Service Operations Manager Jobs at Ulta with Visa Sponsorship
Service Operations Manager jobs at Ulta sit at the intersection of retail store performance and workforce coordination, covering scheduling, compliance, and team efficiency across locations. Ulta has demonstrated a consistent willingness to sponsor work visas for this function, supporting candidates across multiple nonimmigrant and immigrant pathways.
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Get Access To All JobsINTRODUCTION
Discover greater levels of performance. With over 1,400 stores throughout the U.S. and an innovative omni-channel ecosystem, Ulta Beauty is revolutionizing the beauty retail experience. Ulta Beauty is expanding its digital capabilities, opening new stores on a continual basis and re-designing existing locations with the latest design and technological advancements for heightened guest experiences. We’re not just growing, we’re thriving through consistent innovation and a bold commitment to re-imagination. If you want the opportunity to build something strategic, to take ownership of your career trajectory, to apply your passion to operational excellence, Ulta Beauty provides the kind of stability and support few organizations can match. So be curious. Be flexible. Be more than you thought possible. The future is yours at Ulta Beauty.
Position Summary
The Director, Merchandising Go to Market Commercial Planning & Operations provides strategic and operational leadership for the planning, alignment, and execution of key merchandising initiatives & product launches across all channels. The Director leads the governance and cross-functional processes that translate merchandising strategies and priorities into coordinated, customer-focused execution in support of financial and business objectives. Serving as the strategic integration point across Merchandising, Marketing, Visual Merchandising, Store Operations, Digital, Planning & Allocation, and other key functions, the Director establishes priorities, decision frameworks, and ensures that customer-facing messaging and creative assets align with brand strategies, product priorities & business objectives. This role leads the resolution of complex cross-functional issues and trade-offs, identifies risks and dependencies, and drives timely decisions to ensure merchandising initiatives are strategically aligned, operationally executable, and positioned to achieve intended business outcomes.
CORE JOB RESPONSIBILITIES
Go-to-Market Commercial Planning & Operations
- Lead the development and execution of integrated go-to-market merchandising calendar and strategies for key business initiatives, key moments (holiday), product launches, promotional campaigns, and enterprise priorities, in alignment with the broader cross functional go to market strategy.
- Set direction and establish priorities, milestones, and decision points for merchandise category activities, ensuring cross-functional teams are aligned to deliver against plans, timelines, milestones, and business objectives.
- Ensure alignment across merchandising strategies, financial objectives, customer experience objectives, brand strategies, and operational execution identifying and resolving competing priorities and business trade-offs.
- Establish and continuously evolve cross functional go-to-market process development across stores, digital channels, marketing, and supporting functions.
- Anticipate and resolve complex cross functional risks, dependencies, and execution barriers. Drive decisions and appropriate escalation to protect business priorities and outcomes.
- Apply strong financial and commercial acumen to assess the sales, margin, brand and customer implications of competing priorities. Strong collaboration with Central Planning and Finance teams to scope business impact.
Concept Review & Governance
- Lead merchandise concept development and review processes from initial ideation through final execution, in partnership with marketing and visual leadership.
- Oversee cross-functional concept reviews to drive timely decisions, alignment, and assess strategic fit, customer impact, operational feasibility, sales volume impacts and brand consistency.
- Establish governance, decision rights, accountability, and escalation mechanisms to ensure risks, dependencies, and action items are proactively identified and resolved.
- Partner with stakeholders to resolve issues and maintain progress through the development process.
- Ensure initiatives are positioned for successful execution across all customer touchpoints.
Creative & Storytelling Leadership
- Prepare merchandising key stories, product priorities, and synthesize into key themes to support the storytelling process.
- Create product launch and storytelling briefs for in store and digital execution.
- Partner with Marketing, Creative, Visual, Merchandising, and Digital teams to develop compile insure product connects to compelling customer-facing narratives and experiences.
- Ensure product supports the marketing creative, visual presentation, digital content, and in-store experiences to deliver a cohesive and differentiated product brand experience inline with Ulta beauty broader brand guidelines.
- Translate business objectives and product strategies into clear, engaging customer stories in partnership with marketing leaders.
- Provide strategic guidance and feedback throughout concept development, creative reviews, and execution in partnership with cross-functional partners and to prepare Chief level executive communication.
Executive Alignment & Approval Management
- Drive the leadership review processes and executive sign-off across major initiatives and campaigns. Manage decision conflicts in reaching consensus.
