Marketing Communications Specialist Jobs in Indiana
Marketing Communications Specialist jobs in Indiana are concentrated in Indianapolis, Fort Wayne, and South Bend, where employers across healthcare, manufacturing, and financial services maintain active communications teams. Companies like Eli Lilly, Salesforce Indiana, and Indiana University Health consistently hire specialists across content strategy, digital communications, and brand messaging. The market supports roles from coordinator level through senior strategist, with demand especially strong for specialists who bridge traditional PR and digital channel management. Find a role that fits below and apply directly.
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SUMMARY
The Marketing and Communications Manager is a grant funded responsible for leading the design and execution of the RHTP grant's statewide social marketing and communications strategy, most notably the rural 5-2-1-0 campaign promoting healthy eating, screen time, physical activity, and reduced sugar-sweetened beverage consumption. This position develops culturally relevant messaging for Indiana's 64 rural counties and drives visibility for the statewide coalition. The Manager reports to the State Director of Rural Health.
RESPONSIBILITIES, ESSENTIAL FUNCTIONS & KEY DELIVERABLES
Campaign Strategy & Execution
- Lead the design and execution of the rural 5-2-1-0 social marketing campaign communicating actionable guidance on healthy eating, screen time, physical activity, and sugar-sweetened beverages.
- Develop culturally and regionally appropriate messaging and materials for use across Indiana's 64 rural counties.
- Manage campaign timeline, creative assets, and distribution across digital, print, and community channels.
Statewide Communications
- Execute communication strategies that support statewide coalition engagement and visibility, in partnership with the Coalitions and Partnerships Manager.
- Develop content highlighting program impact, partner spotlights, and participant stories (with appropriate consent) for grant reporting and public relations use.
- Coordinate with local Y marketing staff to ensure consistent branding and messaging across sites.
Measurement & Reporting
- Track campaign reach, engagement, and effectiveness metrics; share results with the Evaluation Manager for inclusion in grant reports.
- Monitor trends in social marketing and public health communication best practices.
- Perform other duties/assignments as needed at the Indiana Alliance of YMCAs.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- BA/BS in Marketing, Communications, Public Health, or a related field required.
- Minimum of 3-5 years' experience in marketing or communications, preferably in a public health or nonprofit setting.
- Experience developing and executing social marketing campaigns; familiarity with 5-2-1-0 or similar public health messaging frameworks a plus.
- Skilled in content creation, digital/social media management, graphic design tools, and campaign analytics.
- Strong writing, editing, and storytelling skills, with the ability to translate public health guidance into actionable, accessible messaging.
- Ability to tailor messaging for diverse rural communities across Indiana.
Completion of all position-specific and mandatory YMCA training within specified deadlines
PHYSICAL DEMANDS & WORK ENVIRONMENT
The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel, and to talk and hear. The employee is occasionally required to stand, walk, climb stairs, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus.
This position requires frequent statewide travel, including to rural communities, partner sites, and program events across Indiana, sometimes requiring overnight travel. The noise level in the office work environment is typical of a normal office; noise levels during site visits may be moderate to occasionally loud.
Pay: $46,259.00 - $91,678.00 per year
Work Location: Hybrid remote in Indianapolis, IN 46220
See All 13 Marketing Communications Specialist Jobs in Indiana
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Where Indiana roles are concentrated, by current openings.
Marketing Communications Specialist Job Market in Indiana
A snapshot from current Indiana openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Education
What Indiana Employers Look For
The qualifications that appear most often in marketing communications specialist jobs across Indiana.
- Bachelor's degree in communications, marketing, journalism, or a closely related field
- Demonstrated experience developing and executing multi-channel marketing communications campaigns
- Proficiency with content management systems, email marketing platforms, and social media tools
- Strong writing and editing skills with an ability to adapt messaging for diverse audiences
- Experience collaborating with creative, sales, and product teams on integrated campaigns
- Familiarity with analytics platforms and using performance data to refine communications strategy
Marketing Communications Specialist Jobs in Indiana: Frequently Asked Questions
How do you become a marketing communications specialist in Indiana?
Most Indiana employers require a bachelor's degree in communications, marketing, public relations, or journalism as the baseline qualification. Marketing communications is not a state-licensed profession in Indiana, so no board exam or state registration applies. Building a portfolio of writing samples, campaign work, and measurable results strengthens candidacy significantly. Credentials such as the Public Relations Society of America's APR designation are recognized by Indiana employers and can differentiate candidates at the mid-career level.
How much do marketing communications specialists make in Indiana?
Marketing communications specialists in Indiana earn a median of about $63,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $39,740 for the lowest 10% to over $117,640 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing communications specialists in Indiana?
Indiana marketing communications specialist roles are posted by MIBOR, State of Indiana, and Indiana University and others right now, based on current listings on Migrate Mate as of September 2026. Indiana's concentration of healthcare systems, pharmaceutical companies, and regional financial institutions means communications teams here frequently support both consumer-facing and B2B messaging functions.
Which Indiana cities have the most marketing communications specialist jobs?
Indianapolis, Anderson, and Lafayette lead Indiana for marketing communications specialist openings. Indianapolis drives the largest share given its density of corporate headquarters, hospital networks, and agency offices, while Fort Wayne and South Bend generate steady demand through regional manufacturers, higher education institutions, and growing professional services firms anchoring those markets.
Are there remote marketing communications specialist jobs in Indiana?
Yes, and more than most fields. Marketing communications is a desk-based, output-driven role that translates well to remote and hybrid arrangements. About 71% of marketing communications specialist openings tied to Indiana are remote or hybrid as of September 2026, reflecting how broadly employers have accepted distributed work for this function. Content creation, digital campaign management, and social media strategy are the sub-areas most likely to be offered remotely.
How can I get hired as a marketing communications specialist in Indiana with little or no experience?
The most realistic entry path is an internship or coordinator role at an Indiana-based healthcare system, university, or regional agency, where communications teams regularly onboard early-career candidates. Indiana University Health, Purdue University, and mid-size Indianapolis agencies hire communications assistants and content coordinators who move into specialist roles within a few years. Candidates coming from adjacent roles such as journalism, copywriting, or social media coordination are competitive. A portfolio demonstrating writing quality and campaign thinking matters more than years of experience at the entry level.
Where can I find and apply to marketing communications specialist jobs in Indiana?
You can find and apply to marketing communications specialist jobs in Indiana on Migrate Mate, which lists current Indiana openings across industries and experience levels. Find the roles that fit your background and apply directly to the ones that match.
See All 13 Marketing Communications Specialist Jobs in Indiana
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