Web Marketing Specialist Jobs
Web Marketing Specialist jobs are open across e-commerce, SaaS, healthcare, financial services, and agencies, in specializations like SEO and content, paid media, and email marketing, from entry-level to senior and lead roles. See the openings below and apply to the ones that match your experience.
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Overview
Since 1972, Covenant House has served and advocated for youth and young families experiencing homelessness, human trafficking, and exploitation. Our overarching goal is to end homelessness among youth and young families by helping them achieve housing stability, heal from trauma, tap into their innate resilience, and hone their interests and skills to forge new pathways to independence. This work is carried out across Covenant House sites in 34 cities in the US, Canada, Mexico, Guatemala, and Honduras.
About the Role
The Director, Web Marketing & Experience role sits at the intersection of web experience, marketing, and execution. Reporting to the AVP, Web Marketing & Experience, you will directly help shape and deliver Covenant House’s web strategy by leading campaigns, improving user journeys, and designing digital experiences that advance organizational goals, scale, and create meaningful and impactful experiences for donors.
You will translate stakeholder needs into cohesive, measurable web initiatives in partnership with Integrated Marketing, Brand & Communications, local sites, and development teams. Your work will span covenanthouse.org and a portfolio of organizational and federation wide web properties, including e-commerce storefronts. Our ideal candidate is a curious, creative, and strategic thinker who values good UX and understands its importance in building trust with users to grow communities of supporters.
Essential Duties and Responsibilities
Web Experience and Execution
Translate stakeholder requests into high-performing web experiences to achieve strategic KPIs by evaluating requests, defining scope and requirements, and coordinating implementation with the web development team
Support Covenant House’s federation of sites with web updates, best practices, and technical troubleshooting
Conduct QA to confirm that final experiences align with approved campaign designs, copy, brand standards, and technical requirements
Contribute to and support execution of the organization’s website strategy
Campaign Strategy and Content
Design, lead, and support web marketing campaigns by translating strategy into actionable plans and defining objectives, audiences, user journeys, success metrics, and measurement approaches
Partner with the Digital team to ensure cohesion with cross-channel campaigns
Write and edit campaign content for landing pages, banners, promotional components, and other web experiences
Collaborate with Brand and SEO partners to ensure web assets follow brand guidelines, apply digital best practices, and are optimized for visibility and performance
Performance and Reporting
Monitor and analyze campaign performance, aggregate findings, and identify opportunities to improve results, user experience, and production standards
Prepare performance summaries and post-campaign reports that support strategic decision-making and organizational reporting
Project and Stakeholder Management
Manage incoming stakeholder requests and develop prioritized delivery plans based on organizational needs, impact, and deadlines
Coordinate stakeholders, content, creative assets, requirements, and development work to keep web initiatives aligned, production ready and on schedule
Required Knowledge, Skills and Abilities
5+ years of experience in web marketing, website management, web operations, or closely related discipline
Strong project management and requirements gathering skills with a proven ability to turn ambiguous request into clear, actionable briefs and project plans for web initiatives
Solid understanding of how a website fits into the full marketing funnel with proven ability to deliver high-performing web experiences in a fast-paced environment
Demonstrated experience launching web campaigns contributing to a lift in engagement, list growth and revenue goals
Strong understanding of web best practices, UI/UX, and accessibility
Data driven decision maker with proficiency in GA4, GTM, and UTM strategies
Ability to build reports, dashboards, and interpret behavioral data, Data Studio a plus
Experience contributing to and executing web strategy and implementing roadmaps
Detail oriented self-starter who can lead initiatives with little oversight
Excellent communication skills, with the ability to collaborate and communicate clearly with technical and non-technical partners
Required Qualifications
5+ years of experience in web marketing, website management, web operations, or closely related discipline
Demonstrated experience launching web campaigns contributing to a lift in engagement, list growth and revenue goals
Experience contributing to and executing web strategy and implementing roadmaps
Preferred Knowledge, Skills, Abilities and Qualifications
Experience with content management systems like Drupal, WordPress, Wix, Shopify, SquareSpace
Familiarity with HTML, CSS, and JavaScript is a plus
Experience with design software: Figma, Adobe, etc
Experience using behavioral analytics tools like Hotjar
Familiarity with CRM and Fundraising platforms
Curiosity and willingness to learn
Travel Requirements
Ability to travel once per year to New York City in October for our annual in-person traditions
Outside of our annual traditions, this position is 100% remote
Our Community
Our critical mission demands that we have all voices at the table. A team of diverse people, perspectives, and experiences is smarter, stronger, and more effective for our young people. At Covenant House, every team member is valued, respected, heard, and supported, and we welcome honest and courageous self-reflection on any aspects of our work that are based on biased or outdated viewpoints. We deliberately create opportunities for our staff to grow and thrive.
Covenant House International is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind: CHI is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at CHI are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, belief, sex, sexual orientation, gender identity, national origin, veteran status, family or parental status, disability status, or any other status protected by the laws or regulations in the locations where we operate. CHI will not tolerate discrimination or harassment based on any of these characteristics and encourages all qualified applicants to apply.
