Product Marketing Manager Jobs in Maryland
Product Marketing Manager jobs in Maryland draw consistent demand across the state's cybersecurity, federal contracting, life sciences, and enterprise software sectors, with openings ranging from mid-level associate roles to director-track positions. The heaviest hiring activity clusters in the Baltimore metro, Bethesda, and the I-270 technology corridor, where established employers like Leidos, CareFirst BlueCross BlueShield, and Lockheed Martin maintain significant marketing operations. Go-to-market strategy, competitive intelligence, and B2G messaging are among the most sought-after specialties in Maryland product marketing roles. See the openings below and apply to the ones that match your experience.
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Showing 5 of 14+ Product Marketing Manager jobs
Why Join GEICO?
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.
Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
About the Role
Within Marketing at GEICO — a team in the middle of a significant transformation — the brand and go-to-market strategy for our specialty lines (cycle, boat, and RV) is what turns competitive trends, business goals, and customer insight into work that moves the business. Getting this right is a real competitive advantage and a must-do.
You'll own the brand and go-to-market strategy for GEICO's specialty lines: analyzing and translating business data into marketing strategy, developing advertising strategy across Paid/Owned/Earned Media and Creative, and serving as the primary strategic lead for agency partners across every activation channel. You'll turn competitive trends, business goals, and AI-assisted analysis into clear channel, creative, partner, and lifecycle decisions, and champion consumer and market research to guide brand and go-to-market decisions.
This role also leads people — coaching a Marketing Lead and junior associates — and owns the Specialty marketing budget end to end. It's a strong fit for someone who wants full ownership of a brand's strategy and story, not just a piece of it, and who's ready to build a team's judgment and craft alongside their own.
How We Work
The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams.
Key Responsibilities
Business Analysis & Strategy Setting
Be the voice of all Specialty marketing line of business data, dashboards, models, and test results, understanding and translating the data in partnership with the Marketing Analytics team
Turn data into clear channel, creative, and partner decisions to grow new business and drive efficiencies through smarter use of existing tools and performance visibility
Derive insights from prospect funnel trends, customer behaviors and insights, and competitive performance to inform short- and long-term strategic recommendations
Brand Strategy & Advertising
Develop advertising strategies inclusive of Paid/Owned/Earned Media and Creative tailored to business objectives, customized to your audience, and cohesive with the overall master brand strategy
Drive Line of Business and Reasons to Believe cohesion across all customer-facing touchpoints through collaboration with product, media, creative, CRM, and agent sales management teams
Own and maintain the claims library, ensuring cohesion between master brand and Specialty narratives, and partnering with Creative in reviews so work answers the brief and product needs
Cross-Functional & Agency Partnership
Ensure alignment in overall planning and successful execution by developing and maintaining relationships with partners across the business, within the Marketing department, and with agencies
Serve as the primary strategic lead for agency partners across all activation channels, and partner with internal centers of excellence (media, events, social) to keep brand activation on-strategy and consistent regardless of the channel or team executing it
Consumer Insights & Learning Agenda
Champion consumer and market research and own the learning agenda — leveraging customer, category, and cultural insights to guide ideation, identifying knowledge gaps to drive smarter brand and GTM decisions, and positioning the team as insight-led thinkers, not just executors
Identify insight-driven territories and moments for media selection and creative development
Planning, Briefing & Business Pipeline
Create short- and long-range business plans in partnership with line of business stakeholders; setting objectives, mapping out unit economics, determining key initiatives, and identifying KPIs grounded in consumer insights
Write, review, and champion business and creative briefs starting with the annual planning process, grounded in the Where to Play/How to Win framework — serving as the voice of both the customer and the business and setting briefing standards across stakeholders so every brief delivers clearly on brand strategy for each line of business
