Demand Generation Manager Jobs
Demand Generation Manager jobs are open across SaaS, B2B tech, healthcare, fintech, and marketing agencies, at every level from specialist to director, with specializations in ABM, pipeline acceleration, and full-funnel campaign strategy. Find a role that fits from the openings below and apply directly.
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C3 AI (NYSE: AI), is the Enterprise AI application software company. C3 AI delivers a family of fully integrated products including the C3 Agentic AI Platform, an end-to-end platform for developing, deploying, and operating enterprise AI applications, C3 AI applications, a portfolio of industry-specific SaaS enterprise AI applications that enable the digital transformation of organizations globally, and C3 Generative AI, a suite of domain-specific generative AI offerings for the enterprise. Learn more at: C3 AI
C3 AI is looking for a hands-on demand generation leader to build and run the programs that create qualified pipeline. This is a player-coach role — you set the strategy and stay close to the execution, shipping campaigns yourself and owning the number they produce. Success is measured by the qualified pipeline and revenue your programs generate.
You will decide what qualifies as a marketing-qualified lead, own the handoff and follow-up that turn those leads into opportunities, and build the analytics practice that shows what is working and where to spend next. Increasingly that means putting AI to work across the engine, from campaign production to how enterprise buyers discover C3 AI through AI-driven search. You will partner daily across Sales and Business Development, Product Marketing, Alliances and Field Marketing, Communications and Content, Marketing Operations, and Web.
It is a foundational role for someone who wants to build and shape a function in a fast-moving, high-growth environment.
Responsibilities:
- Manage Demand Gen. Manage the demand generation metrics, budget, return on spend and any agency or media partners, and move investment toward what converts.
- Put campaigns into market, and keep improving them. Build, launch, and run integrated campaigns across the channels that reach C3 AI's buyers, then read the results, test, and adjust creative, targeting, and spend on a regular cadence.
- Define the MQL and own the motion after it. Set the qualification and scoring model for a marketing-qualified lead with Sales as a shared agreement, and own the lifecycle that follows — nurture, routing, follow-up, and conversion through to opportunity.
- Stand up an analytics-driven practice. Build the measurement layer — attribution, funnel and channel reporting, and a regular operating rhythm — and report performance and insight to Marketing and company leadership.
- Put AI to work in the engine. Use AI tools to scale campaign production, analysis, and personalization, and help C3 AI stay visible as enterprise buyers increasingly research through AI search and assistants.
- Work across the company. Partner with Sales, Product Marketing, Alliances, Communications, and Web to turn shared goals into coordinated programs, support major events and announcements, and mentor the team as it grows.
Qualifications:
- Bachelor's degree in Marketing or a related field
- 6 to 10 years in demand generation, growth, or digital marketing at a B2B enterprise software or SaaS company, with a track record of owning a pipeline number.
- A hands-on operator. You build and run campaigns yourself and are fluent in the demand generation stack — marketing automation (Marketo), CRM, ad platforms, and analytics tools.
- You are fluent in the funnel — attribution, conversion, and lead scoring — you turn data into decisions, and you have defined MQL criteria and the handoff to Sales.
- An owner. You are a self-starter who builds from a blank page, manages budgets and agencies, and ships on time in a fast-paced environment.
- A strong communicator. You write and speak well, build trust across teams, and lead through influence.
Preferred Qualifications:
- AI fluency. You understand AI and machine learning well enough to shape credible, substantive content and campaigns for a technical enterprise audience, engage product and technical teams directly, and use AI tools in your own workflow.
- An MBA, ideally from a top-tier program.
- Strong, versatile writing. You write well across formats, from long-form pieces to web and email copy, and can build an argument that holds a reader's attention.
- ABM and intent tooling. Hands-on experience with account-based marketing and intent or signal-based platforms.
- Relevant domain. Background in AI, data and analytics, or enterprise IT markets, and hands-on support of events or communications programs.
