Brand Development Specialist Jobs
Brand Development Specialist jobs are open across consumer goods, retail, agency, and technology sectors, from entry-level coordinator to senior and director roles, with specializations in brand strategy, identity design, and go-to-market positioning. Find a role that fits below and apply directly.
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Great Lakes Wine & Spirits is a growing statewide company seeking a Combo Sales Representative for our Brand Development Sales Team to service multiple accounts in Ann Arbor and surrounding areas.
Essential Duties & Responsibilities
The Combo Sales Representative is a field-based sales role that focuses on selling, servicing, developing and growing the GLWAS portfolio of ready-to-drink (RTD), liquor, and wine products within our retail and on-premise partners. Such drinks include but not limited to beer, High Noon, Bigfoot, New Amsterdam, and other seltzers. This role provides a phenomenal introduction into both sales and the adult beverage industry with one of the strongest RTD, wine, and liquor portfolios around - coupled with a winning team culture. This position will report to their team leader who will be available to assist, mentor and further sharpen their skills.
This position will be responsible for their 'Master Routes' to back-stock shelves, sell programs, straighten and beautify the department, and write the order for upcoming delivery days. This position also requires the employee to merchandise orders for shelving and displaying on delivery days. As a sales representative, you will also be responsible for growing total territory volume and revenue while achieving other growth objectives for the company. Other duties include but not limited to:
- Achieve monthly objectives on priority brands, specified programs and qualitative initiatives
- Generate positive business relationships with decision makers in assigned accounts
- Execute assigned headquarters programs from our major customers
- Present prepared, professional, persuasive, fact-based, personalized sales presentations
- Develop and maintain good product knowledge on relative GLWAS products
- Attend weekly and monthly team meetings to discuss objectives, progress, and outstanding issues
- Demonstrate initiative to grow overall spirits, beverage, and category knowledge
- Demonstrate competency of account 'Standards of Performance' through account conditions
- Maintain product so that it is clean, rotated, and saleable
- Post retail pricing in a timely manner, while ensuring accuracy
- Ensure point-of-sale is accurate, relevant, up-to-date, and advantageously placed
- Consistently services accounts as outlined on Master Route
- Utilizes surveys, control book, planners, and tracking forms as instructed to execute priorities
- Communicates proactively with customers and management
- Aligns daily activities to the needs and priorities of the company, as directed
- Ensures vehicle is clean, organized, properly stocked with adequate point-of-sale
Work Environment & Physical Demands
This position operates in the field with daily travel, driving in all weather conditions. Physical demands require to frequently stand, walk, bend, kneel, crouch, stoop and climb throughout the day while lifting, stacking, moving, and rotating items without handles that weigh up to 50 pounds. Pushing and pulling carts with up to 100 pounds of force and operating warehouse equipment may be needed.
Work Schedule
This is a full-time position with a flexible schedule Monday through Friday. If the master route is satisfied and stores are adequately serviced, a Sales Representative is free to set their schedule. Evening and weekend hours may be required based on holiday schedules and business needs.
Pay & Benefits
- $40,0000 per year (semi-monthly)
- Tertile Bonuses & Commission
- $400 Monthly Car Allowance (non-taxed)
- Vacation and Personal Time
- 6 Paid Holidays
- Competitive benefits including Medical, Dental, and Vision, Life Insurance, Disability, Employee Assistance Programs, and Group Legal coverage.
- Buy-Up Life Insurance and Disability coverage available.
- Eligible for 401K enrollment upon date of hire.
Required Qualifications
- Minimum age of 21 years
- Basic competency with basic iOS devices
- High School Diploma (bachelor's degree preferred)
- Sales and/or Retail experience (preferred)
- Prior distribution industry experience (preferred)
Additional Requirements
- Adhere to the policies and procedures outlined in the employee policy manual and any applicable contracts, signed agreements, and work rules.
- Cooperates with all management and staff of GLWAS.
- Follows all MLCC rules and regulations, as they apply to the position.
