VP Sales Jobs in California
VP Sales jobs in California are among the most actively recruited senior leadership roles in the state, concentrated in technology, enterprise software, life sciences, and financial services across companies at every stage from growth-stage startups to established public companies. The heaviest hiring is in the San Francisco Bay Area, Los Angeles, and San Diego, where employers like Salesforce, Oracle, and Thermo Fisher Scientific maintain large commercial operations and regularly build out revenue leadership teams. The most in-demand specialties are enterprise SaaS sales, channel and partner sales, and healthcare and medtech commercial leadership. Find a role that fits below and apply directly.
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Showing 5 of 105+ VP Sales jobs
About TripleLift
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.
As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
VP, Sales - US West
The VP, Sales - US West will provide visionary, hunter-minded sales leadership for a team of talented sales professionals. Working closely with Services, Product, Finance, other Sales (Global Agency and Retail Media), and Marketing teams, the VP will develop, drive, and execute the strategy that generates significant revenue growth across our key demand partners.
A strong, entrepreneurial sales leader with significant management experience, they will possess a deep network within the agency ecosystem and an intimate knowledge of how to lead, coach, and mentor a growing team of directors and individual contributors.
Our Operating Principles (VP Focus)
- Deliver Results/Win as a Team: You are focused on setting and exceeding ambitious revenue targets and KPIs. Your leadership must ensure the team consistently meets and exceeds sales goals, working collaboratively across all TripleLift departments (Product, Services, Operations) to win major accounts.
- Embrace and Drive Change: You will champion innovative strategies for new product adoption (especially CTV, Retail Media, and Data), and actively challenge the status quo of traditional media buying.
- Own Your Piece, Know the Puzzle: You will take full accountability for the execution and revenue performance of the HoldCo business unit. This means setting a clear strategy, being accountable for outcomes, and ensuring the team’s approach aligns with the broader TripleLift global objectives.
- Raise the Bar: You will bring a rigorous approach to deal structure, forecasting, and team performance, ensuring all Go-to-Market efforts and client interactions are executed with precision and set a high standard for the Demand organization.
Responsibilities
- Sales Leadership & Management: Lead, coach, and manage teams of sales professionals representing TripleLift at North American agency holding companies, their respective agencies, and direct advertisers.
- Strategic Growth Execution: Execute and refine the Vision, Strategy, and Metrics for new business generation, revenue retention, key account growth, and product diversification, with an emphasis on scaling CTV and Retail Media revenue.
- Key Deal Negotiation: Lead and support the sales team in closing complex, multi-year trading agreements and annual commitments, driving client adoption of the full omni-channel portfolio and leveraging our certified Minority-Owned SSP status.
- Organizational Management: Oversee territory planning, team goals (OKRs), hiring, training, and professional development for the HoldCo sales organization.
- Operational Excellence: Ensure diligent team-wide sales pipeline management, accurately and effectively forecasting monthly and quarterly sales, and providing proactive analysis to course correct to goals.
- Senior Partnership: Maintain and grow relationships with key decision-makers and senior investment/video leads within the largest agencies and holding companies.
- Market Evangelism: Represent TripleLift as a senior leader and thought leader at industry events, effectively translating technical solutions into plain language business value.
Experience & Qualifications
- BA Degree or equivalent experience.
- 10+ years of experience leading a national sales organization that sells into Holding Company Agencies, with recent, significant management experience in CTV, Advanced TV, or Retail Media.
- A strong agency rolodex (executives, discipline leads, and account leads) and stellar market reputation.
- Expert knowledge of digital advertising, the programmatic ecosystem, and current industry trends.
- Significant business-development experience, including successfully leading pitches for multi-million dollar portfolio deals.
- Excellent communication and presentation skills, demonstrating executive presence and the ability to operate with complete composure.
- Proven ability to influence and communicate effectively with cross-functional internal teams (Product, Marketing, Finance).
- Demonstrable experience operating with the core principles of a high-growth, dynamic ad-tech environment.
