Director of Performance Marketing Jobs
Director of Performance Marketing jobs are open across e-commerce, fintech, SaaS, and consumer brands, with specializations in paid search, paid social, and growth marketing, from senior manager to VP, covering the full performance channel stack. Find a role that fits below and apply directly.
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Open roles331+
Top stateCalifornia
Top employerClients Blackbox
Top citySan Francisco, CA
Work type57% Remote
Top industryTechnology
Showing 5 of 331+ Director of Performance Marketing jobs
Senior Specialist, Performance Marketing
We won't show you this job again
New 16h ago
Society for Human Resource Management (SHRM)
Senior Specialist, Performance Marketing
Alexandria, Virginia
New 16h ago
Lead, B2B Performance Marketing
We won't show you this job again
New 16h ago
Society for Human Resource Management (SHRM)
Lead, B2B Performance Marketing
Alexandria, Virginia
New 16h ago
CRM and SMS Marketing Performance Analyst
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New 17h ago
Dollar Loan Center
CRM and SMS Marketing Performance Analyst
Las Vegas, Nevada
New 17h ago
Senior Performance Marketing Manager
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New 17h ago
Wet Coast Logistics
Senior Performance Marketing Manager
Plano, Texas
New 17h ago
Area Marketing Coordinator, Performance Marketing
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New 18h ago
INFINITY HOME SERVICES
Area Marketing Coordinator, Performance Marketing
Bel Air, Maryland
New 18h ago
New 16h ago
Senior Specialist, Performance Marketing
Society for Human Resource Management (SHRM)·Alexandria, Virginia
Job functions:
$85k - $100k/yr
Hybrid
Bachelor's degree in communications
201-500 employees
Job Description
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
The Senior Specialist, Performance Marketing owns the end-to-end execution and optimization of demand generation programs for an assigned portfolio of SHRM solution areas, products, and events. From channel selection and campaign build through lead capture, data flow, and in-flight optimization, this role is accountable for generating qualified demand that fuels connected pipelines across SHRM’s B2B business, including SHRM Business and SHRM Linkage.
Operating within the channel strategy, budgets, and priorities set by the Manager, Demand Generation and with day-to-day direction from the Lead, Performance Marketing, the Senior Specialist identifies and activates the right channels for each owned area, builds the lead generation forms and data flows that move prospects to the correct funnel stage, and continuously tests and refines programs to improve lead volume, lead quality, and cost efficiency. This is a hands-on ownership role: the Senior Specialist doesn’t just report on performance, they drive it.
Responsibilities
End-to-End Program Ownership
Education
Knowledge, Skills & Abilities
This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
Travel: Occasional 0 – 10%
#LI
The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Summary
The Senior Specialist, Performance Marketing owns the end-to-end execution and optimization of demand generation programs for an assigned portfolio of SHRM solution areas, products, and events. From channel selection and campaign build through lead capture, data flow, and in-flight optimization, this role is accountable for generating qualified demand that fuels connected pipelines across SHRM’s B2B business, including SHRM Business and SHRM Linkage.
Operating within the channel strategy, budgets, and priorities set by the Manager, Demand Generation and with day-to-day direction from the Lead, Performance Marketing, the Senior Specialist identifies and activates the right channels for each owned area, builds the lead generation forms and data flows that move prospects to the correct funnel stage, and continuously tests and refines programs to improve lead volume, lead quality, and cost efficiency. This is a hands-on ownership role: the Senior Specialist doesn’t just report on performance, they drive it.
Responsibilities
End-to-End Program Ownership
- Serve as the accountable owner for an assigned portfolio of B2B solution areas, products, and events, managing each program from intake and planning through launch, optimization, and wrap-up reporting.
- Translate solution and event goals into campaign plans with defined audiences, channels, offers, timelines, budgets, and lead and pipeline targets, and secure approval before launch.
- Build, launch, and QA campaigns across owned channels, ensuring tracking, UTMs, naming conventions, and audience setup are correct before go-live.
- Manage allocated program budgets and pacing, flagging over- or under-delivery early and recommending reallocations.
- Identify and leverage the most effective channel mix for each owned area, including paid search, paid social (LinkedIn, Meta), programmatic and ABM, email nurture and high-intent drips, content syndication, and partner channels, based on audience, offer, funnel stage, and cost to acquire.
- Develop full-funnel demand programs that reach ICP audiences, convert them into known leads, and progress them toward sales-ready engagement, connecting every program to the right solution-area pipeline.
- Identify cross-sell and connected-pipeline opportunities so demand generated for one solution, product, or event also feeds related solutions.
