Marketing Jobs at Keysight Technologies with Visa Sponsorship
Keysight Technologies hires Marketing professionals to support its electronic test and measurement portfolio across global markets. The company has a consistent track record of sponsoring work visas for qualified Marketing candidates, making it a realistic target if you're building a U.S. career in tech-driven B2B marketing.
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Overview
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities
This position is remote. The Technical Marketing Initiative Manager will be responsible for planning, executing, and overseeing marketing initiatives that align with Keysight's goals in the HSD and AI market. This role requires a strategic thinker with a passion for marketing and a proven track record of successful campaign management.
Key Responsibilities
- Develop and implement marketing strategies and campaigns for HSD/ AI market growth.
- Analyze market trends and competitor activities to identify opportunities.
- Collaborate with cross-functional teams to ensure cohesive marketing efforts.
- Manage budgets and allocate resources effectively.
- Monitor and report on the performance of marketing initiatives.
- Optimize campaigns based on data-driven insights.
- Maintain strong relationships with external partners and stakeholders.
- Ensure brand consistency across all marketing channels.
- Drive trade shows, seminars, and webinars from a strategic and technical point of view, from obtaining a budget to execution.
- Create messaging, decide the right content (presentations, demos, or both), and develop promotion and follow-up plans.
- Responsible for USA and Canada for the HSD/ AI segment.
- The candidate should be based in the mainland USA and needs to travel for the events.
Qualifications
- Bachelor’s degree in electrical/Electronics/ Computer Science, preferably with additional qualification in Marketing
- Minimum of 7 years of experience in technical marketing and campaign management for high-speed digital hardware and/or software products.
- Proven experience in managing marketing campaigns and initiatives.
- Strong analytical skills and ability to interpret data.
- Excellent communication and interpersonal skills.
- Proficiency in marketing software and tools.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
California Pay range : MIN $126,930.00 - MAX $232,120.00
Colorado pay range: MIN $117,530.00 - MAX $195,880.00
District of Columbia pay range: MIN $126,930.00- MAX $211,550.00
Hawaii pay range: MIN $117,530.00 - MAX $195,880.00
Illinois pay range: MIN $117,530.00 - MAX $195,880.00
Maryland pay range: MIN $126,930.00- MAX $211,550.00
Massachusetts pay range: MIN $126,930.00 - MAX $211,550.00
Minnesota pay range: MIN $117,530.00 - MAX $195,880.00
New Jersey City pay range: MIN $126,930.00- MAX $211,550.00
New York pay range: MIN $139,270.00 - MAX $232,120.00
Vermont pay range: MIN $117,530.00 - MAX $195,880.00
Washington state pay range: MIN $126,930.00- MAX $211,550.00
Note: For other locations, pay ranges will vary by region
US Employees May Be Eligible For The Following Benefits
- Medical, dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
- Restricted Stock Units
Keysight is an Equal Opportunity Employer.

Overview
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities
This position is remote. The Technical Marketing Initiative Manager will be responsible for planning, executing, and overseeing marketing initiatives that align with Keysight's goals in the HSD and AI market. This role requires a strategic thinker with a passion for marketing and a proven track record of successful campaign management.
Key Responsibilities
- Develop and implement marketing strategies and campaigns for HSD/ AI market growth.
- Analyze market trends and competitor activities to identify opportunities.
- Collaborate with cross-functional teams to ensure cohesive marketing efforts.
- Manage budgets and allocate resources effectively.
- Monitor and report on the performance of marketing initiatives.
- Optimize campaigns based on data-driven insights.
- Maintain strong relationships with external partners and stakeholders.
- Ensure brand consistency across all marketing channels.
- Drive trade shows, seminars, and webinars from a strategic and technical point of view, from obtaining a budget to execution.
- Create messaging, decide the right content (presentations, demos, or both), and develop promotion and follow-up plans.
- Responsible for USA and Canada for the HSD/ AI segment.
- The candidate should be based in the mainland USA and needs to travel for the events.
Qualifications
- Bachelor’s degree in electrical/Electronics/ Computer Science, preferably with additional qualification in Marketing
- Minimum of 7 years of experience in technical marketing and campaign management for high-speed digital hardware and/or software products.
- Proven experience in managing marketing campaigns and initiatives.
- Strong analytical skills and ability to interpret data.
- Excellent communication and interpersonal skills.
