Mid Level Product Marketing Director Jobs
Mid level product marketing director jobs go to marketers ready to own campaigns and product launches end to end, drive positioning decisions with limited oversight, and begin mentoring junior teammates. Openings are spread across on-site, hybrid, and remote settings in Technology & Software, Retail, and Insurance, with Samba TV, Walmart, and Calero hiring at this level now.
Find JobsOverview
Open roles13
Top stateCalifornia
Top employerSamba TV
Top cityNew York, NY
Work type80% On-site
Top industryTechnology
Showing 5 of 13+ Mid Level Product Marketing Director jobs
(USA) Director, Product Marketing
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New 1m ago
Walmart
(USA) Director, Product Marketing
San Bruno, California
New 1m ago
National Director, Sales, Marketing and New Product Development
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New 1m ago
Bridgestone Americas
National Director, Sales, Marketing and New Product Development
Brook Park, Ohio
New 1m ago
Director, Product Marketing, Ads Monetization
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New 1m ago
Walmart
Director, Product Marketing, Ads Monetization
San Bruno, California
New 1m ago
Director of Product Marketing
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New 1m ago
ActiveCampaign
Director of Product Marketing
Chicago, Illinois
New 1m ago
Director of Growth & Product Marketing
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New 1m ago
Oscar Health
Director of Growth & Product Marketing
New York, New York
New 1m ago
New 1m ago
(USA) Director, Product Marketing
Walmart·San Bruno, California
Job functions:
$132k - $286k/yr
4+ yrs exp.
Master's degree in business administration
10,000+ employees
Job Description
Position Summary...
What you'll do...
We are seeking a Director of Data, Identity & Measurement Product Marketing to lead the product marketing function responsible for accelerating adoption, utilization, and product commercialization across Walmart Connect’s data, identity, and measurement portfolio. This leader will own the strategy, go-to-market execution, and adoption management of Walmart Connect's data, identity, and measurement ecosystem while building a high-performing team, influencing senior stakeholders, and establishing scalable operating models.
This leader will partner closely with Product, Engineering, Revenue, Sales, Measurement Science, Analytics, and Strategy teams to translate complex data, identity, and measurement capabilities into customer value, business outcomes, and scalable growth strategies. As a trusted advisor to senior leaders, this role will help shape product strategy, roadmap priorities, adoption strategies, and cross-functional decision-making that drives advertiser success and platform growth.
In this role, you will own the go-to-market strategy and commercialization of Walmart Connect’s data, identity, and measurement portfolio, including first-party data activation, data collaboration, identity, attribution, incrementality, and measurement capabilities. You will work closely with Product and business leaders to ensure these capabilities are effectively positioned, launched, adopted, and optimized to help advertisers understand who they are reaching, what is driving performance, and how media investments translate into business outcomes.
You will also help identify and prioritize growth opportunities, synthesize customer and market feedback, and partner with Product teams to influence roadmap priorities. This role offers the opportunity to shape the future of measurement and data-driven advertising at Walmart Connect while driving adoption of innovative solutions across a rapidly growing platform.
What You'll Do
- Lead, coach, and develop a high-performing team of product marketers, raising the bar on strategic rigor, execution quality and business impact by setting clear expectations, providing ongoing feedback, driving performance management, building future leaders, and fostering a culture of accountability, excellence, customer focus, and continuous learning.
- Lead product marketing strategy across Walmart Connect's data, identity, and measurement portfolio, using customer insights, market and competitive intelligence, advertiser objectives, and product performance to shape portfolio priorities, positioning, commercialization, adoption, and growth.
- Own the commercialization, adoption, and sustained utilization of data, identity, and measurement solutions, with accountability for customer understanding, sales confidence, advertiser value, product usage, and measurable GTM impact.
- Drive go-to-market strategy, positioning, messaging, and commercialization plans for first-party data activation, identity resolution, data collaboration and clean room solutions, attribution and incrementality, privacy-enhancing technologies, and advanced measurement capabilities.
