Principal Jobs at Gusto with Visa Sponsorship
Principal roles at Gusto sit at the intersection of accounting operations and strategic client leadership, requiring both technical depth and business judgment. Gusto has an established track record of sponsoring work visas for this function, making it a genuine option for international candidates pursuing senior individual contributor or advisory roles.
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At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 400,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy. AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.
About The Role
Are you looking for an opportunity to transform a business? Gusto is looking for a strategic, customer-focused leader to leverage customer feedback and operational key metrics to develop actionable insights and strategies that shape our product and service, and positively impact customer love. Working with the Product, Engineering, Design and Customer Experience teams, you will be expected to tackle both highly strategic and deeply operational initiatives to deliver value for customers and Gusto. You’ll be customer-obsessed, business-minded, strategic, detail-oriented, and highly creative. In this role, you'll help stand up the operational and service foundation for a new Gusto product, using both deep human judgment and emerging AI tools to move faster and make better decisions. If this sounds exciting to you, we’d love to connect!
About The Team
The Benefits Product Operations team at Gusto is made up of committed, creative, collaborative people who care deeply about our mission to enable Benefits for all small and mid-sized businesses and their employees. We’re a highly cross-functional team focused on ensuring our product and service are co-designed and co-developed along the product lifecycle to deliver a best in class customer experience; Gusto is listening to, synthesizing and acting on customer and front-line team feedback; and that cross-functional teams are collaborating and swimming together to build the best version of Gusto for our customers.
Here’s What You’ll Do Day-to-day
- Shape and support product development and its integration into service strategy for existing customers across the product lifecycle, in collaboration with Engineering, Design, Product Management, and Customer Experience teams.
- Understand our product and end-to-end service experience and organizations in intimate detail, including internal and external pain points and feedback. Collaborate to ensure customer support considerations are integrated into broader company decisions.
- Lead and partner on product launches between Product Management and Customer Experience (CX) teams to ensure readiness and deliver insights post-launch to ensure a positive experience for customers and internal teams.
- Provide business insights and recommendations based on quantitative and qualitative data to influence strategy and operational design in both product and service roadmaps.
- Identify and drive cross-functional initiatives that will deliver value for customers and Gusto. Help develop and communicate a clear roadmap for enhancing service capabilities and experiences.
- Hypothesis-driven problem solving to drive our business.
- Contribute to advancing the Product Operations craft at Gusto and build AI fluency within the team:
- Model how to use AI tools to accelerate service design, insight synthesis, and agent-driven operational workflows.
- Identify and build AI-assisted operational workflows, including agents, to accelerate VoC synthesis, launch readiness monitoring, and cross-functional signal aggregation.
- Use AI tools to prototype service solutions and surface requirements faster, compressing the feedback loop between customer signal and product/service response — before full engineering investment.
Here’s What We're Looking For
- 10+ years of relevant work experience at growing startups in operating roles (i.e., biz ops/strategy roles, product operations, project/program management, and/or consulting):
- Experience scaling service strategy alongside growing SaaS products, including incubating products, building and managing product betas, and/or integrating new products into a scalable best-in-class service model.
- Highly adaptable and resilient to changes in business needs or requirements, with the ability to navigate challenges and make decisions even when information is incomplete.
- Demonstrated self-starter and organized problem-solver. Self-sufficient, resourceful, and bias for action towards continuous improvement.
- Experienced with managing a variety of cross-functional stakeholders on complex strategic initiatives, including influencing senior leaders in Product or Customer Experience orgs.
- Strong data literacy and results-orientation, with the ability to identify the right questions, interpret quantitative and qualitative signals, and translate findings into decisions — including comfort using AI-assisted tools for analysis and synthesis.
- Excellent written and verbal communication skills, with the ability to effectively communicate complex subjects to both technical and non-technical audiences.
- Demonstrated AI fluency in an operational and product context — comfort using AI tools to synthesize qualitative data, identify automation opportunities in service workflows, and building or directing AI agents to reduce manual operational lift:
- Experience prototyping with AI (e.g., Claude, Cursor, Codex or similar) is a plus.
- Experience with service design and/or service blueprinting.
