Head Of Sales Jobs in California

1. About ZenythPay

ZenythPay, Inc. is a Los Angeles payments company providing merchant services to small and mid-market businesses, with an initial focus on the Armenian-American business community of LA County. ZenythPay is a registered Retail ISO through TSYS / Global Payments, with PNC Bank, N.A. as sponsor bank, and has been a registered Visa ISO since July 2026. ZenythPay differentiates on service, not software: trilingual support and operations (English, Armenian, Russian), transparent human-reviewed underwriting, a complimentary merchant statement audit as the entry product, compliant dual pricing and cash discount programs, and genuine community presence.

2. Role Mission

The Head of Growth owns how ZenythPay grows, end to end: how merchants first hear of ZenythPay, how they come to trust it, how they sign, and whether they stay. The role reports to the CEO and sits on the company's leadership team. The Year 1 plan is 500 active merchants and $11.5M to $12.5M in monthly processing volume. The Head of Growth delivers that plan and builds the engine behind it (brand and demand generation, the statement audit funnel, the agent and referral channel, and pipeline discipline) so that it carries ZenythPay through Year 2 and beyond.

This is a player-coach role. Most of the week goes to building and running that engine. The Head of Growth also sells personally, concentrating on anchor and strategic accounts and the audits that open them, and sets the standard for everyone else who sells ZenythPay.

3. Core Responsibilities

Revenue ownership

• Own the number. Full accountability for the company growth plan: new merchant activations and net new monthly processing volume, across every channel.
• Sell personally. Prospect, pitch, and close anchor and strategic merchant accounts against a personal activation target set with the CEO. Model the sales motion before handing it to others.
• Audit-led selling. Run the statement audit motion end to end: collect merchant statements, present savings analyses, and convert audits into signed merchants.

Marketing and demand generation

• Brand and positioning. Own ZenythPay's positioning, messaging, and brand voice in English, Armenian, and Russian, within the company's brand guidelines.
• Website and funnel. Own the content and conversion performance of zenythpay.com and of the merchant journey from first visit through statement upload, proposal, and signed application. Design and engineering build it; the Head of Growth decides what it needs to say and measures whether it works.
• Community and field marketing. Build ZenythPay's presence where its merchants are: business associations and chambers of commerce, community institutions, Armenian-language and Russian-language media, and local events.
• Content, local search, and AI answers.
• Turn completed audits into case studies, with the merchant's written permission, and build ZenythPay's local search presence, reviews, and app store listings. Make sure ZenythPay is findable and accurately described in AI assistants' answers, such as ChatGPT and Google's AI summaries, in English, Armenian, and Russian.
• Nurture and lifecycle messaging. Own the content and cadence of the emails and texts that move a lead from first contact to live merchant, within the standards in Section 6.
• Paid acquisition. Test paid channels against a defined cost per activation, and scale only what pays back.
• Collateral. Produce and maintain sales and marketing materials in all three languages.

Agent and referral channel

• Recruit and onboard. Recruit independent sales agents and referral partners, including CPAs, bookkeepers, POS dealers, and community institutions, and bring them on under ZenythPay's standard agreements and Schedule A.
• Software partners. Develop partnerships with software vendors that serve ZenythPay's target verticals, starting as referral partners and moving to integrated payments where engineering and our processors can support it.
• Run the program. Set the program's standards, make materials and training available to agents and partners, and track production by partner. Agents and referral partners are independent contractors: the Head of Growth sets what the program requires and does not direct how, when, or where they do their work.
• Partner economics. Propose partner terms within company guidelines. Any exception to the standard agreements or Schedule A requires CEO approval.

Pipeline, forecasting, and budget

• Playbook. Build and maintain the sales playbook: lead stages, qualification criteria, pitch standards, objection handling, and proposal templates.
• CRM and attribution. Enforce CRM discipline (every opportunity tracked, every stage dated, every loss coded) and attribute every lead and activation to its source, so the cost of each channel is known.
• Forecasting. Deliver a reliable monthly forecast of activations and volume to the CEO, with weekly pipeline reviews.
• Budget and tools. Propose the growth budget and manage it within the limits the CEO approves. Operate the company's CRM, telephony, email, and chat tools, and recommend changes to them. Specify the automations the funnel needs, such as lead routing, enrichment, and scoring; engineering builds and maintains them.
• AI in daily work. Use AI for reporting, analysis, drafting, and reviewing sales calls, built as repeatable workflows rather than one-off experiments, and set that standard for the growth team.

Pricing, retention, and expansion

• Pricing governance. Own deal-level pricing within approved pricing and Schedule A economics. Protect margin and escalate exceptions.
• Retention. Treat retention as a first-class growth metric. Monitor attrition, lead save efforts on at-risk merchants, and coordinate with customer success. The residual portfolio is the company asset; churn destroys it.
• Expansion. Grow revenue from existing merchants through ZenythPay's additional products and partner programs.