- Create and deliver executive presentations, recommendations, summaries, and decision-making materials, including financial implications to trade-offs.
- Provide senior leadership with clear, actionable insights and recommendations to enable timely and informed decisions on key merchandising initiatives.
- Drive resolution to achieve key milestones by governing decisions, risks, dependencies.
- Confirm alignment with messaging, creative concepts, in-store and digital expression, and storytelling recommendations with original product strategic intent, business priorities, and brand objectives before leadership review and final approval.
- Guide executive discussions, surface and resolve business trade-offs, and drive alignment among senior leaders and stakeholders throughout the review process.
Program & Change Management
- Lead multiple complex merchandising initiatives simultaneously, establishing priorities and ensuring resources and organizational efforts are aligned to the highest-impact business objectives.
- Drive project execution through clear communication, milestone management, and issue resolution.
- Implement best practices and continuous improvements within go-to-market processes.
- Define measures of effectiveness and leverage performance insights, stakeholder feedback, and business results to identify opportunities for continuous improvement.
- Lead organizational change and adoption associated with new initiatives and programs.
- Provide leadership during significant execution disruptions, including product, fixture, or supply delays, by assessing business and customer impact, directing cross-functional contingency planning, and driving alignment on alternative merchandising and execution strategies.
REQUIREMENTS FOR CONSIDERATION
- Bachelor's degree in Business, Marketing, Communications, Retail Management, or related field.
- 15+ years of progressive experience in retail, merchandising, marketing, brand management, go-to-market strategy, project management, or related disciplines.
- Demonstrated success leading large-scale cross-functional initiatives from concept through execution.
- Experience managing executive reviews, stakeholder alignment, and approval processes.
- Strong understanding of retail, customer experience, marketing, and operational execution.
- Experience working in omnichannel retail environments collaborating across merchandising, marketing, digital, stores and other functions strongly preferred.
- Experience developing customer-facing campaigns, storytelling frameworks, and launch strategies preferred.
- Strategic thinking, financial and business acumen, and an enterprise mindset with a customer focus.
- Exceptional project and program management skills including facilitation and stakeholder management.
- Ability to connect product strategy, customer insights, and brand messaging into compelling go-to-market narratives.
- Ability to influence and drive alignment without direct authority.
- Ability to create executive-level power point presentations.
- Excellent organizational, prioritization, and decision-making abilities.
- Strong problem-solving and conflict-resolution skills.
- Ability to balance creative vision with operational execution and business results.
COMPENSATION
- The pay range for this position is $147,300.00 - $185,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits.
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
INTRODUCTION
Discover greater levels of performance. With over 1,400 stores throughout the U.S. and an innovative omni-channel ecosystem, Ulta Beauty is revolutionizing the beauty retail experience. Ulta Beauty is expanding its digital capabilities, opening new stores on a continual basis and re-designing existing locations with the latest design and technological advancements for heightened guest experiences. We’re not just growing, we’re thriving through consistent innovation and a bold commitment to re-imagination. If you want the opportunity to build something strategic, to take ownership of your career trajectory, to apply your passion to operational excellence, Ulta Beauty provides the kind of stability and support few organizations can match. So be curious. Be flexible. Be more than you thought possible. The future is yours at Ulta Beauty.
Position Summary
The Director, Merchandising Go to Market Commercial Planning & Operations provides strategic and operational leadership for the planning, alignment, and execution of key merchandising initiatives & product launches across all channels. The Director leads the governance and cross-functional processes that translate merchandising strategies and priorities into coordinated, customer-focused execution in support of financial and business objectives. Serving as the strategic integration point across Merchandising, Marketing, Visual Merchandising, Store Operations, Digital, Planning & Allocation, and other key functions, the Director establishes priorities, decision frameworks, and ensures that customer-facing messaging and creative assets align with brand strategies, product priorities & business objectives. This role leads the resolution of complex cross-functional issues and trade-offs, identifies risks and dependencies, and drives timely decisions to ensure merchandising initiatives are strategically aligned, operationally executable, and positioned to achieve intended business outcomes.
CORE JOB RESPONSIBILITIES
Go-to-Market Commercial Planning & Operations
- Lead the development and execution of integrated go-to-market merchandising calendar and strategies for key business initiatives, key moments (holiday), product launches, promotional campaigns, and enterprise priorities, in alignment with the broader cross functional go to market strategy.