- Experience working in the healthcare or benefits space (PEO, health insurance, etc.) is a plus; candidates with new product incubation experience in any complex regulated space are strongly encouraged to apply.
Compensation
- Our cash compensation amount for this role is $148,000/yr to $182,000/yr in Denver, and $167,000/yr to $217,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.
Location
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 400,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy. AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.
About The Role
Are you looking for an opportunity to transform a business? Gusto is looking for a strategic, customer-focused leader to leverage customer feedback and operational key metrics to develop actionable insights and strategies that shape our product and service, and positively impact customer love. Working with the Product, Engineering, Design and Customer Experience teams, you will be expected to tackle both highly strategic and deeply operational initiatives to deliver value for customers and Gusto. You’ll be customer-obsessed, business-minded, strategic, detail-oriented, and highly creative. In this role, you'll help stand up the operational and service foundation for a new Gusto product, using both deep human judgment and emerging AI tools to move faster and make better decisions. If this sounds exciting to you, we’d love to connect!
About The Team
The Benefits Product Operations team at Gusto is made up of committed, creative, collaborative people who care deeply about our mission to enable Benefits for all small and mid-sized businesses and their employees. We’re a highly cross-functional team focused on ensuring our product and service are co-designed and co-developed along the product lifecycle to deliver a best in class customer experience; Gusto is listening to, synthesizing and acting on customer and front-line team feedback; and that cross-functional teams are collaborating and swimming together to build the best version of Gusto for our customers.
Here’s What You’ll Do Day-to-day
- Shape and support product development and its integration into service strategy for existing customers across the product lifecycle, in collaboration with Engineering, Design, Product Management, and Customer Experience teams.
- Understand our product and end-to-end service experience and organizations in intimate detail, including internal and external pain points and feedback. Collaborate to ensure customer support considerations are integrated into broader company decisions.
- Lead and partner on product launches between Product Management and Customer Experience (CX) teams to ensure readiness and deliver insights post-launch to ensure a positive experience for customers and internal teams.
- Provide business insights and recommendations based on quantitative and qualitative data to influence strategy and operational design in both product and service roadmaps.
- Identify and drive cross-functional initiatives that will deliver value for customers and Gusto. Help develop and communicate a clear roadmap for enhancing service capabilities and experiences.
- Hypothesis-driven problem solving to drive our business.
- Contribute to advancing the Product Operations craft at Gusto and build AI fluency within the team:
- Model how to use AI tools to accelerate service design, insight synthesis, and agent-driven operational workflows.
- Identify and build AI-assisted operational workflows, including agents, to accelerate VoC synthesis, launch readiness monitoring, and cross-functional signal aggregation.
- Use AI tools to prototype service solutions and surface requirements faster, compressing the feedback loop between customer signal and product/service response — before full engineering investment.
Here’s What We're Looking For
- 10+ years of relevant work experience at growing startups in operating roles (i.e., biz ops/strategy roles, product operations, project/program management, and/or consulting):
- Experience scaling service strategy alongside growing SaaS products, including incubating products, building and managing product betas, and/or integrating new products into a scalable best-in-class service model.
- Highly adaptable and resilient to changes in business needs or requirements, with the ability to navigate challenges and make decisions even when information is incomplete.
- Demonstrated self-starter and organized problem-solver. Self-sufficient, resourceful, and bias for action towards continuous improvement.
- Experienced with managing a variety of cross-functional stakeholders on complex strategic initiatives, including influencing senior leaders in Product or Customer Experience orgs.
- Strong data literacy and results-orientation, with the ability to identify the right questions, interpret quantitative and qualitative signals, and translate findings into decisions — including comfort using AI-assisted tools for analysis and synthesis.
- Excellent written and verbal communication skills, with the ability to effectively communicate complex subjects to both technical and non-technical audiences.
- Demonstrated AI fluency in an operational and product context — comfort using AI tools to synthesize qualitative data, identify automation opportunities in service workflows, and building or directing AI agents to reduce manual operational lift:
- Experience prototyping with AI (e.g., Claude, Cursor, Codex or similar) is a plus.
- Experience with service design and/or service blueprinting.