OTE compensation range
$380,000—$500,000 USD
US Jobs: The below range represents the potential on target earnings for this role. Actual compensation will vary depending on factors including, but not limited to, experience and performance. This range includes both base and potential variable compensation and is not guaranteed.
The range listed is just one component of TripleLift’s total compensation package for employees. Other rewards may include an open Paid Time Off policy, and many region-specific benefits.
Pay is based on various non-discriminatory factors including but not limited to experience, education, and skills.
Benefits Available to Eligible Employees Include the following*:
- Medical, Dental & Vision Plans
- Flexible PTO
- 401k w/ employer match
*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).
Life at TripleLift
At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.
Establishing People, Culture and Community Initiatives
At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging.
Privacy Policy
Please see our Privacy Policies on our TripleLift and 1plusX websites.
TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.
About TripleLift
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.
As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
VP, Sales - US West
The VP, Sales - US West will provide visionary, hunter-minded sales leadership for a team of talented sales professionals. Working closely with Services, Product, Finance, other Sales (Global Agency and Retail Media), and Marketing teams, the VP will develop, drive, and execute the strategy that generates significant revenue growth across our key demand partners.
A strong, entrepreneurial sales leader with significant management experience, they will possess a deep network within the agency ecosystem and an intimate knowledge of how to lead, coach, and mentor a growing team of directors and individual contributors.
Our Operating Principles (VP Focus)
- Deliver Results/Win as a Team: You are focused on setting and exceeding ambitious revenue targets and KPIs. Your leadership must ensure the team consistently meets and exceeds sales goals, working collaboratively across all TripleLift departments (Product, Services, Operations) to win major accounts.
- Embrace and Drive Change: You will champion innovative strategies for new product adoption (especially CTV, Retail Media, and Data), and actively challenge the status quo of traditional media buying.
- Own Your Piece, Know the Puzzle: You will take full accountability for the execution and revenue performance of the HoldCo business unit. This means setting a clear strategy, being accountable for outcomes, and ensuring the team’s approach aligns with the broader TripleLift global objectives.
- Raise the Bar: You will bring a rigorous approach to deal structure, forecasting, and team performance, ensuring all Go-to-Market efforts and client interactions are executed with precision and set a high standard for the Demand organization.
Responsibilities
- Sales Leadership & Management: Lead, coach, and manage teams of sales professionals representing TripleLift at North American agency holding companies, their respective agencies, and direct advertisers.
- Strategic Growth Execution: Execute and refine the Vision, Strategy, and Metrics for new business generation, revenue retention, key account growth, and product diversification, with an emphasis on scaling CTV and Retail Media revenue.
- Key Deal Negotiation: Lead and support the sales team in closing complex, multi-year trading agreements and annual commitments, driving client adoption of the full omni-channel portfolio and leveraging our certified Minority-Owned SSP status.
- Organizational Management: Oversee territory planning, team goals (OKRs), hiring, training, and professional development for the HoldCo sales organization.
- Operational Excellence: Ensure diligent team-wide sales pipeline management, accurately and effectively forecasting monthly and quarterly sales, and providing proactive analysis to course correct to goals.
- Senior Partnership: Maintain and grow relationships with key decision-makers and senior investment/video leads within the largest agencies and holding companies.
- Market Evangelism: Represent TripleLift as a senior leader and thought leader at industry events, effectively translating technical solutions into plain language business value.
Experience & Qualifications
- BA Degree or equivalent experience.
- 10+ years of experience leading a national sales organization that sells into Holding Company Agencies, with recent, significant management experience in CTV, Advanced TV, or Retail Media.
- A strong agency rolodex (executives, discipline leads, and account leads) and stellar market reputation.
- Expert knowledge of digital advertising, the programmatic ecosystem, and current industry trends.
- Significant business-development experience, including successfully leading pitches for multi-million dollar portfolio deals.
- Excellent communication and presentation skills, demonstrating executive presence and the ability to operate with complete composure.
- Proven ability to influence and communicate effectively with cross-functional internal teams (Product, Marketing, Finance).
- Demonstrable experience operating with the core principles of a high-growth, dynamic ad-tech environment.
