Marketing Communications Manager Jobs in Florida

About FIU

Florida International University is a Top 50, preeminent public research university with 55,000 students from all 50 states and more than 140 countries, as well as an alumni network of more than 340,000. Located in the global city of Miami, the university offers more than 200 degree programs at the undergraduate, graduate and professional levels, including medicine and law. FIU faculty are leaders in their fields and include National Academy members, Fulbright Scholars and MacArthur Genius Fellows. A Carnegie R1 institution, FIU drives impactful research in environmental resilience, health and technology and innovation. Home to the Wall of Wind and Institute of Environment, FIU stands at the forefront of discovery and innovation. With a focus on student success, economic mobility and community engagement, FIU is redefining what it means to be a public research university.

Job Summary

Supports the maintenance of editorial standards and accuracy/quality of enrollment marketing and communications content. Assists in the creation of content strategy recommendations for enrollment marketing and communications clients based on information obtained through content inventories, current-state analysis, competitive assessments, user testing, email analytics, and higher ed marketing audience expectation reports. Assists in the creation of user-friendly online content for FIU's digital presence and print materials.

• Assists with the development and implementation of email marketing messages and campaigns that increase student applications, enrollment and matriculation.
• Demonstrates responsibility for hearing the voice of the user, takes into account all of the various inputs and transforms it into optimal content, revising and copy-editing material to ensure tone is appropriate, and messaging and style are consistent.
• Assists in setting quality standards and measures content quality against best practices.
• Works and collaborates with content at many levels (information architecture, style guides, templates, analytics).
• Assists with revising campaign messaging according to best practices and weekly analysis recommendations suggested by Sr Account Manager.
• Collects weekly email campaign performance metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates.
• Works closely with designers, business analysts, developers, marketing cloud administrators and communications directors to develop content for existing and proposed content elements.
• Assists with participatory design/user testing sessions and assists with presentation of findings and recommendations to cross-functional teams and senior level clients.
• Interprets educational media/communication administrative rules and policies and recommends new and improved programs and/or technologies to effectively manage educational media/communication administration.
• Maintains contact with departmental leadership and staff as well as within the greater university.
• Manages the communication calendar by updating and maintaining it on an ongoing basis to ensure adherence to schedules and timelines.
• Maintains confidential matters concerning the division. Exercises independent judgement and initiative when handling sensitive information.
• Performs other related duties as required or directed. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Minimum Qualifications

Bachelor's degree in Marketing, Media/Public Relations, Communications or related field and one (1) year of experience.

Desired Qualifications

• Experience and/or knowledge of Photoshop and Adobe Creative Suite.
• Ability to handle multiple projects and awareness of deadlines.

Job Category

Administrative

Advertised Salary

$41,000-$46,000

Work Schedule

Begin time: 8:30 AM
End time: 5:30 PM

Pre-Employment Requirements

Criminal Background Check

Other Information

Ability to work flexible hours as needed.

Disclosures Clery Notice

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/.

To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).

Pay Transparency

Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Notice of Non-Discrimination

FIU is a State University System of Florida member, Equal Opportunity, Equal Access, and Affirmative Action Employer for individuals with disabilities and veterans. All qualified applicants will receive consideration for employment decisions, programs, and events without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status. For inquiries regarding non-discrimination, contact FIU's Office of Civil Rights at 305.348.2785 or email ocr@fiu.edu.

Reasonable Accommodation Statement

Should you need an ADA accommodation to participate in a University event, program, or activity or need to request materials in an accessible format, please contact FIU's Office of Civil Rights (OCR) at 305-348-2785 or accommodations@fiu.edu. All requests for ADA accommodation or accessible materials for this event must be submitted to OCR at least seven (7) business days prior to the event or at the earliest possible opportunity.

How To Apply Current Employee

As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format.

This posting will close at 12:00 am of the close date.

How To Apply Prospective Employee

If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.

This posting will close at 12:00 am of the close date.