- Experience working in the healthcare or benefits space (PEO, health insurance, etc.) is a plus; candidates with new product incubation experience in any complex regulated space are strongly encouraged to apply.
Compensation
- Our cash compensation amount for this role is $148,000/yr to $182,000/yr in Denver, and $167,000/yr to $217,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.
Location
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
See all 30+ Principal at Gusto jobs
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Get Access To All JobsTips for Finding Principal Jobs at Gusto Jobs
Frame your credentials around U.S. accounting standards
Gusto's Principal roles are grounded in U.S. GAAP and tax advisory work. Before applying, document how your international qualifications, whether CPA, CA, or equivalent, map to U.S. standards so your resume speaks directly to their technical expectations.
Target roles tied to Gusto's product verticals
Gusto structures much of its Principal hiring around specific product lines like payroll, benefits, and embedded finance. Applying to roles aligned with a vertical you have deep experience in gives your sponsorship case a stronger specialty occupation foundation for H-1B purposes.
Clarify E-3 eligibility before your first interview
If you hold Australian citizenship, the E-3 visa bypasses the H-1B lottery entirely and can be filed directly at a consulate. Raising this early in the process signals you understand the options and reduces the employer's perceived sponsorship burden.
Confirm the offer includes a Labor Condition Application
Before signing, verify that the offer letter references LCA filing with DOL as part of the sponsorship process. For Principal-level roles at Gusto, the prevailing wage level in your metro area will affect the LCA, so confirm the offered salary meets it.
Use Migrate Mate to find open Principal roles at Gusto
Gusto's Principal openings don't all appear with sponsorship context on general job boards. Migrate Mate filters specifically for visa-sponsoring employers, so you can identify which Principal postings at Gusto are active and relevant to your visa type.
Build a portfolio showing multi-client advisory impact
Gusto's Principal hiring in accounting favors candidates who've led client-facing advisory work at scale. Assembling documented examples of cross-functional projects, ideally with measurable outcomes, strengthens the specialty occupation argument USCIS evaluates for H-1B petitions.
Principal at Gusto jobs are hiring across the US. Find yours.
Find Principal at Gusto JobsFrequently Asked Questions
Does Gusto sponsor H-1B visas for Principals?
Yes, Gusto sponsors H-1B visas for Principal roles. Because H-1B petitions for this function need to establish specialty occupation status, you'll want your application materials to clearly connect your degree and experience to the specific accounting or advisory work the role involves. Gusto has sponsored H-1B petitions across accounting and finance functions, so there is precedent for this visa type at the Principal level.
How do I apply for Principal jobs at Gusto?
You can apply through Gusto's careers page or browse open Principal positions filtered by visa sponsorship eligibility on Migrate Mate. When applying, tailor your resume to emphasize technical accounting depth and any client leadership experience, since those are the signals Gusto's hiring teams look for in Principal candidates. Reaching out to the recruiting team early to confirm sponsorship intent for a specific role is also a practical step.
Which visa types does Gusto use for Principal roles?
Gusto sponsors H-1B, E-3, and Green Card pathways including EB-2 and EB-3 for Principal-level roles. The H-1B is the most common route for non-Australian nationals, while Australian citizens can pursue the E-3, which skips the lottery entirely. Green Card sponsorship via PERM labor certification is typically available after you've established yourself in the role.
What qualifications does Gusto expect for Principal roles in accounting?
Gusto generally expects Principal candidates to hold a bachelor's degree or higher in accounting, finance, or a closely related field, often paired with CPA licensure or equivalent credentials. At the Principal level, hands-on experience leading complex client engagements or product-integrated advisory work carries significant weight. For visa purposes, the stronger the direct alignment between your degree and the role's duties, the cleaner the H-1B specialty occupation case.
How do I time my application around H-1B filing deadlines?
H-1B registration opens in March each year for an October 1 start date, so you need a job offer in hand before the registration window closes. If you're targeting Gusto's Principal roles, aiming to interview and receive an offer by February gives enough runway for your employer to register you with USCIS. If you miss the lottery or aren't subject to the cap, a cap-exempt filing or E-3 may be a faster alternative depending on your citizenship.
See which Principal at Gusto employers are hiring and sponsoring visas right now.
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