- Define and strengthen the commercial vision for the portfolio, ensuring GTM strategies are grounded in advertiser objectives, customer needs, market opportunity, competitive differentiation, and broader Walmart Connect growth priorities.
- Partner closely with Product, Engineering, Revenue, Sales, Measurement Science, Analytics, Strategy, and Marketing teams to drive sustained product adoption, positioning, packaging, and commercialization.
- Serve as a trusted strategic advisor to senior leaders, influencing product strategy, adoption priorities, investment decisions, and roadmap direction through customer insights, market intelligence, competitive trends, and product performance data.
- Drive advertiser education, sales enablement, launch planning, executive storytelling, and engagement programs that accelerate product adoption, utilization, and sustained growth.
- Establish measurement frameworks, success metrics, and business reviews to track adoption, utilization, customer outcomes, portfolio performance, and commercial impact.
- Build scalable operating models, planning processes, playbooks, and best practices that improve launch readiness, commercialization success, execution quality, speed, consistency, and cross-functional alignment.
- Drive organizational excellence by helping elevate PMM capabilities, refining product marketing frameworks, improving execution quality, and establishing higher standards across strategy, positioning, customer insights, and adoption planning.
- Drive executive communication, stakeholder alignment, and decision-making across senior leadership teams to ensure successful delivery of business objectives and customer outcomes.
What You'll Bring
- 10+ years of experience in Product Marketing, Ad Tech, Measurement, Identity, Data Collaboration, Analytics, or related GTM leadership roles.
- 5+ years of proven experience leading and developing teams, with a track record of elevating performance, coaching talent, setting high standards, and building high-accountability cultures.
- Deep expertise in advertising measurement, attribution, identity resolution, first-party data activation, clean rooms, data collaboration, privacy-enhancing technologies, measurement and analytics ecosystems.
- Proven success driving product adoption, commercialization, customer utilization, or portfolio expansion for measurement, identity, data, or analytics solutions.
- Experience translating complex technical capabilities into compelling value propositions, differentiated positioning, sales narratives, and advertiser-objective-driven go-to-market strategies.
- Strong command of how measurement, identity, and first-party data strategies drive advertiser outcomes, business growth, customer adoption, and competitive differentiation.
- Strong partnership skills with Product, Engineering, Sales, Revenue, Measurement Science, Analytics, Strategy, and Marketing teams.
- Experience building scalable GTM playbooks, launch processes, enablement programs, operating models, quality standards, and adoption frameworks within complex, matrixed organizations.
- Strong analytical skills with the ability to leverage product adoption, customer, measurement, advertiser, and business performance metrics to inform decisions and drive outcomes.
- Strong understanding of evolving privacy regulations, identity frameworks, measurement methodologies, and industry trends impacting advertisers and media platforms.
- Excellent storytelling, executive communication and presentation skills, with the ability to influence senior cross-functional stakeholders and align teams around shared priorities.
- Ability to operate with strategic vision, strong judgment, high standards, and adaptability in a rapidly evolving business environment.
- Understanding of the evolving retail media, identity, and measurement landscape, including clean rooms, privacy-enhancing technologies, closed-loop measurement, and cross-platform measurement approaches.
- Proven success commercializing complex data, identity, measurement, or analytics solutions across different sizes of advertisers, agencies, or large-scale media platforms.
- Knowledge and experience in retail media, commerce media, advertising technology, measurement platforms, identity solutions, data collaboration environments, or marketing analytics.
Extended subject matter expertise in attribution methodologies, incrementality, audience intelligence, privacy-safe measurement, and emerging industry measurement standards.