- Test new channels, offers, and formats in a structured way, scaling what works and retiring what doesn’t.
- Build and maintain lead generation forms and landing pages (Marketo, Formstack) for content downloads, event registrations, consultation and demo requests, and other gated offers.
- Define form fields and progressive profiling to collect the data needed for ICP qualification, lead scoring, and routing, such as title, company size, and solution interest.
- Configure and validate the flow of form data into the correct Marketo programs, lists, lead scores, and funnel stages, partnering with Martech on integrations (e.g., Zapier, CRM sync) and with Sales on handoff criteria.
- Monitor lead quality and data completeness and troubleshoot breaks in capture or routing quickly.
- Monitor program performance continuously and optimize bids, budgets, audiences, creative, offers, forms, and landing pages to improve cost per lead, conversion rate, MQL-to-SQL progression, and pipeline contribution.
- Run A/B and multivariate tests across ads, emails, forms, and landing pages; document results and apply learnings across the portfolio.
- Report on owned programs through established dashboards and reporting systems, with clear readouts of what drove results and recommended next steps.
- Partner with the Business Intelligence team to keep metrics, attribution, and KPI definitions consistent.
- Partner with business and sales owners for each solution area to align targets, offers, lead definitions, and lead quality feedback.
- Brief Creative and Content on asset needs, and coordinate with Martech on builds, suppressions, and the email calendar.
- Share learnings, templates, and best practices with fellow Specialists and the Lead to raise performance across the team.
Education
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or relevant equivalent experience.
- Five (5) or more years of experience in B2B performance marketing, demand generation, or digital acquisition, with hands-on ownership of multi-channel campaigns.
- Proven track record managing paid media budgets and delivering measurable lead and pipeline results.
- Hands-on experience building forms, landing pages, and lead flows in a marketing automation platform; Marketo strongly preferred.
- Experience managing multiple concurrent programs across several products, solutions, or events.
Knowledge, Skills & Abilities
- Strong understanding of B2B funnels, the lead lifecycle, lead scoring, and MQL-to-SQL handoff.
- Hands-on proficiency with paid media platforms such as Google Ads, LinkedIn Campaign Manager, Meta, and programmatic/ABM platforms (e.g., AdRoll).
- Working knowledge of Marketo (programs, smart lists, forms, scoring) and form and integration tools such as Formstack and Zapier; CRM experience a plus.
- Analytical comfort with tools such as Adobe Analytics/CJA, Power BI, or Tableau to diagnose performance and find optimization levers.
- Ownership mindset: self-directed and able to manage priorities across many programs with minimal oversight.
- Clear communicator who can explain results and recommendations to both technical and non-technical stakeholders.
- Strong attention to detail in builds, tracking, and data integrity.
- Familiarity with AJO and AEM preferred.
- Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.
This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
- Prolonged periods of sitting at a desk and working on a computer.
- Frequent use of hands and fingers for typing, handling documents, and using office equipment.
- Occasional standing, walking, bending, and reaching.
- Ability to lift and carry up to 30 pounds as needed.
- Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.
Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
Travel: Occasional 0 – 10%
#LI
The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Society for Human Resource Management (SHRM)
Senior Specialist, Performance Marketing
Alexandria, Virginia
New 16h ago201-500 employees
Job functions:
$85k - $100k/yr
Hybrid
Bachelor's degree in communications
Job Description
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Summary
The Senior Specialist, Performance Marketing owns the end-to-end execution and optimization of demand generation programs for an assigned portfolio of SHRM solution areas, products, and events. From channel selection and campaign build through lead capture, data flow, and in-flight optimization, this role is accountable for generating qualified demand that fuels connected pipelines across SHRM’s B2B business, including SHRM Business and SHRM Linkage.
Operating within the channel strategy, budgets, and priorities set by the Manager, Demand Generation and with day-to-day direction from the Lead, Performance Marketing, the Senior Specialist identifies and activates the right channels for each owned area, builds the lead generation forms and data flows that move prospects to the correct funnel stage, and continuously tests and refines programs to improve lead volume, lead quality, and cost efficiency. This is a hands-on ownership role: the Senior Specialist doesn’t just report on performance, they drive it.
Responsibilities
End-to-End Program Ownership
Education
Knowledge, Skills & Abilities
This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
Travel: Occasional 0 – 10%
#LI
The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Summary
The Senior Specialist, Performance Marketing owns the end-to-end execution and optimization of demand generation programs for an assigned portfolio of SHRM solution areas, products, and events. From channel selection and campaign build through lead capture, data flow, and in-flight optimization, this role is accountable for generating qualified demand that fuels connected pipelines across SHRM’s B2B business, including SHRM Business and SHRM Linkage.
