Marketing Communications Manager Jobs in Florida
Marketing Communications Manager jobs in Florida are in active demand, with strong concentration in tourism and hospitality marketing, healthcare systems, financial services, and consumer goods companies, and openings at every level from coordinator-track professionals stepping up to senior director roles. Miami, Tampa, and Orlando account for the largest share of postings, anchored by employers such as Darden Restaurants, Carnival Corporation, and AdventHealth, all of which maintain substantial in-house communications and brand teams across the state. Content strategy, integrated campaign management, and digital and social media communications are the most consistently requested specialties in Florida listings. Find a role that fits below and apply directly.
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Showing 5 of 19+ Marketing Communications Manager jobs
If you are an Internal City Employee, Retiree or Dependent/Survivor of a City Employee please apply internally via Career Icon in your Workday account.
Make a difference in the community you live in! As a Community Builder—an employee with the City of Gainesville— you will have a direct hand in building and improving your community and making a visible impact on the lives of your neighbors. Working for local government is more than a job, it’s a chance to contribute to community success and to help enhance the Gainesville way of life.
Department:
GG_Communications and Marketing: Communications and MarketingSalary Range Minimum:
$113,880.00Salary Range Maximum:
$191,936.33Closing Date:
Until FilledJob Details:
This is work planning, researching, designing, directing, and implementing communications and marketing strategies to promote the City of Gainesville and its services.The Communications and Marketing Director serves at the will of the City Manager and may be appointed or removed at will by the City Manager. Work in this class is distinguished from other classes by its managerial duties and emphasis on communications and marketing and from other Communication Manager positions due to its expanded responsibility for communications for all other Charter Offices and the City Commission.
Job Description:
SUMMARY
This is work planning, researching, designing, directing, and implementing communications and marketing strategies to promote the City of Gainesville and its services.
The Communications and Marketing Director serves at the will of the City Manager and may be appointed or removed at will by the City Manager. Work in this class is distinguished from other classes by its managerial duties and emphasis on communications and marketing and from other Communication Manager positions due to its expanded responsibility for communications for all other Charter Offices and the City Commission.
EXAMPLES OF WORK**
**This section of the job description is not intended to be a comprehensive list of duties and responsibilities of the position. The omission of a specific job function does not absolve an employee from being required to perform additional tasks incidental to or inherent in the job. Performance of lower level duties may be required.
ESSENTIAL JOB FUNCTIONS
Develops communications plans to support both short- and long-range city objectives.
Develops communications materials to be used across multiple platforms including, but not limited to, interactive, mass, targeted, and broadcast media, special events, newsletters, web site, email and speeches.
Coordinates all City Government’s media functions, communication platforms and strategies, including those for other Charter Offices and the City Commission.
Develops and maintains the City of Gainesville website and social media platforms.
Coordinates and develops media relations efforts in emergency and non-emergency situations, prepares news releases and responds to news media inquiries for other Charter Offices and the City Commission.
Manages and directs broadcast staff and resources across all communication platforms.
Develops and implements plans to market the City and its services.
Develops and supports community outreach programs.
Develops, facilitates, and delivers presentations, including, but not limited to news conferences, external presentations and/or events, as well as internal presentations.
Monitors progress toward communication and marketing objectives.
Coordinates across all charters to ensure a unified communication program and message.
Maintains detailed tracking of expenses associated with communications and marketing planning for budgeting purposes.
Participates in industry organizations.
Maintains accurate media contact database.
Attends work on a regular and continuous basis.
NON-ESSENTIAL JOB FUNCTIONS
May act in the absence of supervisor.
Performs other related duties as assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. Below are the required education, experience, knowledge, skills and abilities to perform the essential functions.
EDUCATION AND EXPERIENCE
Bachelor degree from an accredited four-year college or university with major course work in communications, journalism, public relations, advertising, marketing or related field with seven (7) years of progressively responsible experience in communications management, journalism, public relations, advertising or marketing, including three (3) years of supervisory experience; or an equivalent combination of education and experience which provide the required knowledge, skills and abilities.
CERTIFICATIONS OR LICENSES
Licenses
Valid Florida Driver license required.
Certifications
None.
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of principles, practices, and procedures of communications and marketing.
