Demand Generation Manager Jobs in California
Demand Generation Manager jobs in California are among the most active in the country, concentrated in SaaS, enterprise software, fintech, and B2B technology companies at levels from coordinator to senior director. The heaviest hiring is in San Francisco, Los Angeles, and San Diego, where companies like Salesforce, Adobe, and Qualcomm consistently recruit demand generation talent. The most in-demand specialties are pipeline acceleration, account-based marketing, and marketing operations analytics. Find a role that fits below and apply directly.
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Showing 5 of 27+ Demand Generation Manager jobs
About MISUMI Americas
MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. By integrating a vast catalog of components with a world-class digital manufacturing platform, MISUMI Americas empowers engineers and procurement teams to accelerate innovation across the entire product lifecycle. With operations in the San Francisco Bay Area and Chicago, the company serves as a vital partner for the most innovative companies in the Americas.
Impact in This Role
As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of Performance Marketing. This leader will report directly to the Vice President of Growth Marketing and will shape the roadmap for generating demand and converting prospects into high-value customers. This role requires a builder who thrives on experimentation, analytical rigor, and cross-functional partnership.
What You'll Be Doing
Acquisition Strategy and Roadmap
- Own lead generation and lead nurturing strategies from first touch to purchase.
- Build and optimize multi-channel acquisition programs across organic and strategic channels, while partnering closely with the Director of Performance Marketing on paid channel strategy and execution.
- Manage, align, and forecast acquisition budgets with a clear ROI framework.
- Develop the acquisition roadmap. Identify new opportunities and scale high-performing channels.
- You will take responsibility for the entire lead generation lifecycle. You will drive top-of-funnel volume through strategic programs, organic channels, and new experiments, while influencing paid channel strategy.
- You will explore and validate new channels. You will develop the assets needed to support these programs, partnering with internal teams to produce content, ads, and other creative work that drive traffic to leads and customers.
Performance Measurement and Leadership
- Partner with sales to maintain quality standards for MQLs and to ensure proper follow-up.
- Own acquisition-sourced pipeline and revenue targets in partnership with Sales.
- Be accountable for lead-to-revenue performance, not just top-of-funnel volume.
- Manage the funnel. Diagnose drop-off points and propose solutions that improve conversion.
- You will work closely with sales leadership to ensure that MQLs are routed and followed through with consistent quality. You will run the process that aligns marketing and sales on targeting, qualification, and revenue goals.
Performance Measurement and Leadership
- Own performance measurement. Track KPIs such as MQLs, signups, new accounts, and revenue.
- Partner with lifecycle and product marketing to improve activation and early customer conversion.
- Optimize signup-to-SQL and signup-to-first-value rates.
- Present insights, forecasts, and recommendations to senior leadership.
- Run multiple campaigns simultaneously with strong prioritization and team coordination.
- Operate as a senior IC with influence across Growth, Sales, and Product.
- You will operate with deep analytical discipline. You will measure channel performance and campaign ROI, and use the insights to improve the system with clear recommendations.
Creative and Vendor Management
- Oversee creation of ads, landing pages, content, and other materials that support demand generation.
- Manage relationships with agencies and vendors as needed.
Desired Traits
- Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments.
- Ownership of multi-channel growth strategies with responsibility for revenue impact.
- Strong analytical ability. Comfortable with experimentation, attribution, and funnel analysis.
- Experience running high-tempo experimentation cycles across channels, messaging, and conversion points.
- Ability to operate independently and in ambiguity, prioritizing speed and learning over perfection.
- Ability to partner effectively with sales and build alignment across teams.
- Ability to tailor acquisition strategies by ICP, industry, and buying persona.
- Experience developing creative assets and working with content and design partners.
- Strong communication skills.
- A mindset focused on iteration and measurable impact.
Perks and Benefits
- Competitive medical, dental, and vision insurance
- 401K plan
- Parental leave programs
- Paid volunteer days
- And much, much more!
Salary Range: $155,000 to $185,000 per year, depending upon experience
Interested in learning more? We look forward to hearing from you soon.
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
We're actively seeking teammates who:
- Bring diverse perspectives and experience to our culture and company.
- Excel at being part of a strong, empathetic team.
- Thrive in an environment emphasizing respect, honesty, collaboration, and growth.
- Have an 'always learning' mindset that celebrates learning, not just wins.
- Help us continue to build a world-class organization that values the contributions of all of our teammates
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
About MISUMI Americas
MISUMI Americas, a division of MISUMI Group, is a leading provider of standard, configurable, and custom manufacturing solutions. By integrating a vast catalog of components with a world-class digital manufacturing platform, MISUMI Americas empowers engineers and procurement teams to accelerate innovation across the entire product lifecycle. With operations in the San Francisco Bay Area and Chicago, the company serves as a vital partner for the most innovative companies in the Americas.
Impact in This Role
As the Director of Demand Generation with MISUMI Americas, you will oversee the demand generation strategy and acquisition engine, in close partnership with the Director of Performance Marketing. This leader will report directly to the Vice President of Growth Marketing and will shape the roadmap for generating demand and converting prospects into high-value customers. This role requires a builder who thrives on experimentation, analytical rigor, and cross-functional partnership.
What You'll Be Doing
Acquisition Strategy and Roadmap
- Own lead generation and lead nurturing strategies from first touch to purchase.
- Build and optimize multi-channel acquisition programs across organic and strategic channels, while partnering closely with the Director of Performance Marketing on paid channel strategy and execution.
- Manage, align, and forecast acquisition budgets with a clear ROI framework.
- Develop the acquisition roadmap. Identify new opportunities and scale high-performing channels.
- You will take responsibility for the entire lead generation lifecycle. You will drive top-of-funnel volume through strategic programs, organic channels, and new experiments, while influencing paid channel strategy.