Operating within the channel strategy, budgets, and priorities set by the Manager, Demand Generation and with day-to-day direction from the Lead, Performance Marketing, the Senior Specialist identifies and activates the right channels for each owned area, builds the lead generation forms and data flows that move prospects to the correct funnel stage, and continuously tests and refines programs to improve lead volume, lead quality, and cost efficiency. This is a hands-on ownership role: the Senior Specialist doesn’t just report on performance, they drive it.
Responsibilities
End-to-End Program Ownership
- Serve as the accountable owner for an assigned portfolio of B2B solution areas, products, and events, managing each program from intake and planning through launch, optimization, and wrap-up reporting.
- Translate solution and event goals into campaign plans with defined audiences, channels, offers, timelines, budgets, and lead and pipeline targets, and secure approval before launch.
- Build, launch, and QA campaigns across owned channels, ensuring tracking, UTMs, naming conventions, and audience setup are correct before go-live.
- Manage allocated program budgets and pacing, flagging over- or under-delivery early and recommending reallocations.
- Identify and leverage the most effective channel mix for each owned area, including paid search, paid social (LinkedIn, Meta), programmatic and ABM, email nurture and high-intent drips, content syndication, and partner channels, based on audience, offer, funnel stage, and cost to acquire.
- Develop full-funnel demand programs that reach ICP audiences, convert them into known leads, and progress them toward sales-ready engagement, connecting every program to the right solution-area pipeline.
- Identify cross-sell and connected-pipeline opportunities so demand generated for one solution, product, or event also feeds related solutions.
- Test new channels, offers, and formats in a structured way, scaling what works and retiring what doesn’t.
- Build and maintain lead generation forms and landing pages (Marketo, Formstack) for content downloads, event registrations, consultation and demo requests, and other gated offers.
- Define form fields and progressive profiling to collect the data needed for ICP qualification, lead scoring, and routing, such as title, company size, and solution interest.
- Configure and validate the flow of form data into the correct Marketo programs, lists, lead scores, and funnel stages, partnering with Martech on integrations (e.g., Zapier, CRM sync) and with Sales on handoff criteria.
- Monitor lead quality and data completeness and troubleshoot breaks in capture or routing quickly.
- Monitor program performance continuously and optimize bids, budgets, audiences, creative, offers, forms, and landing pages to improve cost per lead, conversion rate, MQL-to-SQL progression, and pipeline contribution.
- Run A/B and multivariate tests across ads, emails, forms, and landing pages; document results and apply learnings across the portfolio.
- Report on owned programs through established dashboards and reporting systems, with clear readouts of what drove results and recommended next steps.
- Partner with the Business Intelligence team to keep metrics, attribution, and KPI definitions consistent.
- Partner with business and sales owners for each solution area to align targets, offers, lead definitions, and lead quality feedback.
- Brief Creative and Content on asset needs, and coordinate with Martech on builds, suppressions, and the email calendar.
- Share learnings, templates, and best practices with fellow Specialists and the Lead to raise performance across the team.
Education
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or relevant equivalent experience.
- Five (5) or more years of experience in B2B performance marketing, demand generation, or digital acquisition, with hands-on ownership of multi-channel campaigns.
- Proven track record managing paid media budgets and delivering measurable lead and pipeline results.
- Hands-on experience building forms, landing pages, and lead flows in a marketing automation platform; Marketo strongly preferred.
- Experience managing multiple concurrent programs across several products, solutions, or events.
Knowledge, Skills & Abilities
- Strong understanding of B2B funnels, the lead lifecycle, lead scoring, and MQL-to-SQL handoff.
- Hands-on proficiency with paid media platforms such as Google Ads, LinkedIn Campaign Manager, Meta, and programmatic/ABM platforms (e.g., AdRoll).
- Working knowledge of Marketo (programs, smart lists, forms, scoring) and form and integration tools such as Formstack and Zapier; CRM experience a plus.
- Analytical comfort with tools such as Adobe Analytics/CJA, Power BI, or Tableau to diagnose performance and find optimization levers.
- Ownership mindset: self-directed and able to manage priorities across many programs with minimal oversight.
- Clear communicator who can explain results and recommendations to both technical and non-technical stakeholders.
- Strong attention to detail in builds, tracking, and data integrity.
- Familiarity with AJO and AEM preferred.
- Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.
This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
- Prolonged periods of sitting at a desk and working on a computer.
- Frequent use of hands and fingers for typing, handling documents, and using office equipment.
- Occasional standing, walking, bending, and reaching.
- Ability to lift and carry up to 30 pounds as needed.
- Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.
