Product Lead Jobs at Gusto with Visa Sponsorship
Gusto hires Product Leads to own the roadmap for payroll, benefits, and HR tools built for small businesses. The company has a consistent track record of sponsoring work visas for this function, covering multiple visa categories across both nonimmigrant and immigrant pathways.
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About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 400,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy. AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.
By The Numbers
Named #1 best software for small business of 2024 by G2
2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing
Over $500M in annual revenue
The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs
+ There are 6.2M employers in the US, 98% have fewer than 100 employees
+ 550,000 new businesses are created each year in the US
What Product Management Is Like At Gusto
Our Product team is lean, which means you’ll have a high degree of impact and ownership. We believe in smaller, empowered teams that move quickly with less overhead. You’ll move fast by pairing sharp product judgment with fluency in AI tools — automating what slows teams down and amplifying what makes them creative and high-performing.
We’re boundaryless builders. Lines between roles are intentionally blurred, and our PMs do whatever it takes to deliver outcomes. You’ll prototype, automate, design, and ship — using AI as your co-builder to turn problems into durable solutions that deliver customer value with urgency and care.
We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners — building technology for an AI-first world that gives them the superpowers to run and grow their businesses with confidence.
We’re comfortable with change. Our environment moves fast, and PMs here thrive in ambiguity — blending curiosity, experimentation, and AI-native craft to shape how products (and work itself) are built at Gusto.
About The Team
We’re looking for a Senior Product Manager to lead Workflows for Gusto Pro, our product specifically built for Accountants. Accountants play a critical role within the Gusto ecosystem. They are one of our largest user groups, but also act as a one-to-many growth engine by referring their small business clients to use Gusto as their payroll provider, generating a substantial portion of our total revenue. We have ambitious plans to become the most efficient platform for accountants to deliver payroll & advisory services to their clients and help millions of small businesses as a result. If you enjoy uncovering & solving big customer problems, making complex things simple, and identifying new ways to delight and disrupt workflows with AI, we’d love to hear from you.
Here’s What You’ll Do Day-to-day
Lead product discovery to uncover/deeply understand customer problems and test risky assumptions
Create a long-term vision and strategy that defines the big problems we can solve well with durable competitive advantage
Build iteratively to quickly prove out hypotheses and test new concepts, always looking for ways to get stronger signal on new ideas
Partner closely with Engineering, Design, and Data Science on all stages of the product development process
Rapidly execute and iterate with an emphasis on user delight, impact, and learning. Regularly take risks and make calculated tradeoffs
Balance hands-on building with strategic storytelling that creates clarity and real value for the users we serve
* Define, measure, and improve key product and business metrics, especially in foundational areas like payroll task coordination, roles & permissions, reports, and other day-to-day workflows that are core to our users’ operations
Here’s What We're Looking For
5+ years of hands-on Product Management experience
Proven track record of leading R&D teams that deliver impactful results
The intangibles: Natural curiosity, grit, customer obsession, and humility
Strong product discovery and analytical skills
The ability to tell a compelling story that drives alignment and inspires action
Strong collaboration skills; ability to quickly build trust with teams and customers
A passion for helping small and medium size businesses
A strong POV on building products in the age of AI; experience building AI-driven features is a big bonus
If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.
Our cash compensation amount for this role is $184,000/yr to $230,000/yr for New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.
Where do PMs at Gusto work?
We have offices in Denver, San Francisco, and New York and have remote team members across the US and Canada. We are actively hiring for the New York office. Our open roles will specify on the careers page and in the job description where the position is eligible for work.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.

About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 400,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy. AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.
By The Numbers
Named #1 best software for small business of 2024 by G2
2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing
Over $500M in annual revenue
The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs
+ There are 6.2M employers in the US, 98% have fewer than 100 employees
+ 550,000 new businesses are created each year in the US
What Product Management Is Like At Gusto
Our Product team is lean, which means you’ll have a high degree of impact and ownership. We believe in smaller, empowered teams that move quickly with less overhead. You’ll move fast by pairing sharp product judgment with fluency in AI tools — automating what slows teams down and amplifying what makes them creative and high-performing.
We’re boundaryless builders. Lines between roles are intentionally blurred, and our PMs do whatever it takes to deliver outcomes. You’ll prototype, automate, design, and ship — using AI as your co-builder to turn problems into durable solutions that deliver customer value with urgency and care.
We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners — building technology for an AI-first world that gives them the superpowers to run and grow their businesses with confidence.
We’re comfortable with change. Our environment moves fast, and PMs here thrive in ambiguity — blending curiosity, experimentation, and AI-native craft to shape how products (and work itself) are built at Gusto.
About The Team
We’re looking for a Senior Product Manager to lead Workflows for Gusto Pro, our product specifically built for Accountants. Accountants play a critical role within the Gusto ecosystem. They are one of our largest user groups, but also act as a one-to-many growth engine by referring their small business clients to use Gusto as their payroll provider, generating a substantial portion of our total revenue. We have ambitious plans to become the most efficient platform for accountants to deliver payroll & advisory services to their clients and help millions of small businesses as a result. If you enjoy uncovering & solving big customer problems, making complex things simple, and identifying new ways to delight and disrupt workflows with AI, we’d love to hear from you.
