Channel Marketing Specialist Jobs
Channel Marketing Specialist jobs are open across technology, consumer goods, healthcare, and financial services, from coordinator to senior and principal levels, with specializations in partner enablement, reseller marketing, and co-marketing programs. See the openings below and apply to the ones that match your experience.
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Channel Marketing Manager
Austin, TX (Hybrid Preferred; Open to Remote)
We are looking for a Channel Marketing Manager to lead channel partnership marketing for TogetherWork and products within our wellness vertical. You'll own the co-marketing programs we build with channel partners and integrators, turning those relationships into measurable pipeline and revenue growth in our wellness vertical.
You'll develop creative campaigns and joint programming with partners, including webinars, events, paid media, how-to videos, case studies, regional programs, and press releases. You'll serve as the day-to-day marketing contact for key partners, report on funnel performance, and align with partners on shared business goals.
You'll work directly with the vertical Product Marketing team and the Demand Generation team so that partner programs complement the overall marketing plan. You'll also work closely with Partnership Sales/Business Development, Product, and Sales teams to keep partner marketing aligned to business priorities.
What You'll Do
Develop Co-Marketing Programs with Channel Partners & Integrators
- Develop and execute co-marketing programming with channel partners and integrators that elevates the TogetherWork wellness brands and generates qualified pipeline in the wellness vertical.
- Plan and launch partner programming including webinars, events, paid media, howto videos, case studies, and targeted or regional campaigns.
- Build joint marketing plans with each partner that tie programs to shared goals, target audiences, budgets, and timelines.
- Develop and distribute partner communications, including press releases and joint announcements.
Create Campaigns & Joint Content
- Develop creative campaign concepts, messaging, and offers tailored to each partner's audience and aligned to TogetherWork and the specific product brand positioning.
- Lead joint content development with partners, including case studies, how-to videos, webinars, and co-branded collateral and promotion programs.
- Work with Product Marketing to translate product positioning, launches, and vertical messaging into partner-ready campaigns and assets.
Manage Partner Marketing Relationships
- Serve as the primary marketing contact for key partner marketing teams.
- Align with partners on business goals, marketing program priorities, and performance expectations.
- Drive new ideas with channel partners and ensure alignment with the Partnership Sales/Business Development and Product teams.
Measure, Report & Test
- Own funnel performance for partner marketing programs, tracking leads, conversion rates, pipeline, and revenue by partner and by program.
- Report on marketing performance to internal stakeholders and review results with partners to inform next steps.
- Test new programming, formats, and offers with partners, and use the results to improve engagement, conversion, and pipeline quality.
Partner with Product Marketing & Demand Generation
- Work directly with vertical Product Marketing and the Demand Generation team to ensure partner programs complement the overall marketing plan.
- Coordinate with Digital Marketing, Sales, and partners to execute campaigns.
- Manage tactical execution of co-marketing programming and performance reporting.
Work in an AI-Enabled, Data-Driven Way
- Leverage approved AI tools to improve campaign planning, content development, research, and performance analysis.
- Use dashboards, attribution reporting, and AI-supported insights to identify partner performance opportunities.
- Continuously build AI literacy and identify opportunities to streamline partner marketing workflows through automation and improved processes.
What You'll Bring
- Bachelor's degree in Marketing, Business, or a related field.
- 3-5+ years of B2B SaaS marketing experience, with a focus on channel, partner, or alliance marketing.
- Proven success developing and executing co-marketing programs with partners that drive measurable pipeline and revenue growth.
- Experience producing partner programming such as webinars, events, paid media, how-to videos, case studies, communications, and demand generation programming.
- Experience building strong working relationships with partner marketing contacts and aligning on shared goals and performance.
- Experience using CRM, marketing automation, attribution reporting, and analytics to measure funnel performance and optimize programs.
- Strong analytical skills with the ability to translate data into actionable recommendations.
- Creative thinker who brings new ideas to partners and takes ownership of driving programs forward without being asked.
- Excellent written and verbal communication skills.
Why This Role
- Own partner marketing strategy and execution across TogetherWork's key channel partners.
- Drive measurable pipeline growth by connecting co-marketing programs with Product Marketing strategy and Demand Generation.
- Work at the intersection of Marketing, Partnership Sales/Business Development, Product, and Sales in a fast-paced, collaborative environment.
- Contribute directly to measurable business outcomes including pipeline growth, conversion rates, program performance, and revenue influence.