Build business pipeline across digital, phone, and agent distribution channels
Deliver clear, customer-first connected journeys outlining what to communicate, setting the actions we want the customer to take, and driving cohesion in the marketing plan for optimal business outcomes
Team Leadership & Budget Ownership
Lead, coach, and develop the Marketing Lead and junior associates — setting clear goals, delegating effectively, giving frequent feedback, and ensuring high-quality outputs without bottlenecks
Own the Specialty marketing budget and investment guardrails, partnering with Operations on budget management
Reconcile the Specialty marketing budget monthly and deliver budget reporting
You May Be a Good Fit If You
Have partnered closely with the product/business team to translate business needs and goals into marketing strategy
Are well versed in analyzing data and developing qualitative insights to shape strategic plans
Have led and developed a team — setting goals, delegating, giving feedback, and holding a high bar for the work that comes back to you
Have experience evaluating creative concepts and assets based on strategic alignment and business impact
Have a demonstrated track record of writing clear briefs that inspire exceptional work
Have worked inside a conversion-driven service business — financial services, insurance, SaaS, or banking — where the brand's job is measurable in acquisition and retention, not just awareness
Are a self-starter who can tackle new initiatives — like owning the Specialty brand narrative end to end — with little guidance
Use AI tools like Claude or Copilot as part of how you analyze data, draft briefs, and move faster without sacrificing rigor
Have experience working on both established and entrepreneurial brands
Ideal Experience
Experience: 7+ years in brand marketing/management, including experience with a Fortune 500 company, with demonstrated success driving significant, profitable growth through consumer marketing programs
Service company background: Background in a conversion-driven service business — financial services, insurance, SaaS, or banking — where the company's success depends on acquiring and retaining customers. Experience in CPG or physical product marketing is not a substitute for this context
People leadership: Experience managing and developing direct reports, with a track record of delegating effectively and holding a high bar
AI fluency: Comfortable using AI tools (e.g., Claude, Copilot) as part of a modern marketing workflow — for data analysis, briefing, and creative development
Education: Bachelor's Degree; MBA preferred
Strong Candidates May Also Have
Experience marketing powersports, recreational vehicle, or specialty insurance categories
Agency-side experience managing multi-channel campaigns
Familiarity with consumer/market research methodologies and translating findings into brand strategy
Location: Bethesda, MD or Manhattan, NY (Hybrid — 3 days/week in office, with flexibility)
Reports To: Sr. Director, Product Marketing – Property & Specialty Lines
Function: Product Marketing
Partners Closely With: Business, Creative, Media, CRM, External Media Agencies, Consumer & Market Research, Experiential, Influencer, Social
Annual Salary
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
The GEICO Pledge:
Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
Great Careers: Personalized development programs, mentorship, and certification assistance.
Great Culture: Inclusive and collaborative culture rooted in shared success.
Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
Why Join GEICO?
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.
Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
About the Role
Within Marketing at GEICO — a team in the middle of a significant transformation — the brand and go-to-market strategy for our specialty lines (cycle, boat, and RV) is what turns competitive trends, business goals, and customer insight into work that moves the business. Getting this right is a real competitive advantage and a must-do.
You'll own the brand and go-to-market strategy for GEICO's specialty lines: analyzing and translating business data into marketing strategy, developing advertising strategy across Paid/Owned/Earned Media and Creative, and serving as the primary strategic lead for agency partners across every activation channel. You'll turn competitive trends, business goals, and AI-assisted analysis into clear channel, creative, partner, and lifecycle decisions, and champion consumer and market research to guide brand and go-to-market decisions.
This role also leads people — coaching a Marketing Lead and junior associates — and owns the Specialty marketing budget end to end. It's a strong fit for someone who wants full ownership of a brand's strategy and story, not just a piece of it, and who's ready to build a team's judgment and craft alongside their own.
How We Work
The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams.