Candidates must be authorized to work in the United States without current or future sponsorship.
C3 AI is proud to be an Equal Opportunity and Affirmative Action Employer. We do not discriminate on the basis of any legally protected characteristics, including disabled and veteran status.
C3 AI (NYSE: AI), is the Enterprise AI application software company. C3 AI delivers a family of fully integrated products including the C3 Agentic AI Platform, an end-to-end platform for developing, deploying, and operating enterprise AI applications, C3 AI applications, a portfolio of industry-specific SaaS enterprise AI applications that enable the digital transformation of organizations globally, and C3 Generative AI, a suite of domain-specific generative AI offerings for the enterprise. Learn more at: C3 AI
C3 AI is looking for a hands-on demand generation leader to build and run the programs that create qualified pipeline. This is a player-coach role — you set the strategy and stay close to the execution, shipping campaigns yourself and owning the number they produce. Success is measured by the qualified pipeline and revenue your programs generate.
You will decide what qualifies as a marketing-qualified lead, own the handoff and follow-up that turn those leads into opportunities, and build the analytics practice that shows what is working and where to spend next. Increasingly that means putting AI to work across the engine, from campaign production to how enterprise buyers discover C3 AI through AI-driven search. You will partner daily across Sales and Business Development, Product Marketing, Alliances and Field Marketing, Communications and Content, Marketing Operations, and Web.
It is a foundational role for someone who wants to build and shape a function in a fast-moving, high-growth environment.
Responsibilities:
- Manage Demand Gen. Manage the demand generation metrics, budget, return on spend and any agency or media partners, and move investment toward what converts.
- Put campaigns into market, and keep improving them. Build, launch, and run integrated campaigns across the channels that reach C3 AI's buyers, then read the results, test, and adjust creative, targeting, and spend on a regular cadence.
- Define the MQL and own the motion after it. Set the qualification and scoring model for a marketing-qualified lead with Sales as a shared agreement, and own the lifecycle that follows — nurture, routing, follow-up, and conversion through to opportunity.
- Stand up an analytics-driven practice. Build the measurement layer — attribution, funnel and channel reporting, and a regular operating rhythm — and report performance and insight to Marketing and company leadership.
- Put AI to work in the engine. Use AI tools to scale campaign production, analysis, and personalization, and help C3 AI stay visible as enterprise buyers increasingly research through AI search and assistants.
- Work across the company. Partner with Sales, Product Marketing, Alliances, Communications, and Web to turn shared goals into coordinated programs, support major events and announcements, and mentor the team as it grows.
Qualifications:
- Bachelor's degree in Marketing or a related field
- 6 to 10 years in demand generation, growth, or digital marketing at a B2B enterprise software or SaaS company, with a track record of owning a pipeline number.
- A hands-on operator. You build and run campaigns yourself and are fluent in the demand generation stack — marketing automation (Marketo), CRM, ad platforms, and analytics tools.
- You are fluent in the funnel — attribution, conversion, and lead scoring — you turn data into decisions, and you have defined MQL criteria and the handoff to Sales.
- An owner. You are a self-starter who builds from a blank page, manages budgets and agencies, and ships on time in a fast-paced environment.
- A strong communicator. You write and speak well, build trust across teams, and lead through influence.
Preferred Qualifications:
- AI fluency. You understand AI and machine learning well enough to shape credible, substantive content and campaigns for a technical enterprise audience, engage product and technical teams directly, and use AI tools in your own workflow.
- An MBA, ideally from a top-tier program.
- Strong, versatile writing. You write well across formats, from long-form pieces to web and email copy, and can build an argument that holds a reader's attention.
- ABM and intent tooling. Hands-on experience with account-based marketing and intent or signal-based platforms.
- Relevant domain. Background in AI, data and analytics, or enterprise IT markets, and hands-on support of events or communications programs.
Candidates must be authorized to work in the United States without current or future sponsorship.
