Marketing Specialist Jobs in Michigan
Marketing Specialist jobs in Michigan are consistently active, with strong demand running from entry-level coordinators through senior strategists across automotive, healthcare, manufacturing, and higher education sectors. Detroit, Grand Rapids, and Ann Arbor anchor most of the hiring, with major employers like General Motors, Beaumont Health, and Consumers Energy maintaining ongoing marketing teams in the state. Digital marketing, content strategy, and brand management are the specialties Michigan employers ask for most. Find a role that fits below and apply directly.
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Showing 5 of 48+ Marketing Specialist jobs
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
The ideal candidate is eager to learn, willing to take ownership of projects, and able to proactively identify opportunities to support and grow the company’s marketing efforts.
- Execute content on LinkedIn, update website product pages and technical specs, and monitor engagement in order to route high-quality leads inbound to the sales team.
- Get hands-on in our garage and test grounds to shoot and edit photo and video content featuring Dataspeed’s vehicle platforms to drive lead engagement.
- Maintain brand standards while designing and updating product sheets, technical one-pagers, brochures, and slide decks used by our Business Development and Product Management teams.
- Coordinate end-to-end event execution for major industry events, managing booth graphics, literature, promotional items, event shipping/trunks, and pre/post-show social campaigns.
- Build and organize a centralized library of approved photography, video clips, CAD renders, and product datasheets.
- Collaborate daily with our cross-functional teams to ensure marketing assets remain synchronized with active sales cycles and product releases.
- 1-4 years of professional marketing, digital media, or field marketing experience (preferably in B2B technology, automotive, robotics, or engineering).
- Hands-on experience capturing digital photo/video and using editing tools (Adobe Creative Cloud, Premiere, Photoshop, or Canva).
- Highly organized with a demonstrated ability to manage project timelines independently and hit publishing deadlines.
- Comfortable working in an active engineering and vehicle-bay environment, with the curiosity to learn how complex hardware and software systems work.
- Practical working familiarity with HubSpot (or similar CRM), social media management tools, and website content management systems (WordPress).
- Clear, concise written and verbal communication skills.
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
The ideal candidate is eager to learn, willing to take ownership of projects, and able to proactively identify opportunities to support and grow the company’s marketing efforts.
- Execute content on LinkedIn, update website product pages and technical specs, and monitor engagement in order to route high-quality leads inbound to the sales team.
- Get hands-on in our garage and test grounds to shoot and edit photo and video content featuring Dataspeed’s vehicle platforms to drive lead engagement.
- Maintain brand standards while designing and updating product sheets, technical one-pagers, brochures, and slide decks used by our Business Development and Product Management teams.
- Coordinate end-to-end event execution for major industry events, managing booth graphics, literature, promotional items, event shipping/trunks, and pre/post-show social campaigns.
- Build and organize a centralized library of approved photography, video clips, CAD renders, and product datasheets.
- Collaborate daily with our cross-functional teams to ensure marketing assets remain synchronized with active sales cycles and product releases.
- 1-4 years of professional marketing, digital media, or field marketing experience (preferably in B2B technology, automotive, robotics, or engineering).
- Hands-on experience capturing digital photo/video and using editing tools (Adobe Creative Cloud, Premiere, Photoshop, or Canva).
- Highly organized with a demonstrated ability to manage project timelines independently and hit publishing deadlines.
- Comfortable working in an active engineering and vehicle-bay environment, with the curiosity to learn how complex hardware and software systems work.
- Practical working familiarity with HubSpot (or similar CRM), social media management tools, and website content management systems (WordPress).
- Clear, concise written and verbal communication skills.
See All 48 Marketing Specialist Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
Find Marketing Specialist JobsMarketing Specialist Jobs by City in Michigan
Where Michigan roles are concentrated, by current openings.
Marketing Specialist Job Market in Michigan
A snapshot from current Michigan openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Insurance
- Automotive
- Media & Entertainment
- Technology & Software
What Michigan Employers Look For
The qualifications that appear most often in marketing specialist jobs across Michigan.
- Bachelor's degree in marketing, communications, business, or a related field
- Demonstrated experience developing and executing multi-channel marketing campaigns
- Proficiency with marketing automation platforms such as HubSpot or Salesforce Marketing Cloud
- Strong analytical skills with experience interpreting campaign data and reporting on ROI
- Familiarity with SEO, SEM, and paid digital advertising platforms including Google Ads
- Excellent written and verbal communication skills with ability to collaborate across teams
Marketing Specialist Jobs in Michigan: Frequently Asked Questions
How do you become a marketing specialist in Michigan?
A bachelor's degree in marketing, communications, or business is the standard starting point for marketing specialist roles in Michigan, and no state-issued license is required. Michigan employers, particularly in the automotive and healthcare industries, increasingly value platform certifications from Google, HubSpot, or Meta alongside formal education. Building a portfolio of campaign work and gaining experience through internships at Michigan-based companies or agencies strengthens a candidate's profile considerably.
How much do marketing specialists make in Michigan?
Marketing specialists in Michigan earn a median of about $66,780 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $40,930 for the lowest 10% to over $127,190 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing specialists in Michigan?
Employers hiring marketing specialists in Michigan right now include Renesas, Stellantis, and Ford Motor Company, based on current listings on Migrate Mate as of September 2026. Michigan's concentration of automotive, healthcare, and financial services headquarters means marketing teams here often focus on brand, product launches, and B2B communications alongside consumer-facing campaigns.
Which Michigan cities have the most marketing specialist jobs?
Grand Rapids, Troy, and Kalamazoo have the most marketing specialist openings in Michigan. Detroit leads because of its dense concentration of automotive and mobility company headquarters, corporate offices, and regional operations for healthcare and financial services firms, while Grand Rapids draws demand from its growing food, manufacturing, and healthcare industries, and Ann Arbor benefits from the University of Michigan and a robust technology and life sciences sector.
Are there remote marketing specialist jobs in Michigan?
Yes, and more than most fields. Marketing specialist work is largely desk-based and output-driven, making it well suited to remote and hybrid arrangements. About 57% of marketing specialist openings tied to Michigan are remote or hybrid as of September 2026, reflecting how broadly employers in the state have adopted flexible models since the pandemic. Roles focused on content creation, digital advertising, and email marketing tend to be the most consistently remote-eligible.
How can I get hired as a marketing specialist in Michigan with little or no experience?
The most realistic entry path is landing a marketing coordinator or communications assistant role, which large Michigan employers like Henry Ford Health, Michigan State University, and Dow regularly post as entry-level positions. Building a portfolio through freelance projects, university coursework campaigns, or volunteer work with Michigan nonprofits demonstrates practical ability before a first full-time role. A Google Analytics or HubSpot certification gives candidates a measurable credential that offsets limited work history in competitive applicant pools.
Where can I find and apply to marketing specialist jobs in Michigan?
You can find and apply to marketing specialist jobs in Michigan on Migrate Mate, which lists current openings from employers actively hiring in the state. Find the roles that fit your experience and specialization, then apply directly to the ones that match.
See All 48 Marketing Specialist Jobs in Michigan
Find roles in Michigan that match your experience and apply in just a few clicks.
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