Assistant Director of Marketing Jobs
Assistant Director of Marketing jobs are open across corporate, nonprofit, healthcare, and agency settings, at levels from manager to director, with specializations in brand marketing, digital marketing, and demand generation. See the openings below and apply to the ones that match your experience.
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Wachtel Tree Science currently uses an external organization for all marketing. Our new Director of Marketing would be responsible for creating and developing the internal marketing program. We are looking for a self-starter who wants a big challenge!
Position Overview
The Director of Marketing provides strategic and hands-on leadership of the marketing function for Wachtel Tree Science. This position is responsible for developing and executing an integrated marketing strategy that strengthens the Wachtel Tree Science brand, generates qualified opportunities, supports client retention, and aligns marketing resources with the company's long-term growth and profitability objectives.
The Director serves as both strategist and practitioner. The successful individual will be capable of establishing the company's marketing direction while personally leading and executing significant portions of the work. This position owns the marketing function rather than primarily coordinating an external marketing company, utilizing specialized vendors or contractors only where they provide strategic or technical value.
Work Arrangement: The Director of Marketing is expected to spend significant time onsite during the initial employment and integration period. Effective marketing of Wachtel Tree Science requires more than learning its services; it requires understanding the company's people, history, clients, culture, operational capabilities, arboricultural expertise, and the “Wachtel Way”. After becoming fully integrated into the organization and demonstrating the ability to effectively lead the marketing function, a hybrid work arrangement may be considered based on business needs, performance, collaboration requirements, and the responsibilities of the position.
Essential Functions – Responsibilities may be delegated but the Director of Marketing is accountable to ensure the tasks are being completed in a professional, timely, productive manner. Tasks that are the primary responsibility of another team member may still require involvement and oversight from the Director of Marketing.
Marketing Strategy & Leadership
- Develop and own a comprehensive annual marketing strategy aligned with Wachtel Tree Science's business objectives.
- Translate annual strategy into quarterly and seasonal marketing priorities, campaigns, and measurable objectives.
- Align marketing activity with service lines, seasonal opportunities, geographic territories, capacity, profitability, and recurring client needs.
- Identify the client segments and markets with the greatest strategic potential and focus marketing resources accordingly.
- Serve as the company's internal marketing authority and advisor to leadership.
- Develop the structure, systems, processes, and resources necessary to support a professional internal marketing function.
- Participate as an active member of the Leadership Team and help establish company direction and strategic initiatives.
- Evaluate and manage specialized vendors and contractors when outside expertise is beneficial.
Sales & Marketing Alignment
- Establish a strong working relationship between Marketing and Sales.
- Develop processes for evaluating lead quality, response time, follow-up, conversion, and marketing-to-sales handoffs.
- Meet regularly with Sales leadership to review pipeline needs, campaign performance, lead quality, market opportunities, and seasonal priorities.
- Develop marketing programs that support both existing client relationships and new client acquisition.
- Use sales feedback and business results to continuously improve targeting and marketing strategy.
Market & Client Strategy
- Identify and prioritize high-value client segments, services, geographic areas, and recurring-revenue opportunities.
- Develop client profiles and targeting strategies based on Wachtel's strongest opportunities.
- Conduct market, competitive, and client research to identify changing needs and opportunities.
- Develop strategies supporting client retention, repeat business, recurring programs, and long-term relationships.
- Balance brand-building initiatives with measurable demand-generation activities.
Demand Generation & Digital Marketing
- Develop and oversee an integrated mix of organic search, paid search, social advertising, retargeting, email, direct marketing, local advertising, and other appropriate channels.
- Optimize campaigns toward qualified consultation requests, appointments, and ultimately revenue where reliable attribution is available.
- Develop rapid-response marketing strategies for significant weather events, pest or disease outbreaks, seasonal opportunities, and other emerging client needs.
- Continuously evaluate channel effectiveness and reallocate resources based on results.
- Identify new marketing opportunities and test promising strategies in a disciplined manner.
CRM, Marketing Data & Attribution
- Evaluate the company's CRM, website forms, lead routing, tracking systems, analytics, and marketing data.
- Establish consistent processes for capturing lead source, campaign, service line, territory, response activity, appointments, and outcomes.
- Improve the company's ability to understand where qualified opportunities originate and what happens to them after they enter the organization.
- Establish appropriate marketing performance measures based on the reliability of available data.
- Develop revenue attribution progressively as systems and data quality allow rather than relying on unsupported assumptions.
- Collaborate with Sales and administrative teams to improve data quality and reporting.
Website, SEO & Client Experience
- Own the marketing strategy and effectiveness of the company website.
- Continuously improve search visibility, content quality, navigation, conversion opportunities, and the overall client experience.
- Develop strategies for local SEO, service-area visibility, and geographic market expansion.