Respect the Individual Builds highperforming teams seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customermember experience for all
Respect the Individual Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities builds the talent pipeline fosters an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customer and company and regularly recognizes others contributions and accomplishments supports strategies and drives initiatives that attract and retain the best talent
Respect the Individual Builds strong and trusting relationships with team members and business partners works collaboratively and crossfunctionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action
Act with Integrity Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by taking action to advance opportunity sustainability community and integrity eg creating fair opportunities for associates and suppliers driving local giving efforts
Act with Integrity Ensures that teams follow the law our code of conduct and company policies promotes an environment where associates feel comfortable sharing concerns and models our culture of nonretaliation listens to concerns raised by associates and takes action and enables others to do the same holds self and teams accountable for achieving results in a way that is consistent with our values
Act with Integrity Acts as an altruistic servant leader and is consistently humble selfaware
Serve our Customers and members Delivers expected business results while putting the customermember first and consistently applying an omnimerchant mindset and acting with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers
Serve our Customers and members Adopts a holistic perspective that considers data analytics customermember insights and different parts of the business when making plans and implementing strategies
Strive for Excellence Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions and fosters an environment that supports learning innovation learning from mistakes and intelligent risktaking and exhibits resilience in the face of setbacks
Strive for Excellence Drives continuous improvements supervises the adoption of new technology and supports digital disruption in line with Walmarts business model
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
San Bruno, California US-08848: The annual salary range for this position is $143,000.00 - $286,000.00
Hoboken, New Jersey US-10279: The annual salary range for this position is $132,000.00 - $264,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field. Option 2: 7 years' experience in Marketing, Business Administration, or related field.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business AdministrationPrimary Location...
850 Cherry Ave, San Bruno, CA 94066-3031, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Walmart
(USA) Director, Product Marketing
San Bruno, California
New 1m ago10,000+ employees
Job functions:
$132k - $286k/yr
4+ yrs exp.
Master's degree in business administration
Job Description
Position Summary...
What you'll do...
We are seeking a Director of Data, Identity & Measurement Product Marketing to lead the product marketing function responsible for accelerating adoption, utilization, and product commercialization across Walmart Connect’s data, identity, and measurement portfolio. This leader will own the strategy, go-to-market execution, and adoption management of Walmart Connect's data, identity, and measurement ecosystem while building a high-performing team, influencing senior stakeholders, and establishing scalable operating models.
This leader will partner closely with Product, Engineering, Revenue, Sales, Measurement Science, Analytics, and Strategy teams to translate complex data, identity, and measurement capabilities into customer value, business outcomes, and scalable growth strategies. As a trusted advisor to senior leaders, this role will help shape product strategy, roadmap priorities, adoption strategies, and cross-functional decision-making that drives advertiser success and platform growth.
In this role, you will own the go-to-market strategy and commercialization of Walmart Connect’s data, identity, and measurement portfolio, including first-party data activation, data collaboration, identity, attribution, incrementality, and measurement capabilities. You will work closely with Product and business leaders to ensure these capabilities are effectively positioned, launched, adopted, and optimized to help advertisers understand who they are reaching, what is driving performance, and how media investments translate into business outcomes.
You will also help identify and prioritize growth opportunities, synthesize customer and market feedback, and partner with Product teams to influence roadmap priorities. This role offers the opportunity to shape the future of measurement and data-driven advertising at Walmart Connect while driving adoption of innovative solutions across a rapidly growing platform.
What You'll Do
- Lead, coach, and develop a high-performing team of product marketers, raising the bar on strategic rigor, execution quality and business impact by setting clear expectations, providing ongoing feedback, driving performance management, building future leaders, and fostering a culture of accountability, excellence, customer focus, and continuous learning.
- Lead product marketing strategy across Walmart Connect's data, identity, and measurement portfolio, using customer insights, market and competitive intelligence, advertiser objectives, and product performance to shape portfolio priorities, positioning, commercialization, adoption, and growth.
- Own the commercialization, adoption, and sustained utilization of data, identity, and measurement solutions, with accountability for customer understanding, sales confidence, advertiser value, product usage, and measurable GTM impact.
