Marketing Communications Specialist Jobs in Florida
Marketing communications specialist jobs in Florida are consistently active, with strong demand in healthcare, tourism and hospitality, financial services, and consumer technology sectors at levels ranging from entry-level coordinator to senior communications director. Miami, Tampa, and Orlando anchor the market, where established employers such as AdventHealth, Carnival Corporation, and Raymond James regularly hire marketing communications professionals for brand management, content strategy, and public relations work. Digital content, integrated campaign management, and healthcare marketing are among the most sought-after specializations across the state. Find a role that fits below and apply directly.
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Showing 5 of 19+ Marketing Communications Specialist jobs
If you are an Internal City Employee, Retiree or Dependent/Survivor of a City Employee please apply internally via Career Icon in your Workday account.
Make a difference in the community you live in! As a Community Builder—an employee with the City of Gainesville— you will have a direct hand in building and improving your community and making a visible impact on the lives of your neighbors. Working for local government is more than a job, it’s a chance to contribute to community success and to help enhance the Gainesville way of life.
Department:
GG_Communications and Marketing: Communications and MarketingSalary Range Minimum:
$113,880.00Salary Range Maximum:
$191,936.33Closing Date:
Until FilledJob Details:
This is work planning, researching, designing, directing, and implementing communications and marketing strategies to promote the City of Gainesville and its services.The Communications and Marketing Director serves at the will of the City Manager and may be appointed or removed at will by the City Manager. Work in this class is distinguished from other classes by its managerial duties and emphasis on communications and marketing and from other Communication Manager positions due to its expanded responsibility for communications for all other Charter Offices and the City Commission.
Job Description:
SUMMARY
This is work planning, researching, designing, directing, and implementing communications and marketing strategies to promote the City of Gainesville and its services.
The Communications and Marketing Director serves at the will of the City Manager and may be appointed or removed at will by the City Manager. Work in this class is distinguished from other classes by its managerial duties and emphasis on communications and marketing and from other Communication Manager positions due to its expanded responsibility for communications for all other Charter Offices and the City Commission.
EXAMPLES OF WORK**
**This section of the job description is not intended to be a comprehensive list of duties and responsibilities of the position. The omission of a specific job function does not absolve an employee from being required to perform additional tasks incidental to or inherent in the job. Performance of lower level duties may be required.
ESSENTIAL JOB FUNCTIONS
Develops communications plans to support both short- and long-range city objectives.
Develops communications materials to be used across multiple platforms including, but not limited to, interactive, mass, targeted, and broadcast media, special events, newsletters, web site, email and speeches.
Coordinates all City Government’s media functions, communication platforms and strategies, including those for other Charter Offices and the City Commission.
Develops and maintains the City of Gainesville website and social media platforms.
Coordinates and develops media relations efforts in emergency and non-emergency situations, prepares news releases and responds to news media inquiries for other Charter Offices and the City Commission.
Manages and directs broadcast staff and resources across all communication platforms.
Develops and implements plans to market the City and its services.
Develops and supports community outreach programs.
Develops, facilitates, and delivers presentations, including, but not limited to news conferences, external presentations and/or events, as well as internal presentations.
Monitors progress toward communication and marketing objectives.
Coordinates across all charters to ensure a unified communication program and message.
Maintains detailed tracking of expenses associated with communications and marketing planning for budgeting purposes.
Participates in industry organizations.
Maintains accurate media contact database.
Attends work on a regular and continuous basis.
NON-ESSENTIAL JOB FUNCTIONS
May act in the absence of supervisor.
Performs other related duties as assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. Below are the required education, experience, knowledge, skills and abilities to perform the essential functions.
EDUCATION AND EXPERIENCE
Bachelor degree from an accredited four-year college or university with major course work in communications, journalism, public relations, advertising, marketing or related field with seven (7) years of progressively responsible experience in communications management, journalism, public relations, advertising or marketing, including three (3) years of supervisory experience; or an equivalent combination of education and experience which provide the required knowledge, skills and abilities.
CERTIFICATIONS OR LICENSES
Licenses
Valid Florida Driver license required.
Certifications
None.