- Use alcohol in a responsible manner when related to business activities.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
About Great Lakes Wine & Spirits
Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facilities throughout the state, We Are Local, Everywhere. Founded as a family business nearly 80 years ago, the tradition of good business principles has remained the cornerstone of Great Lakes Wine & Spirits success. Honesty, hard work, fair dealing, service and an ongoing commitment to the customers and staff. Great Lakes Wine & Spirits strives to provide an ever-escalating standard of innovation and service to its customers and to responsibly enhance demand for its products.
Great Lakes Wine & Spirits is a growing statewide company seeking a Combo Sales Representative for our Brand Development Sales Team to service multiple accounts in Ann Arbor and surrounding areas.
Essential Duties & Responsibilities
The Combo Sales Representative is a field-based sales role that focuses on selling, servicing, developing and growing the GLWAS portfolio of ready-to-drink (RTD), liquor, and wine products within our retail and on-premise partners. Such drinks include but not limited to beer, High Noon, Bigfoot, New Amsterdam, and other seltzers. This role provides a phenomenal introduction into both sales and the adult beverage industry with one of the strongest RTD, wine, and liquor portfolios around - coupled with a winning team culture. This position will report to their team leader who will be available to assist, mentor and further sharpen their skills.
This position will be responsible for their 'Master Routes' to back-stock shelves, sell programs, straighten and beautify the department, and write the order for upcoming delivery days. This position also requires the employee to merchandise orders for shelving and displaying on delivery days. As a sales representative, you will also be responsible for growing total territory volume and revenue while achieving other growth objectives for the company. Other duties include but not limited to:
- Achieve monthly objectives on priority brands, specified programs and qualitative initiatives
- Generate positive business relationships with decision makers in assigned accounts
- Execute assigned headquarters programs from our major customers
- Present prepared, professional, persuasive, fact-based, personalized sales presentations
- Develop and maintain good product knowledge on relative GLWAS products
- Attend weekly and monthly team meetings to discuss objectives, progress, and outstanding issues
- Demonstrate initiative to grow overall spirits, beverage, and category knowledge
- Demonstrate competency of account 'Standards of Performance' through account conditions
- Maintain product so that it is clean, rotated, and saleable
- Post retail pricing in a timely manner, while ensuring accuracy
- Ensure point-of-sale is accurate, relevant, up-to-date, and advantageously placed
- Consistently services accounts as outlined on Master Route
- Utilizes surveys, control book, planners, and tracking forms as instructed to execute priorities
- Communicates proactively with customers and management
- Aligns daily activities to the needs and priorities of the company, as directed
- Ensures vehicle is clean, organized, properly stocked with adequate point-of-sale
Work Environment & Physical Demands
This position operates in the field with daily travel, driving in all weather conditions. Physical demands require to frequently stand, walk, bend, kneel, crouch, stoop and climb throughout the day while lifting, stacking, moving, and rotating items without handles that weigh up to 50 pounds. Pushing and pulling carts with up to 100 pounds of force and operating warehouse equipment may be needed.
Work Schedule
This is a full-time position with a flexible schedule Monday through Friday. If the master route is satisfied and stores are adequately serviced, a Sales Representative is free to set their schedule. Evening and weekend hours may be required based on holiday schedules and business needs.
Pay & Benefits
- $40,0000 per year (semi-monthly)
- Tertile Bonuses & Commission
- $400 Monthly Car Allowance (non-taxed)
- Vacation and Personal Time
- 6 Paid Holidays
- Competitive benefits including Medical, Dental, and Vision, Life Insurance, Disability, Employee Assistance Programs, and Group Legal coverage.
- Buy-Up Life Insurance and Disability coverage available.
- Eligible for 401K enrollment upon date of hire.
Required Qualifications
- Minimum age of 21 years
- Basic competency with basic iOS devices
- High School Diploma (bachelor's degree preferred)
- Sales and/or Retail experience (preferred)
- Prior distribution industry experience (preferred)
Additional Requirements
- Adhere to the policies and procedures outlined in the employee policy manual and any applicable contracts, signed agreements, and work rules.
- Cooperates with all management and staff of GLWAS.
- Follows all MLCC rules and regulations, as they apply to the position.