OTE compensation range
$380,000—$500,000 USD
US Jobs: The below range represents the potential on target earnings for this role. Actual compensation will vary depending on factors including, but not limited to, experience and performance. This range includes both base and potential variable compensation and is not guaranteed.
The range listed is just one component of TripleLift’s total compensation package for employees. Other rewards may include an open Paid Time Off policy, and many region-specific benefits.
Pay is based on various non-discriminatory factors including but not limited to experience, education, and skills.
Benefits Available to Eligible Employees Include the following*:
- Medical, Dental & Vision Plans
- Flexible PTO
- 401k w/ employer match
*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).
Life at TripleLift
At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.
Establishing People, Culture and Community Initiatives
At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging.
Privacy Policy
Please see our Privacy Policies on our TripleLift and 1plusX websites.
TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.
See All 105+ VP Sales Jobs in California
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Find VP Sales JobsVP Sales Jobs by City in California
Where California roles are concentrated, by current openings.
VP Sales Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
- Salesforce10
- Harness7
- Western Alliance Bank6
- AmeriHome Mortgage Company5
- Bank Of Montreal5
Top Industries Hiring
- Technology & Software39
- Banking & Financial Services19
- Insurance12
- Investment & Asset Management5
- Media & Entertainment5
What California Employers Look For
The qualifications that appear most often in VP sales jobs across California.
- Bachelor's degree in business, marketing, or a related field required
- Proven history of building and leading high-performing B2B sales teams
- Experience managing full sales cycles for enterprise or mid-market accounts
- Demonstrated ability to develop territory plans and hit revenue targets
- Proficiency with CRM platforms such as Salesforce to forecast and report pipeline
- Strong cross-functional collaboration with marketing, product, and customer success teams
VP Sales Jobs in California: Frequently Asked Questions
How do you become a vp sales in California?
Becoming a vp sales in California does not require a state-issued license or credential, so the path runs through demonstrated revenue leadership experience. Most California employers expect a bachelor's degree and a progression from individual contributor to sales manager to director before a VP appointment. In California's technology and life sciences markets, candidates who can show quota attainment at scale and experience hiring and coaching managers move to the front of the line.
How much do VP saleses make in California?
VP saleses in California earn a median of about $134,910 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $64,430 for the lowest 10% to over $300,580 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire vp saless in California?
Employers hiring vp saless in California right now include Salesforce, Harness, and Western Alliance Bank, based on current listings on Migrate Mate as of June 2026. California's concentration of technology, biotech, and enterprise software headquarters means the state consistently produces more VP-level commercial openings than any other market in the country.
Which California cities have the most vp sales jobs?
San Francisco, Los Angeles, and Beverly Hills lead California for vp sales openings. The Bay Area drives the largest share because of its density of enterprise software, cloud, and fintech headquarters, while Los Angeles reflects strength in media, e-commerce, and healthcare technology, and San Diego is anchored by life sciences and defense technology companies that maintain dedicated commercial leadership teams.
Are there remote vp sales jobs in California?
Yes, and more than most senior roles. About 34% of vp sales openings tied to California are remote or hybrid as of June 2026, reflecting how common distributed sales organizations have become in California's technology sector. Strategic and forecast-heavy parts of the role work well remotely, while new territory launches and key account relationships typically require in-person presence.
How can I get hired as a vp sales in California with little or no experience?
The most realistic path is moving into a director-level role at a California company first and demonstrating VP-level scope before the title follows. Large California technology employers like those headquartered in Silicon Valley and the Los Angeles tech corridor regularly hire directors who manage managers, which is the proving ground for a VP appointment. Building fluency in Salesforce, earning a recognized sales methodology certification, and taking on cross-functional projects with marketing or product teams gives candidates a clear edge when VP roles open internally.
Where can I find and apply to vp sales jobs in California?
You can find and apply to vp sales jobs in California on Migrate Mate, which lists current California openings from employers actively hiring. Search the listings for roles that match your experience level and target industry, then apply directly to the ones that fit.
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