If you have a disability or medical condition and need a reasonable accommodation, such as an ASL interpreter or a different interview format, or if you have physical accessibility needs, let us know. Contact us at 1-929-502-2521, Monday through Friday, 9 a.m. to 5 p.m., Eastern Time or email us at chipeopleandculture@covenanthouse.org.
Overview
Since 1972, Covenant House has served and advocated for youth and young families experiencing homelessness, human trafficking, and exploitation. Our overarching goal is to end homelessness among youth and young families by helping them achieve housing stability, heal from trauma, tap into their innate resilience, and hone their interests and skills to forge new pathways to independence. This work is carried out across Covenant House sites in 34 cities in the US, Canada, Mexico, Guatemala, and Honduras.
About the Role
The Director, Web Marketing & Experience role sits at the intersection of web experience, marketing, and execution. Reporting to the AVP, Web Marketing & Experience, you will directly help shape and deliver Covenant House’s web strategy by leading campaigns, improving user journeys, and designing digital experiences that advance organizational goals, scale, and create meaningful and impactful experiences for donors.
You will translate stakeholder needs into cohesive, measurable web initiatives in partnership with Integrated Marketing, Brand & Communications, local sites, and development teams. Your work will span covenanthouse.org and a portfolio of organizational and federation wide web properties, including e-commerce storefronts. Our ideal candidate is a curious, creative, and strategic thinker who values good UX and understands its importance in building trust with users to grow communities of supporters.
Essential Duties and Responsibilities
Web Experience and Execution
Translate stakeholder requests into high-performing web experiences to achieve strategic KPIs by evaluating requests, defining scope and requirements, and coordinating implementation with the web development team
Support Covenant House’s federation of sites with web updates, best practices, and technical troubleshooting
Conduct QA to confirm that final experiences align with approved campaign designs, copy, brand standards, and technical requirements
Contribute to and support execution of the organization’s website strategy
Campaign Strategy and Content
Design, lead, and support web marketing campaigns by translating strategy into actionable plans and defining objectives, audiences, user journeys, success metrics, and measurement approaches
Partner with the Digital team to ensure cohesion with cross-channel campaigns
Write and edit campaign content for landing pages, banners, promotional components, and other web experiences
Collaborate with Brand and SEO partners to ensure web assets follow brand guidelines, apply digital best practices, and are optimized for visibility and performance
Performance and Reporting
Monitor and analyze campaign performance, aggregate findings, and identify opportunities to improve results, user experience, and production standards
Prepare performance summaries and post-campaign reports that support strategic decision-making and organizational reporting
Project and Stakeholder Management
Manage incoming stakeholder requests and develop prioritized delivery plans based on organizational needs, impact, and deadlines
Coordinate stakeholders, content, creative assets, requirements, and development work to keep web initiatives aligned, production ready and on schedule
Required Knowledge, Skills and Abilities
5+ years of experience in web marketing, website management, web operations, or closely related discipline
Strong project management and requirements gathering skills with a proven ability to turn ambiguous request into clear, actionable briefs and project plans for web initiatives
Solid understanding of how a website fits into the full marketing funnel with proven ability to deliver high-performing web experiences in a fast-paced environment
Demonstrated experience launching web campaigns contributing to a lift in engagement, list growth and revenue goals
Strong understanding of web best practices, UI/UX, and accessibility
Data driven decision maker with proficiency in GA4, GTM, and UTM strategies
Ability to build reports, dashboards, and interpret behavioral data, Data Studio a plus
Experience contributing to and executing web strategy and implementing roadmaps
Detail oriented self-starter who can lead initiatives with little oversight
Excellent communication skills, with the ability to collaborate and communicate clearly with technical and non-technical partners
Required Qualifications
5+ years of experience in web marketing, website management, web operations, or closely related discipline
Demonstrated experience launching web campaigns contributing to a lift in engagement, list growth and revenue goals
Experience contributing to and executing web strategy and implementing roadmaps
Preferred Knowledge, Skills, Abilities and Qualifications
Experience with content management systems like Drupal, WordPress, Wix, Shopify, SquareSpace
Familiarity with HTML, CSS, and JavaScript is a plus
Experience with design software: Figma, Adobe, etc
Experience using behavioral analytics tools like Hotjar
Familiarity with CRM and Fundraising platforms
Curiosity and willingness to learn
Travel Requirements
Ability to travel once per year to New York City in October for our annual in-person traditions
Outside of our annual traditions, this position is 100% remote
Our Community
Our critical mission demands that we have all voices at the table. A team of diverse people, perspectives, and experiences is smarter, stronger, and more effective for our young people. At Covenant House, every team member is valued, respected, heard, and supported, and we welcome honest and courageous self-reflection on any aspects of our work that are based on biased or outdated viewpoints. We deliberately create opportunities for our staff to grow and thrive.