- Drive go-to-market strategy, positioning, messaging, and commercialization plans for first-party data activation, identity resolution, data collaboration and clean room solutions, attribution and incrementality, privacy-enhancing technologies, and advanced measurement capabilities.
- Define and strengthen the commercial vision for the portfolio, ensuring GTM strategies are grounded in advertiser objectives, customer needs, market opportunity, competitive differentiation, and broader Walmart Connect growth priorities.
- Partner closely with Product, Engineering, Revenue, Sales, Measurement Science, Analytics, Strategy, and Marketing teams to drive sustained product adoption, positioning, packaging, and commercialization.
- Serve as a trusted strategic advisor to senior leaders, influencing product strategy, adoption priorities, investment decisions, and roadmap direction through customer insights, market intelligence, competitive trends, and product performance data.
- Drive advertiser education, sales enablement, launch planning, executive storytelling, and engagement programs that accelerate product adoption, utilization, and sustained growth.
- Establish measurement frameworks, success metrics, and business reviews to track adoption, utilization, customer outcomes, portfolio performance, and commercial impact.
- Build scalable operating models, planning processes, playbooks, and best practices that improve launch readiness, commercialization success, execution quality, speed, consistency, and cross-functional alignment.
- Drive organizational excellence by helping elevate PMM capabilities, refining product marketing frameworks, improving execution quality, and establishing higher standards across strategy, positioning, customer insights, and adoption planning.
- Drive executive communication, stakeholder alignment, and decision-making across senior leadership teams to ensure successful delivery of business objectives and customer outcomes.
What You'll Bring
- 10+ years of experience in Product Marketing, Ad Tech, Measurement, Identity, Data Collaboration, Analytics, or related GTM leadership roles.
- 5+ years of proven experience leading and developing teams, with a track record of elevating performance, coaching talent, setting high standards, and building high-accountability cultures.
- Deep expertise in advertising measurement, attribution, identity resolution, first-party data activation, clean rooms, data collaboration, privacy-enhancing technologies, measurement and analytics ecosystems.
- Proven success driving product adoption, commercialization, customer utilization, or portfolio expansion for measurement, identity, data, or analytics solutions.
- Experience translating complex technical capabilities into compelling value propositions, differentiated positioning, sales narratives, and advertiser-objective-driven go-to-market strategies.
- Strong command of how measurement, identity, and first-party data strategies drive advertiser outcomes, business growth, customer adoption, and competitive differentiation.
- Strong partnership skills with Product, Engineering, Sales, Revenue, Measurement Science, Analytics, Strategy, and Marketing teams.
- Experience building scalable GTM playbooks, launch processes, enablement programs, operating models, quality standards, and adoption frameworks within complex, matrixed organizations.
- Strong analytical skills with the ability to leverage product adoption, customer, measurement, advertiser, and business performance metrics to inform decisions and drive outcomes.
- Strong understanding of evolving privacy regulations, identity frameworks, measurement methodologies, and industry trends impacting advertisers and media platforms.
- Excellent storytelling, executive communication and presentation skills, with the ability to influence senior cross-functional stakeholders and align teams around shared priorities.
- Ability to operate with strategic vision, strong judgment, high standards, and adaptability in a rapidly evolving business environment.
- Understanding of the evolving retail media, identity, and measurement landscape, including clean rooms, privacy-enhancing technologies, closed-loop measurement, and cross-platform measurement approaches.
- Proven success commercializing complex data, identity, measurement, or analytics solutions across different sizes of advertisers, agencies, or large-scale media platforms.
- Knowledge and experience in retail media, commerce media, advertising technology, measurement platforms, identity solutions, data collaboration environments, or marketing analytics.
Extended subject matter expertise in attribution methodologies, incrementality, audience intelligence, privacy-safe measurement, and emerging industry measurement standards.