Here’s What You’ll Do Day-to-day
Lead product discovery to uncover/deeply understand customer problems and test risky assumptions
Create a long-term vision and strategy that defines the big problems we can solve well with durable competitive advantage
Build iteratively to quickly prove out hypotheses and test new concepts, always looking for ways to get stronger signal on new ideas
Partner closely with Engineering, Design, and Data Science on all stages of the product development process
Rapidly execute and iterate with an emphasis on user delight, impact, and learning. Regularly take risks and make calculated tradeoffs
Balance hands-on building with strategic storytelling that creates clarity and real value for the users we serve
* Define, measure, and improve key product and business metrics, especially in foundational areas like payroll task coordination, roles & permissions, reports, and other day-to-day workflows that are core to our users’ operations
Here’s What We're Looking For
5+ years of hands-on Product Management experience
Proven track record of leading R&D teams that deliver impactful results
The intangibles: Natural curiosity, grit, customer obsession, and humility
Strong product discovery and analytical skills
The ability to tell a compelling story that drives alignment and inspires action
Strong collaboration skills; ability to quickly build trust with teams and customers
A passion for helping small and medium size businesses
A strong POV on building products in the age of AI; experience building AI-driven features is a big bonus
If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.
Our cash compensation amount for this role is $184,000/yr to $230,000/yr for New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.
Where do PMs at Gusto work?
We have offices in Denver, San Francisco, and New York and have remote team members across the US and Canada. We are actively hiring for the New York office. Our open roles will specify on the careers page and in the job description where the position is eligible for work.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.
See all 27+ Product Lead at Gusto jobs
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Get Access To All JobsTips for Finding Product Lead Jobs at Gusto Jobs
Frame your expertise around SMB payroll products
Gusto's product teams are organized around the needs of small and mid-sized businesses, not enterprise clients. Tailor your portfolio and case studies to show outcomes in payroll, benefits, or compliance-adjacent products before you apply.
Use Migrate Mate to surface active Product Lead openings
Gusto posts Product Lead roles across different product verticals, and timing matters when you're on a visa deadline. Migrate Mate filters open roles by sponsorship history so you can prioritize applications while your authorization window is still open.
Align your interview narrative to Gusto's compliance positioning
Gusto operates in a heavily regulated space. Product Lead candidates who can speak to building features around tax calculations, ACA compliance, or state-specific payroll rules signal domain fluency that directly supports their specialty occupation case for USCIS.
Clarify PERM timeline expectations before accepting an offer
If your goal is permanent residence via EB-2 or EB-3, ask the recruiter at offer stage whether Gusto initiates PERM proactively. DOL PERM processing currently runs 18 to 24 months, so earlier alignment prevents gaps in your long-term planning.
Request premium processing when your OPT timeline is tight
If you're transitioning off F-1 OPT, the standard H-1B adjudication window can run past your authorization end date. Premium processing cuts the USCIS review window to 15 business days, so confirm at the offer stage whether Gusto will elect it.
Product Lead at Gusto jobs are hiring across the US. Find yours.
Find Product Lead at Gusto JobsFrequently Asked Questions
Does Gusto sponsor H-1B visas for Product Leads?
Yes, Gusto sponsors H-1B visas for Product Lead roles. Because Product Lead positions require a specific body of knowledge in product management, user research, or a related technical field, they generally satisfy the USCIS specialty occupation standard. Gusto has filed H-1B petitions for this function across multiple recent fiscal years, which reflects an established internal process for handling the petition and LCA requirements with the DOL.
What visa types does Gusto commonly sponsor for Product Lead roles?
Gusto sponsors H-1B and E-3 visas for Product Lead positions, along with immigrant pathways including EB-2 and EB-3 for longer-term permanent residence. Australian citizens should specifically ask about the E-3, which bypasses the H-1B lottery entirely and has a dedicated annual allocation that has never been exhausted. The right visa category depends on your nationality, current status, and career timeline.
How do I apply for Product Lead jobs at Gusto?
Gusto posts Product Lead openings on its careers page, organized by product area such as payroll, benefits, or platform. You can browse and filter roles that carry visa sponsorship by using Migrate Mate, which tracks Gusto's open positions alongside its sponsorship history. When applying, tailor your resume to the specific vertical the role covers rather than submitting a generic product management profile.
What qualifications does Gusto expect for a Product Lead role?
Gusto typically looks for Product Lead candidates with a bachelor's degree or higher in a relevant field such as computer science, business, or engineering, plus demonstrated experience owning a product roadmap end to end. Domain knowledge in payroll, HR software, or financial compliance tools is a meaningful differentiator given Gusto's core market. Experience working with cross-functional teams in regulated industries strengthens both your application and your specialty occupation classification for USCIS.
How do I plan my timeline if I need visa sponsorship to join Gusto?
Timeline depends on your current visa status. H-1B cap-subject petitions are filed in April for an October 1 start, so offers made outside that window require either a cap-exempt filing or a bridge through your existing status. E-3 applicants can apply at a U.S. consulate without a lottery and often receive a decision within a few weeks of the interview. Aligning your start date conversation with Gusto's recruiter before the offer stage avoids conflicts between their onboarding calendar and USCIS processing windows.
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