Demand Generation Manager Jobs
Demand Generation Manager jobs are open across SaaS, B2B tech, healthcare, fintech, and marketing agencies, at every level from specialist to director, with specializations in ABM, pipeline acceleration, and full-funnel campaign strategy. Find a role that fits from the openings below and apply directly.
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Sr. Demand Generation Manager
The Team + The Role
Pendo's demand marketing team builds campaigns that create and accelerate pipeline for the sales organization. The team develops sharp product positioning, identifies new ways to differentiate Pendo in the market, and connects marketing activity directly to revenue impact. This work is especially critical for the enterprise segment, where strong insight, execution, and sales partnership shape pipeline outcomes.
The Sr. Demand Generation Manager owns enterprise pipeline generation as the north star. This role builds and executes integrated, omnichannel campaigns across paid media, email, events, ABM, outbound, and web while using AI to automate workflows, enrich data, and create operational efficiencies. This is a role for someone who owns outcomes end-to-end, ships smaller bets frequently, and brings a clear point of view to sales, marketing, and cross-functional partners.
This is a role based in-office in San Francisco, New York, or Raleigh.
What this looks like day-to-day
- Enterprise pipeline ownership: Own enterprise pipeline generation as the primary measure of success. Every campaign, decision, and optimization should connect back to building and accelerating pipeline for the sales team.
- Integrated campaign execution: Build and execute omnichannel demand generation campaigns across paid media, email, events, ABM, outbound, and web. You will design programs that support enterprise buyers and move accounts through the funnel.
- Sales partnership: Develop deep relationships with enterprise AEs, front-line sales managers, and field marketing partners. You will mine call recordings, deal data, and field feedback to surface insights that sharpen campaign strategy and messaging.
- Signal-to-strategy leadership: When sales surfaces a competitive problem, persona trend, or messaging gap, you will bring that signal to the broader organization with a point of view and a plan. You will help translate field learning into stronger campaigns and clearer positioning.
- Enterprise segment expertise: Become the internal expert on the enterprise segment. You will teach leadership what is working on the ground floor and use those insights to inform strategy.
- AI-enabled campaign operations: Use AI to build and automate campaign workflows, including account enrichment, intent-based triggers, and personalized outreach sequences. You will connect tools like Clay, 6sense, and Marketo without relying on engineering resources.
- Performance reporting: Own performance reporting for your segment, including pipeline contribution, program ROI, and funnel conversion rates. You will communicate results clearly to sales, marketing leadership, and cross-functional partners.
- Funnel optimization: Identify gaps in the funnel and build creative programs to close them. This may include competitive displacement campaigns and partner co-marketing opportunities.
- Playbook evolution: Actively evolve the enterprise demand generation playbook. You will stay ahead of changes in the enterprise motion and adjust programs based on performance, market signals, and sales feedback.
Who You Are
Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work.
You're a builder, not a maintainer.
You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Sr. Demand Generation Managers don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.
You're AI-curious - genuinely.
You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.
Must-haves
- 3+ years of B2B demand generation experience, including experience building and executing integrated, multi-channel marketing campaigns.
- Demonstrated hands-on experience building with AI tools, including workflows, enrichment pipelines, and automation logic. This experience must go beyond prompting and show the ability to build systems.
- Direct experience partnering with sales teams, including AEs and front-line managers. You know how to work with sales to sharpen strategy, not just hand off leads.
- Proficiency in Salesforce and Marketo, with the ability to pull your own data and build your own reports.
- Strong analytical instincts and the ability to read funnel and opportunity data, identify what is broken, and translate insights into action.
- Exceptional communication skills, including the ability to write campaign copy, build a strategic brief, and present performance data to senior leadership.
Nice-to-haves
- 5+ years of B2B demand generation experience in a high-growth SaaS company with an upmarket or enterprise motion.
- Hands-on experience with Clay, Nooks, or similar AI-native prospecting and enrichment tools.
- Familiarity with intent and ABM platforms such as 6sense.
- Track record of identifying segment-level opportunities and bringing them to leadership with a point of view, rather than waiting to be asked.
- Experience working with or alongside SDR and BDR teams to align campaign strategy with outbound execution.
- Comfort operating through ambiguity with a bias toward action. You do not wait for a perfect brief to start moving.
About Pendo
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.
Location: Pendo is a hybrid culture. In-office 3 days per week unless designated remote.