Ability to plan, organize and control work activities and resources to meet objectives of predetermined plans, programs and standards.
Ability to determine appropriate opportunities to reach target audiences, including but not limited to, interactive, mass, targeted, and broadcast media, special events, trade shows, newsletters, web site, email and speeches.
Ability to analyze problems and exercise sound professional judgment in achieving results.
Ability to plan, assign, coordinate, supervise, and evaluate the work of support staff, interns, and volunteers.
Ability to maintain records and prepare reports.
Ability to organize, track, and detail expenses associated with communications and marketing planning for budgeting purposes.
Ability to work with outside contractors such as public relations firms, advertising agencies, designers, videographers, and printers to develop promotional materials.
Ability to maintain a professional demeanor to communicate and work effectively, both orally and in writing with employees, customers, vendors, the general public, the news media, and elected officials under routine and emergency conditions.
Experience developing and delivering effective presentations.
Experience using desktop publishing software.
PHYSICAL AND ENVIRONMENTAL REQUIREMENTS
To perform this job successfully, an individual must possess certain physical abilities and be able to withstand work related environmental conditions.
PHYSICAL REQUIREMENTS
While performing the duties of this job, the employee is often required to sit for prolonged periods of time.
WORK ENVIRONMENT
Requires working outside normal business hours, including weekends, holidays and being on-call during emergencies and non-emergencies.
May require travel.
Note:
May Require Assessment(s).
May fill multiple positions.
May establish an eligibility list.
Come join our team! The City of Gainesville offers a competitive benefits package and opportunities to grow both professionally and personally.
All ‘regular’ employees are eligible for traditional benefits such as health insurance, life insurance, paid leave, 11 paid a holidays a year, a pension plan and a deferred compensation plan, but we also offer great things like on-site fitness centers, tuition reimbursement, on-site medical staff and a wellness program to keep you healthy and happy. Please note; benefits are not available for temporary employees.
Equal Opportunity
The City of Gainesville is an equal opportunity/affirmative action employer and does not discriminate in hiring. Minorities, women and individuals with disabilities are encouraged to apply. Individuals with a disability, who require special accommodations during the selection process, should notify the Human Resources Department at 352-334-5077 or TDD/TTY at 352-334-2292.
Veterans' Preference
Veterans are encouraged to apply. Veterans’ Preference ensures that veterans and eligible persons are given consideration at each step of the selection process. However, preference does not guarantee that a veteran or other eligible person will be the candidate selected to fill the position. Section 295.07, Florida Statutes (F.S.) specifies who is eligible for Veterans’ Preference. State of Florida residency is not required for Veterans’ Preference.
If you are unable to apply online due to a disability, contact recruiting at HR@cityofgainesville.org or by calling 352-334-5077.
If you are an Internal City Employee, Retiree or Dependent/Survivor of a City Employee please apply internally via Career Icon in your Workday account.
Make a difference in the community you live in! As a Community Builder—an employee with the City of Gainesville— you will have a direct hand in building and improving your community and making a visible impact on the lives of your neighbors. Working for local government is more than a job, it’s a chance to contribute to community success and to help enhance the Gainesville way of life.
Department:
GG_Communications and Marketing: Communications and MarketingSalary Range Minimum:
$113,880.00Salary Range Maximum:
$191,936.33Closing Date:
Until FilledJob Details:
This is work planning, researching, designing, directing, and implementing communications and marketing strategies to promote the City of Gainesville and its services.The Communications and Marketing Director serves at the will of the City Manager and may be appointed or removed at will by the City Manager. Work in this class is distinguished from other classes by its managerial duties and emphasis on communications and marketing and from other Communication Manager positions due to its expanded responsibility for communications for all other Charter Offices and the City Commission.
Job Description:
SUMMARY
This is work planning, researching, designing, directing, and implementing communications and marketing strategies to promote the City of Gainesville and its services.
The Communications and Marketing Director serves at the will of the City Manager and may be appointed or removed at will by the City Manager. Work in this class is distinguished from other classes by its managerial duties and emphasis on communications and marketing and from other Communication Manager positions due to its expanded responsibility for communications for all other Charter Offices and the City Commission.