Team and cross-functional work

• Team. Hire, onboard, and lead the growth team as volume justifies, whether employees or specialist contractors. Set activity standards and compensation plans for employees, subject to CEO approval.
• Onboarding and underwriting. Coordinate handoffs with operations for merchant onboarding and underwriting submissions. Pre-qualify merchants for processor and sponsor bank fit before submission.
• Product and engineering. Bring merchant and market feedback into the merchant app and website roadmap, and work with engineering on the tools behind the funnel.

4. Key Performance Indicators

• New merchant activations per month, company-wide (Year 1 pace: about 40) and personal.
• Net new monthly processing volume added.
• Merchant attrition rate against portfolio, including attrition in a merchant's first year.
• Lifetime residual per merchant against the cost to acquire them, and payback period.Share of merchants using more than one ZenythPay product.
• Statement audit to signed merchant conversion rate.
• Activations and cost per activation by channel: direct, agents, referral partners, and marketing.
• Agent and referral channel health: active partners, and their referrals and activations.
• Pipeline coverage and forecast accuracy.

Specific quarterly targets are set with the CEO and reviewed quarterly.

5. First 90 Days

Days 1 to 30. Master the product set, pricing model, underwriting criteria, and compliance guardrails. Meet key agents, referral partners, and processor contacts. Walk the full merchant journey (website, statement audit, proposal, application, go-live) and audit the current merchant base and pipeline. Begin personal selling immediately.

Days 31 to 60. Publish playbook v1 with CRM and attribution standards. Establish the weekly cadence: pipeline review, forecast, and channel results. Launch the first marketing experiments, each with a defined success measure. Sign the first new referral partners or agents. Reach full personal activation pace.

Days 61 to 90. Deliver the Year 1 growth plan, built on a written growth model: the merchants we target, what we offer them, the channels that reach them, and the unit economics, and how they fit together. Include targets by channel, ramping on a schedule agreed with the CEO, a budget, and a hiring plan. Demonstrate a repeatable audit-to-signed motion with documented conversion data, and report the first cost per activation figures by channel.

6. Sales and Marketing Compliance Standards

These standards are conditions of the role and apply to the Head of Growth personally and to everyone

selling or marketing under ZenythPay

's name:

• Dual pricing and cash discount programs are presented as card-cost recovery only. No tax-optimization or tax-benefit claims of any kind. Never claim "zero fees"; the compliant framing is "zero out-of-pocket." All program materials carry the disclaimer that ZenythPay does not provide tax or legal advice, and comply with Visa and Mastercard rules, California Civil Code 1748.1, and SB 478.
• No prospecting or boarding of prohibited verticals under sponsor bank policy, including cannabis and any federally illegal activity.
• All claims in pitches, proposals, advertising, website copy, and collateral must be accurate and verifiable. New sales and marketing materials, including AI-drafted ones, require company approval before use.
• Every Armenian- and Russian-language pitch, script, and document states the same terms as the English agreement the merchant signs, and nobody promises anything the signed agreement does not contain. Before a merchant signs, pricing, contract length, and cancellation terms are explained to them in the language the sale was made in.
• Marketing calls, texts, and emails comply with the TCPA, CAN-SPAM, and do-not-call rules: consent where the law requires it, contact lists from lawful sources, and opt-outs honored promptly. The TCPA's rules on artificial voices also cover AI-generated voices.
• No independent agent solicits merchants on ZenythPay's behalf until the card-network and sponsor bank registration their role requires is complete.
• Merchant application data (including DOB, SSN, Tax ID, and bank account details) is handled confidentially and only through approved company channels. Personal data collected through marketing is handled under ZenythPay's privacy policy.

7. Qualifications

• Proven record growing a merchant services or payments business, within an ISO, agent office, acquirer, or payments company, owning both pipeline generation and closing.
• Hands-on marketing experience with a small-business audience (website conversion, content, community or local marketing, and email), with measurable results.
• Experience building agent, referral, or partner channels, including partner economics.
• Working knowledge of interchange, pricing models (interchange-plus, flat rate, and dual pricing), residual portfolios, and underwriting.
• Fluency with data: CRM discipline, funnel metrics, attribution, and cost per acquisition. Uses AI in their own work, and can show one workflow they automated and what it changed.
• The judgment to set strategy, manage a budget, and represent the company externally.
• Fluency in English required; Armenian and Russian strongly preferred.
• An existing network among Los Angeles small-business owners, especially in the Armenian-American business community, is a strong advantage.
• Full-time availability at the Beverly Hills office, with regular field time across LA County and occasional evening and weekend community events.

8. Compensation

Base salary and any variable compensation, such as commission, bonus, or residual participation, are set out in the offer letter and the compensation plan attached to it. They are not restated in this document, and nothing in this document creates any entitlement to compensation.

Expected hours: No more than 40.0 per week

Benefits:

• Paid time off

Work Location: Hybrid remote in Beverly Hills, CA 90213