Senior Community Marketing Manager Jobs in Michigan
Senior Community Marketing Manager jobs in Michigan are active across healthcare systems, higher education, automotive-adjacent tech, and nonprofit sectors, with demand concentrated at the mid-to-senior level for candidates who can own both strategy and execution. Most of the hiring is in Detroit, Grand Rapids, and Ann Arbor, where large institutions like Beaumont Health, Meijer, and the University of Michigan maintain ongoing community engagement functions. The most in-demand specialties are digital community strategy, multicultural outreach, and employer brand programs tied to workforce development. Scan the live roles below and apply to whichever ones fit.
Find JobsOverview
Showing 5 of 7+ Senior Community Marketing Manager jobs
Welcome to Our Assisted Living Community
Plymouth Inn Assisted Living is a warm, resident-centered senior living community now under new ownership. Our new leadership is a Michigan-based, family-run owner and operator of assisted living communities, committed to elevating the quality of care, comfort, and connection for our residents. With a strong local presence and a hands-on, family-oriented approach, we are focused on enhancing services, strengthening community engagement, and creating a supportive environment for both residents and staff. As we continue to grow, we are seeking a dynamic Director of Marketing & Community Relations to help communicate our renewed vision and expand our reach within the Plymouth community.
For more information, please visit us at http://www.plymouthinn.net
Summary of Duties
The Director of Marketing & Community Relations is responsible for planning, developing, and executing marketing initiatives that drive occupancy, enhance brand visibility, and cultivate lasting relationships with referral partners, families, and the local community. This role requires a strategic, relationship-oriented professional who thrives in a mission-driven environment and understands the senior living industry.
Key Responsibilities
Marketing & Sales
· Develop, implement, and manage marketing strategies to drive inquiries, tours, and move-ins.
· Maintain and exceed occupancy goals through proactive lead generation and follow-up.
· Track marketing metrics, analyze trends, and adjust strategies for optimal performance.
· Ensure consistent branding across all digital and print materials.
· Perform competitive benchmarking of similar assisted livings in the local area.
Community Relations & Outreach
· Cultivate strong relationships with hospitals, physicians, senior service agencies, skilled rehabs, placement agencies, and other referral partners.
· Represent Plymouth Inn at community events, networking groups, and outreach programs.
· Plan and host on-site events that highlight the community and engage potential residents and families.
· Act as a positive brand ambassador in the local market.
Family & Resident Engagement
· Build trust and rapport with prospective residents and their families throughout the decision-making process.
· Provide tours, coordinate assessments, and guide families through the move-in process.
· Collaborate with leadership and care teams to ensure a seamless transition for new residents.
Administrative & Team Collaboration
· Work closely with the corporate Vice President on marketing budgets, occupancy targets, and strategic planning.
· Maintain accurate CRM records, inquiry logs, and conversion reports.
· Coordinate internal communication related to marketing initiatives and events.
· Ensure admission paperwork is completed.
What We Offer
· Competitive salary + performance-based incentives
· Comprehensive benefits package
· Supportive and collaborative leadership team
· Opportunity to make a meaningful impact in the lives of seniors and families
· Growth and advancement opportunities
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Referral program
Experience:
- Assisted Living Mareketing: 1 year (Required)
Work Location: In person
Welcome to Our Assisted Living Community
Plymouth Inn Assisted Living is a warm, resident-centered senior living community now under new ownership. Our new leadership is a Michigan-based, family-run owner and operator of assisted living communities, committed to elevating the quality of care, comfort, and connection for our residents. With a strong local presence and a hands-on, family-oriented approach, we are focused on enhancing services, strengthening community engagement, and creating a supportive environment for both residents and staff. As we continue to grow, we are seeking a dynamic Director of Marketing & Community Relations to help communicate our renewed vision and expand our reach within the Plymouth community.
For more information, please visit us at http://www.plymouthinn.net
Summary of Duties
The Director of Marketing & Community Relations is responsible for planning, developing, and executing marketing initiatives that drive occupancy, enhance brand visibility, and cultivate lasting relationships with referral partners, families, and the local community. This role requires a strategic, relationship-oriented professional who thrives in a mission-driven environment and understands the senior living industry.
Key Responsibilities
Marketing & Sales
· Develop, implement, and manage marketing strategies to drive inquiries, tours, and move-ins.
· Maintain and exceed occupancy goals through proactive lead generation and follow-up.
· Track marketing metrics, analyze trends, and adjust strategies for optimal performance.
· Ensure consistent branding across all digital and print materials.
· Perform competitive benchmarking of similar assisted livings in the local area.