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of principles, practices, and procedures of communications and marketing.
Ability to plan, organize and control work activities and resources to meet objectives of predetermined plans, programs and standards.
Ability to determine appropriate opportunities to reach target audiences, including but not limited to, interactive, mass, targeted, and broadcast media, special events, trade shows, newsletters, web site, email and speeches.
Ability to analyze problems and exercise sound professional judgment in achieving results.
Ability to plan, assign, coordinate, supervise, and evaluate the work of support staff, interns, and volunteers.
Ability to maintain records and prepare reports.
Ability to organize, track, and detail expenses associated with communications and marketing planning for budgeting purposes.
Ability to work with outside contractors such as public relations firms, advertising agencies, designers, videographers, and printers to develop promotional materials.
Ability to maintain a professional demeanor to communicate and work effectively, both orally and in writing with employees, customers, vendors, the general public, the news media, and elected officials under routine and emergency conditions.
Experience developing and delivering effective presentations.
Experience using desktop publishing software.
PHYSICAL AND ENVIRONMENTAL REQUIREMENTS
To perform this job successfully, an individual must possess certain physical abilities and be able to withstand work related environmental conditions.
PHYSICAL REQUIREMENTS
While performing the duties of this job, the employee is often required to sit for prolonged periods of time.
WORK ENVIRONMENT
Requires working outside normal business hours, including weekends, holidays and being on-call during emergencies and non-emergencies.
May require travel.
Note:
May Require Assessment(s).
May fill multiple positions.
May establish an eligibility list.
Come join our team! The City of Gainesville offers a competitive benefits package and opportunities to grow both professionally and personally.
All ‘regular’ employees are eligible for traditional benefits such as health insurance, life insurance, paid leave, 11 paid a holidays a year, a pension plan and a deferred compensation plan, but we also offer great things like on-site fitness centers, tuition reimbursement, on-site medical staff and a wellness program to keep you healthy and happy. Please note; benefits are not available for temporary employees.
Equal Opportunity
The City of Gainesville is an equal opportunity/affirmative action employer and does not discriminate in hiring. Minorities, women and individuals with disabilities are encouraged to apply. Individuals with a disability, who require special accommodations during the selection process, should notify the Human Resources Department at 352-334-5077 or TDD/TTY at 352-334-2292.
Veterans' Preference
Veterans are encouraged to apply. Veterans’ Preference ensures that veterans and eligible persons are given consideration at each step of the selection process. However, preference does not guarantee that a veteran or other eligible person will be the candidate selected to fill the position. Section 295.07, Florida Statutes (F.S.) specifies who is eligible for Veterans’ Preference. State of Florida residency is not required for Veterans’ Preference.
If you are unable to apply online due to a disability, contact recruiting at HR@cityofgainesville.org or by calling 352-334-5077.
If you are an Internal City Employee, Retiree or Dependent/Survivor of a City Employee please apply internally via Career Icon in your Workday account.
Make a difference in the community you live in! As a Community Builder—an employee with the City of Gainesville— you will have a direct hand in building and improving your community and making a visible impact on the lives of your neighbors. Working for local government is more than a job, it’s a chance to contribute to community success and to help enhance the Gainesville way of life.
Department:
GG_Communications and Marketing: Communications and MarketingSalary Range Minimum:
$113,880.00Salary Range Maximum:
$191,936.33Closing Date:
Until FilledJob Details:
This is work planning, researching, designing, directing, and implementing communications and marketing strategies to promote the City of Gainesville and its services.The Communications and Marketing Director serves at the will of the City Manager and may be appointed or removed at will by the City Manager. Work in this class is distinguished from other classes by its managerial duties and emphasis on communications and marketing and from other Communication Manager positions due to its expanded responsibility for communications for all other Charter Offices and the City Commission.
Job Description:
SUMMARY
This is work planning, researching, designing, directing, and implementing communications and marketing strategies to promote the City of Gainesville and its services.
The Communications and Marketing Director serves at the will of the City Manager and may be appointed or removed at will by the City Manager. Work in this class is distinguished from other classes by its managerial duties and emphasis on communications and marketing and from other Communication Manager positions due to its expanded responsibility for communications for all other Charter Offices and the City Commission.
