Director of Strategic Marketing Jobs
Director of Strategic Marketing jobs are open across technology, healthcare, financial services, and consumer goods, with specializations in brand strategy, go-to-market planning, and demand generation, from senior manager to VP level. Find a role that fits below and apply directly.
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Reports to | SVP, Franchise Marketing
Location | New York City, hybrid, three days per week at HQ near Grand Central
Travel | Up to 10%
Salary | Range: $75,000 to $85,000, plus a discretionary bonus. Exact salary depends on experience and targets up to the mid-point.
THE OPPORTUNITY
WHAT YOU WILL OWN
- The platform roadmap. Decide what gets built and improved next, using utilization data and feedback from franchisees, agencies, and Operations.
- Rollouts. Design the end to end process for national campaigns, digital initiatives, and playbooks so every touchpoint is planned, documented, and delivered on schedule.
- Enablement. Create the training for franchisees and corporate staff, from webinars to train-the-trainer, and measure whether it works.
- Project governance. Run the master calendars, Asana templates, milestone tracking, RACI, and status reporting.
- Systems and standards. Define how our marketing tools within Asana, SharePoint, and Salesforce are structured and used, and keeping the SOPs current as the network grows.
- Results and partners. Report on adoption, on-time rollout, training participation, and franchisee satisfaction, and manage the vendors who support the work.
- 3 to 5+ years in marketing operations, program or project management, or platform management. Franchise, multi-location, or fitness experience is a plus
- Experience setting and evolving a creative platform or tooling roadmap using usage data and user feedback
- Fluency in Asana, SharePoint, and Salesforce reports and dashboards, plus Microsoft Office and advanced PowerPoint
- Strong marketing analytics skills and the ability to turn data into clear recommendations
- Good judgment about who to involve and when. RACI experience is a plus
- Excellent written, visual, and verbal communication, and the ability to build trust and drive accountability diplomatically
- Generous, flexible paid time off
- 401(k) plan with discretionary matching opportunities
- Comprehensive medical, dental, and vision benefits
- Health savings and flexible spending accounts
- Basic life and AD&D insurance, plus short- and long-term disability coverage
- Employee Assistance Plan with confidential counseling and support
- Education assistance program
- Free Crunch gym membership at all our clubs nationwide
- Milestone Anniversary Recognition program
Crunch is an equal opportunity employer. We do not discriminate against or favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status, or any other basis protected by federal, state, or local law. We make reasonable accommodations for known physical or mental limitations of otherwise qualified applicants with a disability, unless doing so would impose an undue hardship.
Flexible work from home options available.
Director of Strategic Marketing Jobs by Experience Level
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Find JobsDirector of Strategic Marketing Job Market
Who's Hiring
- JPMorganChase24

- Intuit12

- Walmart9

- CVS Health7

- Meta5

Top Industries Hiring
- Banking & Financial Services
- Investment & Asset Management
- Fintech
- Technology & Software
- Manufacturing
What Employers Look For
The qualifications that appear most often in director of strategic marketing jobs.
- 7 or more years of progressive marketing experience with at least 2 in a director-level role
- Demonstrated experience developing and executing integrated go-to-market strategies
- Proficiency with marketing analytics platforms, CRM systems, and campaign attribution tools
- Strong cross-functional leadership skills with experience managing or influencing large teams
- Bachelor's degree in marketing, business, or a related field, MBA often preferred
- Experience with market research, competitive analysis, and customer segmentation methodologies
Tips for Your Director of Strategic Marketing Job Search
Quantify pipeline and revenue impact
Hiring managers for director of strategic marketing roles expect metrics tied to revenue, pipeline contribution, or market share growth. Pull specific figures from campaigns or launches you owned and lead every bullet on your resume with the business outcome, not the activity.
Align your resume to company stage
A startup hiring a director of strategic marketing wants someone who built programs from scratch. An enterprise wants cross-functional governance experience. Read the job description for cues about team size and budget ownership, then mirror that language in your resume headline and summary.
Apply early to roles that fit
Migrate Mate lists director of strategic marketing openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a go-to-market case study
Many interview panels for this role include a presentation round where you walk through a full GTM strategy. Have one polished case study ready that shows market segmentation, messaging decisions, channel mix rationale, and how you measured success. Keep it under 15 minutes to present.
Target companies in active growth cycles
Director of strategic marketing headcount tends to open during product launches, funding rounds, or market expansion. Filter your search for companies that recently announced a new product line, entered a new vertical, or hired a new CMO, as those signals often precede a strategic marketing hire.
Negotiate scope before discussing compensation
Before salary conversations, clarify budget authority, team size, and whether the role owns a P&L or sits in a support function. Directors with direct budget ownership command different offers than advisory roles, and understanding the scope protects you from undervaluing your position in negotiations.
Director of Strategic Marketing Jobs: Frequently Asked Questions
Which companies are hiring the most director of strategic marketings?
The most active employers for director of strategic marketings right now are JPMorganChase, Intuit, and Walmart, and the most openings are in California, New York, and Illinois, based on current listings on Migrate Mate as of November 2026. Demand is especially consistent in technology, healthcare, and financial services sectors.
How many director of strategic marketing jobs are remote?
About 79% of director of strategic marketing openings are fully remote or hybrid as of November 2026, reflecting broad acceptance of distributed leadership in marketing functions. Brand strategy, content strategy, and demand generation sub-disciplines tend to have the highest share of remote-eligible postings, while roles tied to product marketing or field marketing more often require on-site presence.
How do you become a director of strategic marketing?
Most directors of strategic marketing move up from senior marketing manager or marketing manager roles after building ownership over a full campaign lifecycle or product launch. You'll want demonstrated experience leading cross-functional initiatives, managing budgets, and presenting strategic recommendations to executive stakeholders. Building a portfolio of measurable GTM outcomes, earning an MBA or relevant certification, and taking on stretch assignments that require influencing without authority all accelerate the path.
Can you get hired as a director of strategic marketing without direct leadership experience?
It's possible if you've led large cross-functional projects or served as a de facto team lead without a formal title. Hiring managers in this role prioritize evidence of strategic thinking, budget ownership, and stakeholder influence over headcount managed. Coming in through an internal promotion, targeting companies promoting from within, or framing consulting or agency work as equivalent leadership exposure can all close the experience gap.
What does the director of strategic marketing interview process look like?
The process typically starts with a recruiter screen followed by a hiring manager conversation focused on your strategic experience and how you've driven business outcomes. A panel round with cross-functional stakeholders such as sales, product, and finance leadership usually follows. Most companies at this level include a presentation round where you either walk through a past GTM strategy or complete a take-home case. Final interviews often involve a senior executive or CMO conversation about vision and leadership philosophy.
Where can I find and apply to director of strategic marketing jobs?
You can find and apply to director of strategic marketing jobs on Migrate Mate, which lists current openings from across the United States in one place. Search for roles that match your experience and specialization, then apply directly to each listing that fits.
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