Senior Field Marketing Manager Jobs
Senior Field Marketing Manager jobs are open across SaaS, enterprise tech, healthcare, and financial services, from mid-level to director-adjacent roles, with specializations in demand generation, regional pipeline development, and event-led growth. Find a role that fits from the openings below and apply directly.
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The Senior Director, Field Marketing is responsible for leading the enterprise field marketing strategy that connects national brand priorities to effective local market execution across the franchise system. This role oversees the Field Marketing Manager team, strengthens franchisee marketing performance, manages key agency and channel partnerships, and drives measurable growth through disciplined planning, analytics, local playbooks, and close alignment with operations. Serving as a senior advisor to franchise owners, operations leaders, and executive stakeholders, the Senior Director ensures marketing investments translate into qualified demand, booked jobs, stronger market share, and sustainable revenue growth.
Key Responsibilities
Executive Strategy & Franchise Growth Engine
- Trade & Seasonality Strategy: Build scalable, full-funnel field marketing playbooks tailored to home services dynamics—balancing shoulder-season demand generation with peak-season dispatch capacity.
- National-to-Local Playbooks: Translate national brand campaigns into actionable local execution packages (e.g., HVAC shoulder-season tune-up promos, spring plumbing campaigns, emergency storm response protocols).
- Executive Visibility: Report systemwide field marketing health, marketing fund adoption rates, lead volume trends, cost-per-booked-job, and Return on Marketing Investment (ROAS) to the C-suite and Franchise Advisory Council (FAC).
- Franchise Operations & FBC Alignment: Partner closely with Operations leadership to ensure marketing initiatives align with franchisee business goals and is communicated effectively via Franchise Business Consultants (FBCs) and Field Marketing Managers (FMMs).
- Manage & Scale the FMM Team: Lead, mentor, and establish operational rhythms for Field Marketing Managers consulting local franchise territories.
- Franchisee Consulting Standards: Standardize how FMMs guide owners on annual/quarterly budget planning, multi-channel mix, and local market share capture.
- High-Stakes Turnarounds & Multi-Unit Owners: Serve as the senior consulting partner for multi-unit operators, major market expansions, or underperforming territories needing aggressive lead-volume turnarounds.
- Home Services Channel & Agency Management
- Local Digital Ecosystem Management: Direct corporate relationships and SLAs with marketing agencies managing Google Local Services Ads (LSA), Google Business Profiles (GBP), PPC, paid social, local SEO, and lead aggregators (e.g., Angi, Thumbtack).
- Neighborhood & Boots-on-the-Ground Programs: Oversee systemwide frameworks for hyper-local field programs—including yard signs, vehicle wrap standards, technician leave-behinds, and review generation strategies.
- Vendor Accountability: Hold digital partners accountable to strict lead-quality metrics, budget pacing, transparent call-tracking attribution, and cost-per-booked-job benchmarks.
- 10+ years of progressive marketing leadership experience, preferably in franchising, multi-location services, home services, field marketing, or other distributed local-market operating models.
- Demonstrated ability to translate enterprise brand strategy into practical local marketing playbooks, seasonal campaigns, and execution standards that franchise owners and field teams can adopt consistently.
- Proven experience leading, coaching, and scaling high-performing field marketing, local marketing, or franchisee-facing teams, including setting operating rhythms, consulting standards, and performance expectations.
- Strong understanding of local demand generation channels, including paid search, Google Local Services Ads, Google Business Profiles, local SEO, paid social, review generation, lead aggregators, direct mail, neighborhood marketing, and referral programs.
Location and travel expectations: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339 (25-50% travel)
We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
Authority Brands Inc. is an Equal Opportunity Employer
The Senior Director, Field Marketing is responsible for leading the enterprise field marketing strategy that connects national brand priorities to effective local market execution across the franchise system. This role oversees the Field Marketing Manager team, strengthens franchisee marketing performance, manages key agency and channel partnerships, and drives measurable growth through disciplined planning, analytics, local playbooks, and close alignment with operations. Serving as a senior advisor to franchise owners, operations leaders, and executive stakeholders, the Senior Director ensures marketing investments translate into qualified demand, booked jobs, stronger market share, and sustainable revenue growth.
Key Responsibilities
Executive Strategy & Franchise Growth Engine
- Trade & Seasonality Strategy: Build scalable, full-funnel field marketing playbooks tailored to home services dynamics—balancing shoulder-season demand generation with peak-season dispatch capacity.
- National-to-Local Playbooks: Translate national brand campaigns into actionable local execution packages (e.g., HVAC shoulder-season tune-up promos, spring plumbing campaigns, emergency storm response protocols).
- Executive Visibility: Report systemwide field marketing health, marketing fund adoption rates, lead volume trends, cost-per-booked-job, and Return on Marketing Investment (ROAS) to the C-suite and Franchise Advisory Council (FAC).
- Franchise Operations & FBC Alignment: Partner closely with Operations leadership to ensure marketing initiatives align with franchisee business goals and is communicated effectively via Franchise Business Consultants (FBCs) and Field Marketing Managers (FMMs).
- Manage & Scale the FMM Team: Lead, mentor, and establish operational rhythms for Field Marketing Managers consulting local franchise territories.
- Franchisee Consulting Standards: Standardize how FMMs guide owners on annual/quarterly budget planning, multi-channel mix, and local market share capture.
- High-Stakes Turnarounds & Multi-Unit Owners: Serve as the senior consulting partner for multi-unit operators, major market expansions, or underperforming territories needing aggressive lead-volume turnarounds.
