Marketing Communications Manager Jobs in New York

INTRODUCTION

Our Communications and Media Relations team is essential for shaping the Firm’s public image and managing its interactions with the media. Our team crafts and disseminates press releases, media statements and other communications to highlight the Firm’s achievements, legal victories and superb insights. We build and maintain relationships with journalists and media outlets to secure positive coverage and handle media inquiries with professionalism and accuracy. The team also oversees internal communications, ensuring that employees are informed about key initiatives and developments. Additionally, we manage the Firm’s social media presence, create engaging content and monitor public perception to proactively address any potential issues. Through strategic communication efforts, our team ensures that the Firm’s reputation remains strong and its messaging consistent across all platforms.

Position Summary

We are seeking a highly skilled, strategic, and collaborative Senior Manager, Practice Group Marketing & Comms to serve as the embedded marketer and communicator within a designated set of practice groups, acting as the primary point of contact between the Global Marketing function and the practice, and helping to build awareness and demand around the capabilities and features of our practices through all marketing and comms touchpoints.

In this role, you will drive the alignment of marketing initiatives with the practice’s strategic priorities and client engagement strategy, ensuring consistency with firmwide goals while tailoring efforts to the unique needs of the practice. You will work closely with partners and our practice Business Development needs to identify and execute opportunities to raise the profile of the practice, support client development, and deliver targeted, high-impact marketing activities that drive measurable results. These activities may include paid advertising, content thought leadership, social media, press engagement, and more. You will also support the practices on key internal touchpoints, and partner closely with the Events team on executing select external and internal events. Similar to a product or BU marketing role at another company, our Practice Marketers work at the intersection of the brand and enterprise-wide marketing initiatives, and the specific needs, differentiators, and audiences of our practice groups.

This role will support the global Disputes Practice, which includes Litigation, Arbitration, Antitrust, IP & Trade.

The Disputes practice encompasses our market-leading litigation, arbitration, antitrust, intellectual property, and trade practices, with more than 220 Partners. The team helps clients anticipate, manage, and resolve high-stakes disputes and regulatory challenges across multiple jurisdictions, drawing on deep sector knowledge and cross-border coordination to protect clients’ interests and reputations.

The role resides within the Global Marketing & Business Development function, an integrated team of more than 250 marketers based through the Firm’s 45 offices around the world. Marketing & BD consists of several key departments: Business Development, Marketing Technology, Creative Services, Events, Integrated Marketing and Communications. Our collective objectives are to support the Firm’s business goals, promote its global brand, and create a cohesive and compelling narrative that resonates with clients, prospects, and employees alike. Led by a new CMO, marketing at White & Case values team members who bring a broad range of experience and expertise, both from within and outside the legal industry.

Responsibilities

• Strategic Planning: Develop and implement marketing plans aligned with the goals of the practice group, the business development strategy, and the Firm’s global strategy.
• Audience Development: Identify, develop and refine audience segments for practice, ensuring marketing initiatives effectively reach and engage priority clients and prospects.
• Brand Stewardship: Ensure consistent application of the practice-level brand positioning and narratives across all marketing materials and initiatives.
• Campaign & Content Activation: Execute cross-channel campaigns including digital, PR, social media, events, to support the unique needs of the practice.
• Client Development Support: Support opportunities for client targeting, cross-selling, and key client programs, in partnership with business development team.
• Event Management: Help plan and oversee client events, webinars, and sponsorships, ensuring alignment with the practice’s strategic priorities.
• Market Research: Conduct competitive and client research to identify trends, opportunities, and support thought leadership efforts in partnership with the business development team.
• Internal & External Communications: Partner with central Communications team (Media Relations and Internal Comms) and external agencies to deliver earned media opportunities, and internal communications initiatives.
• Stakeholder Management: Work closely with practice leadership, business development, and global marketing functions to ensure alignment.
• Measurement & Reporting: Track and report on KPIs for practice-level campaigns, aligned with global measurement strategy.
• Budget Management: Manage practice marketing budget in partnership with global functions.

This role reports to Director, Integrated Marketing.

Equal Opportunities

White & Case is an Equal Employment Opportunity (EEO) employer and is committed to creating a fair workplace. It is our Firm’s policy to recruit, employ, train, compensate and promote without regard to race, color, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law.

Applicants who are interested in applying for a position and require an accommodation during the process should contact talent.acquisition@whitecase.com.

Benefits at White & Case

White & Case LLP offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, vacation time, and leave programs (including parental leave). Exempt roles are also performance bonus eligible.

The Firm may modify and amend any job description at any time in its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.

The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.

New York Pay Range: $181,450 - $294,850. Salary range in other markets will vary.

Note to Recruitment Agencies

Our internal Recruitment team manages all aspects of lateral hiring. All agencies must have signed terms of business—specific to the relevant office—before submitting any candidates. CVs or applications sent directly to White & Case partners or employees will also not be considered formal introductions. If you have questions, please contact the relevant Recruitment team. We work with our preferred suppliers when engaging agencies.