- Proficiency in marketing software and tools.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
California Pay range : MIN $126,930.00 - MAX $232,120.00
Colorado pay range: MIN $117,530.00 - MAX $195,880.00
District of Columbia pay range: MIN $126,930.00- MAX $211,550.00
Hawaii pay range: MIN $117,530.00 - MAX $195,880.00
Illinois pay range: MIN $117,530.00 - MAX $195,880.00
Maryland pay range: MIN $126,930.00- MAX $211,550.00
Massachusetts pay range: MIN $126,930.00 - MAX $211,550.00
Minnesota pay range: MIN $117,530.00 - MAX $195,880.00
New Jersey City pay range: MIN $126,930.00- MAX $211,550.00
New York pay range: MIN $139,270.00 - MAX $232,120.00
Vermont pay range: MIN $117,530.00 - MAX $195,880.00
Washington state pay range: MIN $126,930.00- MAX $211,550.00
Note: For other locations, pay ranges will vary by region
US Employees May Be Eligible For The Following Benefits
- Medical, dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
- Restricted Stock Units
Keysight is an Equal Opportunity Employer.
See all 24+ Marketing at Keysight Technologies jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing at Keysight Technologies roles.
Get Access To All JobsTips for Finding Marketing Jobs at Keysight Technologies Jobs
Frame your background around technical marketing
Keysight markets complex instrumentation to engineers and procurement teams. Highlight experience translating technical specifications into customer-facing content, demand generation for hardware products, or go-to-market work in electronics, semiconductors, or test and measurement industries.
Align your degree field to the role
H-1B eligibility for Marketing roles requires a directly related specialty occupation degree. Marketing, Communications, or Business degrees are standard, but if your degree is in engineering or a technical field, position it as a strength for Keysight's audience-specific marketing work.
Target roles tied to specific product lines
Keysight's Marketing openings span product marketing, field marketing, and digital demand generation across distinct hardware divisions. Applying to roles scoped to a specific product line or industry segment, such as aerospace or 5G, signals genuine fit rather than a broad-sweep application.
Understand the LCA before your offer stage
Before Keysight can file your H-1B petition, they must obtain a certified Labor Condition Application from the DOL confirming your wage meets the prevailing rate for the role's location. Knowing this step exists helps you ask informed questions if your start date or offer timeline feels delayed.
Search verified sponsoring employers on Migrate Mate
Filter by Marketing roles and visa type on Migrate Mate to surface Keysight open positions alongside comparable Electronics and Hardware employers actively sponsoring H-1B and Green Card petitions, so you're targeting companies with confirmed sponsorship history.
Plan around H-1B cap timing if you're on OPT
If you're on F-1 OPT, the H-1B cap registration window opens in March for an October 1 start. STEM OPT gives you up to 36 months of work authorization, which can bridge the gap between an offer and an approved petition if you're not selected in your first lottery cycle.
Marketing at Keysight Technologies jobs are hiring across the US. Find yours.
Find Marketing at Keysight Technologies JobsFrequently Asked Questions
Does Keysight Technologies sponsor H-1B visas for Marketings?
Yes, Keysight Technologies sponsors H-1B visas for Marketing roles. The company has a consistent pattern of filing H-1B petitions for Marketing professionals, particularly in product marketing, demand generation, and technical marketing functions that support its electronic test and measurement business. Sponsorship is not guaranteed for every role, so confirm with the recruiter early in the process.
How do I apply for Marketing jobs at Keysight Technologies?
Apply directly through Keysight's careers portal, where open Marketing roles are listed by function and region. Tailor your application to the specific product line or segment the role supports. You can also browse current Keysight Marketing openings filtered by visa sponsorship eligibility on Migrate Mate, which surfaces roles from employers with active sponsorship activity.
Which visa types does Keysight Technologies use for Marketing professionals?
Keysight sponsors both H-1B nonimmigrant visas and employment-based immigrant visa pathways, including EB-2 and EB-3 Green Card categories, for Marketing roles. H-1B is the most common starting point for international hires. Candidates who remain with the company longer term may be supported through PERM labor certification as part of a Green Card sponsorship process.
What qualifications does Keysight Technologies expect for Marketing roles?
Most Marketing positions at Keysight require a bachelor's degree in Marketing, Business, Communications, or a related field. For H-1B eligibility, the degree must directly relate to the duties of the role. Practical experience in B2B marketing, technical content development, or go-to-market execution for hardware or electronics products strengthens your candidacy, particularly for product marketing and field marketing functions.
How long does the visa sponsorship process take for a Keysight Marketing role?
If you're subject to the H-1B cap, count on a minimum of six to twelve months from offer to authorized start date, depending on the lottery outcome and USCIS processing times. Cap-exempt scenarios can move faster. Keysight typically initiates the LCA filing with the DOL before submitting the H-1B petition to USCIS, so prompt document submission on your end keeps the timeline on track.
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