Marketing Jobs in Los Angeles, CA

Metro’s mission is to provide a world-class transportation system that enhances the quality of life for all who live, work, and play within LA County.

Description

Performs advanced professional work and provides direction to staff in planning, executing, and managing marketing projects, campaigns, strategies, and materials to further departmental goals and objectives, and support Metro's transportation programs and transit systems.

Production Team: Responsibilities include managing project's lifecycle, from intake to trafficking deliverables. Collaborating with project managers, designers, print shop and external vendors to ensure marketing/ promotional materials are produced on time and within budget. Transportation industry and project management software experience, such as ASANA, is highly desirable.

Recruitment Timelines: Interviews are projected to be scheduled for the week of October 5, 2026. These dates are subject to change. We encourage you to monitor your governmentjobs.com profile and emails for the latest updates.

Examples of Duties

• Plans marketing campaigns and communications, and manages approved print and digital projects
• Meets with agency partners to assess their marketing needs; develops strategies, and coordinates plans to market or represent Metro's transportation programs and transit systems
• Serves as a team leader on the design and production of complex or highly visible Business-to-Business (B2B) and Business-to-Consumer (B2C) communications campaigns and marketing materials
• Plans, implements, monitors, and evaluates projects designed to promote Metro's services, which may include bilingual materials
• Interacts with private sector, governmental, and community representatives to develop joint advertising programs, including bilingual programs, promote Metro services, and solicit enrollment in Metro promotional programs when needed
• Writes, edits, and proofs copy, which may include bilingual copy and translation if applicable
• Works with the design, social media, and web teams to develop content, outreach materials, marketing campaigns, and presentations
• Prepares Request for Proposals (RFPs) for promotional services; negotiates and monitors contracts to ensure compliance with project/program goals
• Liaises with Media Buyers to ensure marketing campaigns are in compliance and meeting deadlines as required
• Prepares or directs vendors in preparing narrative, statistical, graphic, and tabular reports and displays when needed
• Represents Metro before public officials; private entities; professional, civic, governmental groups; task forces and the public at community and special events
• Makes formal presentations to clients, vendors, or community regarding Metro's marketing concepts and strategies
• Leads, trains and motivates assigned staff
• May act as bilingual representative, if applicable, of Metro at various functions and events
May forecast and monitor budget for department and major marketing events

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Minimum Qualifications

A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position. Additional experience, as outlined below, may be substituted for required education on a year-for-year basis. A typical combination includes:

Education

• Bachelor's Degree in Marketing, Communications, or a related field

Experience

• Three years of relevant experience performing marketing, public relations, sales, or promotional work; some positions in this class may require specialized experience in area of assignment

Certifications/Licenses/Special Requirements

• A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions
• May be required to work evenings and weekends

Preferred Qualifications

Preferred Qualifications (PQs) are used to identify relevant knowledge, skills, and abilities (KSAs) as determined by business necessity. These criteria are considered preferred qualifications and are not intended to serve as minimum requirements for the position. PQs will help support selection decisions throughout the recruitment. In addition, applicants who possess these PQs will not automatically be selected.

• Experience managing a project’s lifecycle, from intake to trafficking deliverables, and utilizing project management software (e.g., Asana).
• Experience coordinating between design, marketing, print shop staff and/or external vendors to establish timelines for deliverables, and prepare and/or review print files and specs.
• Experience archiving digital and printed materials.
• Experience managing project flight plan schedules for multiple campaigns in various marketing channels.
• Experience in executing print production in the transportation industry.

Essential Knowledge

Knowledge of (defined as a learned body of information that is required for and applied in the performance of job tasks)

• Theories, principles, and best practices of communications, marketing, research, sales, and promotions
• General design principles
• Copywriting and editing
• Script and promotional writing
• Creative Services/Production workflow process
• Video/film production procedures
• Sponsorships and partnerships
• Account and/or project management
• Time management
• Transit agencies
• Applicable business software applications

Skill in (defined as the proficient manual, verbal, or mental utilization of data, people, or things)

• Applying sales/marketing techniques to create, plan and execute effective multi-channel marketing campaigns
• Creating and implementing effective promotional projects
• Project and timeline planning and management
• Managing client expectations
• Exercising sound judgment and creativity in making recommendations
• Communicating effectively orally and in writing
• Interacting professionally with various levels of Metro employees and outside representatives
• Operating computers and utilizing Microsoft Word and Excel

Ability to (defined as a present competence to perform an observable behavior or produce an observable result)

• Determine strategies to achieve goals
• Compile and analyze complex data
• Manage budget
• Think and act independently
• Follow written and oral instructions
• Represent Metro before the public
• Write and edit speeches, promotional copy, and other materials
• Edit literature for the general public
• Lead, train, and motivate assigned staff
• Read, write, speak, and understand English