Respect the Individual Builds highperforming teams seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customermember experience for all
Respect the Individual Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities builds the talent pipeline fosters an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customer and company and regularly recognizes others contributions and accomplishments supports strategies and drives initiatives that attract and retain the best talent
Respect the Individual Builds strong and trusting relationships with team members and business partners works collaboratively and crossfunctionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action
Act with Integrity Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by taking action to advance opportunity sustainability community and integrity eg creating fair opportunities for associates and suppliers driving local giving efforts
Act with Integrity Ensures that teams follow the law our code of conduct and company policies promotes an environment where associates feel comfortable sharing concerns and models our culture of nonretaliation listens to concerns raised by associates and takes action and enables others to do the same holds self and teams accountable for achieving results in a way that is consistent with our values
Act with Integrity Acts as an altruistic servant leader and is consistently humble selfaware
Serve our Customers and members Delivers expected business results while putting the customermember first and consistently applying an omnimerchant mindset and acting with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers
Serve our Customers and members Adopts a holistic perspective that considers data analytics customermember insights and different parts of the business when making plans and implementing strategies
Strive for Excellence Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions and fosters an environment that supports learning innovation learning from mistakes and intelligent risktaking and exhibits resilience in the face of setbacks
Strive for Excellence Drives continuous improvements supervises the adoption of new technology and supports digital disruption in line with Walmarts business model
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
San Bruno, California US-08848: The annual salary range for this position is $143,000.00 - $286,000.00
Hoboken, New Jersey US-10279: The annual salary range for this position is $132,000.00 - $264,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
ã…¤
ã…¤
ã…¤
ã…¤
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field. Option 2: 7 years' experience in Marketing, Business Administration, or related field.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business AdministrationPrimary Location...
850 Cherry Ave, San Bruno, CA 94066-3031, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.See All 13 Mid Level Product Marketing Director Jobs
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Find JobsMid Level Product Marketing Director Job Market
Who's Hiring
- Samba TV3
- Walmart2
- Calero1
- NetApp1
- Klaviyo1
Top Industries Hiring
- Technology & Software7
- Retail2
- Insurance1
- Accounting & Auditing1
- Chemicals & Materials1
Mid Level Product Marketing Director Jobs: Frequently Asked Questions
How do I get a mid level product marketing director job?
Position your experience around ownership, not just contribution. Highlight campaigns or launches you led from brief to results, decisions you made without heavy supervision, and measurable outcomes like pipeline influenced or adoption rates. Tailor your resume to show you can drive a workstream independently, and use your cover letter to connect past results directly to the problems the hiring team is trying to solve.
Which companies hire mid level product marketing directors?
Companies hiring mid level product marketing directors right now include Samba TV, Walmart, and Calero, based on current listings on Migrate Mate as of July 2026. You will find a broad mix of employers at this level, from high-growth startups building out their first structured marketing function to established tech and consumer brands expanding product lines.
Are there remote mid level product marketing director jobs?
Yes, remote and hybrid options are widely available at this experience level. About 20% of mid level product marketing director openings are remote or hybrid as of July 2026, reflecting how many companies now treat senior-adjacent marketing roles as location-flexible. Searching by work setting on Migrate Mate lets you filter to openings that match your preference.
How do I move up to a mid level product marketing director role?
The path from entry level into mid level is built on accumulating visible ownership. Early in your career, focus on delivering well within assigned scopes, then actively seek projects where you control the strategy, not just the execution. Develop a point of view on positioning and messaging, document your impact with numbers, and take on cross-functional work with product and sales teams. Consistent delivery on projects of increasing complexity is what signals readiness for mid level responsibilities.
Which industries hire the most mid level product marketing directors?
Mid Level product marketing director roles concentrate in Technology & Software, Retail, and Insurance, based on current listings on Migrate Mate as of July 2026. These sectors tend to hire heavily at the mid level because they are actively launching new products or entering competitive markets where clear positioning and go-to-market execution are essential growth levers.