- Set direction and establish priorities, milestones, and decision points for merchandise category activities, ensuring cross-functional teams are aligned to deliver against plans, timelines, milestones, and business objectives.
- Ensure alignment across merchandising strategies, financial objectives, customer experience objectives, brand strategies, and operational execution identifying and resolving competing priorities and business trade-offs.
- Establish and continuously evolve cross functional go-to-market process development across stores, digital channels, marketing, and supporting functions.
- Anticipate and resolve complex cross functional risks, dependencies, and execution barriers. Drive decisions and appropriate escalation to protect business priorities and outcomes.
- Apply strong financial and commercial acumen to assess the sales, margin, brand and customer implications of competing priorities. Strong collaboration with Central Planning and Finance teams to scope business impact.
Concept Review & Governance
- Lead merchandise concept development and review processes from initial ideation through final execution, in partnership with marketing and visual leadership.
- Oversee cross-functional concept reviews to drive timely decisions, alignment, and assess strategic fit, customer impact, operational feasibility, sales volume impacts and brand consistency.
- Establish governance, decision rights, accountability, and escalation mechanisms to ensure risks, dependencies, and action items are proactively identified and resolved.
- Partner with stakeholders to resolve issues and maintain progress through the development process.
- Ensure initiatives are positioned for successful execution across all customer touchpoints.
Creative & Storytelling Leadership
- Prepare merchandising key stories, product priorities, and synthesize into key themes to support the storytelling process.
- Create product launch and storytelling briefs for in store and digital execution.
- Partner with Marketing, Creative, Visual, Merchandising, and Digital teams to develop compile insure product connects to compelling customer-facing narratives and experiences.
- Ensure product supports the marketing creative, visual presentation, digital content, and in-store experiences to deliver a cohesive and differentiated product brand experience inline with Ulta beauty broader brand guidelines.
- Translate business objectives and product strategies into clear, engaging customer stories in partnership with marketing leaders.
- Provide strategic guidance and feedback throughout concept development, creative reviews, and execution in partnership with cross-functional partners and to prepare Chief level executive communication.
Executive Alignment & Approval Management
- Drive the leadership review processes and executive sign-off across major initiatives and campaigns. Manage decision conflicts in reaching consensus.
- Create and deliver executive presentations, recommendations, summaries, and decision-making materials, including financial implications to trade-offs.
- Provide senior leadership with clear, actionable insights and recommendations to enable timely and informed decisions on key merchandising initiatives.
- Drive resolution to achieve key milestones by governing decisions, risks, dependencies.
- Confirm alignment with messaging, creative concepts, in-store and digital expression, and storytelling recommendations with original product strategic intent, business priorities, and brand objectives before leadership review and final approval.
- Guide executive discussions, surface and resolve business trade-offs, and drive alignment among senior leaders and stakeholders throughout the review process.
Program & Change Management
- Lead multiple complex merchandising initiatives simultaneously, establishing priorities and ensuring resources and organizational efforts are aligned to the highest-impact business objectives.
- Drive project execution through clear communication, milestone management, and issue resolution.
- Implement best practices and continuous improvements within go-to-market processes.
- Define measures of effectiveness and leverage performance insights, stakeholder feedback, and business results to identify opportunities for continuous improvement.
- Lead organizational change and adoption associated with new initiatives and programs.
- Provide leadership during significant execution disruptions, including product, fixture, or supply delays, by assessing business and customer impact, directing cross-functional contingency planning, and driving alignment on alternative merchandising and execution strategies.
REQUIREMENTS FOR CONSIDERATION
- Bachelor's degree in Business, Marketing, Communications, Retail Management, or related field.
- 15+ years of progressive experience in retail, merchandising, marketing, brand management, go-to-market strategy, project management, or related disciplines.
- Demonstrated success leading large-scale cross-functional initiatives from concept through execution.
- Experience managing executive reviews, stakeholder alignment, and approval processes.
- Strong understanding of retail, customer experience, marketing, and operational execution.
- Experience working in omnichannel retail environments collaborating across merchandising, marketing, digital, stores and other functions strongly preferred.
- Experience developing customer-facing campaigns, storytelling frameworks, and launch strategies preferred.
- Strategic thinking, financial and business acumen, and an enterprise mindset with a customer focus.
- Exceptional project and program management skills including facilitation and stakeholder management.
- Ability to connect product strategy, customer insights, and brand messaging into compelling go-to-market narratives.