Benefits
The Company offers a comprehensive employee benefits program, including:
- Medical, dental, and vision insurance options
- 100% employer-paid short- and long-term disability
- 100% employer-paid Basic Life and AD&D insurance
- 401(k) retirement plan with a 100% company match up to 4%
- Flexible paid personal/vacation time built on mutual trust and accountability
- 10 sick days annually
- 10 company-paid holidays
- 12 weeks paid parental leave
Inclusion and Diversity
TogetherWork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences, and viewpoints are valued. TogetherWork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by local, state, or federal laws.
Interview Process & Expectations
Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.
To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual's judgment, problem-solving approach, and communication.
CCPA Disclosure Notice: Click Here
Channel Marketing Manager
Austin, TX (Hybrid Preferred; Open to Remote)
We are looking for a Channel Marketing Manager to lead channel partnership marketing for TogetherWork and products within our wellness vertical. You'll own the co-marketing programs we build with channel partners and integrators, turning those relationships into measurable pipeline and revenue growth in our wellness vertical.
You'll develop creative campaigns and joint programming with partners, including webinars, events, paid media, how-to videos, case studies, regional programs, and press releases. You'll serve as the day-to-day marketing contact for key partners, report on funnel performance, and align with partners on shared business goals.
You'll work directly with the vertical Product Marketing team and the Demand Generation team so that partner programs complement the overall marketing plan. You'll also work closely with Partnership Sales/Business Development, Product, and Sales teams to keep partner marketing aligned to business priorities.
What You'll Do
Develop Co-Marketing Programs with Channel Partners & Integrators
- Develop and execute co-marketing programming with channel partners and integrators that elevates the TogetherWork wellness brands and generates qualified pipeline in the wellness vertical.
- Plan and launch partner programming including webinars, events, paid media, howto videos, case studies, and targeted or regional campaigns.
- Build joint marketing plans with each partner that tie programs to shared goals, target audiences, budgets, and timelines.
- Develop and distribute partner communications, including press releases and joint announcements.
Create Campaigns & Joint Content
- Develop creative campaign concepts, messaging, and offers tailored to each partner's audience and aligned to TogetherWork and the specific product brand positioning.
- Lead joint content development with partners, including case studies, how-to videos, webinars, and co-branded collateral and promotion programs.
- Work with Product Marketing to translate product positioning, launches, and vertical messaging into partner-ready campaigns and assets.
Manage Partner Marketing Relationships
- Serve as the primary marketing contact for key partner marketing teams.
- Align with partners on business goals, marketing program priorities, and performance expectations.
- Drive new ideas with channel partners and ensure alignment with the Partnership Sales/Business Development and Product teams.
Measure, Report & Test
- Own funnel performance for partner marketing programs, tracking leads, conversion rates, pipeline, and revenue by partner and by program.
- Report on marketing performance to internal stakeholders and review results with partners to inform next steps.
- Test new programming, formats, and offers with partners, and use the results to improve engagement, conversion, and pipeline quality.
Partner with Product Marketing & Demand Generation
- Work directly with vertical Product Marketing and the Demand Generation team to ensure partner programs complement the overall marketing plan.
- Coordinate with Digital Marketing, Sales, and partners to execute campaigns.
- Manage tactical execution of co-marketing programming and performance reporting.
Work in an AI-Enabled, Data-Driven Way
- Leverage approved AI tools to improve campaign planning, content development, research, and performance analysis.
- Use dashboards, attribution reporting, and AI-supported insights to identify partner performance opportunities.
- Continuously build AI literacy and identify opportunities to streamline partner marketing workflows through automation and improved processes.
What You'll Bring
- Bachelor's degree in Marketing, Business, or a related field.
- 3-5+ years of B2B SaaS marketing experience, with a focus on channel, partner, or alliance marketing.
- Proven success developing and executing co-marketing programs with partners that drive measurable pipeline and revenue growth.
- Experience producing partner programming such as webinars, events, paid media, how-to videos, case studies, communications, and demand generation programming.
- Experience building strong working relationships with partner marketing contacts and aligning on shared goals and performance.
- Experience using CRM, marketing automation, attribution reporting, and analytics to measure funnel performance and optimize programs.
- Strong analytical skills with the ability to translate data into actionable recommendations.
- Creative thinker who brings new ideas to partners and takes ownership of driving programs forward without being asked.
- Excellent written and verbal communication skills.
Why This Role
- Own partner marketing strategy and execution across TogetherWork's key channel partners.
- Drive measurable pipeline growth by connecting co-marketing programs with Product Marketing strategy and Demand Generation.
- Work at the intersection of Marketing, Partnership Sales/Business Development, Product, and Sales in a fast-paced, collaborative environment.
- Contribute directly to measurable business outcomes including pipeline growth, conversion rates, program performance, and revenue influence.
