Marketing Technology Specialist Jobs
Marketing Technology Specialist jobs are open across SaaS, e-commerce, financial services, and healthcare, at every level from associate to senior and manager, with specializations in marketing automation, CRM platforms, and data analytics. See the openings below and apply to the ones that match your experience.
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Showing 5 of 170+ Marketing Technology Specialist jobs
Why USAA?
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.
Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.
We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.
The Opportunity
Marketing is modernizing the data, tools, and capabilities used to engage members and deliver more personalized marketing experiences. This role plays a key part in that transformation by partnering with business stakeholders to understand needs, document requirements, and translate them into actionable work for technical teams. The role helps ensure solutions are aligned with business objectives, supports the delivery of new marketing capabilities, and facilitates collaboration across business and technology teams to drive successful implementation and adoption.
Our Development Product Owner serves as a direct representative of the business on an agile team. Attains, understands, and communicates business vision and needs in order to write and refine user stories, prioritize work, and provide guidance to technical teams. Uses critical thinking, problem solving, and Agile principles to partner with business owners, subject matter experts, and the development team to build effective solutions. Possesses a proficient knowledge and understanding of and ability to work within multiple delivery methodologies, including Agile and other approaches, to deliver business value.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL.
Relocation assistance is not available for this position.
What you'll do:
- Works with business and Subject Matter Experts to understand business strategy and vision and then writes, refines, accepts and prioritizes stories and/or features to support effective and compliant solutions while balancing investment and business value.
- Owns and maintains a prioritized work backlog for one or more Agile teams. Product backlog includes complete user stories with acceptance criteria so that they are consumable and testable by the Agile team or program. Reviews and accepts output of I/T and/or business development to ensure specified acceptance criteria have been completed.
- Serves as direct representative of the business with one or more delivery teams, representing the customers' perspective throughout the product delivery cycle.
- Participates in a cross-functional team of user experience partners, designers, business analysts, developers, testers and others to develop, execute and release in alignment with program and/or product road maps.
- Partners with sponsors, stakeholders, and IT to facilitate, the translation of business requirements from relevant business processes, gaining a developing understanding of the needs, measures, and risks & controls for the improvement area.
- Partners with change partners and key stakeholders to assist with preparing the business for the change and provides tactics and metrics for benefits, adoption, and risk. Leverages existing change management routines, as needed.
- Executes robust test plan (user acceptance testing, production validation).
- Demonstrates proficient knowledge in multiple business or system domains and capable of contributing to agile team at the project level.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
- Bachelor's degree; OR 4 years of relevant education and/or experience.
- 4 years of experience in process improvement, project delivery, business/requirements analysis or directly related to supported business operations/product line.
- Proficient knowledge of Microsoft Office products, applicable databases and project management tools.
- Proficient knowledge with multiple technical software delivery methodologies (i.e., Agile, Waterfall).
- Proficient Experience analyzing business requirements and ability to identify opportunities to streamline business processes in accordance with risk management framework and regulatory requirements.
- Proficient understanding of Process Engineering methodologies and Change Management practices.
- Experience working independently to gather business requirements, process flows and use cases to develop and deliver on business capabilities within the approved methodology, writing user stories, and following the development process through user story acceptance.
- Analytical and problem-solving skills with demonstrated ability to identify, analyze issues and prioritize solutions/decisions.
What sets you apart:
- Experience implementing salesforce capabilities.
- Experience enabling technology to support the creation and execution of client facing materials.
- Experience working with Marketing departments.
- Prior U.S. military service or being a military spouse/domestic partner is highly valued.
Compensation range: The salary range for this position is: $85,040 - $162,550.
USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Why USAA?
At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.
Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.
We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.
The Opportunity
Marketing is modernizing the data, tools, and capabilities used to engage members and deliver more personalized marketing experiences. This role plays a key part in that transformation by partnering with business stakeholders to understand needs, document requirements, and translate them into actionable work for technical teams. The role helps ensure solutions are aligned with business objectives, supports the delivery of new marketing capabilities, and facilitates collaboration across business and technology teams to drive successful implementation and adoption.
Our Development Product Owner serves as a direct representative of the business on an agile team. Attains, understands, and communicates business vision and needs in order to write and refine user stories, prioritize work, and provide guidance to technical teams. Uses critical thinking, problem solving, and Agile principles to partner with business owners, subject matter experts, and the development team to build effective solutions. Possesses a proficient knowledge and understanding of and ability to work within multiple delivery methodologies, including Agile and other approaches, to deliver business value.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL.
Relocation assistance is not available for this position.
What you'll do:
- Works with business and Subject Matter Experts to understand business strategy and vision and then writes, refines, accepts and prioritizes stories and/or features to support effective and compliant solutions while balancing investment and business value.
- Owns and maintains a prioritized work backlog for one or more Agile teams. Product backlog includes complete user stories with acceptance criteria so that they are consumable and testable by the Agile team or program. Reviews and accepts output of I/T and/or business development to ensure specified acceptance criteria have been completed.
- Serves as direct representative of the business with one or more delivery teams, representing the customers' perspective throughout the product delivery cycle.
- Participates in a cross-functional team of user experience partners, designers, business analysts, developers, testers and others to develop, execute and release in alignment with program and/or product road maps.
- Partners with sponsors, stakeholders, and IT to facilitate, the translation of business requirements from relevant business processes, gaining a developing understanding of the needs, measures, and risks & controls for the improvement area.
- Partners with change partners and key stakeholders to assist with preparing the business for the change and provides tactics and metrics for benefits, adoption, and risk. Leverages existing change management routines, as needed.