Hybrid Schedule (3 Days In-Office/2 Days Remote)
This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.
Travel: Occasional 0 – 10%
#LI
The hiring range for this position is $85,000 to $100,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
Director of Performance Marketing Jobs by Experience Level
See All 331+ Director of Performance Marketing Jobs
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Find JobsDirector of Performance Marketing Job Market
Who's Hiring
- Clients Blackbox68
- Milan Laser Hair Removal7
- Viral Nation4
- Noble Studios4
- GEICO3
Top Industries Hiring
- Technology & Software11
- Consulting & Professional Services3
- Manufacturing2
- Staffing & Recruiting2
- Banking & Financial Services2
What Employers Look For
The qualifications that appear most often in director of performance marketing jobs.
- Proven experience managing significant paid media budgets across search and social channels
- Proficiency in Google Ads, Meta Ads Manager, and programmatic advertising platforms
- Strong command of marketing analytics tools and attribution modeling methodologies
- Experience leading and developing a team of performance marketing managers or specialists
- Ability to work cross-functionally with data, product, and creative stakeholders
- Bachelor's degree in marketing, business, or a related field, or equivalent experience
Tips for Your Director of Performance Marketing Job Search
Quantify channel-level results on your resume
Hiring teams for director of performance marketing roles expect numbers at the channel level, not just blended totals. Break out ROAS, CPA, or revenue contribution by paid search, paid social, and display so reviewers can assess your depth in each channel.
Apply early to roles that fit
Migrate Mate lists director of performance marketing openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Tailor your resume to the company's growth stage
A seed-stage startup hiring a director of performance marketing wants a builder who runs campaigns hands-on. A Series C or public company wants someone who manages agency partners and sets strategy. Read the job description closely and position your experience to match where the company actually is.
Prepare a channel-mix case study for interviews
Most director of performance marketing interviews include a scenario exercise where you're asked how you'd allocate budget across channels for a hypothetical product or business. Have a real example from your own work you can walk through, explaining your reasoning at each allocation decision.
Get clear on attribution before you negotiate
Many director of performance marketing offers include performance bonuses tied to revenue or efficiency targets. Before you accept, ask how attribution is modeled and who controls the measurement methodology, because those decisions directly affect whether your bonus payout reflects your actual work.
Signal cross-functional experience in your application
Job postings for director of performance marketing roles frequently require close collaboration with product, data, and creative teams. Use your cover letter or resume summary to show a specific moment you influenced a decision outside the marketing org, not just managed your own channel budget.
Director of Performance Marketing Jobs: Frequently Asked Questions
Which companies are hiring the most director of performance marketings?
Clients Blackbox, Milan Laser Hair Removal, and Viral Nation are hiring the most director of performance marketings right now, with openings concentrated in California, New York, and Texas, based on current listings on Migrate Mate as of November 2026. Demand is especially active in e-commerce, direct-to-consumer brands, and growth-stage technology companies.
How many director of performance marketing jobs are remote?
About 87% of director of performance marketing openings are fully remote or hybrid as of November 2026, reflecting the digital nature of the work and the platform-based tools the role relies on. Paid search and paid social-focused roles tend to have the highest remote availability, while positions that require close in-person collaboration with creative and product teams are more likely to be hybrid or on-site.
How do you become a director of performance marketing?
Most directors of performance marketing start as paid search or paid social specialists, then move into a manager role overseeing a channel or small team. Building fluency in attribution modeling, incrementality testing, and budget forecasting is what separates managers from director-level candidates. Getting exposure to cross-functional projects, particularly with data and product teams, accelerates the transition significantly.
Can you get a director of performance marketing job without direct management experience?
It's difficult but possible if you've led projects, mentored junior marketers, or managed agency partners in lieu of direct reports. Emphasize any situation where you set strategy, owned outcomes, and influenced others without formal authority. Some companies, particularly early-stage startups, will hire a first director of performance marketing who is building the function from scratch rather than inheriting an existing team.
What does the director of performance marketing interview process look like?
The process typically starts with a recruiter screen focused on your background and channel experience, followed by a hiring manager conversation about strategy and past results. Most companies then include a panel interview with cross-functional stakeholders from data, creative, or product, and a final exercise where you present a media plan, channel audit, or growth strategy for a hypothetical or real business scenario.
Where can I find and apply to director of performance marketing jobs?
You can find and apply to director of performance marketing jobs on Migrate Mate, which lists current openings from companies across the United States. Search the listings to find roles that match your channel experience and seniority level, then apply directly to each one that fits.
See All 331+ Director of Performance Marketing Jobs
Find roles that match your experience and apply in just a few clicks.
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