Marketing Lead Jobs in Virginia

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

ROLE AND RESPONSIBILITIES

The BoatUS Digital Marketing Program Lead is responsible for executing and overseeing the day-to-day management and optimization of digital and traditional media campaigns. The Digital Marketing Program lead plays a hands-on role in campaign execution to ensure campaigns are delivered on time, on budget, and to performance expectations. The Digital Marketing Program Lead manages ongoing relationships with agency partners and internal marketing teams. This role upholds best practices, maintains agency accountability, and delivers performance insights consistently to drive measurable business outcomes.

Key Responsibilities

• Campaign Management & Execution
• Execute and oversee paid media campaigns end-to-end across paid search, paid social, display, and programmatic channels.
• Translate high-level paid media strategies into actionable plans for agency partners. Manage day-to-day relationships with media partners, ensuring alignment on objectives, campaign execution, deliverables, and compliance with BoatUS brand standards.
• Coordinate campaign launches with internal teams and external vendors, ensuring seamless workflows and accountability.

• In coordination with leadership, oversee budget pacing, reallocations, and reporting to maintain efficiency and prevent overspend.

• Traditional & Digital Media Buying

• Own the execution and oversight of traditional and digital media buys, including placement strategy, budget stewardship, and performance evaluation.

• Partner with agencies to review media plans, approve placements, and ensure campaigns deliver efficiently, compliantly, and to performance expectations.

• Analytics & Reporting

• Monitor KPIs across all paid channels, providing timely updates and actionable recommendations to internal teams and leadership.

• Maintain reporting cadences and delivers clear, data-driven insights.

• Cross-Functional Collaboration

• Collaborate cross-functionally with internal BoatUS teams, including SEO, Email, Partnerships, and Creative to ensure integrated, consistent, and timely execution of marketing initiatives across channels.
• Partner closely with email stakeholders to align paid media and Direct Mail campaigns with member acquisition, onboarding, retention, and cross-sell journeys, ensuring consistent messaging and audience strategy.
• Work with Creative teams to brief, review, and refine creative assets that meet BoatUS brand standards, campaign objectives, and channel-specific best practices across digital and offline channels.
• Coordinate with Partnerships, Web, Organic Social, and Email to support integrated campaign planning, promotional alignment, and cross-channel activation.

• Collaborate with leadership to align on audience definitions, performance measurement, attribution considerations, and reporting insights that inform ongoing optimization and future planning.

• Direct Mail Program Ownership

• Lead end-to-end execution of Direct Mail drops: audience/list coordination, vendor processing instructions, quality checks, and deployment readiness.
• Manage Direct Mail vendors and operational workflows (e.g., merge/purge rules, list handling instructions, deliverables, and timelines).
• Own Direct Mail performance tracking and response-rate estimates and recommend changes to improve results when needed.
• Coordinate Direct Mail plans with adjacent communications.

EDUCATION & EXPERIENCE

• Education

• Bachelor’s degree in business administration, Marketing, or communications.

• Experience

• 2-3 years of progressive experience in paid media, including hands-on channel management.
• Demonstrated experience managing large-scale paid media budgets across multiple channels.
• Experience working with or managing paid media agency relationships preferred.

KNOWLEDGE, SKILLS & ABILITIES

• Technical Expertise
• Advanced understanding of paid media strategy, planning, and optimization across paid search, paid social, display, and programmatic channels.
• Strong knowledge of paid search, including keyword strategy, content alignment, Google Search (PPC), Bing Search (PPC), Google Performance Max, and Meta (Facebook and Instagram) channels.
• Proficiency in audience targeting strategy, segmentation, and performance tracking.

• Ability to effectively leverage AI tools and technologies to streamline workflows, enhance productivity, and improve work quality.

• Analytical & Organizational

• Strong analytical skills to connect campaign KPIs to business outcomes and translate data into strategic recommendations.
• Exceptional organizational skills with the ability to manage multiple campaigns and priorities simultaneously.
• Adaptability to evolving market trends, platform changes, and organizational priorities.

The GEICO Pledge:

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.