Benefits
The Company offers a comprehensive employee benefits program, including:
- Medical, dental, and vision insurance options
- 100% employer-paid short- and long-term disability
- 100% employer-paid Basic Life and AD&D insurance
- 401(k) retirement plan with a 100% company match up to 4%
- Flexible paid personal/vacation time built on mutual trust and accountability
- 10 sick days annually
- 10 company-paid holidays
- 12 weeks paid parental leave
Inclusion and Diversity
TogetherWork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences, and viewpoints are valued. TogetherWork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by local, state, or federal laws.
Interview Process & Expectations
Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.
To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual's judgment, problem-solving approach, and communication.
CCPA Disclosure Notice: Click Here
Channel Marketing Specialist Jobs by Experience Level
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Find JobsChannel Marketing Specialist Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
- Electronics & Hardware
- Manufacturing
- Banking & Financial Services
- Consulting & Professional Services
What Employers Look For
The qualifications that appear most often in channel marketing specialist jobs.
- Three or more years of experience in channel, partner, or indirect marketing
- Hands-on experience managing MDF or co-op marketing programs with partners
- Proficiency with PRM platforms and CRM systems such as Salesforce
- Demonstrated ability to build and execute joint go-to-market campaigns
- Bachelor's degree in marketing, business, or a related field
- Strong cross-functional communication skills for working with sales and partner teams
Tips for Your Channel Marketing Specialist Job Search
Quantify partner program outcomes on your resume
Channel marketing specialists are expected to show measurable impact. Replace vague bullet points with specific outcomes from partner campaigns, MDF programs, or co-marketing initiatives, even if the numbers are modest. Hiring managers scan for proof that you moved metrics through indirect channels.
Highlight certifications from vendor partner programs
Many channel marketing roles require familiarity with partner portals like Salesforce PRM, Microsoft Partner Network, or similar vendor ecosystems. Listing any completed partner program training or certifications directly on your resume signals that you can hit the ground running without a long ramp.
Apply early to roles that fit
Migrate Mate lists channel marketing specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Filter postings by channel focus not just title
Job postings for this role vary widely. Some focus on reseller and distributor networks, others on alliance or technology partners. Read the requirements carefully and target openings where your specific channel experience, whether VAR, MSP, or direct-to-partner, aligns with the company's go-to-market model.
Prepare a co-marketing campaign story for interviews
Interviewers for channel marketing roles consistently ask how you've collaborated with an external partner to run a joint campaign. Prepare one detailed example covering goal-setting, MDF or budget allocation, execution, and results. Walk through it without being prompted and you'll stand out.
Negotiate for partner conference and event access
Channel marketing specialists rely on partner summits and distributor events for relationship-building. When evaluating offers, ask whether the role includes a dedicated budget or approval to attend key vendor and channel events, since that access directly affects your ability to execute the job.
Channel Marketing Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most channel marketing specialists?
PIMCO, Ansell, and Headway (NY) are hiring the most channel marketing specialists right now, with openings concentrated in California, Texas, and New York, based on current listings on Migrate Mate as of November 2026. Technology vendors and enterprise software companies consistently post the highest volume of these roles.
How many channel marketing specialist jobs are remote?
About 83% of channel marketing specialist openings are fully remote or hybrid as of November 2026, reflecting the digital nature of much of the work. Partner enablement, content development, and co-marketing coordination are the sub-areas most likely to be fully remote, while field-facing or events-heavy roles tend to require more in-person presence.
How do you become a channel marketing specialist?
Start by building experience in a marketing coordinator or generalist role where you interact with external partners, vendors, or resellers. Develop familiarity with partner portals, MDF programs, and co-marketing workflows. Pursue certifications from major vendor partner programs to validate your knowledge. Move into a channel-specific role as your partner program experience accumulates and you can demonstrate measurable campaign outcomes.
Can you get hired as a channel marketing specialist with little experience?
Yes, especially if you frame adjacent experience strategically. Internships or coordinator roles involving vendor relationships, event coordination with external partners, or managing co-branded content all transfer directly. Emphasize any exposure to partner portals, joint campaign execution, or MDF tracking. Some companies hire at an associate or coordinator level and promote into the specialist title within one to two years.
What does the channel marketing specialist interview process look like?
Most processes run three to four rounds. An initial recruiter screen is followed by a hiring manager conversation focused on your channel program experience. A panel or cross-functional round typically includes someone from partner sales or alliances. Many companies add a take-home exercise asking you to outline a partner campaign or MDF program. Final rounds often involve a director or VP of channel.
Where can I find and apply to channel marketing specialist jobs?
You can find and apply to channel marketing specialist jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your background and experience level, then apply directly to each one that fits.
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