- Ensure digital platforms clearly communicate Wachtel Tree Science's expertise, credentials, history, professionalism, safety, and value.
- Evaluate and improve the path from initial client interest through consultation request and follow-up.
Brand, Content & Thought Leadership
- Protect and strengthen the Wachtel Tree Science brand across all channels.
- Develop a strategic content calendar aligned with client interests, high-value services, seasonal needs, and search opportunities.
- Leverage Wachtel Tree Science's ISA Certified Arborists, Board Certified Master Arborists, technical specialists, company history, and other expertise to create authoritative educational content.
- Develop video, article, email, social media, newsletter, and other content that differentiates Wachtel as a knowledgeable and trusted tree care resource.
- Ensure marketing communicates technical expertise in language that is useful and understandable to clients.
- Maintain consistency in brand voice, appearance, messaging, and client experience.
Client Retention, Reputation & Community
- Develop programs that strengthen client relationships and encourage appropriate recurring tree care.
- Lead review-generation and reputation-management strategies.
- Develop seasonal education and client communication programs.
- Identify partnerships, sponsorships, events, and community relationships that strengthen the Wachtel brand.
- Evaluate opportunities based on both community value and strategic marketing relevance.
Marketing Analytics & Performance
- Establish meaningful marketing KPIs and reporting systems.
- Monitor qualified leads, consultation requests, appointment-setting rates, website conversion, advertising performance, client engagement, lead response, and other relevant indicators.
- Progressively develop reporting on cost per opportunity, cost per booked job, marketing-influenced revenue, recurring-program participation, and repeat business as reliable data becomes available.
- Provide leadership with regular reporting that explains results, trends, challenges, and recommended next steps.
- Use data to determine where marketing resources should be increased, changed, tested, or discontinued.
Budget & Resource Management
- Develop and manage the annual marketing budget.
- Regularly forecast and adjust marketing spending based on business priorities and performance.
- Direct resources toward the channels and initiatives producing the strongest strategic results.
- Evaluate technology, vendors, contractors, advertising partners, and other marketing investments.
- Negotiate and manage outside marketing relationships as necessary.
- Build recommendations for future internal marketing resources as company needs evolve.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related discipline preferred; equivalent significant professional experience will be considered.
- Seven or more years of progressive marketing experience preferred, including demonstrated responsibility for marketing strategy and execution.
- Demonstrated success developing marketing strategies that contribute to measurable business growth.
- Strong experience with digital marketing, SEO/SEM, paid media, email marketing, content strategy, CRM systems, website strategy, analytics, and lead generation.
- Experience developing marketing measurement and attribution systems.
- Experience managing marketing budgets and allocating resources based on performance.
- Strong background in content development, brand management, and integrated marketing.
- Experience working closely with sales teams and connecting marketing activity with sales outcomes.
- Experience in professional services, home services, environmental services, or another relationship-driven service business is beneficial.
- Leadership experience with employees, contractors, agencies, or vendors preferred.
Wachtel Tree Science currently uses an external organization for all marketing. Our new Director of Marketing would be responsible for creating and developing the internal marketing program. We are looking for a self-starter who wants a big challenge!
Position Overview
The Director of Marketing provides strategic and hands-on leadership of the marketing function for Wachtel Tree Science. This position is responsible for developing and executing an integrated marketing strategy that strengthens the Wachtel Tree Science brand, generates qualified opportunities, supports client retention, and aligns marketing resources with the company's long-term growth and profitability objectives.
The Director serves as both strategist and practitioner. The successful individual will be capable of establishing the company's marketing direction while personally leading and executing significant portions of the work. This position owns the marketing function rather than primarily coordinating an external marketing company, utilizing specialized vendors or contractors only where they provide strategic or technical value.
Work Arrangement: The Director of Marketing is expected to spend significant time onsite during the initial employment and integration period. Effective marketing of Wachtel Tree Science requires more than learning its services; it requires understanding the company's people, history, clients, culture, operational capabilities, arboricultural expertise, and the “Wachtel Way”. After becoming fully integrated into the organization and demonstrating the ability to effectively lead the marketing function, a hybrid work arrangement may be considered based on business needs, performance, collaboration requirements, and the responsibilities of the position.
Essential Functions – Responsibilities may be delegated but the Director of Marketing is accountable to ensure the tasks are being completed in a professional, timely, productive manner. Tasks that are the primary responsibility of another team member may still require involvement and oversight from the Director of Marketing.
Marketing Strategy & Leadership
- Develop and own a comprehensive annual marketing strategy aligned with Wachtel Tree Science's business objectives.
- Translate annual strategy into quarterly and seasonal marketing priorities, campaigns, and measurable objectives.
- Align marketing activity with service lines, seasonal opportunities, geographic territories, capacity, profitability, and recurring client needs.
- Identify the client segments and markets with the greatest strategic potential and focus marketing resources accordingly.