C3 AI is proud to be an Equal Opportunity and Affirmative Action Employer. We do not discriminate on the basis of any legally protected characteristics, including disabled and veteran status.
Demand Generation Manager Jobs by Experience Level
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Who's Hiring
Top Industries Hiring
- Technology & Software
- Education
- Manufacturing
- News & Publishing
- Electronics & Hardware
What Employers Look For
The qualifications that appear most often in demand generation manager jobs.
- 3-5 years of B2B demand generation or growth marketing experience
- Hands-on proficiency with marketing automation platforms such as Marketo or HubSpot
- Experience managing paid media campaigns across search, social, and display channels
- Demonstrated ability to build and report on pipeline metrics and MQL targets
- Familiarity with CRM tools, particularly Salesforce, for campaign attribution reporting
- Bachelor's degree in marketing, business, or a related field
Tips for Your Demand Generation Manager Job Search
Quantify pipeline impact on your resume
Hiring managers for demand generation manager roles scan for hard pipeline numbers. Replace vague descriptions like 'managed campaigns' with specific outcomes: MQL volume, cost per opportunity, or pipeline contribution as a percentage of total revenue.
Highlight your martech stack fluency
Job listings almost always call out specific tools like HubSpot, Marketo, Salesforce, or 6sense. Match your resume's skills section to the exact platforms named in each posting rather than listing every tool you've touched.
Apply early to roles that fit
Migrate Mate lists demand generation manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prep a campaign teardown for interviews
Most demand generation manager interviews include a case study or take-home prompt. Walk through one campaign you owned from audience selection through channel mix to revenue outcome so you have a structured story ready before the first screen.
Negotiate using channel-level ROI data
When discussing compensation, anchor your ask to the pipeline you generated, not your years of experience. Citing cost-per-pipeline-dollar or MQL-to-closed-won rates gives you a concrete basis that's harder for a hiring manager to push back on.
Demand Generation Manager Jobs: Frequently Asked Questions
Which companies are hiring the most demand generation managers?
The companies hiring the most demand generation managers right now include Intuit, Sage, and Tesla, with the largest share of openings in California, New York, and Georgia, based on current listings on Migrate Mate as of September 2026. SaaS and enterprise software companies consistently account for the largest portion of active postings.
How many demand generation manager jobs are remote?
About 92% of demand generation manager openings are fully remote or hybrid as of September 2026, making it one of the more location-flexible roles in marketing. Campaign management, email marketing, and ABM strategy work tend to be the most remote-friendly sub-functions, while roles tied to field events or in-person sales alignment are more likely to require on-site presence.
How do you become a demand generation manager?
Start in a demand generation coordinator, marketing operations, or paid media role where you own a channel or campaign type end to end. Build fluency in a marketing automation platform and learn to read pipeline attribution reports in a CRM. Move toward owning MQL targets, then take on campaign strategy across multiple channels. Most hiring managers expect you to demonstrate measurable pipeline results before promoting you into a manager title.
Can you get hired as a demand generation manager without direct experience?
It's difficult to land a demand generation manager title with no relevant background, but adjacent experience in paid media, marketing operations, or content marketing that influenced pipeline can get you close. Build a portfolio of campaigns you ran independently, even in a coordinator or specialist role, and focus your applications on smaller companies where the manager title covers a broader, more hands-on scope rather than a team-leadership function.
What does the demand generation manager interview process look like?
Most demand generation manager interview processes start with a recruiter screen, followed by a hiring manager conversation focused on past pipeline results and channel strategy. A take-home case study or live presentation asking you to diagnose a demand problem or build a campaign plan is common at mid-stage. Final rounds typically include a panel with sales, marketing leadership, or a revenue operations stakeholder who will assess how well you understand the full funnel.
Where can I find and apply to demand generation manager jobs?
You can find and apply to demand generation manager jobs on Migrate Mate, which lists current openings from across the United States in one place. Find roles that fit your experience and specialization, then apply directly to each listing without leaving the platform.
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