Marketing Specialist Jobs in Maryland
Marketing Specialist jobs in Maryland concentrate in healthcare marketing, government contracting, and financial services, with strong demand from the Baltimore metro through the DC-adjacent suburban corridor. Employers including Northrop Grumman, T. Rowe Price, and Johns Hopkins Medicine maintain active marketing teams in the state, drawing candidates at every level from entry-level coordinators to senior brand strategists. The most in-demand specialties are digital and content marketing, B2B demand generation, and marketing operations tied to regulated industries. Find a role that fits below and apply directly.
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About the position
This is a rewarding long-term career opportunity to work with all levels of the Kiddie Academy® Educational Child Care corporate team, as well as our franchisees as they make an impact in communities across the country. As the Marketing Operations Specialist you will help the marketing team effectively support both internal partners and franchisees, while managing day-to-day marketing requests and contributing to a seamless, high-quality experience.
This position is based in our Corporate Office located in Abingdon, Maryland and includes a remote benefit of 52 days per year.
Why us?
Since its inception in 1981, Kiddie Academy® has been recognized as a leading brand in educational child care. In 2025, we ranked #86 in Entrepreneur’s Franchise 500® Ranking and have been included in the top 10 “Best Places to Work” according to Baltimore Business Journal for five consecutive years.
Kiddie Academy routinely ranks among the top franchising companies and providers in the child care category. We currently support 345+ Academies operating in 39 states and the District of Columbia, and more than 75 locations in various stages of development.
Benefits you’ll love:
- Salary Range of $52,000-$57,000 annually
- 100% company-paid medical, dental, vision and life insurance for you
- 401K and 4% employer match upon eligibility
- Childcare tuition discounts
- Paid parental leave
- Generous paid time off, including vacation, PTO and holidays
- Paid volunteer time off to support local nonprofits
- We value in-person collaboration at our corporate headquarters, and offer flexibility through an allowance of work from home days
Why you?
You are an experienced professional with a positive outlook and a passion for making an impact. You are looking for a long-term career opportunity with a company that is committed to work-life balance, and that promotes a culture of respect, kindness and transparency. You are an excellent communicator, you take great pride in the quality of your work, you are detail oriented, you are tech savvy, and you excel at multitasking.
Your Skills and Experience:
- Undergraduate degree in marketing, communications, business, or other related fields is required
- Ability to manage/traffic/anticipate marketing projects and workflow processes
- 2-4 years’ experience
- Process driven but creative and innovative
- Detail oriented
- Ability to work collaboratively to achieve business objectives
- Ability to multi-task, meet deadlines, work independently
- Strong professional verbal and written communication skills including the ability to interact effectively with people at all levels of the organization
- Excellent computer skills in Word, Excel, Outlook, PowerPoint and Adobe Acrobat
We are growing fast, and the future is bright! Don’t miss out on joining us.
See All 32 Marketing Specialist Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
Find Marketing Specialist JobsMarketing Specialist Jobs by City in Maryland
Where Maryland roles are concentrated, by current openings.
Marketing Specialist Job Market in Maryland
A snapshot from current Maryland openings, updated as new roles post.
Who's Hiring


Top Industries Hiring
- Investment & Asset Management
What Maryland Employers Look For
The qualifications that appear most often in marketing specialist jobs across Maryland.
- Bachelor's degree in marketing, communications, or a closely related field required
- Proficiency in marketing automation platforms such as HubSpot or Marketo
- Demonstrated experience managing paid digital campaigns across search and social channels
- Ability to analyze campaign performance data using Google Analytics or comparable tools
- Strong written and verbal communication skills for multi-channel content production
- Experience collaborating with cross-functional teams including sales and product development
Marketing Specialist Jobs in Maryland: Frequently Asked Questions
How do you become a marketing specialist in Maryland?
A bachelor's degree in marketing, communications, business, or a related field is the standard entry point for marketing specialist roles in Maryland. The role carries no state-issued license or mandatory credential, so employers focus on portfolio work, internship experience, and platform certifications such as Google Ads or HubSpot. Maryland's large concentration of federal contractors and regulated industries also values candidates who can demonstrate experience marketing to compliance-conscious audiences.
How much do marketing specialists make in Maryland?
Marketing specialists in Maryland earn a median of about $76,370 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $41,600 for the lowest 10% to over $145,600 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing specialists in Maryland?
Maryland marketing specialist roles are posted by Abic HealthCare Services, Thermo Fisher Scientific, and BD and others right now, based on current listings on Migrate Mate as of September 2026. Maryland's mix of defense contractors, healthcare systems, and financial services firms means marketing specialists here often work in highly regulated sectors with complex messaging requirements.
Which Maryland cities have the most marketing specialist jobs?
Columbia, Baltimore, and Frederick lead Maryland for marketing specialist openings right now. Baltimore anchors demand through its large healthcare and university employer base, while Bethesda, Rockville, and Annapolis draw roles from federal contractors, associations, and financial firms that cluster in the DC-adjacent suburbs.
Are there remote marketing specialist jobs in Maryland?
Yes, and more than most fields. About 60% of marketing specialist openings tied to Maryland are remote or hybrid as of September 2026, reflecting how well digital marketing work translates to distributed teams. Content creation, SEO, email marketing, and paid media management are the sub-areas most likely to offer fully remote arrangements.
How can I get hired as a marketing specialist in Maryland with little or no experience?
The most realistic entry path is an internship or coordinator role at a Maryland healthcare system, university, or mid-size B2B firm, then stepping into a specialist title once you have measurable campaign results. Johns Hopkins, University of Maryland Medical System, and Leidos all run structured intern and new-grad programs. Building a portfolio with real project metrics and earning a platform certification such as Google Analytics or HubSpot strengthens a candidate's file against more experienced applicants.
Where can I find and apply to marketing specialist jobs in Maryland?
You can find and apply to marketing specialist jobs in Maryland on Migrate Mate, which lists current Maryland openings across industries and experience levels. Find the roles that fit your background and apply directly through the listings.
See All 32 Marketing Specialist Jobs in Maryland
Find roles in Maryland that match your experience and apply in just a few clicks.
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