Social Media Jobs in District of Columbia
Social Media jobs in District of Columbia concentrate heavily in government affairs, nonprofit advocacy, policy organizations, and trade associations, making the market unlike any other in the country. The bulk of hiring sits in the Washington metro core, with active demand in Capitol Hill, Downtown DC, and Bethesda, where organizations like the American Red Cross, National Geographic Society, and Booz Allen Hamilton maintain established communications teams. Content strategy, digital campaign management, and policy-driven storytelling are the most sought-after specialties in DC's social media market. Find a role that fits below and apply directly.
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UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.
We are looking for a Senior Social Media Specialist to support our enterprise Communications team and its growing portfolio of executive, clinician and employee voice programs. This role will provide day-to-day program coordination and execution, helping the team manage content calendars, publishing, community engagement, reporting and program workflows.
This is an opportunity for a highly organized and curious social media professional who is interested in expanding their expertise across strategy, content, community management, creator programs, analytics and emerging social platforms.
You'll enjoy the flexibility to work remotely* from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
Program Coordination & Content Planning
- Build and maintain content calendars, project trackers and program resources
- Coordinate with program leads, communications partners and subject-matter experts to gather content and move projects forward
- Track deadlines, reviews, approvals, and next steps across multiple workstreams
- Organize content, creative assets, and program materials in shared team workspaces
- Support participant onboarding, content-planning sessions, video shoots and other program activities
- Help maintain guides, templates, and other team documentation
- Contribute ideas and recommendations that enhance program performance, streamline workflows, improve participant experiences, and support the growth and scale of employee programs
- Support pilot programs, testing opportunities, and new social media initiatives
Publishing & Community Management
- Manage day-to-day scheduling and publishing across people channels, like executive and clinician social media accounts
- Prepare approved captions, media, links, and other publishing elements
- Monitor comments, mentions, and audience activity through social media management tools and native platforms
- Identify routine engagement opportunities and support responses using approved guidance
- Flag customer-care needs, sensitive conversations and potential risks for review and escalation
- Maintain accurate records of published content and relevant audience activity
Platforms, Reporting & Optimization
- Support social account setup, dashboards, alerts, and routine maintenance in social media management tools
- Measure content performance against established KPIs and prepare recurring reports
- Monitor social trends, audience questions, and content opportunities
- Analyze program performance and recommend optimizations based on audience insights, engagement trends and platform best practices
- Maintain organized records of content performance and useful examples to support future planning
- Support paid amplification and coordinate with internal and external partners as needed
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
- Bachelor's degree in Communications, Marketing, Public Relations or a related field, or equivalent experience
- 3+ years of experience in social media, communications, marketing, or a related field
- Familiarity with publishing content and monitoring engagement across major social media platforms
- Familiarity with social media management, analytics and content-planning tools
Ability to analyze performance data and translate insights into recommendations
Preferred Qualifications:
- Experience supporting video, photography, creator content or digital storytelling
- Clear written and verbal communication skills with ability to collaborate across teams
- Solid organizational skills and attention to detail, with the ability to manage multiple priorities
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 - $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.
UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
See All 27 Social Media Jobs in District of Columbia
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Find Social Media JobsSocial Media Jobs by City in District of Columbia
Where District of Columbia roles are concentrated, by current openings.
Social Media Job Market in District of Columbia
A snapshot from current District of Columbia openings, updated as new roles post.
Who's Hiring



Top Industries Hiring
- News & Publishing
- Technology & Software
What District of Columbia Employers Look For
The qualifications that appear most often in social media jobs across District of Columbia.
- Bachelor's degree in communications, marketing, journalism, or a related field required
- Demonstrated experience managing professional social media accounts across major platforms
- Strong writing and editing skills tailored to policy, advocacy, or government audiences
- Proficiency with social media analytics tools and content scheduling platforms
- Experience developing digital campaigns aligned with organizational or policy objectives
- Familiarity with federal communications standards and compliance considerations for public-facing content
Social Media Jobs in District of Columbia: Frequently Asked Questions
How do you become a social media in District of Columbia?
Social media roles in District of Columbia do not require a state-issued license, but the DC market places a strong premium on credentials and portfolio work. Most employers expect at least a bachelor's degree in communications, marketing, journalism, or public relations. Given the concentration of policy and advocacy organizations, familiarity with government communications norms and experience producing content for issue-driven audiences significantly strengthens a candidacy in the DC market.
Which companies hire social medias in District of Columbia?
Employers hiring social medias in District of Columbia right now include Akoya, UnitedHealth, and American University, based on current listings on Migrate Mate as of November 2026. DC's density of trade associations, federal contractors, and nonprofit advocacy groups means social media roles here often blend communications strategy with policy messaging in ways rarely seen in other markets.
Which District of Columbia cities have the most social media jobs?
The cities with the most social media openings in District of Columbia are Washington. The concentration is driven by Washington DC's unmatched density of federal agencies, lobbying firms, international organizations, and advocacy nonprofits, which collectively generate sustained demand for social media professionals, with suburban hubs like Bethesda and Arlington adding corporate and contractor volume.
Are there remote social media jobs in District of Columbia?
Yes, and more than most fields. About 89% of social media openings tied to District of Columbia are remote or hybrid as of November 2026, reflecting the desk-based and digital nature of the work. Content creation, community management, and analytics roles are the most consistently remote, while positions requiring coordination with government clients or in-person events tend to require at least a hybrid schedule.
How can I get hired as a social media in District of Columbia with little or no experience?
The most realistic entry path in DC is through internships or communications coordinator roles at nonprofits, trade associations, or federal contractors, where entry-level social media responsibilities are often bundled into broader communications positions. Organizations like the American Red Cross and large advocacy groups regularly bring in junior communications staff. Building a portfolio of policy-aligned content and volunteering for issue campaigns or political organizations can substitute for direct professional experience with many DC hiring managers.
Where can I find and apply to social media jobs in District of Columbia?
You can find and apply to social media jobs in District of Columbia on Migrate Mate, which lists current openings across the DC market. Find roles that fit your background and apply directly to the employers posting them.
See All 27 Social Media Jobs in District of Columbia
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