Marketing Manager Jobs at Adobe with Visa Sponsorship
Marketing Manager jobs at Adobe span product, brand, and demand generation functions, encompassing campaign strategy, go-to-market execution, and cross-functional collaboration. Adobe has an established sponsorship process for international candidates and supports a range of visa categories, making it a viable target for sponsored job seekers with marketing expertise.
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Get Access To All JobsINTRODUCTION
Know the customer. Know the product. Build the Future of Adobe Express Product Marketing.
This role sits within the Adobe Express Product Marketing Team and supports global marketing strategy and execution. From customer insights to positioning and messaging, this role sits at a critical conjunction point across the product teams and our marketing organization. Working closely with product, engineering, and go-to-market colleagues, you’ll play a key role in ensuring our marketing strategies resonate and connect with customers. This role will help to lead the product evolution of Adobe Express globally.
ROLE AND RESPONSIBILITIES
What You’ll Do
- Define and articulate the multi-year vision including where we play, how we win, and how we differentiate.
- Lead end-to-end go-to-market strategy for new features and experiences — from concept validation through launch and scale.
- Lead end-to-end go-to-market strategy for the Adobe Express Narrative including AI first product advancements for Adobe Express.
- Lead feature naming for new features in partnership with the Global Marketing Organization.
- Partner closely with Product and Design to develop roadmap priorities and ensure we are building experiences that solve meaningful customer workflows.
- Develop audience segmentation and strategies grounded in customer deep insight through research.
- Establish clear, compelling positioning and messaging that connects functional benefits to emotional drivers.
- Set performance targets and partner with data science and analytics to measure impact and optimize outcomes.
- Serve as the internal champion for our customers, influencing executives and cross-functional teams.
BASIC QUALIFICATIONS
What You'll Need to Succeed
- 10+ years of Product Marketing experience, including leading complex 1→N product launches.
- Proven experience defining strategy for a distinct audience segment or growth business.
- Deep understanding of customer segments, including cultural trends and digital behaviours.
- Strong positioning and storytelling capabilities with the ability to translate product innovation into clear, differentiated value.
- Experience driving monetization and growth strategies in scaled consumer or hybrid consumer/SaaS businesses.
- Experience with execution across a global organization.
- People leadership experience a plus, with a track record of building high-performing teams.
- Exceptional cross-functional influence and executive communication skills.
- Open and eager to build AI adoption within your day-to-day work.
ABOUT ADOBE
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
EXPECTED PAY RANGE: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 - $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150.
In Washington, the pay range for this position is $165,600 - $239,725.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
STATE-SPECIFIC NOTICES:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
INTRODUCTION
Know the customer. Know the product. Build the Future of Adobe Express Product Marketing.
This role sits within the Adobe Express Product Marketing Team and supports global marketing strategy and execution. From customer insights to positioning and messaging, this role sits at a critical conjunction point across the product teams and our marketing organization. Working closely with product, engineering, and go-to-market colleagues, you’ll play a key role in ensuring our marketing strategies resonate and connect with customers. This role will help to lead the product evolution of Adobe Express globally.
ROLE AND RESPONSIBILITIES
What You’ll Do
- Define and articulate the multi-year vision including where we play, how we win, and how we differentiate.
- Lead end-to-end go-to-market strategy for new features and experiences — from concept validation through launch and scale.
- Lead end-to-end go-to-market strategy for the Adobe Express Narrative including AI first product advancements for Adobe Express.
- Lead feature naming for new features in partnership with the Global Marketing Organization.
- Partner closely with Product and Design to develop roadmap priorities and ensure we are building experiences that solve meaningful customer workflows.
- Develop audience segmentation and strategies grounded in customer deep insight through research.
- Establish clear, compelling positioning and messaging that connects functional benefits to emotional drivers.
- Set performance targets and partner with data science and analytics to measure impact and optimize outcomes.
- Serve as the internal champion for our customers, influencing executives and cross-functional teams.
BASIC QUALIFICATIONS
What You'll Need to Succeed
- 10+ years of Product Marketing experience, including leading complex 1→N product launches.
- Proven experience defining strategy for a distinct audience segment or growth business.
- Deep understanding of customer segments, including cultural trends and digital behaviours.