EXAMPLES OF WORK**
**This section of the job description is not intended to be a comprehensive list of duties and responsibilities of the position. The omission of a specific job function does not absolve an employee from being required to perform additional tasks incidental to or inherent in the job. Performance of lower level duties may be required.
ESSENTIAL JOB FUNCTIONS
Develops communications plans to support both short- and long-range city objectives.
Develops communications materials to be used across multiple platforms including, but not limited to, interactive, mass, targeted, and broadcast media, special events, newsletters, web site, email and speeches.
Coordinates all City Government’s media functions, communication platforms and strategies, including those for other Charter Offices and the City Commission.
Develops and maintains the City of Gainesville website and social media platforms.
Coordinates and develops media relations efforts in emergency and non-emergency situations, prepares news releases and responds to news media inquiries for other Charter Offices and the City Commission.
Manages and directs broadcast staff and resources across all communication platforms.
Develops and implements plans to market the City and its services.
Develops and supports community outreach programs.
Develops, facilitates, and delivers presentations, including, but not limited to news conferences, external presentations and/or events, as well as internal presentations.
Monitors progress toward communication and marketing objectives.
Coordinates across all charters to ensure a unified communication program and message.
Maintains detailed tracking of expenses associated with communications and marketing planning for budgeting purposes.
Participates in industry organizations.
Maintains accurate media contact database.
Attends work on a regular and continuous basis.
NON-ESSENTIAL JOB FUNCTIONS
May act in the absence of supervisor.
Performs other related duties as assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. Below are the required education, experience, knowledge, skills and abilities to perform the essential functions.
EDUCATION AND EXPERIENCE
Bachelor degree from an accredited four-year college or university with major course work in communications, journalism, public relations, advertising, marketing or related field with seven (7) years of progressively responsible experience in communications management, journalism, public relations, advertising or marketing, including three (3) years of supervisory experience; or an equivalent combination of education and experience which provide the required knowledge, skills and abilities.
CERTIFICATIONS OR LICENSES
Licenses
Valid Florida Driver license required.
Certifications
None.
KNOWLEDGE, SKILLS AND ABILITIES
Knowledge of principles, practices, and procedures of communications and marketing.
Ability to plan, organize and control work activities and resources to meet objectives of predetermined plans, programs and standards.
Ability to determine appropriate opportunities to reach target audiences, including but not limited to, interactive, mass, targeted, and broadcast media, special events, trade shows, newsletters, web site, email and speeches.
Ability to analyze problems and exercise sound professional judgment in achieving results.
Ability to plan, assign, coordinate, supervise, and evaluate the work of support staff, interns, and volunteers.
Ability to maintain records and prepare reports.
Ability to organize, track, and detail expenses associated with communications and marketing planning for budgeting purposes.
Ability to work with outside contractors such as public relations firms, advertising agencies, designers, videographers, and printers to develop promotional materials.
Ability to maintain a professional demeanor to communicate and work effectively, both orally and in writing with employees, customers, vendors, the general public, the news media, and elected officials under routine and emergency conditions.
Experience developing and delivering effective presentations.
Experience using desktop publishing software.
PHYSICAL AND ENVIRONMENTAL REQUIREMENTS
To perform this job successfully, an individual must possess certain physical abilities and be able to withstand work related environmental conditions.
PHYSICAL REQUIREMENTS
While performing the duties of this job, the employee is often required to sit for prolonged periods of time.
WORK ENVIRONMENT
Requires working outside normal business hours, including weekends, holidays and being on-call during emergencies and non-emergencies.
May require travel.
Note:
May Require Assessment(s).
May fill multiple positions.
May establish an eligibility list.
Come join our team! The City of Gainesville offers a competitive benefits package and opportunities to grow both professionally and personally.
All ‘regular’ employees are eligible for traditional benefits such as health insurance, life insurance, paid leave, 11 paid a holidays a year, a pension plan and a deferred compensation plan, but we also offer great things like on-site fitness centers, tuition reimbursement, on-site medical staff and a wellness program to keep you healthy and happy. Please note; benefits are not available for temporary employees.
Equal Opportunity
The City of Gainesville is an equal opportunity/affirmative action employer and does not discriminate in hiring. Minorities, women and individuals with disabilities are encouraged to apply. Individuals with a disability, who require special accommodations during the selection process, should notify the Human Resources Department at 352-334-5077 or TDD/TTY at 352-334-2292.
