Marketing Specialist Jobs in Michigan

Marketing Specialist jobs in Michigan are consistently active, with strong demand running from entry-level coordinators through senior strategists across automotive, healthcare, manufacturing, and higher education sectors. Detroit, Grand Rapids, and Ann Arbor anchor most of the hiring, with major employers like General Motors, Beaumont Health, and Consumers Energy maintaining ongoing marketing teams in the state. Digital marketing, content strategy, and brand management are the specialties Michigan employers ask for most. Find a role that fits below and apply directly.

Find Marketing Specialist Jobs

Overview

Open roles46
Top employerSinclair Broadcast
Top cityKalamazoo, MI
Cities hiring35
Work type48% On-site
Top industryConsulting

Showing 5 of 46+ Marketing Specialist jobs

M Dining, Marketing Communications Specialist
We won't show you this job again
Added 2d ago
M Dining, Marketing Communications Specialist
The University of Michigan
Ann Arbor, Michigan
Communications
Content & Communications
Public Relations (PR)
$54k - $62k/yr
Hybrid
Bachelor's degree in communications
10,000+

Have you applied for this role?

Marketing and Communications Specialist
We won't show you this job again
Added 2d ago
Marketing and Communications Specialist
Eccalon
Detroit, Michigan
Customer Service
Customer Success
Customer Support
On-Site
Bachelor's degree in communications
51-200

Have you applied for this role?

Digital Marketing & Automation Specialist
We won't show you this job again
Added 4d ago
Digital Marketing & Automation Specialist
Preferred Moving & Storage, Inc.
Harrison Township, Michigan
Growth Marketing
Marketing
Performance Marketing
$20 - $25/hr
On-Site

Have you applied for this role?

Specialist, Integrated Marketing and Communications
We won't show you this job again
Added 1w ago
Specialist, Integrated Marketing and Communications
Detroit Regional Chamber
Detroit, Michigan
Content Marketing
Growth Marketing
Marketing
$55k - $62k/yr
Remote (US)
Bachelor's degree in communications
51-200

Have you applied for this role?

Direct Marketing Specialist
We won't show you this job again
Added 1w ago
Direct Marketing Specialist
SINTO
Grand Ledge, Michigan
Business Operations
Program Management
Project Management
201-500

Have you applied for this role?

See All 46 Marketing Specialist Jobs in Michigan

Find roles in Michigan that match your experience and apply in just a few clicks.

Find Marketing Specialist Jobs

Marketing Specialist Jobs by City in Michigan

Where Michigan roles are concentrated, by current openings.

Kalamazoo
4 jobs
Grand Rapids
4 jobs
Detroit
2 jobs
Lansing
2 jobs
Portage
2 jobs
Saginaw
2 jobs
Ann Arbor
2 jobs
Troy
1 job
Flint
1 job

Marketing Specialist Job Market in Michigan

A snapshot from current Michigan openings, updated as new roles post.

Who's Hiring

Sinclair Broadcast3 open roles
Michigan Broadband Services2 open roles
SINTO1 open role

Top Industries Hiring

  • Consulting & Professional Services

What Michigan Employers Look For

The qualifications that appear most often in marketing specialist jobs across Michigan.

  • Bachelor's degree in marketing, communications, business, or a related field
  • Demonstrated experience developing and executing multi-channel marketing campaigns
  • Proficiency with marketing automation platforms such as HubSpot or Salesforce Marketing Cloud
  • Strong analytical skills with experience interpreting campaign data and reporting on ROI
  • Familiarity with SEO, SEM, and paid digital advertising platforms including Google Ads
  • Excellent written and verbal communication skills with ability to collaborate across teams

Marketing Specialist Jobs in Michigan: Frequently Asked Questions

How do you become a marketing specialist in Michigan?

A bachelor's degree in marketing, communications, or business is the standard starting point for marketing specialist roles in Michigan, and no state-issued license is required. Michigan employers, particularly in the automotive and healthcare industries, increasingly value platform certifications from Google, HubSpot, or Meta alongside formal education. Building a portfolio of campaign work and gaining experience through internships at Michigan-based companies or agencies strengthens a candidate's profile considerably.

How much do marketing specialists make in Michigan?

Marketing specialists in Michigan earn a median of about $66,780 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $40,930 for the lowest 10% to over $127,190 for the top 10%. Pay rises with experience, specialty, and employer.

Which companies hire marketing specialists in Michigan?

Employers hiring marketing specialists in Michigan right now include Sinclair Broadcast, Michigan Broadband Services, and SINTO, based on current listings on Migrate Mate as of November 2026. Michigan's concentration of automotive, healthcare, and financial services headquarters means marketing teams here often focus on brand, product launches, and B2B communications alongside consumer-facing campaigns.

Which Michigan cities have the most marketing specialist jobs?

Kalamazoo, Grand Rapids, and Detroit have the most marketing specialist openings in Michigan. Detroit leads because of its dense concentration of automotive and mobility company headquarters, corporate offices, and regional operations for healthcare and financial services firms, while Grand Rapids draws demand from its growing food, manufacturing, and healthcare industries, and Ann Arbor benefits from the University of Michigan and a robust technology and life sciences sector.

Are there remote marketing specialist jobs in Michigan?

Yes, and more than most fields. Marketing specialist work is largely desk-based and output-driven, making it well suited to remote and hybrid arrangements. About 52% of marketing specialist openings tied to Michigan are remote or hybrid as of November 2026, reflecting how broadly employers in the state have adopted flexible models since the pandemic. Roles focused on content creation, digital advertising, and email marketing tend to be the most consistently remote-eligible.

How can I get hired as a marketing specialist in Michigan with little or no experience?

The most realistic entry path is landing a marketing coordinator or communications assistant role, which large Michigan employers like Henry Ford Health, Michigan State University, and Dow regularly post as entry-level positions. Building a portfolio through freelance projects, university coursework campaigns, or volunteer work with Michigan nonprofits demonstrates practical ability before a first full-time role. A Google Analytics or HubSpot certification gives candidates a measurable credential that offsets limited work history in competitive applicant pools.

Where can I find and apply to marketing specialist jobs in Michigan?

You can find and apply to marketing specialist jobs in Michigan on Migrate Mate, which lists current openings from employers actively hiring in the state. Find the roles that fit your experience and specialization, then apply directly to the ones that match.

See All 46 Marketing Specialist Jobs in Michigan

Find roles in Michigan that match your experience and apply in just a few clicks.

Find Marketing Specialist Jobs