Marketing Manager Jobs at Adobe with Visa Sponsorship
Marketing Manager jobs at Adobe span product, brand, and demand generation functions, encompassing campaign strategy, go-to-market execution, and cross-functional collaboration. Adobe has an established sponsorship process for international candidates and supports a range of visa categories, making it a viable target for sponsored job seekers with marketing expertise.
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Get Access To All JobsINTRODUCTION
The opportunity
Adobe Firefly is Adobe’s AI-first creative studio, and this role sits at the center of it. As a Principal Product Marketing Manager for Firefly for creative professionals, you'll define what Firefly means for professional designers, video editors, photographers, and other professional creatives: how it fits into the tools they already use, what value it unlocks, and how we tell that story in ways that drive real adoption. You'll build and lead a small team of PMMs and own strategy and execution in equal measure, working across product, marketing, and go-to-market teams to connect Firefly's capabilities to the moments that matter most for creative pros.
ROLE AND RESPONSIBILITIES
- Own positioning, messaging, and value propositions for Firefly with creative professional segments — translating complex AI capabilities into clear, compelling customer value
- Partner with inbound PMM teams to translate customer insights and use cases into outbound Firefly marketing strategy for Creative Cloud desktop app users, including integration with existing workflows and AI-native evolution of Creative Cloud desktop apps
- Own marketing strategy for Firefly for creative professionals — from awareness and discovery through usage and retention — in close partnership with channel owners and cross-functional marketing teams
- Own and orchestrate unified launch plans; write creative briefs and maintain a critical eye on channel execution across social, Adobe.com, email, and paid
- Develop and own post-launch optimization strategies informed by usage data — identifying where customers are in their Firefly journey and what interventions accelerate adoption
- Contribute to the PMM perspective on Firefly's business performance, connecting marketing strategy to adoption and engagement outcomes
- Partner with cross-functional teams to ensure messaging is coherent end to end, across broad product surface area and strategic partnerships
- Enable GTM and marketing teams to understand, articulate, and amplify Firefly's value
- Influence the roadmap using customer insight and market analysis — champion the customer's needs within the product process
BASIC QUALIFICATIONS
What you'll need to succeed
- 8+ years of experience in product marketing, marketing, or a related field driving strategy and execution for innovative products
- Passion for new technologies, creative products, and the creative industry, with deep knowledge of the GenAI landscape
- End-to-end PMM skills: positioning, messaging, launch, and post-launch optimization
- Proven ability to develop compelling, evergreen product positioning that translates technical capability into customer value and drives engagement and adoption
- Experience launching AI or technically complex products, with an ability to differentiate in a fast-evolving competitive space
- Strong product instincts — you engage meaningfully with roadmaps and advocate for the customer throughout the product lifecycle
- Ability to toggle between high-level strategy and hands-on execution in a fast-paced, cross-functional environment
- Ability to thrive in ambiguity and rapidly evolving environments, with a bias for action and problem solving
- Data-driven and insight-led, with genuine customer curiosity — you dig into research and talk directly with users
- Strong POV — you bring a clear perspective, push back when it matters, and operate effectively within a large and complex organization
- Exceptional communication and storytelling skills, with executive presence and the ability to craft narratives that resonate across audiences
- Ability to mentor and help develop more junior team members
ABOUT ADOBE
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
EXPECTED PAY RANGE
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 - $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150
In Washington, the pay range for this position is $165,600 - $239,725
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
STATE-SPECIFIC NOTICES
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
INTRODUCTION
The opportunity
Adobe Firefly is Adobe’s AI-first creative studio, and this role sits at the center of it. As a Principal Product Marketing Manager for Firefly for creative professionals, you'll define what Firefly means for professional designers, video editors, photographers, and other professional creatives: how it fits into the tools they already use, what value it unlocks, and how we tell that story in ways that drive real adoption. You'll build and lead a small team of PMMs and own strategy and execution in equal measure, working across product, marketing, and go-to-market teams to connect Firefly's capabilities to the moments that matter most for creative pros.