Key Responsibilities
Business Analysis & Strategy Setting
Be the voice of all Specialty marketing line of business data, dashboards, models, and test results, understanding and translating the data in partnership with the Marketing Analytics team
Turn data into clear channel, creative, and partner decisions to grow new business and drive efficiencies through smarter use of existing tools and performance visibility
Derive insights from prospect funnel trends, customer behaviors and insights, and competitive performance to inform short- and long-term strategic recommendations
Brand Strategy & Advertising
Develop advertising strategies inclusive of Paid/Owned/Earned Media and Creative tailored to business objectives, customized to your audience, and cohesive with the overall master brand strategy
Drive Line of Business and Reasons to Believe cohesion across all customer-facing touchpoints through collaboration with product, media, creative, CRM, and agent sales management teams
Own and maintain the claims library, ensuring cohesion between master brand and Specialty narratives, and partnering with Creative in reviews so work answers the brief and product needs
Cross-Functional & Agency Partnership
Ensure alignment in overall planning and successful execution by developing and maintaining relationships with partners across the business, within the Marketing department, and with agencies
Serve as the primary strategic lead for agency partners across all activation channels, and partner with internal centers of excellence (media, events, social) to keep brand activation on-strategy and consistent regardless of the channel or team executing it
Consumer Insights & Learning Agenda
Champion consumer and market research and own the learning agenda — leveraging customer, category, and cultural insights to guide ideation, identifying knowledge gaps to drive smarter brand and GTM decisions, and positioning the team as insight-led thinkers, not just executors
Identify insight-driven territories and moments for media selection and creative development
Planning, Briefing & Business Pipeline
Create short- and long-range business plans in partnership with line of business stakeholders; setting objectives, mapping out unit economics, determining key initiatives, and identifying KPIs grounded in consumer insights
Write, review, and champion business and creative briefs starting with the annual planning process, grounded in the Where to Play/How to Win framework — serving as the voice of both the customer and the business and setting briefing standards across stakeholders so every brief delivers clearly on brand strategy for each line of business
Build business pipeline across digital, phone, and agent distribution channels
Deliver clear, customer-first connected journeys outlining what to communicate, setting the actions we want the customer to take, and driving cohesion in the marketing plan for optimal business outcomes
Team Leadership & Budget Ownership
Lead, coach, and develop the Marketing Lead and junior associates — setting clear goals, delegating effectively, giving frequent feedback, and ensuring high-quality outputs without bottlenecks
Own the Specialty marketing budget and investment guardrails, partnering with Operations on budget management
Reconcile the Specialty marketing budget monthly and deliver budget reporting
You May Be a Good Fit If You
Have partnered closely with the product/business team to translate business needs and goals into marketing strategy
Are well versed in analyzing data and developing qualitative insights to shape strategic plans
Have led and developed a team — setting goals, delegating, giving feedback, and holding a high bar for the work that comes back to you
Have experience evaluating creative concepts and assets based on strategic alignment and business impact
Have a demonstrated track record of writing clear briefs that inspire exceptional work
Have worked inside a conversion-driven service business — financial services, insurance, SaaS, or banking — where the brand's job is measurable in acquisition and retention, not just awareness
Are a self-starter who can tackle new initiatives — like owning the Specialty brand narrative end to end — with little guidance
Use AI tools like Claude or Copilot as part of how you analyze data, draft briefs, and move faster without sacrificing rigor
Have experience working on both established and entrepreneurial brands
Ideal Experience
Experience: 7+ years in brand marketing/management, including experience with a Fortune 500 company, with demonstrated success driving significant, profitable growth through consumer marketing programs
Service company background: Background in a conversion-driven service business — financial services, insurance, SaaS, or banking — where the company's success depends on acquiring and retaining customers. Experience in CPG or physical product marketing is not a substitute for this context
People leadership: Experience managing and developing direct reports, with a track record of delegating effectively and holding a high bar
AI fluency: Comfortable using AI tools (e.g., Claude, Copilot) as part of a modern marketing workflow — for data analysis, briefing, and creative development
Education: Bachelor's Degree; MBA preferred
Strong Candidates May Also Have
Experience marketing powersports, recreational vehicle, or specialty insurance categories
Agency-side experience managing multi-channel campaigns
Familiarity with consumer/market research methodologies and translating findings into brand strategy
Location: Bethesda, MD or Manhattan, NY (Hybrid — 3 days/week in office, with flexibility)
Reports To: Sr. Director, Product Marketing – Property & Specialty Lines
Function: Product Marketing
Partners Closely With: Business, Creative, Media, CRM, External Media Agencies, Consumer & Market Research, Experiential, Influencer, Social
Annual Salary
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
The GEICO Pledge:
Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
Great Careers: Personalized development programs, mentorship, and certification assistance.