Covenant House International is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind: CHI is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at CHI are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, belief, sex, sexual orientation, gender identity, national origin, veteran status, family or parental status, disability status, or any other status protected by the laws or regulations in the locations where we operate. CHI will not tolerate discrimination or harassment based on any of these characteristics and encourages all qualified applicants to apply.
If you have a disability or medical condition and need a reasonable accommodation, such as an ASL interpreter or a different interview format, or if you have physical accessibility needs, let us know. Contact us at 1-929-502-2521, Monday through Friday, 9 a.m. to 5 p.m., Eastern Time or email us at chipeopleandculture@covenanthouse.org.
See All 58 Web Marketing Specialist Jobs
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Find Web Marketing Specialist JobsWeb Marketing Specialist Job Market
Who's Hiring
Top Industries Hiring
- Retail
- Technology & Software
- Marketing & Advertising
What Employers Look For
The qualifications that appear most often in web marketing specialist jobs.
- Proficiency with Google Analytics 4 and tag management platforms like Google Tag Manager
- Hands-on experience running paid search or paid social campaigns with measurable ROI
- Working knowledge of SEO best practices including on-page optimization and keyword research
- Experience with email marketing platforms such as Mailchimp, HubSpot, or Klaviyo
- Ability to interpret campaign data and produce clear performance reports for stakeholders
- Bachelor's degree in marketing, communications, or a related field, or equivalent experience
Tips for Your Web Marketing Specialist Job Search
Tailor your resume to the channel
Hiring managers for web marketing specialist roles scan for channel-specific keywords fast. If you're applying to an SEO-focused role, lead with organic metrics. For paid media roles, front-load your PPC and ROAS results. Generic marketing resumes get filtered out before a human reads them.
Show results, not responsibilities
Employers expect you to list tools and tactics, so that alone won't differentiate you. Tie every bullet to a measurable outcome: conversion rate lifts, traffic growth, cost-per-lead reductions. If you don't have exact numbers, use directional language like 'reduced bounce rate by roughly a third.'
Apply early to roles that fit
Migrate Mate lists web marketing specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Read job posts for the actual tech stack
Web marketing specialist postings vary widely in tooling. One company runs Google Analytics 4 and Klaviyo, another uses Adobe Analytics and Marketo. Match your resume's tools section to what each posting names explicitly, so your application clears automated screening without a rewrite every time.
Prepare a portfolio before interviews start
Many hiring panels ask for work samples before or during the first screen. Pull two or three campaigns you led, document the goal, your approach, and the outcome, and have them in a shareable format. A PDF case study or a simple portfolio page both work. Don't scramble to build one mid-process.
Negotiate on scope, not just base pay
When you reach the offer stage, clarify what channels and budget you'll own, whether the role has a direct report, and what the promotion path looks like. Web marketing specialist titles vary enormously in scope across companies, and the day-to-day reality affects your career trajectory as much as the starting package.
Web Marketing Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most web marketing specialists?
The most active employers for web marketing specialists right now are Braze, Texas Instruments, and University of Utah, and the most openings are in California, Texas, and New York, based on current listings on Migrate Mate as of November 2026. Demand is strongest at mid-size e-commerce brands, SaaS companies, and regional healthcare systems that manage digital marketing in-house.
How many web marketing specialist jobs are remote?
About 69% of web marketing specialist openings are fully remote or hybrid as of November 2026, reflecting how much of the work is digital by nature. Content strategy, SEO, and email marketing sub-roles tend to have the highest remote availability, while roles tied to in-person campaign shoots or on-site analytics reviews skew toward hybrid or on-site.
How do you become a web marketing specialist?
Start by building hands-on experience with at least one core channel, such as SEO, paid search, or email, through coursework, freelance projects, or internships. Earn a recognized platform certification to validate your skills to employers. Build a portfolio of campaigns with documented outcomes, then apply to coordinator or specialist roles where you can deepen your channel expertise before moving into broader strategy.
How do you get hired as a web marketing specialist with little experience?
Focus your early applications on roles that name a single channel in the title, like email marketing coordinator or paid social specialist, rather than broad web marketing roles that expect multi-channel ownership. Employers hiring for narrower scope are more open to candidates still building their toolkit. Freelance work for small businesses, even unpaid initially, produces the campaign data and results that hiring managers want to see before they'll take a chance on a newer candidate.
What does the web marketing specialist interview process look like?
Most processes start with a recruiter phone screen to confirm your channel background and expectations. A hiring manager video call follows, focused on how you've structured and measured past campaigns. Many employers then give a take-home assignment asking you to audit a landing page, map out a campaign strategy, or analyze a data set. Final rounds typically include a panel with marketing leads and sometimes a cross-functional stakeholder like a product or sales manager.
Where can I find and apply to web marketing specialist jobs?
You can find and apply to web marketing specialist jobs on Migrate Mate, which lists current openings from across the United States in one place. Search for roles that match your channel experience and seniority level, then apply directly to each listing that fits.
See All 58 Web Marketing Specialist Jobs
Find roles that match your experience and apply in just a few clicks.
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