizations.
- Strong commercial orientation and understanding of business strategy, competitive dynamics, and client engagement.
- Experience working directly with investment professionals, portfolio managers, or product management teams.
- Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
- Familiarity with agile prioritization, integrated campaign planning, and content governance models.
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to one day per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
$159,000.00 - $272,000.00 for the location of: Maryland, Colorado, Washington and remote workers$175,000.00 - $299,000.00 for the location of: Washington, D.C.
$199,000.00 - $339,000.00 for the location of: New York, California
Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
Benefits
We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.
Featured employee benefits to enrich your life:
Competitive compensation
Annual bonus eligibility
A generous retirement plan
Hybrid work schedule
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits
Learn more about our benefits.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
See All 14 Product Marketing Manager Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Manager Jobs by City in Maryland
Where Maryland roles are concentrated, by current openings.
Product Marketing Manager Job Market in Maryland
A snapshot from current Maryland openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Biotechnology & Pharmaceuticals
- Medical Devices
What Maryland Employers Look For
The qualifications that appear most often in product marketing manager jobs across Maryland.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of product marketing or product management experience
- Demonstrated ability to develop go-to-market strategies and messaging frameworks
- Experience collaborating with cross-functional teams including sales, product, and engineering
- Proficiency with CRM platforms, marketing automation tools, and analytics software
- Strong written communication skills for creating positioning documents and sales enablement materials
Product Marketing Manager Jobs in Maryland: Frequently Asked Questions
How do you become a product marketing manager in Maryland?
Most product marketing manager roles in Maryland require a bachelor's degree in marketing, business, communications, or a related discipline, though no state-issued license applies to this role. Maryland employers, particularly those in the federal contracting and cybersecurity sectors, place strong emphasis on experience with B2B or B2G go-to-market work. Building a portfolio of product launches, competitive analyses, and messaging frameworks will strengthen your candidacy in this market.
How much do product marketing managers make in Maryland?
Product marketing managers in Maryland earn a median of about $154,160 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $82,830 for the lowest 10% to over $256,260 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing managers in Maryland?
Employers hiring product marketing managers in Maryland right now include GEICO, Miltenyi Biotec, and UNTI, based on current listings on Migrate Mate as of September 2026. Maryland's concentration of federal contractors, health insurance carriers, and life sciences companies creates steady, year-round demand for product marketing talent at multiple seniority levels.
Which Maryland cities have the most product marketing manager jobs?
Gaithersburg, Bethesda, and Rockville account for the most product marketing manager openings in Maryland. Baltimore anchors demand through its hospital systems, insurance carriers, and regional headquarters, while Bethesda and the broader I-270 corridor attract openings tied to the federal contracting and cybersecurity firms that cluster around government clients in Montgomery County.
Are there remote product marketing manager jobs in Maryland?
Yes, and more than most fields. About 83% of product marketing manager openings tied to Maryland are remote or hybrid as of September 2026, reflecting how well the core work, including positioning, content development, and competitive research, translates to distributed environments. The portions of the role that involve live product demos, onsite sales enablement sessions, or executive briefings tend to require occasional in-person presence.
How can I get hired as a product marketing manager in Maryland with little or no experience?
The most realistic entry path is a marketing coordinator or content marketing role at a Maryland-based tech or healthcare company, then moving laterally into product marketing once you have campaign and messaging experience. Large Maryland employers in the federal contracting sector, including defense and cybersecurity firms on the I-270 corridor, frequently bring on associate product marketing managers from adjacent roles. Building a portfolio with competitive analyses, product one-pagers, or a documented launch project gives candidates without a direct title a concrete edge.
Where can I find and apply to product marketing manager jobs in Maryland?
You can find and apply to product marketing manager jobs in Maryland on Migrate Mate, which lists current openings from employers hiring in the state. Search the listings for roles that match your experience level and specialization, then apply directly to the ones that fit.
See All 14 Product Marketing Manager Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
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