Special Conditions

• This job specification is not to be construed as an exhaustive list of duties, responsibilities, or requirements
• The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job
• Metro provides reasonable accommodation to enable individuals with disabilities to perform the essential functions
• This classification is at-will and the incumbent serves at the pleasure of the hiring authority when classified as an Intermittent, Emergency, Annuitant, or Temporary employee, is assigned to the Office of Inspector General (OIG) or Board Clerk's Office, and/or reporting directly to the LACMTA Board of Directors
• Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out

Working Conditions

• Typical office situation
• Close exposure to computer monitors and video screen

Physical Effort Required

• Sitting at a desk or table
• Operate a telephone or other telecommunications device and communicate through the medium
• Type and use a keyboard and mouse to perform necessary computer-based functions
• Communicating through speech in the English language required
• Communicating through speech in a non-English language required

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Metro is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, ancestry, national origin, gender, marital status, sexual orientation, religion, age, veteran status, or disability. Learn more about Metro’s Equal Employment Opportunity Program. Metro does not deny participation in the application process to anyone with prior justice system involvement, in line with Fair Chance hiring practices.

Selection Procedure

Applicants who best meet job-related qualifications will be invited to participate in the examination process that may consist of any combination of written, performance, or oral appraisal to further evaluate job-related experience, knowledge, skills and abilities.

Application Procedure

To apply, visit Metro's website at www.metro.net and complete an online Employment Application.
Computers are available to complete online Employment Applications at the following Metro locations:

METRO Headquarters, Employment Office
One Gateway Plaza
Los Angeles, CA 90012
Open: Monday through Friday, 8am-4pm
(Closed Sat & Sun)

Metro Talent Hub
8501 S. Evermont Place
Los Angeles, CA 90044
Open: Monday through Friday, 9am-5pm
(Closed Sat & Sun)

East Los Angeles Customer Center
4501 B Whittier Blvd
Los Angeles, CA 90022
Open: Tuesday through Saturday, 10am to 6pm
(Closed Sun & Mon)

Wilshire/Vermont Customer Center
3183 Wilshire Blvd, Ste 174
Los Angeles, CA 90010
Open: Monday through Friday, 10am-6pm
(Closed Sat & Sun)

Rosa Parks Customer Center
Willowbrook/Rosa Parks Station
11720 Wilmington Ave
Los Angeles, CA 90059
Open: Monday through Friday, 6am to 6:30pm
(Closed Sat & Sun)

Telephone: (213) 922-6217 or persons with hearing or speech impairments can use California Relay Service 711 to contact Metro.

All completed online Employment Applications must be received by 5:00 p.m. on the closing date. Late applications will not be considered.

• Open to the public and all Metro employees

This job bulletin is not to be construed as an exhaustive list of duties, responsibilities, or requirements. Employees may be required to perform other related job duties.

*Please refer to the applicable benefit type (Regular or Temporary)*

Benefits cover probationary or regular full-time (working at least 40 hrs/week) employees of Metro.

We offer a range of high-quality medical, dental and vision plan options as well as health care spending accounts for you and your family. Metro will cover a significant portion of your health care premiums.

Medical/Dental/Vision Plan - Employee has the choice of 3 separate medical plans and 3 dental plans. A separate vision plan is included in each medical plan.

Group Life Insurance - PTSC pays for an amount equal to your annual salary, rounded up to the nearest $1,000. Minimum amount of life insurance is $30,000.

Accidental Death & Dismemberment Insurance - PTSC provides $50,000 coverage for each employee. Additional voluntary coverage in amounts up to $500,000 is available at favorable premium rates.

Long-Term Disability Insurance - 100% employer paid. Provides employees with a minimum income of 60% of earnings after six months of disability. Buy up or buy down options available.

Holidays - 12 days a year: New Year's Day, Martin Luther King, Jr. Day, Presidents' Day, Memorial Day, Independence Day, Labor Day, Veterans' Day, Cesar E Chavez, Juneteenth,Thanksgiving Day, Day After Thanksgiving, and Christmas Day.

Time off with Pay (TOWP) - Compensates employees who are on approved absence from work for reasons such as illness, injury, medical and dental appointments, personal business, vacation, or observance of (a) religious holiday.
Years of Service Annual Accrual
Hire date - 5 years 20 days
Beginning of 6th - 10th year 25 days
Beginning of 11th - 15th year 30 days
Beginning of 16th + years 35 days

Pension Plan - PTSC retirement plan is the Public Employees' Retirement System (PERS). Vesting is five (5) years. Minimum retirement age is 52, based on the 2% at 62 formula.

Other Benefits: Transportation passes for employees and/or eligible dependents; Medicare; Tuition reimbursement; credit union membership; SDI; Deferred Compensation Plan; 401(K) Thrift plan; EAP; Medical and Dependent Care Flexible Spending Accounts; Flexible work schedules; and Jury Duty Pay.
Temporary (Contingent) employees are eligible for the following benefits only:

• Kaiser medical insurance
• Public Pension Plan
• 457/401K Plan
• Flex Spending
• Paid Sick Time
• Fare Media
• Rideshare Subsidies
• Metro One Fitness membership

For more information on the Benefits Enrollment for Contingent Employees, please visit LA Metro’s Pension & Benefits website at benefits.metro.net