- Use alcohol in a responsible manner when related to business activities.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
About Great Lakes Wine & Spirits
Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facilities throughout the state, We Are Local, Everywhere. Founded as a family business nearly 80 years ago, the tradition of good business principles has remained the cornerstone of Great Lakes Wine & Spirits success. Honesty, hard work, fair dealing, service and an ongoing commitment to the customers and staff. Great Lakes Wine & Spirits strives to provide an ever-escalating standard of innovation and service to its customers and to responsibly enhance demand for its products.
Brand Development Specialist Jobs by Experience Level
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Who's Hiring
What Employers Look For
The qualifications that appear most often in brand development specialist jobs.
- Bachelor's degree in marketing, communications, or a related field
- Experience developing brand guidelines, visual identity systems, or positioning frameworks
- Proficiency with design and presentation tools such as Adobe Creative Suite or Canva
- Demonstrated ability to manage cross-functional projects from brief to launch
- Strong written and verbal communication skills for internal and external stakeholders
- Familiarity with market research methods and competitive analysis
Tips for Your Brand Development Specialist Job Search
Tailor your resume to brand language
Brand development specialist resumes that perform well show how your work moved brand awareness, repositioned a product line, or unified a visual identity. Quantify outcomes in business terms, not just creative deliverables. Generic marketing experience reads as a mismatch for this role.
Build a portfolio with brand rationale
Hiring managers for brand development roles want to see your thinking, not just finished assets. For each portfolio piece, include the brief, the positioning decision you made, and the result. A PDF case study beats a gallery of logos every time.
Apply early to roles that fit
Migrate Mate lists brand development specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Filter openings by brand maturity stage
Job descriptions for brand development specialists at startups emphasize building from scratch, while enterprise roles focus on governance and consistency. Read beyond the title and match your strongest experience to the stage the company is actually at right now.
Prepare a brand audit example for interviews
Many brand development specialist interviews include a live or take-home exercise asking you to audit a brand and recommend changes. Practice auditing real brands using competitor benchmarking, audience analysis, and visual consistency review so you can move quickly under interview conditions.
Negotiate scope before negotiating comp
In brand development roles, your authority over brand decisions matters as much as pay. Before accepting an offer, clarify whether you own brand standards, have approval over external partners, and can influence product naming. Scope gaps surface six months in and are hard to fix after you start.
Brand Development Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most brand development specialists?
The most active employers for brand development specialists right now are AVI Foodsystems, Founders Brewing Company, and CDMA, and the most openings are in Ohio, Texas, and Florida, based on current listings on Migrate Mate as of November 2026. Consumer goods companies and agencies tend to post the highest volume of these roles year-round.
How many brand development specialist jobs are remote?
About 44% of brand development specialist openings are fully remote or hybrid as of November 2026, reflecting the collaborative but deliverable-driven nature of the work. Strategy-heavy and content-focused roles tend to be the most remote-friendly, while positions tied to in-store retail or product launches more often require on-site presence.
How do you become a brand development specialist?
Start with a foundation in marketing, communications, or design, then build hands-on experience with brand assets, messaging, or campaign work in an entry-level marketing or creative role. Develop a portfolio that shows brand decisions and their outcomes, not just finished work. Move into a brand coordinator or associate brand manager role to gain cross-functional exposure before targeting specialist titles.
Can you get hired as a brand development specialist without direct experience?
Yes, especially if your background includes adjacent work in content, design, social media, or product marketing where you shaped how a brand communicated. Build a portfolio of self-initiated or freelance brand projects to show strategic thinking. Smaller companies and agencies are more open to candidates who demonstrate strong instincts and a clear framework for brand decisions, even without a formal specialist title on their resume.
What does the brand development specialist interview process look like?
Most processes involve an initial screening call with a recruiter, followed by a hiring manager interview focused on your brand philosophy and past projects. A portfolio review or case study exercise is standard, often asking you to audit a brand or develop a positioning recommendation. Final rounds typically include a panel with marketing leadership and sometimes cross-functional partners in product or sales.
Where can I find and apply to brand development specialist jobs?
You can find and apply to brand development specialist jobs on Migrate Mate, which lists current openings from across the United States. Search the roles available, find the ones that match your experience and goals, and apply directly to each listing without leaving the platform.
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