- Ability to influence and drive alignment without direct authority.
- Ability to create executive-level power point presentations.
- Excellent organizational, prioritization, and decision-making abilities.
- Strong problem-solving and conflict-resolution skills.
- Ability to balance creative vision with operational execution and business results.
COMPENSATION
- The pay range for this position is $147,300.00 - $185,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits.
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
See all 68+ Service Operations Manager Jobs at Ulta
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Service Operations Manager Jobs at Ulta.
Get Access To All JobsTips for Finding Service Operations Manager Jobs at Ulta
Align your credentials to retail operations standards
Ulta's Service Operations Manager roles emphasize scheduling, loss prevention compliance, and team performance metrics. Frame your resume around multi-unit coordination or high-traffic retail environments rather than general management, so your background maps directly to their store operations structure.
Target district-level openings not just flagship stores
Ulta posts Service Operations Manager roles across regional clusters, not just major metros. Applying to mid-market district openings often means less competition and a hiring team with more flexibility to move quickly through the sponsorship approval process.
Confirm OPT STEM extension eligibility before applying
Service Operations Manager roles at Ulta have supported F-1 OPT candidates. If your degree is in a STEM-designated field like supply chain or information systems, you may have 24 additional months of work authorization, which gives the company more runway before filing an immigrant petition.
Clarify sponsorship intent early in recruiter conversations
Ulta's talent acquisition team handles sponsorship decisions at the corporate level, not the store level. Raise your visa status in the first recruiter screen, before reaching hiring managers, so the process doesn't stall after an offer is already being drafted.
Understand the PERM timeline for EB-2 and EB-3 paths
Ulta has sponsored both EB-2 and EB-3 immigrant visas for operations roles. PERM labor certification with DOL typically takes 12 to 18 months before USCIS even receives the immigrant petition, so starting that conversation at or shortly after your hire date gives you the best buffer.
Use Migrate Mate to filter Ulta openings by visa type
Ulta lists Service Operations Manager positions across multiple regions at any given time. Use Migrate Mate to filter those openings by the visa categories Ulta has historically sponsored, so you're applying to roles where your immigration pathway is already a known fit.
Frequently Asked Questions
Does Ulta sponsor H-1B visas for Service Operations Managers?
Ulta's primary sponsorship activity for Service Operations Manager roles has been through immigrant visa categories like EB-2 and EB-3, along with F-1 OPT and TN visas. H-1B visa sponsorship for this role is less common at Ulta, in part because the role's duties don't always satisfy the specialty occupation standard USCIS applies to H-1B petitions. Confirming H-1B eligibility with Ulta's HR team directly is the right move before you apply.
Which visa types are commonly used for Service Operations Manager roles at Ulta?
Ulta has sponsored F-1 OPT, F-1 CPT, TN, EB-2, and EB-3 visas for this function. TN visas apply only to Canadian and Mexican nationals in qualifying occupations. EB-2 and EB-3 are immigrant pathways requiring PERM labor certification through the DOL before USCIS adjudication. F-1 candidates on OPT with a STEM-eligible degree have more flexibility on timing, which makes them practical candidates during the immigrant petition process.
What qualifications and experience does Ulta expect for Service Operations Manager roles?
Ulta typically expects candidates to have experience managing store-level operations in a high-volume retail environment, including scheduling, compliance oversight, and team performance management. A bachelor's degree in business, operations, or a related field is common, though substantial retail management experience can substitute in some cases. Familiarity with workforce management systems and loss prevention protocols is frequently referenced in Ulta's job descriptions for this role.
How do I apply for Service Operations Manager jobs at Ulta?
You can search and apply through Ulta's careers portal directly, or use Migrate Mate to browse Ulta's Service Operations Manager openings filtered by the visa types the company has sponsored. When applying, tailor your resume to store operations outcomes rather than general management experience. Disclosing your visa status early in the process, during the initial recruiter screen rather than after an offer, avoids delays caused by internal sponsorship approval routing.
How long does Ulta's visa sponsorship process take for this role?
Timeline depends heavily on which visa category applies to your situation. TN visas can be obtained at a port of entry in a single day for qualifying Canadian nationals. F-1 OPT authorization is handled before you start. Immigrant visa paths through EB-2 or EB-3 require PERM certification with the DOL, which typically takes 12 to 18 months, followed by USCIS adjudication of the I-140 petition. Starting that process soon after your hire date is the most practical approach.