- Serve as the company's internal marketing authority and advisor to leadership.
- Develop the structure, systems, processes, and resources necessary to support a professional internal marketing function.
- Participate as an active member of the Leadership Team and help establish company direction and strategic initiatives.
- Evaluate and manage specialized vendors and contractors when outside expertise is beneficial.
Sales & Marketing Alignment
- Establish a strong working relationship between Marketing and Sales.
- Develop processes for evaluating lead quality, response time, follow-up, conversion, and marketing-to-sales handoffs.
- Meet regularly with Sales leadership to review pipeline needs, campaign performance, lead quality, market opportunities, and seasonal priorities.
- Develop marketing programs that support both existing client relationships and new client acquisition.
- Use sales feedback and business results to continuously improve targeting and marketing strategy.
Market & Client Strategy
- Identify and prioritize high-value client segments, services, geographic areas, and recurring-revenue opportunities.
- Develop client profiles and targeting strategies based on Wachtel's strongest opportunities.
- Conduct market, competitive, and client research to identify changing needs and opportunities.
- Develop strategies supporting client retention, repeat business, recurring programs, and long-term relationships.
- Balance brand-building initiatives with measurable demand-generation activities.
Demand Generation & Digital Marketing
- Develop and oversee an integrated mix of organic search, paid search, social advertising, retargeting, email, direct marketing, local advertising, and other appropriate channels.
- Optimize campaigns toward qualified consultation requests, appointments, and ultimately revenue where reliable attribution is available.
- Develop rapid-response marketing strategies for significant weather events, pest or disease outbreaks, seasonal opportunities, and other emerging client needs.
- Continuously evaluate channel effectiveness and reallocate resources based on results.
- Identify new marketing opportunities and test promising strategies in a disciplined manner.
CRM, Marketing Data & Attribution
- Evaluate the company's CRM, website forms, lead routing, tracking systems, analytics, and marketing data.
- Establish consistent processes for capturing lead source, campaign, service line, territory, response activity, appointments, and outcomes.
- Improve the company's ability to understand where qualified opportunities originate and what happens to them after they enter the organization.
- Establish appropriate marketing performance measures based on the reliability of available data.
- Develop revenue attribution progressively as systems and data quality allow rather than relying on unsupported assumptions.
- Collaborate with Sales and administrative teams to improve data quality and reporting.
Website, SEO & Client Experience
- Own the marketing strategy and effectiveness of the company website.
- Continuously improve search visibility, content quality, navigation, conversion opportunities, and the overall client experience.
- Develop strategies for local SEO, service-area visibility, and geographic market expansion.
- Ensure digital platforms clearly communicate Wachtel Tree Science's expertise, credentials, history, professionalism, safety, and value.
- Evaluate and improve the path from initial client interest through consultation request and follow-up.
Brand, Content & Thought Leadership
- Protect and strengthen the Wachtel Tree Science brand across all channels.
- Develop a strategic content calendar aligned with client interests, high-value services, seasonal needs, and search opportunities.
- Leverage Wachtel Tree Science's ISA Certified Arborists, Board Certified Master Arborists, technical specialists, company history, and other expertise to create authoritative educational content.
- Develop video, article, email, social media, newsletter, and other content that differentiates Wachtel as a knowledgeable and trusted tree care resource.
- Ensure marketing communicates technical expertise in language that is useful and understandable to clients.
- Maintain consistency in brand voice, appearance, messaging, and client experience.
Client Retention, Reputation & Community
- Develop programs that strengthen client relationships and encourage appropriate recurring tree care.
- Lead review-generation and reputation-management strategies.
- Develop seasonal education and client communication programs.
- Identify partnerships, sponsorships, events, and community relationships that strengthen the Wachtel brand.
- Evaluate opportunities based on both community value and strategic marketing relevance.
Marketing Analytics & Performance
- Establish meaningful marketing KPIs and reporting systems.
- Monitor qualified leads, consultation requests, appointment-setting rates, website conversion, advertising performance, client engagement, lead response, and other relevant indicators.
- Progressively develop reporting on cost per opportunity, cost per booked job, marketing-influenced revenue, recurring-program participation, and repeat business as reliable data becomes available.
- Provide leadership with regular reporting that explains results, trends, challenges, and recommended next steps.
- Use data to determine where marketing resources should be increased, changed, tested, or discontinued.
Budget & Resource Management
- Develop and manage the annual marketing budget.
- Regularly forecast and adjust marketing spending based on business priorities and performance.
- Direct resources toward the channels and initiatives producing the strongest strategic results.
- Evaluate technology, vendors, contractors, advertising partners, and other marketing investments.
- Negotiate and manage outside marketing relationships as necessary.
- Build recommendations for future internal marketing resources as company needs evolve.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related discipline preferred; equivalent significant professional experience will be considered.
