Market Development Manager Jobs in California
Market Development Manager jobs in California are among the most active in the country, concentrated in technology, life sciences, and consumer goods, with openings ranging from entry-level associate roles through senior director-track positions. The heaviest hiring clusters in the San Francisco Bay Area, Los Angeles, and San Diego, where companies like Salesforce, Abbott Laboratories, and The Walt Disney Company maintain large commercial teams. The most in-demand specializations are enterprise SaaS market development, medical device and diagnostics expansion, and channel partnership development. Find a role that fits below and apply directly.
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Job Description
Global Market Development Manager, Protein Expression and Viral Delivery
R-01343283
Must sit at Thermo Fisher site
Waltham, Carlsbad, Pittsburgh, Frederick, Austin, Grand Island
When you’re part of the team at Thermo Fisher Scientific, you’ll do meaningful work that makes a positive impact on a global scale! Join colleagues who bring our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer.
We are seeking a highly motivated and experienced Global Market Development Manager to join our team. The Global Market Development Manager will drive the go-to-market strategy, growth, and adoption of our Gibco Protein Expression and Viral Delivery portfolios. This role will be pivotal in driving growth in our broad portfolio of protein expression products that enable scientists to produce proteins for basic research, vaccine, and drug development. Additionally, you’ll support scientists in accelerating their research and therapeutic development for viral-vector based cell and gene therapies. Both technologies are fundamental in advancing scientific research and developing innovative treatments for a wide range of diseases, ultimately improving the quality of life for numerous patients.
Key Responsibilities:
- Develop, implement, and measure strategic marketing plans and tactics for the protein expression and viral delivery portfolios, using a customer-centric approach, helping to drive awareness, consideration, and purchase.
- Conduct detailed analyses of customer segments, competitor activity, business trends, and market opportunities.
- Ensure alignment with business strategy and goals as defined by the business leadership team.
- Develop launch strategy and implement new product introductions to achieve revenue goals.
- Drive incorporation of the product portfolios into broader protein expression and cell & gene therapy workflows and customer journeys.
- Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, search engine marketing, and email automation.
- Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data.
- Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness.
- Develop sales training and customer education material in collaboration with product management, R&D, and commercial teams.
- Manage the annual budget, campaign reporting, and lead generation funnels driven by marketing activities.
- Act as a brand ambassador, upholding and communicating our multi-brand strategy in all aspects of our marketing programs.
Education/Experience:
- Bachelor’s degree in Biology, Biochemistry, Cell Biology OR Bachelor’s degree in business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors. M.S, Ph.D., or MBA is preferred.
- Over 5 years of experience in developing marketing strategies and implementing plans to drive demand for media systems, reagents, or consumables in the life sciences market, preferably in protein expression and/or cell therapy development and manufacturing markets.
- Proven experience in developing strategic go-to-market plans to drive global adoption of new products and services.
- Proficiency in digital marketing with validated campaigns in display advertising, search engine marketing and optimization, social, video, and automation approaches.
Knowledge/Skills/Abilities:
- Excellent verbal and written communication skills, comfortable interacting with internal and external audiences, strong interpersonal and relationship-building skills.
- Ability to work in a highly matrixed organization as a collaborative partner who can influence across functional teams and geographies.
- Ability to translate performance metrics into impactful business decisions.
- Analytical thinking abilities to identify/resolve problems and ensure continuous improvement in process and results.
- Ability to drive projects to completion on time with a consistent track record of prioritizing and leading multiple projects in a fast-paced environment.
- Willingness to travel (25%).
Compensation and Benefits
The salary range estimated for this position based in Maryland is $93,800.00–$150,000.00. This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
- A choice of national medical and dental plans, and a national vision plan, including health incentive programs.
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy.
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan.
- Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount.
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
See All 82 Market Development Manager Jobs in California
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Find JobsMarket Development Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Market Development Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Block6

- City National Bank6

- Thermo Fisher Scientific6

- Bank Of Montreal4

- Columbia Bank3

Top Industries Hiring
- Banking & Financial Services21
- Technology & Software17
- Consulting & Professional Services13
- Investment & Asset Management5
- Science & Research5
What California Employers Look For
The qualifications that appear most often in market development manager jobs across California.
- Bachelor's degree in business, marketing, or a related field required by most California employers
- Three or more years of experience in market development, sales, or business development
- Demonstrated ability to build go-to-market strategies and pipeline within a California industry vertical
- Proficiency with CRM platforms such as Salesforce, widely used across California technology and healthcare employers
- Strong cross-functional collaboration skills working with product, sales, and marketing teams
- Experience presenting market analyses and opportunity assessments to senior leadership stakeholders
Market Development Manager Jobs in California: Frequently Asked Questions
How do you become a market development manager in California?
Most market development manager roles in California require a bachelor's degree in business, marketing, or a related discipline, though no state-issued license or California-specific credential governs the role. Employers in technology and life sciences hubs like the Bay Area and San Diego typically expect several years of experience in sales, product marketing, or business development. Building expertise in a high-growth California vertical, such as enterprise software or medical devices, accelerates hiring considerably.
How much do market development managers make in California?
Market development managers in California earn a median of about $193,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $104,370 for the lowest 10% to over $326,400 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire market development managers in California?
Employers hiring market development managers in California right now include Block, City National Bank, and Thermo Fisher Scientific, based on current listings on Migrate Mate as of June 2026. California's concentration of Fortune 500 headquarters, major technology firms, and leading life sciences companies means demand stays consistent across both established corporations and well-funded growth-stage businesses.
Which California cities have the most market development manager jobs?
San Francisco, Los Angeles, and Carlsbad have the most market development manager openings in California. The Bay Area leads because of its dense concentration of enterprise technology and SaaS companies, while Los Angeles draws demand from media, consumer brands, and healthcare, and San Diego's strength in biotech and medical devices supports a steady pipeline of market development roles across that region.
Are there remote market development manager jobs in California?
Yes, and more than most fields. About 18% of market development manager openings tied to California are remote or hybrid as of June 2026, reflecting the desk-based and analytical nature of much of the work. The portions of the role most commonly done remotely include market research, CRM pipeline management, and cross-functional strategy sessions, while in-person presence is still expected for key client meetings and product launches.
How can I get hired as a market development manager in California with little or no experience?
The most realistic entry path is a business development representative or sales development representative role at a California technology or life sciences company, which builds the pipeline and prospecting skills market development managers use daily. Large Bay Area and Los Angeles employers in enterprise software and medical devices regularly hire new graduates into structured sales development programs that feed into market development tracks. A demonstrated understanding of a specific California vertical, supported by internships or a relevant portfolio project, gives candidates a clear edge over generalist applicants.
Where can I find and apply to market development manager jobs in California?
You can find and apply to market development manager jobs in California on Migrate Mate, which lists current California openings across technology, life sciences, consumer goods, and more. Search the available roles, find the ones that fit your experience and location, and apply directly to the employer.
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