Marketing Jobs in Irvine, CA

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

This Global Product Marketing role (AI Systems) owns the product marketing strategy and execution for assigned AI system product lines — spanning AI laptops, desktops, and workstations across consumer and edge Pro segments. This role develops product positioning and messaging, builds and executes global go-to-market plans, and translates technical capability, including on-device AI and NPU-accelerated performance, into compelling customer value. Working closely with Product Management, Regional Marketing, Sales, and Creative, this individual serves as the category expert for their products — driving launch execution, competitive readiness, and sustained commercial performance through the product lifecycle.

Essential duties and responsibilities:

• Develops and drives global marketing plans for assigned AI system product lines, and is responsible for all product marketing functions across the product lifecycle.

• Owns positioning, messaging, and value proposition development for assigned products, ensuring differentiation across consumer and edge Pro segments.

• Develops comprehensive launch plans for all new products, presents to internal stakeholders, and drives execution at a detailed level.

• Translates technical specifications and AI capabilities — NPU performance, on-device inference, thermal and other features into clear, benefit-led messaging validated with engineering for accuracy.

• Prepares and delivers on-time marketing assets for sales and communications channels, including product briefs, battlecards, launch decks, feature narratives, and training materials.

• Drives creative strategy for assigned products, including packaging, advertising, web content, merchandising, and promotions.

• Ensures development and execution of marketing activities across regions, working closely with regional cross-functional teams to localize without diluting core positioning.

• Responsible for understanding the market and competitive offerings of assigned products, maintaining ongoing analysis of competitor products, pricing, positioning, and launch activity.

• Gathers input from market, press, customers, forums, and sales channels to feed business and market requirements into the product planning process and help shape the platform roadmap.

• Supports PR teams through active participation, communicating effectively with outside press and representing the product and company as required.

• Represents the team at public-facing events, customer and partner meetings, analyst engagements, and reviewer programs.

• Attends regular calls with global stakeholders to ensure product updates and drive execution of marketing initiatives.

• Works with outside vendors and strategic partners to drive initiatives supporting overall product and business objectives.

• Tracks and reports on product performance, including sell-in and sell-through, share, pricing dynamics, and campaign effectiveness, recommending actions based on findings.

• Other duties as assigned.

Pre-Requisites :

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 5+ years’ experience in a similar role

• Experience developing and overseeing execution of marketing plans.

• Experience with PC or consumer electronics sales channels, both retail, direct, online and distribution.

• Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.

• Has previously developed detailed global marketing plans and was involved in articulating the strategy and requirements for success.

• Can work independently and prioritize multiple tasks and projects concurrently.

• Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.

• Preferred experience in working in a Global company with multiple stake holders across different countries and time zones.

• Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint

Salary Ranges:

Disclaimer: Exact compensation may vary based on skills, experience, and location.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?