Veterans' Preference
Veterans are encouraged to apply. Veterans’ Preference ensures that veterans and eligible persons are given consideration at each step of the selection process. However, preference does not guarantee that a veteran or other eligible person will be the candidate selected to fill the position. Section 295.07, Florida Statutes (F.S.) specifies who is eligible for Veterans’ Preference. State of Florida residency is not required for Veterans’ Preference.
If you are unable to apply online due to a disability, contact recruiting at HR@cityofgainesville.org or by calling 352-334-5077.
See All 19 Marketing Communications Manager Jobs in Florida
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Find JobsMarketing Communications Manager Jobs by City in Florida
Where Florida roles are concentrated, by current openings.
Marketing Communications Manager Job Market in Florida
A snapshot from current Florida openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Agriculture & Farming
- Non-Profit & Social Services
What Florida Employers Look For
The qualifications that appear most often in marketing communications manager jobs across Florida.
- Bachelor's degree in marketing, communications, public relations, or a related field
- Five or more years of progressive marketing communications or brand management experience
- Proven experience managing integrated campaigns across digital, social, and traditional media channels
- Proficiency with marketing automation platforms, CRM tools, and content management systems
- Experience collaborating with creative, PR, and sales teams to align messaging and brand voice
- Familiarity with Florida's multicultural and multilingual market, including Spanish-language communications
Marketing Communications Manager Jobs in Florida: Frequently Asked Questions
How do you become a marketing communications manager in Florida?
Most Florida employers require a bachelor's degree in marketing, communications, journalism, or public relations as the foundation for this role. There is no state-issued license required to work as a marketing communications manager in Florida. The typical path involves building several years of experience in communications coordinator, content, or PR roles, then demonstrating campaign ownership and team leadership. Professional certifications from organizations like the Public Relations Society of America can strengthen a candidacy, and Florida's large tourism, healthcare, and financial services sectors create clear industry-specific tracks into management.
How much do marketing communications managers make in Florida?
Marketing communications managers in Florida earn a median of about $142,620 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $78,250 for the lowest 10% to over $261,310 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing communications managers in Florida?
Employers hiring marketing communications managers in Florida right now include iPolish, ThinkInk, and WAGA ENERGY, based on current listings on Migrate Mate as of September 2026. Florida's mix of major hospitality brands, regional healthcare networks, and financial services firms means demand is distributed across several industries rather than concentrated in a single sector.
Which Florida cities have the most marketing communications manager jobs?
Miami, Orlando, and Tampa have the most marketing communications manager openings in Florida. Miami's concentration of multinational headquarters, media companies, and consumer brands drives the largest volume, while Tampa's growing technology and financial services sectors and Orlando's tourism, hospitality, and healthcare employers generate consistent demand for communications leadership across the state.
Are there remote marketing communications manager jobs in Florida?
Yes, and more than most fields. Marketing communications manager work is largely desk-based, project-driven, and well suited to remote collaboration, making it one of the more remote-accessible management roles available. About 71% of marketing communications manager openings tied to Florida are remote or hybrid as of September 2026, reflecting how broadly distributed the state's employer base is. Content strategy, digital campaign management, and copywriting-focused positions within the role tend to offer the most location flexibility.
How can I get hired as a marketing communications manager in Florida with little or no experience?
The most realistic entry path is through a communications coordinator, marketing associate, or content specialist role at a Florida employer, then building toward management by taking on campaign ownership. Large Florida-based healthcare systems like AdventHealth and HCA Florida frequently hire communications associates and offer internal promotion tracks. Tourism and hospitality brands based in Orlando and Miami often onboard junior communications staff with strong portfolio work. Building a demonstrated portfolio of campaign results, earning a PRSA credential, and gaining experience with Florida's multilingual and multicultural audiences can accelerate the transition into a manager-level position.
Where can I find and apply to marketing communications manager jobs in Florida?
You can find and apply to marketing communications manager jobs in Florida on Migrate Mate, which lists current Florida openings updated regularly. Find roles that match your experience and location preference and apply directly to each one.
See All 19 Marketing Communications Manager Jobs in Florida
Find roles in Florida that match your experience and apply in just a few clicks.
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