Great Culture: Inclusive and collaborative culture rooted in shared success.
Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
See All 14 Product Marketing Manager Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
Find JobsProduct Marketing Manager Jobs by City in Maryland
Where Maryland roles are concentrated, by current openings.
Product Marketing Manager Job Market in Maryland
A snapshot from current Maryland openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Biotechnology & Pharmaceuticals
- Medical Devices
What Maryland Employers Look For
The qualifications that appear most often in product marketing manager jobs across Maryland.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of product marketing or product management experience
- Demonstrated ability to develop go-to-market strategies and messaging frameworks
- Experience collaborating with cross-functional teams including sales, product, and engineering
- Proficiency with CRM platforms, marketing automation tools, and analytics software
- Strong written communication skills for creating positioning documents and sales enablement materials
Product Marketing Manager Jobs in Maryland: Frequently Asked Questions
How do you become a product marketing manager in Maryland?
Most product marketing manager roles in Maryland require a bachelor's degree in marketing, business, communications, or a related discipline, though no state-issued license applies to this role. Maryland employers, particularly those in the federal contracting and cybersecurity sectors, place strong emphasis on experience with B2B or B2G go-to-market work. Building a portfolio of product launches, competitive analyses, and messaging frameworks will strengthen your candidacy in this market.
How much do product marketing managers make in Maryland?
Product marketing managers in Maryland earn a median of about $154,160 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $82,830 for the lowest 10% to over $256,260 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire product marketing managers in Maryland?
Employers hiring product marketing managers in Maryland right now include Miltenyi Biotec, GEICO, and Moore, based on current listings on Migrate Mate as of November 2026. Maryland's concentration of federal contractors, health insurance carriers, and life sciences companies creates steady, year-round demand for product marketing talent at multiple seniority levels.
Which Maryland cities have the most product marketing manager jobs?
Gaithersburg, Rockville, and Bethesda account for the most product marketing manager openings in Maryland. Baltimore anchors demand through its hospital systems, insurance carriers, and regional headquarters, while Bethesda and the broader I-270 corridor attract openings tied to the federal contracting and cybersecurity firms that cluster around government clients in Montgomery County.
Are there remote product marketing manager jobs in Maryland?
Yes, and more than most fields. About 88% of product marketing manager openings tied to Maryland are remote or hybrid as of November 2026, reflecting how well the core work, including positioning, content development, and competitive research, translates to distributed environments. The portions of the role that involve live product demos, onsite sales enablement sessions, or executive briefings tend to require occasional in-person presence.
How can I get hired as a product marketing manager in Maryland with little or no experience?
The most realistic entry path is a marketing coordinator or content marketing role at a Maryland-based tech or healthcare company, then moving laterally into product marketing once you have campaign and messaging experience. Large Maryland employers in the federal contracting sector, including defense and cybersecurity firms on the I-270 corridor, frequently bring on associate product marketing managers from adjacent roles. Building a portfolio with competitive analyses, product one-pagers, or a documented launch project gives candidates without a direct title a concrete edge.
Where can I find and apply to product marketing manager jobs in Maryland?
You can find and apply to product marketing manager jobs in Maryland on Migrate Mate, which lists current openings from employers hiring in the state. Search the listings for roles that match your experience level and specialization, then apply directly to the ones that fit.
See All 14 Product Marketing Manager Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
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