- Strong positioning and storytelling capabilities with the ability to translate product innovation into clear, differentiated value.
- Experience driving monetization and growth strategies in scaled consumer or hybrid consumer/SaaS businesses.
- Experience with execution across a global organization.
- People leadership experience a plus, with a track record of building high-performing teams.
- Exceptional cross-functional influence and executive communication skills.
- Open and eager to build AI adoption within your day-to-day work.
ABOUT ADOBE
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
EXPECTED PAY RANGE: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 - $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150.
In Washington, the pay range for this position is $165,600 - $239,725.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
STATE-SPECIFIC NOTICES:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
See all Marketing Manager Jobs at Adobe
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing Manager Jobs at Adobe.
Get Access To All JobsTips for Finding Marketing Manager Jobs at Adobe
Align your portfolio to Adobe's product marketing
Adobe hires Marketing Managers who can bridge creative tools and enterprise buyers. Before applying, reframe your experience around B2B or SaaS product launches, campaign attribution, or pipeline-driven programs that mirror Adobe's go-to-market structure.
Target roles with LCA filings already on record
Search the DOL's OFLC disclosure data for Adobe's Labor Condition Application filings under Marketing Manager titles. Roles with recent LCA history signal active sponsorship intent, which narrows your target list before you submit a single application.
Clarify sponsorship eligibility before your first interview
Adobe's recruiting process moves quickly. Ask your recruiter in the first call whether the specific role is open to H-1B or E-3 candidates. Waiting until the offer stage creates delays that can affect your status if you're on OPT with a tight expiration window.
Use Migrate Mate to filter Adobe's open roles by visa type
Not every Adobe Marketing Manager posting is open to sponsored candidates. Use Migrate Mate to filter Adobe's current openings by the visa categories you're eligible for, so you're only spending time on roles where sponsorship is realistic.
Prepare for Adobe's structured interview format early
Adobe's Marketing Manager interviews typically include a presentation or case study component. Building that deliverable takes time. Prepare it while your application is in review so sponsorship timelines don't force you to rush what's often the deciding round.
Understand how H-1B cap timing affects your start date
If you're not currently in H-1B status, an October 1 start date constraint applies. Build that into your offer negotiation with Adobe's recruiting team. USCIS premium processing can accelerate approval, but the cap registration window in March is a hard upstream dependency.
Frequently Asked Questions
Does Adobe sponsor H-1B visas for Marketing Managers?
Yes, Adobe sponsors H-1B visas for Marketing Manager roles. Adobe participates in the annual H-1B cap lottery and files petitions for qualifying candidates. If you're already in H-1B status with another employer, a transfer to Adobe is possible outside the lottery. New cap-subject candidates need to register in March for an October 1 start.
How do I apply for Marketing Manager jobs at Adobe?
Applications go through Adobe's careers portal. Before applying, filter roles that align with your visa category and marketing specialization. Adobe's Marketing Manager postings span product marketing, demand generation, and brand. Use Migrate Mate to browse Adobe's current openings filtered by visa sponsorship eligibility so you're applying to roles where international candidates are genuinely considered.
Which visa types does Adobe commonly use for Marketing Manager roles?
Adobe sponsors H-1B and E-3 visas most frequently for Marketing Manager positions. Australian citizens are eligible for the E-3, which bypasses the H-1B lottery entirely and allows for more flexible timing. Adobe also supports F-1 OPT and CPT for students in qualifying programs, and TN visa status for Canadian and Mexican nationals in eligible occupational categories.
What qualifications does Adobe expect for Marketing Manager candidates?
Adobe's Marketing Manager roles typically require a bachelor's degree in marketing, business, or a related field, along with experience in B2B or SaaS marketing environments. Roles often require familiarity with marketing technology, campaign analytics, and cross-functional collaboration. Product marketing positions may require experience working with technical or design-focused go-to-market cycles, which aligns with Adobe's core product lines.
How do I plan my timeline around Adobe's visa sponsorship process?
If you're on F-1 OPT, confirm your expiration date before applying and check whether your program qualifies for the 24-month STEM OPT extension, which gives you more runway. For H-1B cap-subject candidates, USCIS registration opens in March with an October 1 start date. Build these milestones into your job search timeline so an offer from Adobe doesn't expire before your petition is approved.