EXAMPLES OF WORK**
**This section of the job description is not intended to be a comprehensive list of duties and responsibilities of the position. The omission of a specific job function does not absolve an employee from being required to perform additional tasks incidental to or inherent in the job. Performance of lower level duties may be required.
ESSENTIAL JOB FUNCTIONS
Develops communications plans to support both short- and long-range city objectives.
Develops communications materials to be used across multiple platforms including, but not limited to, interactive, mass, targeted, and broadcast media, special events, newsletters, web site, email and speeches.
Coordinates all City Government’s media functions, communication platforms and strategies, including those for other Charter Offices and the City Commission.
Develops and maintains the City of Gainesville website and social media platforms.
Coordinates and develops media relations efforts in emergency and non-emergency situations, prepares news releases and responds to news media inquiries for other Charter Offices and the City Commission.
Manages and directs broadcast staff and resources across all communication platforms.
Develops and implements plans to market the City and its services.
Develops and supports community outreach programs.
Develops, facilitates, and delivers presentations, including, but not limited to news conferences, external presentations and/or events, as well as internal presentations.
Monitors progress toward communication and marketing objectives.
Coordinates across all charters to ensure a unified communication program and message.
Maintains detailed tracking of expenses associated with communications and marketing planning for budgeting purposes.
Participates in industry organizations.
Maintains accurate media contact database.
Attends work on a regular and continuous basis.
NON-ESSENTIAL JOB FUNCTIONS
May act in the absence of supervisor.
Performs other related duties as assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. Below are the required education, experience, knowledge, skills and abilities to perform the essential functions.
EDUCATION AND EXPERIENCE
Bachelor degree from an accredited four-year college or university with major course work in communications, journalism, public relations, advertising, marketing or related field with seven (7) years of progressively responsible experience in communications management, journalism, public relations, advertising or marketing, including three (3) years of supervisory experience; or an equivalent combination of education and experience which provide the required knowledge, skills and abilities.
CERTIFICATIONS OR LICENSES
Licenses
Valid Florida Driver license required.
Certifications
None.
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of principles, practices, and procedures of communications and marketing.
Ability to plan, organize and control work activities and resources to meet objectives of predetermined plans, programs and standards.
Ability to determine appropriate opportunities to reach target audiences, including but not limited to, interactive, mass, targeted, and broadcast media, special events, trade shows, newsletters, web site, email and speeches.
Ability to analyze problems and exercise sound professional judgment in achieving results.
Ability to plan, assign, coordinate, supervise, and evaluate the work of support staff, interns, and volunteers.
Ability to maintain records and prepare reports.
Ability to organize, track, and detail expenses associated with communications and marketing planning for budgeting purposes.
Ability to work with outside contractors such as public relations firms, advertising agencies, designers, videographers, and printers to develop promotional materials.
Ability to maintain a professional demeanor to communicate and work effectively, both orally and in writing with employees, customers, vendors, the general public, the news media, and elected officials under routine and emergency conditions.
Experience developing and delivering effective presentations.
Experience using desktop publishing software.
PHYSICAL AND ENVIRONMENTAL REQUIREMENTS
To perform this job successfully, an individual must possess certain physical abilities and be able to withstand work related environmental conditions.
PHYSICAL REQUIREMENTS
While performing the duties of this job, the employee is often required to sit for prolonged periods of time.
WORK ENVIRONMENT
Requires working outside normal business hours, including weekends, holidays and being on-call during emergencies and non-emergencies.
May require travel.
Note:
May Require Assessment(s).
May fill multiple positions.
May establish an eligibility list.
Come join our team! The City of Gainesville offers a competitive benefits package and opportunities to grow both professionally and personally.
All ‘regular’ employees are eligible for traditional benefits such as health insurance, life insurance, paid leave, 11 paid a holidays a year, a pension plan and a deferred compensation plan, but we also offer great things like on-site fitness centers, tuition reimbursement, on-site medical staff and a wellness program to keep you healthy and happy. Please note; benefits are not available for temporary employees.