Compensation: The expected salary range for this role to be performed in San Francisco, CA or New York, NY is $145,400 - $175,000. The expected salary range for this role to be performed in Raleigh, NC is $132,200 - $159,000.
Benefits: Pendo offers highly competitive, employer-heavy coverage in the United States, including $0 premium options, strong 401(k) match, equity, and flexible time off.
EEOC: We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.
Accessibility: Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
Sr. Demand Generation Manager
The Team + The Role
Pendo's demand marketing team builds campaigns that create and accelerate pipeline for the sales organization. The team develops sharp product positioning, identifies new ways to differentiate Pendo in the market, and connects marketing activity directly to revenue impact. This work is especially critical for the enterprise segment, where strong insight, execution, and sales partnership shape pipeline outcomes.
The Sr. Demand Generation Manager owns enterprise pipeline generation as the north star. This role builds and executes integrated, omnichannel campaigns across paid media, email, events, ABM, outbound, and web while using AI to automate workflows, enrich data, and create operational efficiencies. This is a role for someone who owns outcomes end-to-end, ships smaller bets frequently, and brings a clear point of view to sales, marketing, and cross-functional partners.
This is a role based in-office in San Francisco, New York, or Raleigh.
What this looks like day-to-day
- Enterprise pipeline ownership: Own enterprise pipeline generation as the primary measure of success. Every campaign, decision, and optimization should connect back to building and accelerating pipeline for the sales team.
- Integrated campaign execution: Build and execute omnichannel demand generation campaigns across paid media, email, events, ABM, outbound, and web. You will design programs that support enterprise buyers and move accounts through the funnel.
- Sales partnership: Develop deep relationships with enterprise AEs, front-line sales managers, and field marketing partners. You will mine call recordings, deal data, and field feedback to surface insights that sharpen campaign strategy and messaging.
- Signal-to-strategy leadership: When sales surfaces a competitive problem, persona trend, or messaging gap, you will bring that signal to the broader organization with a point of view and a plan. You will help translate field learning into stronger campaigns and clearer positioning.
- Enterprise segment expertise: Become the internal expert on the enterprise segment. You will teach leadership what is working on the ground floor and use those insights to inform strategy.
- AI-enabled campaign operations: Use AI to build and automate campaign workflows, including account enrichment, intent-based triggers, and personalized outreach sequences. You will connect tools like Clay, 6sense, and Marketo without relying on engineering resources.
- Performance reporting: Own performance reporting for your segment, including pipeline contribution, program ROI, and funnel conversion rates. You will communicate results clearly to sales, marketing leadership, and cross-functional partners.
- Funnel optimization: Identify gaps in the funnel and build creative programs to close them. This may include competitive displacement campaigns and partner co-marketing opportunities.
- Playbook evolution: Actively evolve the enterprise demand generation playbook. You will stay ahead of changes in the enterprise motion and adjust programs based on performance, market signals, and sales feedback.
Who You Are
Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work.
You're a builder, not a maintainer.
You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Sr. Demand Generation Managers don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.
You're AI-curious - genuinely.
You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.
Must-haves
- 3+ years of B2B demand generation experience, including experience building and executing integrated, multi-channel marketing campaigns.
- Demonstrated hands-on experience building with AI tools, including workflows, enrichment pipelines, and automation logic. This experience must go beyond prompting and show the ability to build systems.
- Direct experience partnering with sales teams, including AEs and front-line managers. You know how to work with sales to sharpen strategy, not just hand off leads.
- Proficiency in Salesforce and Marketo, with the ability to pull your own data and build your own reports.
- Strong analytical instincts and the ability to read funnel and opportunity data, identify what is broken, and translate insights into action.
- Exceptional communication skills, including the ability to write campaign copy, build a strategic brief, and present performance data to senior leadership.
Nice-to-haves
- 5+ years of B2B demand generation experience in a high-growth SaaS company with an upmarket or enterprise motion.
- Hands-on experience with Clay, Nooks, or similar AI-native prospecting and enrichment tools.
- Familiarity with intent and ABM platforms such as 6sense.
- Track record of identifying segment-level opportunities and bringing them to leadership with a point of view, rather than waiting to be asked.
- Experience working with or alongside SDR and BDR teams to align campaign strategy with outbound execution.
- Comfort operating through ambiguity with a bias toward action. You do not wait for a perfect brief to start moving.
About Pendo
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.
Location: Pendo is a hybrid culture. In-office 3 days per week unless designated remote.