- Executes robust test plan (user acceptance testing, production validation).
- Demonstrates proficient knowledge in multiple business or system domains and capable of contributing to agile team at the project level.
- Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
- Bachelor's degree; OR 4 years of relevant education and/or experience.
- 4 years of experience in process improvement, project delivery, business/requirements analysis or directly related to supported business operations/product line.
- Proficient knowledge of Microsoft Office products, applicable databases and project management tools.
- Proficient knowledge with multiple technical software delivery methodologies (i.e., Agile, Waterfall).
- Proficient Experience analyzing business requirements and ability to identify opportunities to streamline business processes in accordance with risk management framework and regulatory requirements.
- Proficient understanding of Process Engineering methodologies and Change Management practices.
- Experience working independently to gather business requirements, process flows and use cases to develop and deliver on business capabilities within the approved methodology, writing user stories, and following the development process through user story acceptance.
- Analytical and problem-solving skills with demonstrated ability to identify, analyze issues and prioritize solutions/decisions.
What sets you apart:
- Experience implementing salesforce capabilities.
- Experience enabling technology to support the creation and execution of client facing materials.
- Experience working with Marketing departments.
- Prior U.S. military service or being a military spouse/domestic partner is highly valued.
Compensation range: The salary range for this position is: $85,040 - $162,550.
USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Marketing Technology Specialist Jobs by Experience Level
See All 170+ Marketing Technology Specialist Jobs
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Find JobsMarketing Technology Specialist Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
- Law & Legal Services
- Accounting & Auditing
- Staffing & Recruiting
What Employers Look For
The qualifications that appear most often in marketing technology specialist jobs.
- Hands-on experience with at least one enterprise marketing automation platform such as Marketo or Eloqua
- Proficiency in CRM administration, particularly Salesforce or HubSpot, including campaign setup and reporting
- Ability to build, QA, and optimize email workflows, lead nurture programs, and audience segmentation logic
- Experience with marketing analytics tools and dashboards to track campaign performance and attribution
- Familiarity with data hygiene practices, list management, and database integrity within a CRM or MAP
- Bachelor's degree in marketing, information systems, business, or a related field, or equivalent experience
Tips for Your Marketing Technology Specialist Job Search
Tailor your resume to stack tools
Marketing technology specialist roles are evaluated heavily on tool fluency. List the specific platforms you've administered, not just categories. Calling out Marketo, HubSpot, or Salesforce Marketing Cloud by name matters more than writing 'marketing automation experience.'
Apply early to roles that fit
Migrate Mate lists marketing technology specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Show integration work in your portfolio
Hiring managers want proof you've connected systems, not just used them. Include a brief case study or project summary showing how you integrated a CRM with an email platform, analytics tool, or data warehouse and what outcome it produced.
Filter postings by tech stack match
Job titles for this role vary widely. Search by platform name alongside the title, such as 'marketing operations Marketo' or 'martech analyst Salesforce', to surface postings that fit your actual skill set rather than relying on title alone.
Prepare for a technical assessment round
Many employers add a skills screen before the final interview, often asking you to audit a sample automation workflow, identify data hygiene issues, or walk through how you'd build a lead scoring model. Practice narrating your reasoning out loud, not just producing the answer.
Negotiate scope alongside compensation
In a final offer conversation, ask which platforms you'll own outright versus share with other teams. Sole ownership of a core system strengthens your resume faster and signals career growth potential, so it's worth clarifying before you accept.
Marketing Technology Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most marketing technology specialists?
Amazon, Cook Medical Supply, and CliftonLarsonAllen are hiring the most marketing technology specialists right now, with openings concentrated in California, New York, and Texas, based on current listings on Migrate Mate as of November 2026. Demand tends to be highest at mid-size to enterprise companies with dedicated revenue operations or marketing operations functions.
How many marketing technology specialist jobs are remote?
About 87% of marketing technology specialist openings are fully remote or hybrid as of November 2026, reflecting the platform-based nature of the work. Roles focused on automation, CRM administration, and campaign operations are the most likely to be fully remote, while positions with heavy cross-functional collaboration or systems integration work more often follow a hybrid schedule.
How do you become a marketing technology specialist?
Start by building hands-on experience with a major marketing automation platform or CRM, either through an employer, a free trial environment, or a vendor certification program. Move into a marketing coordinator or operations support role where you can own workflows directly. Build toward systems integration work by learning how platforms connect through APIs or native connectors, and document your projects with measurable outcomes to show during interviews.
Can you get hired as a marketing technology specialist with little experience?
Yes, entry-level and associate-level marketing technology specialist roles exist, particularly at agencies and mid-size companies building out their martech stacks for the first time. Employers in these situations prioritize demonstrated platform knowledge over years on the job. Earning a certification from a major platform vendor, completing a hands-on project using a free-tier account, and applying to operations coordinator or marketing analyst roles that include platform administration duties can build the foundation quickly.
What does the marketing technology specialist interview process look like?
Most processes run three to four stages. An initial recruiter screen is followed by a hiring manager conversation focused on your platform experience and how you've approached past integrations or workflow builds. A technical assessment is common, often asking you to audit an automation sequence, correct a data problem, or describe how you'd architect a new campaign program. Final rounds typically include a presentation or case study review with the broader marketing operations or revenue operations team.
Where can I find and apply to marketing technology specialist jobs?
You can find and apply to marketing technology specialist jobs on Migrate Mate, which lists current openings from across the United States in one place. Search for roles that match your platform experience and seniority level, then apply directly to each listing that fits.
See All 170+ Marketing Technology Specialist Jobs
Find roles that match your experience and apply in just a few clicks.
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