- You will explore and validate new channels. You will develop the assets needed to support these programs, partnering with internal teams to produce content, ads, and other creative work that drive traffic to leads and customers.
Performance Measurement and Leadership
- Partner with sales to maintain quality standards for MQLs and to ensure proper follow-up.
- Own acquisition-sourced pipeline and revenue targets in partnership with Sales.
- Be accountable for lead-to-revenue performance, not just top-of-funnel volume.
- Manage the funnel. Diagnose drop-off points and propose solutions that improve conversion.
- You will work closely with sales leadership to ensure that MQLs are routed and followed through with consistent quality. You will run the process that aligns marketing and sales on targeting, qualification, and revenue goals.
Performance Measurement and Leadership
- Own performance measurement. Track KPIs such as MQLs, signups, new accounts, and revenue.
- Partner with lifecycle and product marketing to improve activation and early customer conversion.
- Optimize signup-to-SQL and signup-to-first-value rates.
- Present insights, forecasts, and recommendations to senior leadership.
- Run multiple campaigns simultaneously with strong prioritization and team coordination.
- Operate as a senior IC with influence across Growth, Sales, and Product.
- You will operate with deep analytical discipline. You will measure channel performance and campaign ROI, and use the insights to improve the system with clear recommendations.
Creative and Vendor Management
- Oversee creation of ads, landing pages, content, and other materials that support demand generation.
- Manage relationships with agencies and vendors as needed.
Desired Traits
- Proven experience driving acquisition programs at scale in fast-moving, high-growth, or startup environments.
- Ownership of multi-channel growth strategies with responsibility for revenue impact.
- Strong analytical ability. Comfortable with experimentation, attribution, and funnel analysis.
- Experience running high-tempo experimentation cycles across channels, messaging, and conversion points.
- Ability to operate independently and in ambiguity, prioritizing speed and learning over perfection.
- Ability to partner effectively with sales and build alignment across teams.
- Ability to tailor acquisition strategies by ICP, industry, and buying persona.
- Experience developing creative assets and working with content and design partners.
- Strong communication skills.
- A mindset focused on iteration and measurable impact.
Perks and Benefits
- Competitive medical, dental, and vision insurance
- 401K plan
- Parental leave programs
- Paid volunteer days
- And much, much more!
Salary Range: $155,000 to $185,000 per year, depending upon experience
Interested in learning more? We look forward to hearing from you soon.
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
We're actively seeking teammates who:
- Bring diverse perspectives and experience to our culture and company.
- Excel at being part of a strong, empathetic team.
- Thrive in an environment emphasizing respect, honesty, collaboration, and growth.
- Have an 'always learning' mindset that celebrates learning, not just wins.
- Help us continue to build a world-class organization that values the contributions of all of our teammates
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.
See All 27 Demand Generation Manager Jobs in California
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Find JobsDemand Generation Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Demand Generation Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
- Manufacturing
- Electronics & Hardware
- Government & Public Sector
- Consulting & Professional Services
What California Employers Look For
The qualifications that appear most often in demand generation manager jobs across California.
- Bachelor's degree in marketing, business, or a related field required
- Three or more years of B2B demand generation or growth marketing experience
- Proficiency with marketing automation platforms such as Marketo or HubSpot
- Demonstrated ability to build and report on pipeline and funnel metrics
- Experience running paid media, email, and SEO programs end to end
- Strong cross-functional collaboration with sales and revenue operations teams
Demand Generation Manager Jobs in California: Frequently Asked Questions
How do you become a demand generation manager in California?
Most demand generation manager roles in California require a bachelor's degree in marketing, communications, or business, though some employers accept comparable experience in lieu of a degree. California has no state license for this role. Employers here consistently value hands-on experience with marketing automation tools, demonstrated pipeline reporting skills, and familiarity with the SaaS or enterprise tech go-to-market motion that dominates the state's hiring market.
How much do demand generation managers make in California?
Demand generation managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire demand generation managers in California?
Employers hiring demand generation managers in California right now include Intuit, Tesla, and Rippling, based on current listings on Migrate Mate as of September 2026. California's deep concentration of SaaS headquarters and enterprise technology firms means openings appear consistently throughout the year rather than in seasonal waves.
Which California cities have the most demand generation manager jobs?
San Francisco, Mountain View, and Palo Alto lead California for demand generation manager openings. San Francisco anchors the market because of its density of SaaS and cloud company headquarters, Los Angeles reflects growth in ad tech and media, and San Diego's strong life sciences and defense tech sectors drive steady demand for B2B marketing leadership outside the Bay Area.
Are there remote demand generation manager jobs in California?
Yes, and more than most fields. Demand generation management is largely a desk-based, analytical role that translates well to distributed teams. About 75% of demand generation manager openings tied to California are remote or hybrid as of September 2026, reflecting how broadly the tech sector has adopted flexible work. Campaign management, reporting, and marketing automation work are the functions most commonly performed fully remote.
How can I get hired as a demand generation manager in California with little or no experience?
The most realistic entry path is a marketing coordinator or marketing operations associate role at a California SaaS or tech company, where you build hands-on experience with Marketo, Salesforce, or HubSpot while owning specific funnel reporting tasks. Large Bay Area and LA employers frequently hire into these associate positions and promote internally. A Google Ads certification or HubSpot Marketing certification strengthens an early-career application, and demonstrating any measurable pipeline or conversion improvement from a prior role or internship gives you a concrete edge.
Where can I find and apply to demand generation manager jobs in California?
You can find and apply to demand generation manager jobs in California on Migrate Mate, which lists current California openings updated regularly. Search the listings to see roles that match your experience level and location preference, then apply directly to the ones that fit.
See All 27 Demand Generation Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
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