Compensation: The expected salary range for this role to be performed in San Francisco, CA or New York, NY is $145,400 - $175,000. The expected salary range for this role to be performed in Raleigh, NC is $132,200 - $159,000.
Benefits: Pendo offers highly competitive, employer-heavy coverage in the United States, including $0 premium options, strong 401(k) match, equity, and flexible time off.
EEOC: We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.
Accessibility: Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
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Find JobsDemand Generation Manager Job Market
A snapshot from current openings nationwide, updated as new roles post.
Who's Hiring
- Adyen3
- TriNet2
- Tulip Interfaces2
- Apple1
- Canadian Solar1
Top Industries Hiring
- Technology & Software18
- Banking & Financial Services3
- Fintech2
- Human Resources2
- Manufacturing2
What Employers Look For
The qualifications that appear most often in demand generation manager jobs.
- 3-5 years of B2B demand generation or growth marketing experience
- Hands-on proficiency with marketing automation platforms such as Marketo or HubSpot
- Experience managing paid media campaigns across search, social, and display channels
- Demonstrated ability to build and report on pipeline metrics and MQL targets
- Familiarity with CRM tools, particularly Salesforce, for campaign attribution reporting
- Bachelor's degree in marketing, business, or a related field
Tips for Your Demand Generation Manager Job Search
Quantify pipeline impact on your resume
Hiring managers for demand generation manager roles scan for hard pipeline numbers. Replace vague descriptions like 'managed campaigns' with specific outcomes: MQL volume, cost per opportunity, or pipeline contribution as a percentage of total revenue.
Highlight your martech stack fluency
Job listings almost always call out specific tools like HubSpot, Marketo, Salesforce, or 6sense. Match your resume's skills section to the exact platforms named in each posting rather than listing every tool you've touched.
Apply early to roles that fit
Migrate Mate lists demand generation manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prep a campaign teardown for interviews
Most demand generation manager interviews include a case study or take-home prompt. Walk through one campaign you owned from audience selection through channel mix to revenue outcome so you have a structured story ready before the first screen.
Negotiate using channel-level ROI data
When discussing compensation, anchor your ask to the pipeline you generated, not your years of experience. Citing cost-per-pipeline-dollar or MQL-to-closed-won rates gives you a concrete basis that's harder for a hiring manager to push back on.
Demand Generation Manager Jobs: Frequently Asked Questions
Which companies are hiring the most demand generation managers?
The companies hiring the most demand generation managers right now include Adyen, TriNet, and Tulip Interfaces, with the largest share of openings in California, Georgia, and Illinois, based on current listings on Migrate Mate as of June 2026. SaaS and enterprise software companies consistently account for the largest portion of active postings.
How many demand generation manager jobs are remote?
About 58% of demand generation manager openings are fully remote or hybrid as of June 2026, making it one of the more location-flexible roles in marketing. Campaign management, email marketing, and ABM strategy work tend to be the most remote-friendly sub-functions, while roles tied to field events or in-person sales alignment are more likely to require on-site presence.
How do you become a demand generation manager?
Start in a demand generation coordinator, marketing operations, or paid media role where you own a channel or campaign type end to end. Build fluency in a marketing automation platform and learn to read pipeline attribution reports in a CRM. Move toward owning MQL targets, then take on campaign strategy across multiple channels. Most hiring managers expect you to demonstrate measurable pipeline results before promoting you into a manager title.
Can you get hired as a demand generation manager without direct experience?
It's difficult to land a demand generation manager title with no relevant background, but adjacent experience in paid media, marketing operations, or content marketing that influenced pipeline can get you close. Build a portfolio of campaigns you ran independently, even in a coordinator or specialist role, and focus your applications on smaller companies where the manager title covers a broader, more hands-on scope rather than a team-leadership function.
What does the demand generation manager interview process look like?
Most demand generation manager interview processes start with a recruiter screen, followed by a hiring manager conversation focused on past pipeline results and channel strategy. A take-home case study or live presentation asking you to diagnose a demand problem or build a campaign plan is common at mid-stage. Final rounds typically include a panel with sales, marketing leadership, or a revenue operations stakeholder who will assess how well you understand the full funnel.
Where can I find and apply to demand generation manager jobs?
You can find and apply to demand generation manager jobs on Migrate Mate, which lists current openings from across the United States in one place. Find roles that fit your experience and specialization, then apply directly to each listing without leaving the platform.
See All 31+ Demand Generation Manager Jobs
Jump back to the full list of openings and apply to any demand generation manager role that fits.
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