- Home Services Channel & Agency Management
- Local Digital Ecosystem Management: Direct corporate relationships and SLAs with marketing agencies managing Google Local Services Ads (LSA), Google Business Profiles (GBP), PPC, paid social, local SEO, and lead aggregators (e.g., Angi, Thumbtack).
- Neighborhood & Boots-on-the-Ground Programs: Oversee systemwide frameworks for hyper-local field programs—including yard signs, vehicle wrap standards, technician leave-behinds, and review generation strategies.
- Vendor Accountability: Hold digital partners accountable to strict lead-quality metrics, budget pacing, transparent call-tracking attribution, and cost-per-booked-job benchmarks.
- 10+ years of progressive marketing leadership experience, preferably in franchising, multi-location services, home services, field marketing, or other distributed local-market operating models.
- Demonstrated ability to translate enterprise brand strategy into practical local marketing playbooks, seasonal campaigns, and execution standards that franchise owners and field teams can adopt consistently.
- Proven experience leading, coaching, and scaling high-performing field marketing, local marketing, or franchisee-facing teams, including setting operating rhythms, consulting standards, and performance expectations.
- Strong understanding of local demand generation channels, including paid search, Google Local Services Ads, Google Business Profiles, local SEO, paid social, review generation, lead aggregators, direct mail, neighborhood marketing, and referral programs.
Location and travel expectations: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339 (25-50% travel)
We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
Authority Brands Inc. is an Equal Opportunity Employer
Senior Field Marketing Manager Jobs by Experience Level
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Who's Hiring
Top Industries Hiring
- Technology & Software
- Electronics & Hardware
- Healthcare & Medical Services
- Consulting & Professional Services
What Employers Look For
The qualifications that appear most often in senior field marketing manager jobs.
- 5 or more years of field or regional marketing experience with measurable pipeline impact
- Proven ability to plan and execute in-person and virtual events at scale
- Experience partnering directly with regional or enterprise sales teams on territory programs
- Proficiency with marketing automation and CRM platforms such as Marketo and Salesforce
- Strong budget management skills including forecasting and vendor negotiation
- Bachelor's degree in marketing, business, communications, or a related field
Tips for Your Senior Field Marketing Manager Job Search
Quantify your pipeline contribution clearly
Hiring managers for senior field marketing manager roles want to see how your programs moved revenue, not just activity metrics. Replace event attendance figures with sourced or influenced pipeline numbers and tie every campaign to a quota-bearing territory.
Tailor your resume to territory scope
Senior field marketing manager job descriptions vary sharply between single-region and multi-territory roles. Reframe your resume header and summary to match the geographic scope in each posting so your experience reads as a direct fit, not a general one.
Apply early to roles that fit
Migrate Mate lists senior field marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Highlight your sales alignment experience
Interviewers for field marketing roles almost always probe how tightly you partnered with regional sales teams. Prepare two or three specific examples of joint planning, shared pipeline goals, or programs you built in direct response to a sales leader's request.
Build a portfolio of field program results
Unlike brand or content roles, field marketing hiring decisions hinge on evidence of execution at scale. Compile a one-page program summary showing your flagship events, ABM campaigns, or regional plays alongside their measurable outcomes before your first round.
Negotiate scope before you negotiate compensation
In final-round conversations, clarify the territory size, budget ownership, and headcount reporting structure before discussing pay. Senior field marketing manager titles can mean vastly different roles at different companies, and scope determines your leverage in any compensation discussion.
Senior Field Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most senior field marketing managers?
The companies hiring the most senior field marketing managers right now include Remarcable, Verkada, and Perk, with the largest share of openings in California, Illinois, and New York, based on current listings on Migrate Mate as of November 2026. Enterprise software, cybersecurity, and cloud infrastructure companies tend to post the highest volume of these roles consistently.
How many senior field marketing manager jobs are remote?
About 89% of senior field marketing manager openings are fully remote or hybrid as of November 2026, though the role's heavy reliance on in-person events and regional sales alignment means fully remote positions are less common than in purely digital marketing functions. Demand generation and ABM-focused sub-specializations within field marketing tend to offer the most remote flexibility.
How do you become a senior field marketing manager?
Most senior field marketing managers move up from field marketing manager or regional marketing roles by building a record of owned pipeline contribution and cross-functional sales collaboration. Deepening your expertise in event execution, account-based marketing, and CRM-driven reporting accelerates the path. Taking on multi-territory or national program ownership, even informally, signals readiness for a senior scope to most hiring teams.
Can you get a senior field marketing manager job with limited field marketing experience?
It's possible if your background includes adjacent experience that maps directly to the core responsibilities. Demand generation managers, marketing business partners, and sales enablement professionals who have run regional programs or supported field sales teams often make the transition successfully. Framing your resume around pipeline influence, sales partnership, and event execution rather than channel ownership makes the case most effectively.
What does the senior field marketing manager interview process look like?
The process typically starts with a recruiter screen focused on scope and budget ownership, followed by a hiring manager interview that digs into how you've partnered with sales and measured program impact. Later rounds often include a panel with sales leaders or a cross-functional marketing team, and many companies ask for a short presentation or program audit as a final-round exercise before extending an offer.
Where can I find and apply to senior field marketing manager jobs?
You can find and apply to senior field marketing manager jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience and target industry, then apply directly to each one that fits your background and the scope you're looking for.
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