Equal Opportunity
The City of Gainesville is an equal opportunity/affirmative action employer and does not discriminate in hiring. Minorities, women and individuals with disabilities are encouraged to apply. Individuals with a disability, who require special accommodations during the selection process, should notify the Human Resources Department at 352-334-5077 or TDD/TTY at 352-334-2292.
Veterans' Preference
Veterans are encouraged to apply. Veterans’ Preference ensures that veterans and eligible persons are given consideration at each step of the selection process. However, preference does not guarantee that a veteran or other eligible person will be the candidate selected to fill the position. Section 295.07, Florida Statutes (F.S.) specifies who is eligible for Veterans’ Preference. State of Florida residency is not required for Veterans’ Preference.
If you are unable to apply online due to a disability, contact recruiting at HR@cityofgainesville.org or by calling 352-334-5077.
See All 19 Marketing Communications Specialist Jobs in Florida
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Find JobsMarketing Communications Specialist Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Marketing Communications Specialist Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Agriculture & Farming
- Non-Profit & Social Services
What Florida Employers Look For
The qualifications that appear most often in marketing communications specialist jobs across Florida.
- Bachelor's degree in marketing, communications, journalism, or a related field
- Demonstrated experience creating integrated marketing campaigns across digital and traditional channels
- Proficiency with content management systems, email marketing platforms, and social media tools
- Strong writing and editing skills for press releases, web copy, and internal communications
- Familiarity with Adobe Creative Suite or similar design and production software
- Experience working with CRM platforms and marketing analytics tools to measure campaign performance
Marketing Communications Specialist Jobs in Florida: Frequently Asked Questions
How do you become a marketing communications specialist in Florida?
Most Florida employers require a bachelor's degree in marketing, communications, public relations, or journalism as the foundational qualification. Marketing communications specialists in Florida are not required to hold a state-issued license, but candidates who earn certifications such as the Public Relations Society of America's APR credential or HubSpot Content Marketing certification stand out in a competitive market. Building a portfolio with campaign examples and published writing is essential for landing your first role.
How much do marketing communications specialists make in Florida?
Marketing communications specialists in Florida earn a median of about $75,450 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $38,830 for the lowest 10% to over $130,570 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing communications specialists in Florida?
Employers hiring marketing communications specialists in Florida right now include iPolish, ThinkInk, and WAGA ENERGY, based on current listings on Migrate Mate as of September 2026. Florida's mix of large healthcare systems, cruise and hospitality corporations, financial services firms, and regional media companies creates a wide range of industries where these roles appear regularly.
Which Florida cities have the most marketing communications specialist jobs?
Miami, Orlando, and Tampa have the most marketing communications specialist openings in Florida. Miami drives volume through its concentration of multinational headquarters, media agencies, and tourism brands, while Tampa's financial services and healthcare sectors anchor demand there, and Orlando's entertainment, hospitality, and convention industries sustain a steady pipeline of communications roles.
Are there remote marketing communications specialist jobs in Florida?
Yes, and more than most fields, since marketing communications work is largely desk-based, writing-driven, and platform-dependent rather than tied to a physical location. About 71% of marketing communications specialist openings tied to Florida are remote or hybrid as of September 2026, reflecting how broadly employers have accepted distributed work for this role. Content creation, digital campaign management, and social media coordination are the functions most frequently offered on a fully remote basis.
How can I get hired as a marketing communications specialist in Florida with little or no experience?
The most realistic entry path is an internship or coordinator role at a Florida agency, healthcare system, or hospitality brand, where you build real campaign work for your portfolio. Large Florida employers such as AdventHealth and Carnival Corporation run structured internship programs that frequently convert to full-time positions. Adjacent roles like marketing assistant, social media coordinator, or communications associate are common stepping stones. Completing a recognized certification in content marketing or digital advertising strengthens your application when direct experience is limited.
Where can I find and apply to marketing communications specialist jobs in Florida?
You can find and apply to marketing communications specialist jobs in Florida on Migrate Mate, which lists current Florida openings updated regularly. Search the available roles, find the ones that match your background and location preferences, and apply directly to the employers posting them.
See All 19 Marketing Communications Specialist Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
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