- Seven or more years of progressive marketing experience preferred, including demonstrated responsibility for marketing strategy and execution.
- Demonstrated success developing marketing strategies that contribute to measurable business growth.
- Strong experience with digital marketing, SEO/SEM, paid media, email marketing, content strategy, CRM systems, website strategy, analytics, and lead generation.
- Experience developing marketing measurement and attribution systems.
- Experience managing marketing budgets and allocating resources based on performance.
- Strong background in content development, brand management, and integrated marketing.
- Experience working closely with sales teams and connecting marketing activity with sales outcomes.
- Experience in professional services, home services, environmental services, or another relationship-driven service business is beneficial.
- Leadership experience with employees, contractors, agencies, or vendors preferred.
Assistant Director of Marketing Jobs by Experience Level
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Find JobsAssistant Director of Marketing Job Market
Who's Hiring
- Marriott International15
- Hilton8
- Jobot6
- Mia Aesthetics6
- Meta5
Top Industries Hiring
- Technology & Software13
- Staffing & Recruiting6
- Education5
- Hospitality & Tourism4
- Medical Devices3
What Employers Look For
The qualifications that appear most often in assistant director of marketing jobs.
- 5 to 8 years of progressive marketing experience with at least 2 years in a leadership role
- Bachelor's degree in marketing, communications, business, or a related field
- Demonstrated experience managing integrated campaigns across digital and traditional channels
- Proficiency with marketing automation platforms and CRM systems
- Strong analytical skills and experience reporting on campaign performance using data dashboards
- Experience managing and mentoring a team of marketing professionals
Tips for Your Assistant Director of Marketing Job Search
Apply early to roles that fit
Migrate Mate lists assistant director of marketing openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Tailor your portfolio to the industry
An assistant director of marketing portfolio that works for a SaaS company will look different than one for a healthcare system. Pull examples that mirror the vertical you're targeting so reviewers immediately see relevant experience.
Signal cross-functional leadership early
Job descriptions for assistant director of marketing roles consistently ask for collaboration with sales, product, and finance. Call out specific cross-functional projects in your cover letter, not just the marketing deliverables you owned.
Prepare a budget ownership narrative
Interviewers at the assistant director level almost always ask how you've managed or influenced marketing budgets. Have a clear, specific example ready that covers how you allocated spend, adjusted mid-campaign, and reported on return.
Negotiate scope before discussing compensation
Before talking compensation, confirm the team size, budget authority, and reporting structure you'd have. Assistant director of marketing titles vary widely in seniority, and knowing what the role actually controls lets you negotiate from a stronger position.
Assistant Director of Marketing Jobs: Frequently Asked Questions
Which companies are hiring the most assistant director of marketings?
The companies hiring the most assistant director of marketings right now include Marriott International, Hilton, and Jobot, with the largest share of openings in California, Texas, and New York, based on current listings on Migrate Mate as of November 2026. Healthcare systems, universities, and mid-to-large consumer brands tend to post the highest volume of these roles.
How many assistant director of marketing jobs are remote?
About 64% of assistant director of marketing openings are fully remote or hybrid as of November 2026, with remote availability varying by industry. Digital marketing, content strategy, and demand generation sub-specializations within the role tend to have the highest concentration of remote and hybrid arrangements compared to brand or events-focused positions.
How do you become an assistant director of marketing?
Most assistant directors of marketing move into the role after several years as a marketing manager or senior specialist, building experience across multiple channels and taking on team leadership. Getting there typically involves owning end-to-end campaigns, managing direct reports, and demonstrating budget responsibility. A relevant bachelor's degree is standard, and certifications in digital marketing or marketing analytics can strengthen a candidacy, particularly for roles in competitive industries.
Can you get an assistant director of marketing job with limited experience?
Breaking in with limited direct experience is possible if you can demonstrate leadership in adjacent roles. Candidates who have managed contractors or agency partners, owned a marketing function at a smaller organization, or led cross-functional projects often compete successfully for assistant director of marketing roles even without a traditional promotion path. Highlighting scope and ownership, rather than title, is what matters most to hiring managers reviewing non-linear backgrounds.
What does the assistant director of marketing interview process look like?
The interview process for an assistant director of marketing role typically starts with a recruiter screen, followed by interviews with the marketing director or VP and often peers from sales or product. A portfolio review or case-study exercise is common, where you're asked to present a past campaign or build a brief marketing plan. Final rounds usually include a conversation with senior leadership focused on strategic thinking and team management philosophy.
Where can I find and apply to assistant director of marketing jobs?
You can find and apply to assistant director of marketing jobs on Migrate Mate, which lists current openings from across the United States. Search the roles available, find the ones that fit your background and goals, and apply directly to each listing from the page.
See All 879+ Assistant Director of Marketing Jobs
Find roles that match your experience and apply in just a few clicks.
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