ROLE AND RESPONSIBILITIES
- Own positioning, messaging, and value propositions for Firefly with creative professional segments — translating complex AI capabilities into clear, compelling customer value
- Partner with inbound PMM teams to translate customer insights and use cases into outbound Firefly marketing strategy for Creative Cloud desktop app users, including integration with existing workflows and AI-native evolution of Creative Cloud desktop apps
- Own marketing strategy for Firefly for creative professionals — from awareness and discovery through usage and retention — in close partnership with channel owners and cross-functional marketing teams
- Own and orchestrate unified launch plans; write creative briefs and maintain a critical eye on channel execution across social, Adobe.com, email, and paid
- Develop and own post-launch optimization strategies informed by usage data — identifying where customers are in their Firefly journey and what interventions accelerate adoption
- Contribute to the PMM perspective on Firefly's business performance, connecting marketing strategy to adoption and engagement outcomes
- Partner with cross-functional teams to ensure messaging is coherent end to end, across broad product surface area and strategic partnerships
- Enable GTM and marketing teams to understand, articulate, and amplify Firefly's value
- Influence the roadmap using customer insight and market analysis — champion the customer's needs within the product process
BASIC QUALIFICATIONS
What you'll need to succeed
- 8+ years of experience in product marketing, marketing, or a related field driving strategy and execution for innovative products
- Passion for new technologies, creative products, and the creative industry, with deep knowledge of the GenAI landscape
- End-to-end PMM skills: positioning, messaging, launch, and post-launch optimization
- Proven ability to develop compelling, evergreen product positioning that translates technical capability into customer value and drives engagement and adoption
- Experience launching AI or technically complex products, with an ability to differentiate in a fast-evolving competitive space
- Strong product instincts — you engage meaningfully with roadmaps and advocate for the customer throughout the product lifecycle
- Ability to toggle between high-level strategy and hands-on execution in a fast-paced, cross-functional environment
- Ability to thrive in ambiguity and rapidly evolving environments, with a bias for action and problem solving
- Data-driven and insight-led, with genuine customer curiosity — you dig into research and talk directly with users
- Strong POV — you bring a clear perspective, push back when it matters, and operate effectively within a large and complex organization
- Exceptional communication and storytelling skills, with executive presence and the ability to craft narratives that resonate across audiences
- Ability to mentor and help develop more junior team members
ABOUT ADOBE
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
EXPECTED PAY RANGE
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 - $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150
In Washington, the pay range for this position is $165,600 - $239,725
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
STATE-SPECIFIC NOTICES
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
See all Marketing Manager Jobs at Adobe
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing Manager Jobs at Adobe.
Get Access To All JobsTips for Finding Marketing Manager Jobs at Adobe
Align your portfolio to Adobe's product marketing
Adobe hires Marketing Managers who can bridge creative tools and enterprise buyers. Before applying, reframe your experience around B2B or SaaS product launches, campaign attribution, or pipeline-driven programs that mirror Adobe's go-to-market structure.
Target roles with LCA filings already on record
Search the DOL's OFLC disclosure data for Adobe's Labor Condition Application filings under Marketing Manager titles. Roles with recent LCA history signal active sponsorship intent, which narrows your target list before you submit a single application.
Clarify sponsorship eligibility before your first interview
Adobe's recruiting process moves quickly. Ask your recruiter in the first call whether the specific role is open to H-1B or E-3 candidates. Waiting until the offer stage creates delays that can affect your status if you're on OPT with a tight expiration window.
Use Migrate Mate to filter Adobe's open roles by visa type
Not every Adobe Marketing Manager posting is open to sponsored candidates. Use Migrate Mate to filter Adobe's current openings by the visa categories you're eligible for, so you're only spending time on roles where sponsorship is realistic.
Prepare for Adobe's structured interview format early
Adobe's Marketing Manager interviews typically include a presentation or case study component. Building that deliverable takes time. Prepare it while your application is in review so sponsorship timelines don't force you to rush what's often the deciding round.
Understand how H-1B cap timing affects your start date
If you're not currently in H-1B status, an October 1 start date constraint applies. Build that into your offer negotiation with Adobe's recruiting team. USCIS premium processing can accelerate approval, but the cap registration window in March is a hard upstream dependency.
Frequently Asked Questions
Does Adobe sponsor H-1B visas for Marketing Managers?
Yes, Adobe sponsors H-1B visas for Marketing Manager roles. Adobe participates in the annual H-1B cap lottery and files petitions for qualifying candidates. If you're already in H-1B status with another employer, a transfer to Adobe is possible outside the lottery. New cap-subject candidates need to register in March for an October 1 start.
How do I apply for Marketing Manager jobs at Adobe?
Applications go through Adobe's careers portal. Before applying, filter roles that align with your visa category and marketing specialization. Adobe's Marketing Manager postings span product marketing, demand generation, and brand. Use Migrate Mate to browse Adobe's current openings filtered by visa sponsorship eligibility so you're applying to roles where international candidates are genuinely considered.
Which visa types does Adobe commonly use for Marketing Manager roles?
Adobe sponsors H-1B and E-3 visas most frequently for Marketing Manager positions. Australian citizens are eligible for the E-3, which bypasses the H-1B lottery entirely and allows for more flexible timing. Adobe also supports F-1 OPT and CPT for students in qualifying programs, and TN visa status for Canadian and Mexican nationals in eligible occupational categories.
What qualifications does Adobe expect for Marketing Manager candidates?
Adobe's Marketing Manager roles typically require a bachelor's degree in marketing, business, or a related field, along with experience in B2B or SaaS marketing environments. Roles often require familiarity with marketing technology, campaign analytics, and cross-functional collaboration. Product marketing positions may require experience working with technical or design-focused go-to-market cycles, which aligns with Adobe's core product lines.
How do I plan my timeline around Adobe's visa sponsorship process?
If you're on F-1 OPT, confirm your expiration date before applying and check whether your program qualifies for the 24-month STEM OPT extension, which gives you more runway. For H-1B cap-subject candidates, USCIS registration opens in March with an October 1 start date. Build these milestones into your job search timeline so an offer from Adobe doesn't expire before your petition is approved.