Community Relations & Outreach
· Cultivate strong relationships with hospitals, physicians, senior service agencies, skilled rehabs, placement agencies, and other referral partners.
· Represent Plymouth Inn at community events, networking groups, and outreach programs.
· Plan and host on-site events that highlight the community and engage potential residents and families.
· Act as a positive brand ambassador in the local market.
Family & Resident Engagement
· Build trust and rapport with prospective residents and their families throughout the decision-making process.
· Provide tours, coordinate assessments, and guide families through the move-in process.
· Collaborate with leadership and care teams to ensure a seamless transition for new residents.
Administrative & Team Collaboration
· Work closely with the corporate Vice President on marketing budgets, occupancy targets, and strategic planning.
· Maintain accurate CRM records, inquiry logs, and conversion reports.
· Coordinate internal communication related to marketing initiatives and events.
· Ensure admission paperwork is completed.
What We Offer
· Competitive salary + performance-based incentives
· Comprehensive benefits package
· Supportive and collaborative leadership team
· Opportunity to make a meaningful impact in the lives of seniors and families
· Growth and advancement opportunities
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Referral program
Experience:
- Assisted Living Mareketing: 1 year (Required)
Work Location: In person
See All 7 Senior Community Marketing Manager Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find JobsSenior Community Marketing Manager Jobs by City in Michigan
Where Michigan roles are concentrated, by current openings.
Senior Community Marketing Manager Job Market in Michigan
A snapshot from current Michigan openings, updated as new roles post.
Who's Hiring
What Michigan Employers Look For
The qualifications that appear most often in senior community marketing manager jobs across Michigan.
- Bachelor's degree in marketing, communications, public relations, or a closely related field
- Five or more years of community marketing or brand engagement experience in a leadership role
- Demonstrated ability to manage cross-functional campaigns across digital and in-person channels
- Experience building and maintaining partnerships with local organizations, media, or community groups
- Proficiency with marketing automation platforms, CRM tools, and social media analytics
- Strong written and verbal communication skills for executive-level reporting and stakeholder presentations
Senior Community Marketing Manager Jobs in Michigan: Frequently Asked Questions
How do you become a senior community marketing manager in Michigan?
Most Michigan employers expect a bachelor's degree in marketing, communications, or a related field, followed by several years of progressively senior marketing or community engagement experience. There is no state-issued license required for this role in Michigan. Candidates who advance fastest typically build a portfolio of measurable community campaigns, earn a professional certification such as a digital marketing credential, and gain experience within Michigan's healthcare, automotive, or higher education sectors where the role is most common.
Which companies hire senior community marketing managers in Michigan?
Companies currently hiring senior community marketing managers in Michigan include Amara Hospice Care, CITY OF EAST LANSING, and Great Lakes Home Pros, per current listings on Migrate Mate as of September 2026. Michigan's mix of large health systems, major retail and consumer brands, and research universities makes it one of the more consistent states for senior-level community marketing openings throughout the year.
Which Michigan cities have the most senior community marketing manager jobs?
Addison, Saginaw, and Brighton have the most senior community marketing manager openings in Michigan. Detroit anchors the list because of its concentration of corporate headquarters, regional health systems, and nonprofit organizations with large community programs, while Grand Rapids draws demand from its growing healthcare and consumer goods employers and Ann Arbor benefits from the University of Michigan's ongoing community engagement and research-driven marketing initiatives.
Are there remote senior community marketing manager jobs in Michigan?
Yes, and they are more common than in most marketing specialties because much of the strategic and content work can be done off-site. About 17% of senior community marketing manager openings tied to Michigan are remote or hybrid as of September 2026, reflecting the desk-based nature of campaign planning and digital outreach. The portions of the role involving in-person community events, local partnerships, or executive stakeholder meetings are typically still expected on-site.
How can I get hired as a senior community marketing manager in Michigan with little or no experience?
The most realistic entry path is a marketing coordinator or community engagement associate role at a Michigan health system, university, or large nonprofit, where internal promotion tracks are well established. Employers like Beaumont Health, Meijer, and Michigan Medicine regularly bring in junior marketing staff and move them into senior roles over time. Building a portfolio of community-facing campaigns, earning a digital marketing certification, and taking on volunteer or contract work with Detroit-area nonprofits or Grand Rapids community organizations can strengthen a candidate's profile considerably.
Where can I find and apply to senior community marketing manager jobs in Michigan?
You can find and apply to senior community marketing manager jobs in Michigan on Migrate Mate, which lists current Michigan openings. Search the roles available, find the ones that fit your background and location, and apply directly to the employers posting them.
See All 7 Senior Community Marketing Manager Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find Jobs